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April 26, 2018  |  By MarketingMuses

What Makes Positive Content Go Viral?

When videos go “viral,” they quickly get a lot of views on the internet, often through rapid user sharing on social media. The content of those videos varies a great deal, and they can be a mixture of user-generated content or carefully planned advertising. For example, the Old Spice marketing campaign in 2010 became a […]

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April 26, 2018  |  By MarketingMuses

The Staircase Guest Blogging Strategy

Our startup journey has proved it — guest blogging is king, queen and all the aces in content marketing. Guest blogging lets you share expertise and build authority in the industry, and the backlinks you receive to your own website helps your SERP rankings. We started Chanty from scratch. Thanks to the staircase guest blogging […]

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April 25, 2018  |  By MarketingMuses

Managers, Be Respectful to Departing Employees

When one of your employees quits, you may take it personally. But keep in mind that their decision may have little to do with you: Most people leave because their opportunities for growth are limited. Encourage all your employees to openly discuss with you their goals and plans for the future, even if those plans […]

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April 25, 2018  |  By MarketingMuses

Random Cut Forest Algorithm now Available in Amazon SageMaker

RCF is an unsupervised machine learning algorithm for detecting data points that diverge from otherwise well-structured or patterned data set. Detecting these anomalies in data can be critical in a variety of applications – such as identifying fraud detection and incorrectly-priced products as a retailer, or monitoring the health of emergency room patients. The Amazon […]

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April 25, 2018  |  By MarketingMuses

How to Manage an Insecure Employee

hamzaturkkol/Getty Images When employees lack self-confidence, it can be hard to get them to perform at their best. So how can you help them excel at their job? What kind of coaching should you provide? What’s the best way to boost their self-esteem? And how do you deal with your own frustration around their insecure behavior? What […]

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April 25, 2018  |  By MarketingMuses

Case Study: Can This Japanese Snack Food Company Break into the U.S. Market?

HBR Staff/Arata Photography/Getty Images “Cheetos! Please Cheetos!” Riku Nakamura’s daughter, Akari, lunged toward the grocery store shelf. His wife, Aoi, sighed. “Remind me: Why are we walking down this aisle again?” “I wanted to see how rice cakes are displayed. I don’t understand why our rice crackers can’t be in this section, too.” Aoi nodded […]

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April 25, 2018  |  By MarketingMuses

Why Monitoring Your Employees’ Behavior Can Backfire

Raymond Gehman/Getty Images Today, monitoring technologies are increasingly inexpensive—and staggeringly expansive. This has made it easier than ever for managers to intensively monitor employees at work. These technologies run the gamut, from body-worn cameras and closed-circuit televisions, to traceable identification cards and keystroke trackers. Managers in banks, hospitals, police departments, call-centers, and retail outlets who want […]

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April 25, 2018  |  By MarketingMuses

Amazon CloudFront launches a third Edge location in Singapore and second Edge location in Taipei

Amazon CloudFront announces the addition of a third Edge Location in Singapore and second Edge location in Taipei, Taiwan. Every Edge Location that we add to the AWS infrastructure increases CloudFront’s capacity to serve secure content with low latency and high availability, around the world. A full list of CloudFront’s global infrastructure can be seen on the […]

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April 25, 2018  |  By MarketingMuses

💡 Daily Inspiration: Smell the Rainbow! 🌟 by @marketingmuses 💫 marketingmuses.com ⭐️✨ #success #inspire #entrepreneur #quotes #hustle #quoteoftheday #business #creative #motivation #hustle #inspiration #happy #happiness #joy #peace #positivity #positivevibes #blessed #bloggerlife #lifestyle #instaart #artoftheday #graphicdesign #creativity #digitalart #marketing #digitalnomad #startup #branding #digitalmarketing

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April 25, 2018  |  By MarketingMuses

Why Monitoring Your Employees’ Behavior Can Backfire

Raymond Gehman/Getty Images Today, monitoring technologies are increasingly inexpensive—and staggeringly expansive. This has made it easier than ever for managers to intensively monitor employees at work. These technologies run the gamut, from body-worn cameras and closed-circuit televisions, to traceable identification cards and keystroke trackers. Managers in banks, hospitals, police departments, call-centers, and retail outlets who want […]

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April 25, 2018  |  By MarketingMuses

