Storytelling Tell someone to write a poem, and chances are they’ll freeze up. Tell someone to write a haiku, however, and we bet they’ll bang one out in less than 10 minutes. The reason: Constraints unleash our creativity. But how can you translate that to the complex world of content marketing? The diagram below will […]
February 16, 2018
We Need to Talk… About Building Customer Relationships
February always gets me, and I’m sure many others, thinking about relationships. February 14, depending on your relationship status, is either Singles Awareness Day or it’s Oh No Did We Make Reservations At That One Restaurant day. In thinking through that, I realized we say “relationship” a lot in a corporate setting. “We value our […]
20 Hot Jobs to Apply to Today!
If you can believe it, we’re almost through a quarter of 2018! Time flies doesn’t it?! However, the minutes and hours only drag slowly when you’re in a job that doesn’t quite fit your dreams or your lifestyle. Quit wasting your energy in a job that doesn’t satisfy you or at a company that doesn’t […]
How Arizona Is Leading the Autonomous Vehicle Revolution – SPONSOR CONTENT FROM ARIZONA COMMERCE AUTHORITY
Self-driving vehicles, once a science fiction technology, are rapidly becoming a reality that promises to transform our lives – making it safer and more efficient to move people and goods, while reinventing our thinking about transportation. Arizona, one of the leading cities for autonomous vehicles, is the proving ground for this transformative innovation. This fleet […]
How to Increase Your Influence at Work
lok fung/Getty Images To be effective in organizations today, you must be able to influence people. Your title alone isn’t always enough to sway others, nor do you always have a formal position. So, what’s the best way to position yourself as an informal leader? How do you motivate colleagues to support your initiatives and […]
How to Increase Your Influence at Work
lok fung/Getty Images To be effective in organizations today, you must be able to influence people. Your title alone isn’t always enough to sway others, nor do you always have a formal position. So, what’s the best way to position yourself as an informal leader? How do you motivate colleagues to support your initiatives and […]
How to Fix the Most Soul-Crushing Meetings
emma mayfield photography/Getty Images Meetings are notoriously one of organizational life’s most insufferable realities. U.S. companies spend more than $37 billion dollars a year on them. Employees in American companies spend more than one-third of their time in them. And 71% of senior managers view them as unproductive. In one global consumer products company that […]
3 Reasons Global Firms Should Keep Investing in India
boris sv/Getty Images A major debate has unfolded around India’s economic prospects. On the one hand, you have Prime Minister Modi declaring at the 2018 World Economic Forum that India’s economy, already the fifth largest in the world, will double to $5 trillion by 2025. On the other hand, you have the media pointing out […]
4 Beliefs to Drop When Changing Careers
My career has not followed a linear path. After two weeks of medical school, I left to instead pursue a marketing career, walking away from years of educational investment. A few years later, I moved from San Francisco to London, creating another detour in my career. Then, after ten years in the corporate world, I left […]
5 Key Presentation Skills To Master
I’ve spent the past five years working for Nielsen, the world’s largest marketing research firm that helps media and consumer products companies understand what people watch and buy. I am currently a manager in our consumer analytics group, specializing in survey and segmentation analysis for large brands and retailers. My team’s projects uncover the who, […]
Why Every Public Speaker Should be Using Messenger Bots
A few weeks ago, I gave a talk at the Multifamily Social Media Summit in Napa, CA. It was my second consecutive year attending the event, and I wanted to give the audience something fresh — my talk was going to be about Facebook Messenger. A few days before the talk, a member of the […]