Research shows that women are far more likely to achieve their professional ambitions if their partner supports them (or if they stay single). But even for women whose partner is committed to equality, it’s difficult to navigate the challenges of a dual-career life. To make sure both people are aligned on what they want and […]
February 13, 2018
The State of Content Marketing Today. Why We Just Launched New & Improved Content Strategy Services at Express Writers
Let’s talk a little about the state of content marketing as it stands today. 91% of content marketers are using content marketing. That’s higher than all previous years to date. Content creation is the #1 activity in content marketing that gets outsourced. 45% of content marketers are more successful than they were the previous year: And […]
Inbound Marketing Methodology and Process
While inbound marketing is an essential marketing strategy for many companies today, the term (and general marketing philosophy) didn’t actually appear until 2005. That was when HubSpot founder Brian Halligan, along with his partner, Dharmesh Shah, and advisor, David Meerman Scott, decided to found HubSpot and focus their efforts on a new, digitally driven marketing […]
Inbound Marketing Methodology and Process
While inbound marketing is an essential marketing strategy for many companies today, the term (and general marketing philosophy) didn’t actually appear until 2005. That was when HubSpot founder Brian Halligan, along with his partner, Dharmesh Shah, and advisor, David Meerman Scott, decided to found HubSpot and focus their efforts on a new, digitally driven marketing […]
Inbound Marketing Methodology and Process
While inbound marketing is an essential marketing strategy for many companies today, the term (and general marketing philosophy) didn’t actually appear until 2005. That was when HubSpot founder Brian Halligan, along with his partner, Dharmesh Shah, and advisor, David Meerman Scott, decided to found HubSpot and focus their efforts on a new, digitally driven marketing […]
Should You Cover for a Friend’s Mistakes at Work?
Cachetejack/Getty Images It’s nice to have a friend at work who cares about you and looks out for your best interests. Research has even shown that it contributes to your engagement. The benefits of having a friend at work are clear, but what about the downsides? What happens when your friend starts to let things slip? […]
4 Ways to Build an Innovative Team
Ben Birchall/PA Images/Getty Images One of the most common questions I get asked by senior managers is “How can we find more innovative people?” I know the type they have in mind — someone energetic and dynamic, full of ideas and able to present them powerfully. It seems like everybody these days is looking for […]
4 Ways to Build an Innovative Team
Ben Birchall/PA Images/Getty Images One of the most common questions I get asked by senior managers is “How can we find more innovative people?” I know the type they have in mind — someone energetic and dynamic, full of ideas and able to present them powerfully. It seems like everybody these days is looking for […]
Do Women’s Networking Events Move the Needle on Equality?
Martin Konopka/EyeEm/Getty Images Recently, I was flying home from the Conference for Women, where I had been invited to speak. I was carefully holding a copy of the conference program on my lap — my mom likes to save them, and I wanted to be a good son and bring her back an unwrinkled copy. The guy […]
Do Women’s Networking Events Move the Needle on Equality?
Martin Konopka/EyeEm/Getty Images Recently, I was flying home from the Conference for Women, where I had been invited to speak. I was carefully holding a copy of the conference program on my lap — my mom likes to save them, and I wanted to be a good son and bring her back an unwrinkled copy. The guy […]
The Difference Between Meh and Wow: Common Content Writing Pitfalls
One of the lessons I’ve learned as a writer and editor is that everyone makes misteaks. (Ha ha, you saw what I did there.) Writers have egos. Editors are scrupulous. Both are prone to dropping a word, forgetting a punctuation mark, or even being a keyboard klutz. It happens. But I’m not here to talk […]
Expert Local Business Link Building Survey – Out Now
Link building for local businesses comes with its challenges, and proving its value can be difficult to time-poor business owners. We asked twenty of the biggest names in local SEO to share their thoughts on backlinks for local businesses for our new report, the ‘Expert Local Business Link Building Survey’ – out now! The report explores: […]
How Photography Can Help Cultivate Mindfulness and Gratitude
If you were to think about teaching both mindfulness and gratitude to students, photography might not be the first method that comes to mind. But mindfulness is, at its core, a state of open awareness and attention—and to feel gratitude, we first have to truly notice the good things in life. Looked at that way, […]
How Photography Can Help Cultivate Mindfulness and Gratitude
If you were to think about teaching both mindfulness and gratitude to students, photography might not be the first method that comes to mind. But mindfulness is, at its core, a state of open awareness and attention—and to feel gratitude, we first have to truly notice the good things in life. Looked at that way, […]
Google takes AMP beyond basic posts with its new story format via @TechCrunch
For the most part, Google’s Accelerated Mobile Pages project was about what its name implies: accelerating mobile pages. Unsurprisingly, that mostly meant quickly loading and rendering existing articles on news sites, recipes and other relatively text-heavy content. With that part of AMP being quite successful, Google is looking to take AMP beyond these basic stories. Read More
GM expands Maven car sharing to Toronto via @TechCrunch
GM has launched its first major international city for its Maven car sharing product. The service is going live in Toronto, Canada’s largest city by population, with rates beginning at $9 per hour which include gas and insurance coverage. The launch follows a prior pilot in the Waterloo region nearby, but Toronto is the first launch at scale Maven has undertaken outside of the U.S.… Read More
Starling’s marketplace banking rollout adds pensions, savings, travel insurance and mortgages via @TechCrunch
Starling, the U.K. challenger bank that offers a mobile-only current account, continues to execute on its marketplace banking strategy. Following the required regulatory approval, the Starling Marketplace is adding a number of financial services integrations, spanning pensions, savings, travel insurance and mortgage brokerage. Read More