Why Monitoring Your Employees’ Behavior Can Backfire

Raymond Gehman/Getty Images Today, monitoring technologies are increasingly inexpensive—and staggeringly expansive. This has made it easier than ever for managers to intensively monitor employees at work. These technologies run the gamut, from body-worn cameras and closed-circuit televisions, to traceable identification cards and keystroke trackers. Managers in banks, hospitals, police departments, call-centers, and retail outlets who want […]

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April 25, 2018  |  By MarketingMuses

Five Reasons to Take a Break from Screens

Every year in late spring, people from around the world choose to take a fresh look at their relationship with electronic media. They do so by participating in Screen-Free Week, which this year starts on April 30. This annual “media detox” began in 1994, when it was called TV-Turnoff Week, and has found renewed relevance […]

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April 25, 2018  |  By MarketingMuses

10 Dos & Don’ts of Salary Negotiation

Should I tell them my salary range? Do I want too much? Am I undervalued? Will the recruiter try to lowball me? Do my colleagues earn more than me? These are the questions that may be running through your mind when you think about negotiating your salary for a new job. However, there’s no need […]

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April 25, 2018  |  By MarketingMuses

Use This Customizable Sales Cover Letter Template to Win the Job

Writing a strong cover letter definitely increases the likelihood your sales job application will get a response. First, it tells the hiring manager you’re a good communicator. You don’t need to be J.K. Rowling to excel in a sales role, but you do need to be capable of expressing your ideas clearly, succinctly and compellingly. Second, it […]

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April 25, 2018  |  By MarketingMuses

Can Your Resume Beat The Bots? How to Make It ATS-friendly

From resume screening tools to Robot Vera, an AI-based software technology that helps recruit and hire humans, it’s safe to say that the robots have become a necessary evil that job seekers need to contend with. Automation and machine learning have become a recruiter’s best friends, helping to sift through hundreds or thousands of applications. […]

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April 25, 2018  |  By MarketingMuses

18 Companies With Salaries You Can See *Before* Applying

Have you ever read a job description and thought to yourself, “I wonder how much they pay?” If salary is top of mind, you’re in luck. With Glassdoor Salary Estimates, you can see how much a position pays before applying. No more wasted job applications and no more lowball offers. Here are 18 transparent companies […]

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April 25, 2018  |  By MarketingMuses

Why Monitoring Your Employees’ Behavior Can Backfire

Raymond Gehman/Getty Images Today, monitoring technologies are increasingly inexpensive—and staggeringly expansive. This has made it easier than ever for managers to intensively monitor employees at work. These technologies run the gamut, from body-worn cameras and closed-circuit televisions, to traceable identification cards and keystroke trackers. Managers in banks, hospitals, police departments, call-centers, and retail outlets who want […]

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April 25, 2018  |  By MarketingMuses

How to Delete Your Facebook Account, Group, or Page [Easy Guide]

There are a lot of reasons you might be thinking about deleting your Facebook account — perhaps you think you spend too much time on it and want to take a social media cleanse, or maybe you and your friends have already stopped using it, so there’s no reason to keep it around. It’s important […]

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April 24, 2018  |  By MarketingMuses

Be Transparent When Telling an Employee They Didn’t Get the Promotion

It’s hard to tell an employee they didn’t get the promotion they were vying for. Your goal should be to deliver the news clearly and with empathy. Start by validating your employee’s contributions and thanking them for applying. Avoid comforting statements like “Next time you’ll get the job,” which make promises you may not be […]

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April 24, 2018  |  By MarketingMuses

AWS Config Adds Support for AWS Elastic Beanstalk

You can now record configuration changes to AWS Elastic Beanstalk resource types using AWS Config. AWS Elastic Beanstalk is a service for deploying and scaling web applications and services developed in multiple languages. You upload your code and Elastic Beanstalk automatically handles the deployment from capacity provisioning, load balancing, auto-scaling to application health monitoring. With […]

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April 24, 2018  |  By MarketingMuses

Announcing Enhancements to AWS Auto Scaling

AWS Auto Scaling allows you to discover scalable resources underlying your application and scale them all using a single scaling plan. Previously, AWS Auto Scaling discovered application resources based on an Amazon CloudFormation stack. Now, AWS Auto Scaling can also discover scalable resources that you have categorized for your application using resource tags. Resource tag-based […]

