Scott DeRue, the dean of University of Michigan’s Ross School of Business, says the old model of business school education is gone. It’s no longer good enough to sequester yourself on campus for two years before heading out into the world of commerce. DeRue discusses how the perceived value of an MBA education is changing […]
February 14, 2018
Whiteboard Session: This Is Your Brain on Mindfulness
Daniel Goleman and Richard Davidson show how it can improve resilience. from HBR.org http://ift.tt/2HdVJDU
The Storytelling Strategy That BuzzFeed and Star Wars Have in Common
You Can’t Hire Your Way to the Future. Instead, Leave No One Behind. – SPONSOR CONTENT FROM PWC
It’s the conundrum of the digital age: almost as soon as your company has fully implemented a new digital initiative, it’s on the verge of becoming obsolete. Should you just move faster? Hire a more digitally savvy workforce and force them to move at lightning speed? Maybe. But the first step—and the most important—is […]
One (Relatively) Easy Way to Improve U.S. Health Care: Expand Medicare Advantage
Hayon Thapaliya The percentage of U.S. GDP spent on health care continues to rise, reaching 17.9% in 2017. At the same time, health insurance premiums have increased as much as 60% in the individual market in some states. The federal and state insurance exchanges have failed to rein in costs. Now, with the rollback of […]
Study: Replying to Customer Reviews Results in Better Ratings
hbr staff/john swope/life/Getty Images Every now and then, firms make mistakes that leave their customers unsatisfied: a restaurant misplaces an order, a hotel’s air conditioning breaks down, or a dry cleaner damages a garment. With increasing frequency, disappointed customers share these negative experiences by writing online reviews, and many potential customers take these reviews into […]
4 Best Practices for Dealing with Negative Feedback
It doesn’t matter how much experience, education, on-the-job training, or esteem you have as a writer. Clients will dislike the content you’ve composed for them. They will be outraged about it. And they will inform you of said outrage in less-than-diplomatic terms. This presents a tremendous challenge for most copywriters. You know why you wrote […]
Research: What Happens to a Startup When Venture Capitalists Replace the Founder
GABRIEL BOUYS/Staff/Getty Images/Hayon Thapaliya Entrepreneurs often seek external capital to accelerate their growth. This is especially true in hotly contested markets where fast growth can be the difference between success or failure. And yet this outside funding may come with strings attached, which can (and perhaps should) give entrepreneurs pause. Founders will likely find their influence diluted, […]
13 Jobs That Will Help You Get in Shape
If one of your New Year’s resolutions was to get in shape and another was to find a new job, why not combine the two?! There are plenty of professions that won’t leave you stuck behind a desk, but instead will keep you on your feet moving and feeling physically fit. Here are 13 jobs […]
Avoid 99% of Resume Mistakes with This Simple Checklist
They say only three things are certain in life: death, taxes, and making a mistake on your resume. Well, maybe I’m exaggerating a bit with that last point, but you get what I mean. The point is, resume mistakes are hard to avoid — like super-duper hard. And when it comes to your resume, even […]
10 Projects to Improve Your Design Skills
Design is — and always will be — a big part of marketing. But that doesn’t mean every single marketer needs to be an expert designer. After all, the skills needed to be an effective marketer cover a wide breadth of expertise areas. Taking a note from Rand Fishkin’s T-Shaped Marketer concept, marketers need to […]
How Mind-Wandering May Be Good For You
When writing a song or a piece of prose, I often choose to let my mind wander, hoping the muse will strike. If it does, it not only moves my work along but feels great, too! That’s why I was troubled by studies that found an association between mind-wandering and problems like unhappiness and depression—and […]
So You Think You’re an SEO Hotshot? Play Our Keyword Game and Find Out!
Party games season is long gone (boo!) but there’s no reason for the fun to stop. Keep the spirit of ‘wasting time in a mildly productive manner’ going by testing your SEO skills in our new ‘Higher or Lower’ Keyword Game! We recently dove into Google and pulled out 4,000 up-to-date local business keywords and […]