If you and your team are facing a chronic challenge, you might be tempted to take control and vehemently argue for the solution you think will work, or to offer ideas indirectly and let your team take ownership of the issue. Neither of these extremes is optimal. Instead, try an approach that combines conviction and […]
February 15, 2018
#ContentWritingChat Recap: How to Create Amazing Online Video Content for Your Brand
It’s was our monthly Community Chat during this week’s #ContentWritingChat! That means we gave our audience the chance to vote on which topic they were most interested in dicussing. And the one that came out on top? Video creation tips! It’s no surprise this was the chosen topic, considering video continues to be the HOT […]
15 of the Best Lifestyle Mobile Apps You Need in Your Pocket
Want to track your packages with the swipe of your finger? Now you can. Need to split a complicated dinner bill? It’s no longer a 10-minute math problem. Lifestyle apps constanly appear in the Apple App Store and Google Play Store and at least attempt to make our lives easier. Not only have some of […]
So You Want to Hire a Ghostwriter?
You want to hire a ghostwriter, but where do you begin? Since this is what we do, we thought we could pass on some valuable advice on the how, why, and what-have-yous of the ghostwriter and client relationship. Hiring a ghostwriter is a great way to take advantage of someone else’s professional writing skills and […]
So You Want to Hire a Ghostwriter?
You want to hire a ghostwriter, but where do you begin? Since this is what we do, we thought we could pass on some valuable advice on the how, why, and what-have-yous of the ghostwriter and client relationship. Hiring a ghostwriter is a great way to take advantage of someone else’s professional writing skills and […]
Six Lessons from My First Year at Uber
In January 2017 I joined Uber as Chief People Officer. I don’t often reflect on my work publicly but now that I’ve hit the one-year mark I have a few thoughts to share. As you know, Uber had a rollercoaster 2017. There was no way I could have predicted how the year would unfold, but […]
Research: A Strong Privacy Policy Can Save Your Company Millions
Osman Rana/Hayon Thapaliya/Unsplash Cyberattacks are on the rise, with over 1,000 data breaches occurring at U.S. organizations in 2016 alone, most often through hacking or external theft. And it isn’t only violated firms that are hurt by these incidents. Studying hundreds of data breaches, our research has found that they create significant ripples that affect other companies […]
In a World of Instant Messages and Chat Bots, is Content Marketing Still Effective?
In 2017, we saw the popularity of content marketing dip, and a huge rise in instant messages and chat bots emerge. In fact, statistics show that 47 percent of consumers would buy items from a chat bot. This leads to the very important question: is content marketing still an effective strategy? The answer is “YES,” effective […]
Research: A Strong Privacy Policy Can Save Your Company Millions
Osman Rana/Hayon Thapaliya/Unsplash Cyberattacks are on the rise, with over 1,000 data breaches occurring at U.S. organizations in 2016 alone, most often through hacking or external theft. And it isn’t only violated firms that are hurt by these incidents. Studying hundreds of data breaches, our research has found that they create significant ripples that affect other companies […]
Power Can Corrupt Leaders. Compassion Can Save Them
Andrew Nguyen/HBR Staff In 2016 John Stumpf, then the CEO of Wells Fargo, was called before Congress to explain a massive scandal. For more than four hours, Stumpf fielded a range of questions about why the bank, which had over $1.8 trillion in assets, had created 2 million false accounts, and, after the fraud was discovered, […]
6 Personal Fears Holding You Back From Your Dream Career
Are you fed up with making less than you’re worth or feeling unfulfilled at your current job? You’re not alone. According to a survey by Mental Health America and the Faas Foundation, 71 percent of respondents said that they’re looking to change employers. The survey also found that 45 percent of respondents said they “rarely or […]
The Sneaky Way Your Boss Is Trying to Say “You’re on the Promotion Track”
Having a professional role that both engages and challenges you is a cornerstone of job fit. Savvy managers are aware of this, and make team members’ professional development a priority. Glassdoor’s recent report “Why Workers Quit” implicates career stagnation as a leading cause of turnover. Morgan Smart, Glassdoor Data Scientist who authored the report, writes: […]
How I Got My Job: How to Ace Long Distance Interviewing
Interviewing for a new job and nailing that first impression is challenging enough, but when you’re trying to relocate, you’re required to ace the interview on the phone or through a video conference. You have to prove to the company that you’re the best candidate without ever stepping foot in the front door. Sound tough? […]
Ask An Interview Coach: How Do I Answer Hypothetical Interview Questions?
Hypothetical interview questions can be some of the most challenging to answer as they can vary widely, and unlike questions such as, “what is your greatest weakness,” it is difficult to prepare discrete answers in advance. However, these types of questions are important for companies that want to see how you think on your feet, […]
Big Companies Are Embracing Analytics, But Most Still Don’t Have a Data-Driven Culture
PASIEKA/Getty Images For six consecutive years NewVantage Partners has conducted an annual survey on how executives in large corporations view data. Each year the response rate increases, and the reported urgency of making effective use of data increases as well. This year the results are both more encouraging and more worrisome than in the past. […]
How to Help Your Kids Get Organized Without Nagging
“Brush your teeth!” “Where are your socks?” “Don’t forget to bring a sweatshirt!” Advertisement X GGSC Event: The Science of Mindfulness & Self-Compassion Join Kristin Neff & Shauna Shapiro Feb. 23-24 | 10 CEs “Where’s the homework you finished last night?” Too often, weekday mornings can seem like a race against the clock. When your […]
How to Help Your Kids Get Organized Without Nagging
“Brush your teeth!” “Where are your socks?” “Don’t forget to bring a sweatshirt!” Advertisement X GGSC Event: The Science of Mindfulness & Self-Compassion Join Kristin Neff & Shauna Shapiro Feb. 23-24 | 10 CEs “Where’s the homework you finished last night?” Too often, weekday mornings can seem like a race against the clock. When your […]
I Used Three Smart Speakers at the Same Time. Here's What Happened.
“OK, Google. Good morning.” My name is Amanda, and these are the words I use to start my day. And no later do I utter them, it seems, than a smart home speaker responds with, “Good morning, Amanda,” followed by a brief weather report, and tech news briefings from a handful of sources. For many […]
How to Lead Projects Even When You're Not the Boss
This past summer I managed the largest acquisition campaign in my company’s history. I work at HubSpot, a marketing software company that popularized lead-gen campaigns and the whole idea of “inbound marketing,” so this is no small feat (we’ve run massive campaigns over the years). The campaign, Four Days of Facebook, drove 10x the number […]
Your Google Rank Doesn’t Matter Anymore
For a long time, keyword rankings were a staple part of any SEO campaign. In a lot of cases they were a primary metric used to judge performance. Go back five or six years and we had so much more information on the keywords that users were searching for to reach our web content. All […]