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April 24, 2018  |  By MarketingMuses

AWS Glue is now available in the Asia Pacific (Mumbai) AWS Region

AWS Glue automates much of the effort to build, maintain, and run extract, transform, and load (ETL) jobs. Glue crawls your data sources, identifies data formats, and suggests schemas and transformations. Glue automatically generates the code to execute your data transformations and loading processes. Glue is serverless, so there is no infrastructure to provision or […]

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April 24, 2018  |  By MarketingMuses

Whiteboard Session: The Problem of Loneliness at Work

Dr. Vivek Murthy, former U.S. surgeon general, explains what can be done. from HBR.org https://ift.tt/2Hn6Nm1

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April 24, 2018  |  By MarketingMuses

Why Technical Experts Make Great Leaders

Amanda Goodall, a senior lecturer at Cass Business School in London, argues that the best leaders are technical experts, not general managers. She discusses her research findings about doctors who head up hospitals, scholars who lead universities, and all-star basketball players who go on to manage teams. She also gives advice for what to do […]

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April 24, 2018  |  By MarketingMuses

💡10 Great Places To Find Fresh Blog Topic Ideas 🌟 via @MarketingMuses 💫 marketingmuses.com ⭐️✨ http://bit.ly/2lxMKDp

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April 24, 2018  |  By MarketingMuses

Whiteboard Session: The Problem of Loneliness at Work

Dr. Vivek Murthy, former U.S. surgeon general, explains what can be done. from HBR.org https://ift.tt/2Hn6Nm1

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April 24, 2018  |  By MarketingMuses

Why Mining — Yes, Mining — Cares About Sustainability

Nicholas Blechman for HBR In the early days of corporate environmentalism, the focus was mainly on big, heavy industries. Fossil fuels and mining had the most obvious environmental issues, as well as extensive regulatory regimes to navigate. These days, however, sustainability discussions are more often focused on the actions of consumer product, retail, and tech […]

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April 24, 2018  |  By MarketingMuses

Does Original Content Help Streaming Services Attract More Subscribers?

pm images/Getty Images Pay TV has over $100 billion in revenue in the U.S., with a wide array of large and small firms vying for a piece of the action. As recently as 2012, over 90% of U.S. households subscribed to cable, satellite, or another pay TV service. But the market is in turmoil, despite attempts to […]

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April 24, 2018  |  By MarketingMuses

The Painful Cycle of Employee Loneliness, and How It Hurts Companies

Keiichi Ichikawa/EyeEm/Getty Images Loneliness is a painful and pernicious emotion. Defined as “a complex set of feelings that occurs when intimate and social needs are not adequately met,” loneliness is different from depression, being alone, or feelings of solitude. It has more to do with a person’s quality of social relationships rather than their quantity. […]

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April 24, 2018  |  By MarketingMuses

These 3 Personality Traits Affect What You Earn — but Only After Age 40

Donna Grethen/Getty Images We often hear about the power of personality, and how some traits are beneficial for our careers while others are more harmful. For example, we know that being more conscientious (hard-working, driven, reliable, and organized) is associated with better job performance, and that being nice (more agreeable) does not pay off in […]

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April 24, 2018  |  By MarketingMuses

These 3 Personality Traits Affect What You Earn — but Only After Age 40

Donna Grethen/Getty Images We often hear about the power of personality, and how some traits are beneficial for our careers while others are more harmful. For example, we know that being more conscientious (hard-working, driven, reliable, and organized) is associated with better job performance, and that being nice (more agreeable) does not pay off in […]

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The Best Time to Post on Instagram, Facebook, Twitter, LinkedIn, Pinterest, and Google+ [Infographic]
April 24, 2018  |  By MarketingMuses

The Best Time to Post on Instagram, Facebook, Twitter, LinkedIn, Pinterest, and Google+ [Infographic]

 The Best Time to Post on Instagram, Facebook, Twitter, LinkedIn, Pinterest, and Google+ [Infographic] Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it. Some times are better than others. So, what […]

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April 24, 2018  |  By MarketingMuses

Six Habits of Highly Compassionate People

Would you describe yourself as a compassionate person? Even if you don’t necessarily see yourself that way, I bet you’re compassionate at least some of the time (e.g., when you’re well-rested and not in a hurry), or with certain people in your life (e.g., with your closest friends). Compassion can be thought of as a […]

