When you’re under intense stress, it’s normal to have a short fuse. But don’t take your stress out on whoever happens to be nearby — whether it’s your assistant, family members, or direct reports. Making them bear the brunt of your frustrations will strain your relationships and hinder your resilience. Even if what’s stressing you […]
February 20, 2018
Introducing Multi-Touch Attribution in B2B Marketing Analytics
Editor’s Note: We’re so pleased to announce two new features today! Don’t forget to find out more about Customizable Business Hours as well! With B2B Marketing Analytics, Marketers can visualize campaign ROI across the funnel to prioritize channels and programs that work best. With first, even, and last touch attribution offered in a new out-of-the-box dashboard, marketers […]
People Want 3 Things from Work, But Most Companies Are Built Around Only One
Jorg Greuel/Getty Images Strike up a conversation about work values, and it won’t be long before someone brings up a pyramid — a famous psychologist’s best-known theory. Abraham Maslow’s big idea was that we all have a hierarchy of needs: once our basic physiological and safety needs are fulfilled, we seek love and belongingness, then […]
How Tech Companies Can Help Upskill the U.S. Workforce
jennifer maravillas for hbr Software businesses are disrupting generations-old industries, from agriculture to entertainment. Programming wizards are amassing billion-dollar fortunes, and this may be just the beginning. Even average tech employees in their mid-twenties are raking in 6-figure paychecks. Unfortunately, a huge section of the workforce cannot capitalize on these opportunities. In 2015, there were […]
Introducing Customizable Business Hours & Enhancements to Engagement Studio CSV Export
Editor’s Note: We’re so pleased to announce two new features today! Don’t forget to find out more about multi-touch attribution as well! We’re excited to announce two new, frequently requested feature enhancements for Engagement Studio: the ability to customize business hours on Engagement programs! The ability to send emails during business hours only has always […]
Keep Landing Job Interviews, but No Offer? Here’s Why
It’s a scenario countless job seekers are familiar with: You have a solid resume, so you have no problem getting called in for interviews. You then breeze through the interview process, or so you think, only to have those meetings go absolutely nowhere. If you’re tired of landing job interviews that ultimately amount to nothing, you’re not […]
9 Companies Promising Big Performance Bonuses Hiring Now
Your salary isn’t the only way to make money at work. In fact, some companies offer stellar bonuses—based on your performance—that can significantly increase what you take home each year. Not only do these nine companies offer awesome starting salaries—the lowest median base pay below is $120,000!—but they reward their best employees with bonuses. So […]
How to Cultivate Gratitude, Compassion, and Pride on Your Team
Joel Gerone/EyeEm/Getty Images As a leader, what traits should you cultivate in your employees? Grit – the ability to persevere in the face of challenges? Sure. A willingness to accept some sacrifices and work hard toward a successful future are essential for the members of any team. But I believe there’s another component that matters […]
This Simple Diagram Will Help You Tell Better Brand Stories
Tell someone to write a poem, and chances are, they’ll freeze up. Tell someone to write a haiku, however, and we bet they’ll bang one out in less than 10 minutes. The reason: constraints unleash our creativity. But how can you translate that to the complex world of content marketing? The below diagram will help […]
Five Ways to Reignite Your Passion for Teaching
What gives you a sense of meaning in your work, even on the tough days? When I posed this question to a group of teachers recently, no one focused on academics. Instead, their responses centered on their students’ engagement, the sense of participating in something larger than themselves, and the deep satisfaction they gained from […]
Five Ways to Reignite Your Passion for Teaching
What gives you a sense of meaning in your work, even on the tough days? When I posed this question to a group of teachers recently, no one focused on academics. Instead, their responses centered on their students’ engagement, the sense of participating in something larger than themselves, and the deep satisfaction they gained from […]
How to Create a Google My Business Post That Will Win You More Customers
In our recent webinar on local ranking factors, our expert panel agreed that it’s going to be important to make use of Google My Business’ native features in the coming year. Today, Steady Demand’s Ben Fisher explains how to use Google Posts to boost SEO and win customers. What Are Google Posts? One of the […]