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April 24, 2018  |  By MarketingMuses

11 of the Best Phone Interview Questions

The average job opening attracts 250 resumes, and the average interview process from start to finish can take 23 days. Phone interviews can help you determine which candidates have the critical thinking and interpersonal skills necessary for an in-person interview. When you weed out less qualified applicants right off the bat, you can narrow down […]

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April 23, 2018  |  By MarketingMuses

When You’re in a Crisis, Make It Easy for Coworkers to Help You

When you’re going through a personal crisis, you’ll likely need the support of your colleagues. But they may not know how to be useful, so ask for their help thoughtfully and specifically. Describe what you need and why the help is meaningful to you, and, as with any request at work, give a deadline. For […]

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April 23, 2018  |  By MarketingMuses

A Brief History of Content Marketing: Infographic Timeline 1782 – 2016 | via @MarketingMuseAZ

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April 23, 2018  |  By MarketingMuses

21 Digital Marketing Trends For 2018 – Infographic | via @MarketingMuseAZ

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April 23, 2018  |  By MarketingMuses

2018 Content Marketing Statistics: Usage – Content Creation – Distribution

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April 23, 2018  |  By MarketingMuses

💡 Daily Inspiration: Give Thanks + Stay Grateful 🌟 by @marketingmuses 💫 marketingmuses.com ⭐️✨

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April 23, 2018  |  By MarketingMuses

💡 Daily Inspiration: Give Thanks + Stay Grateful 🌟 by @marketingmuses 💫 marketingmuses.com ⭐️✨

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April 23, 2018  |  By MarketingMuses

Announcing the AWS Certified Security – Specialty Exam

The AWS Certified Security – Specialty exam is here. This new exam allows experienced cloud security professionals to demonstrate and validate their knowledge of how to secure the AWS platform. About the examThe security exam covers incident response, logging and monitoring, infrastructure security, identity and access management, and data protection. It validates understanding of specialized […]

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April 23, 2018  |  By MarketingMuses

77 Facts on Cyber Crimes You Should Know About in 2018 – INFOGRAPHIC

Protect Yourself Against The Unknown – Cyber Crimes Revealed Source: BestVPNS.co.uk Crime is prevalent in today’s society – we see a plethora of stories on the news relating to criminal activity and our law enforcement organizations have to deal with a myriad of different types of crime, day in day out. One particular brand of […]

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April 23, 2018  |  By MarketingMuses

How Humble Leadership Really Works

Philip gould/Getty Images When you’re a leader — no matter how long you’ve been in your role or how hard the journey was to get there — you are merely overhead unless you’re bringing out the best in your employees. Unfortunately, many leaders lose sight of this. Power, as my colleague Ena Inesi has studied, can […]

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April 23, 2018  |  By MarketingMuses

The Reinvention of NASA

Project Apollo Archive/NASA Johnson Space Center/Flickr NASA today is a very different beast from the NASA of the 1960s. Though many would call that decade NASA’s golden age, we’d argue that NASA’s innovation and influence is even greater today. Since the Apollo program, NASA has faced funding cuts, competition from other nations for space leadership, […]

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April 23, 2018  |  By MarketingMuses

Are You Prepared for Your Job Interview? Don’t Say Yes Before Reading This

Getting ready for a big job interview can be stressful, and the best thing you can do to calm your nerves is to ensure you’re adequately prepared. Improvising responses and questions on the spot works for some people, but there’s no reason to leave it up to chance, especially if you have your heart set […]

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April 23, 2018  |  By MarketingMuses

Quiz: Where Should You Move For Your Next Job?

There are plenty of up-and-coming cities for professionals on the move. Take our quiz to figure out which city is right for you! Home > Quiz: Where Should You Move For Your Next Job?

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April 23, 2018  |  By MarketingMuses

How to Develop Empathy for Someone Who Annoys You

vincent tsui for hbr When someone you work with annoys you, it’s tempting to avoid the person as much as possible. But this isn’t always feasible and often only makes the situation worse. You’re better off cultivating some empathy. How can you do that with a colleague who rubs you the wrong way? How can […]

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April 23, 2018  |  By MarketingMuses

How Email Personalization Helps to Grow Local Businesses

With GDPR on the horizon, email marketing expert Kevin George takes a look into how you can personalize your email strategies for better engagement while avoiding the spammy tactics that GDPR is designed to prohibit. In an age of information overload, email marketing can be a powerful tool for your local business. Considering the more […]

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April 22, 2018  |  By MarketingMuses

To Fight Your Burnout, Take Control of It

When you’re burned out and exhausted, it’s easy to think of yourself as a victim of circumstances — and forget that you have a say in your situation. Instead of blaming everyone else for your being overworked and overstressed, take ownership of it. Think to yourself: “Others may have contributed to my situation, but I […]

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April 22, 2018  |  By MarketingMuses

How to Create and Share an Infographic Resume [Infographic]

How to Create and Share an Infographic Resume [Infographic] The modern job search is incredibly competitive, and technology has made it easier for your resume and job application to be overlooked and discarded before you even make it to the interview. Luckily, technology is also here to help. There’s no longer a template for how […]

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April 22, 2018  |  By MarketingMuses

7 Cover Letter Examples That Got Something Right

Let’s face it: A job search is, typically, anything but fun. It’s almost as if it carries its own five stages of grief. At first, there’s denial of its demoralizing nature. Then comes the anger over either radio silence or rejection from prospective employers. Of course, there’s bargaining — “I promise to never complain about […]

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April 22, 2018  |  By MarketingMuses

10 Pro Tips for Running an Effective PR Campaign

A PR campaign can have a long-lasting impact on your brand’s reputation and public image. But it must be well-planned. An effective PR campaign is more than just a press release on a new product or a fundraiser to raise brand awareness. To create a remarkably effective PR campaign, you need to take some big […]

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April 22, 2018  |  By MarketingMuses

💡12 Tips on Content Marketing 🌟 via @MarketingMuses 💫 marketingmuses.com ⭐️✨ http://bit.ly/2lqZkoQ

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April 22, 2018  |  By MarketingMuses

20 Questions to Ask When Creating Buyer Personas [Free Template]

Buyer personas are a crucial component of successful inbound marketing, particularly for the sales and marketing departments. After all, the marketing team needs to know to whom they are marketing, and the sales team needs to know to whom they are selling. But once you sit down to craft your buyer personas, you may find […]

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April 22, 2018  |  By MarketingMuses

How to Write a Business Plan: A Step-by-Step Guide [Examples + Template]

How to Write a Business Plan Write an executive summary. Describe your company and business model. Analyze your market’s conditions. Explain your product and/or service. Outline all operations & management roles. Design a marketing & sales strategy. Detail a financial plan with business costs, funding, and revenue projections. Summarize the above with an appendix. Not […]

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April 21, 2018  |  By MarketingMuses

Business Pages: Facebook Marketing Do’s & Don’ts via @MarketingMuseAZ Blog

Business Pages: Facebook Marketing Do’s & Don’ts   Marketing Muses has created this helpful infographic to help you understand Facebook Business Manager’s best practices that will help drive the right kind of customer to your website or business while creating a MASSIVE Facebook audience.     DO’S Make Stories Make sure you are telling a […]

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April 21, 2018  |  By MarketingMuses

Pantones We Love ❤️

Here are some of our favorite Pantone Colors! Check out our new article on Marketing Psychology: Theory of Color for more details on tactics behind every color in the spectrum.    

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April 21, 2018  |  By MarketingMuses

💡Eat Yummy Things!🌟 by @marketingmuses 💫 marketingmuses.com ⭐️✨ #foodphotography #foodpics #foodgasm #foodlover #yum #nomnomnom #eats #breakfast #lunch #brunch #dinner #healthy #dessert #nomnom #foodblog #foodies #foodiechat #foodgram #healthyfood #forkyeah #homemade #chef #homecooking #foodtography #contentmarketing #digitalmarketing #digitalstories #madewithcanva #canva #digitalart

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10 logo design trends to watch in 2018
April 21, 2018  |  By MarketingMuses

10 Logo Design Trends to Watch for in 2018 [Infographic]

We demand a lot from logos. They have to be simple, yet still convey the ethos of the brand in a way that resonates with…

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April 21, 2018  |  By MarketingMuses

INFOGRAPHIC: The Anatomy of A Perfect Email Marketing Campaign

   

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April 20, 2018  |  By MarketingMuses

7 Traits of Super-Productive People

htu/Getty Images Is there someone on your team who seems unusually productive? Someone who gets a huge amount done — without working longer hours? Super-productive people are in every industry. The most productive software developers write nine times more usable code per day than the average developer, according to research by Michael Mankins. He also found that […]

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April 20, 2018  |  By MarketingMuses

Bad Bosses

Is your boss making your life miserable? In this episode of HBR’s advice podcast, Dear HBR:, cohosts Alison Beard and Dan McGinn answer your questions with the help of Moshe Cohen, a senior lecturer at Boston University’s Questrom School of Business. They talk through what to do when your boss is a jerk, a workaholic, […]

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April 20, 2018  |  By MarketingMuses

The Best Flu Prevention Might Be Behavioral Economics

diane555/Getty Images Alongside popular misconceptions that healthy people do not need the flu shot and myths about the harmful side effects of the vaccine, numerous studies have shown that one of the biggest reasons people don’t get vaccinated is that a physician never recommends it. (Eighty percent of patients say they would be more likely to […]

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April 20, 2018  |  By MarketingMuses

How to Lose Your Best Employees

CSA Images/Getty Images You want to be a great boss. You want your company to be a great place to work. But right now, at this very moment, one of your key employees might be about to walk out the door. She has consistently brought her best game to work and has grown into a […]

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April 20, 2018  |  By MarketingMuses

💡29 Ways To Stay Creative 🌟 via @MarketingMuses 💫 marketingmuses.com ⭐️✨ http://bit.ly/2zQKSe9

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April 20, 2018  |  By MarketingMuses

💡29 Ways To Stay Creative 🌟 via @MarketingMuses 💫 marketingmuses.com ⭐️✨ http://bit.ly/2zQKSe9

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April 20, 2018  |  By MarketingMuses

How to Lose Your Best Employees

CSA Images/Getty Images You want to be a great boss. You want your company to be a great place to work. But right now, at this very moment, one of your key employees might be about to walk out the door. She has consistently brought her best game to work and has grown into a […]

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April 20, 2018  |  By MarketingMuses

How to Lose Your Best Employees

CSA Images/Getty Images You want to be a great boss. You want your company to be a great place to work. But right now, at this very moment, one of your key employees might be about to walk out the door. She has consistently brought her best game to work and has grown into a […]

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April 20, 2018  |  By MarketingMuses

How to Lose Your Best Employees

CSA Images/Getty Images You want to be a great boss. You want your company to be a great place to work. But right now, at this very moment, one of your key employees might be about to walk out the door. She has consistently brought her best game to work and has grown into a […]

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April 20, 2018  |  By MarketingMuses

INFOGRAPHIC: The Ultimate Email Newsletter Campaign Cheat Sheet

 

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April 20, 2018  |  By MarketingMuses

The BEST Careers for Your Myers-Briggs Personality Type – @MarketingMuseAZ Blog

The Best Careers For Your Myers-Briggs Personality Type Many job placement companies and career counseling centers will factor in a person’s Myers-Briggs personality type when finding them in the perfect job. Find your type and find a job that fits your specific disposition. Ready to learn about the different Myers-Briggs Personality types? Take it a […]

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April 20, 2018  |  By MarketingMuses

Here’s the Information You’re Probably Giving Social Media Networks & How They Protect It – INFOGRAPHIC

Here’s the Information You’re Probably Giving Social Media Networks, and How They Protect It People have questions about the security of our digital data. That ranges broadly, whether it’s passwords, online banking information, or what we do on social media. And more than ever, people are asking, “How is my information protected?” In order to […]

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April 20, 2018  |  By MarketingMuses

Can Government Policies Make Us Happier?

The World Happiness Report has been published every year since 2012, giving countries important data about the well-being of their people and how it compares to other nations’. One of the primary proponents and editors of the report is renowned economist Baron Richard Layard of the London School of Economics. As a researcher, Layard has […]

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April 20, 2018  |  By MarketingMuses

Best Marketing Tactics to Win Customers From Outside Your Local Area

It’s a question SEOs get asked again and again: ‘How can I rank locally in an area outside my city?‘ There are plenty of reasons why you’d want to rank in cities where you don’t have an address, but getting into local rankings outside your area can be challenging. On April 18th, 2018, BrightLocal CEO […]

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April 19, 2018  |  By MarketingMuses

During Vacation, Don’t Check Email Unless You Really, Really Have To

When you go on vacation, ideally you should disconnect from work completely. But if going off the grid truly is not an option for you, set boundaries for yourself so that you aren’t tethered to your device. Make a plan to check your messages once a day at a particular time, or only on certain […]

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April 19, 2018  |  By MarketingMuses

eCommerce Solutions via Jordan Crown

This SlideShare was originally published on LinkedIn’s SlideShare site created by Jordan Crown.    E-Commerce Problems & Solutions Guide by Jordan Crown. E-Commerce Problems & Solutions Guide  Problem No. 1: Your website doesn’t inspire customers to return multiple times. Earning customer loyalty is a matter of building trust and making the shopping experience as easy […]

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April 19, 2018  |  By MarketingMuses

Amazon EC2 now Offers Microsoft SQL Server on Ubuntu and Amazon Linux 2 AMIs

These AMIs, along with the previously announced .NET Core on Amazon Linux 2 and Ubuntu AMIs, make it easier for you to modernize .NET and SQL workloads on free Linux-based operating systems, without the need to buy Windows Server licenses. You can launch SQL Server 2017 on Ubuntu Server 16.04 and Amazon Linux 2 Candidate […]

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April 19, 2018  |  By MarketingMuses

How to Use VLOOKUP in Excel 2013 and 2016 [Video Tutorial Included]

This post is an excerpt from the video series 4 Essential Microsoft Excel Skills Every Marketer Should Learn. If you want to become a master of the almighty spreadsheet, watch the full video series here. I know, I know … “VLOOKUP function” sounds like the geekiest, most complicated thing ever. But trust me: as was […]

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9 Mistakes To Avoid On Your Resume [Infographic]
April 19, 2018  |  By MarketingMuses

9 Mistakes To Avoid On Your Resume [Infographic]

9 Mistakes To Avoid On Your Resume [Infographic] Crafting a standout resume is a lot of work. Not only do you have to write the darn thing, but you also have to check (and double-check) for typos, even out your margins, make sure you’re not repeating the same action verb 10 times … the list […]

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How to Create Infographics in Under an Hour
April 19, 2018  |  By MarketingMuses

How to Create Infographics in Under an Hour [15 Free Infographic Templates]

How to Create Infographics in Under an Hour   This article was originally published by HubSpot. Written by Lindsay Kolowich –    @lkolow Wouldn’t it be great if creating infographics was as simple as writing regular ol’ text-based blog posts? Unfortunately, the reality is that making visual content like this usually takes a lot more time, […]

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April 19, 2018  |  By MarketingMuses

“13. Define Your Brand’s DNA DNA is defined as “fundamental and distinctive characteristics/qualities of something” and “unchangeable.” If your team can’t quickly rattle off your brand’s DNA by heart, put pen to paper! Create a list of benchmark brands from an aspirational perspective and find common themes. Identify key qualities that embody your brand. Whether it’s price advantage or niche, define it’s core and stay true to it.” – @marketingmuses @marketingmuseaz @LuliMuses

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April 19, 2018  |  By MarketingMuses

“13. Define Your Brand’s DNA DNA is defined as “fundamental and distinctive characteristics/qualities of something” and “unchangeable.” If your team can’t quickly rattle off your brand’s DNA by heart, put pen to paper! Create a list of benchmark brands from an aspirational perspective and find common themes. Identify key qualities that embody your brand. Whether it’s price advantage or niche, define it’s core and stay true to it.” – @marketingmuses @marketingmuseaz @LuliMuses

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April 19, 2018  |  By MarketingMuses

Introducing AWS Blockchain Templates for Ethereum and Hyperledger Fabric

With AWS Blockchain Templates, you can deploy Ethereum and Hyperledger Fabric frameworks using managed and certified AWS CloudFormation templates. AWS Blockchain Templates allow you to focus on building your blockchain applications instead of spending time and energy on manual setup of your blockchain network. AWS Blockchain Templates deploy the blockchain framework you choose as containers […]

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April 19, 2018  |  By MarketingMuses

Identify Opportunities for Amazon RDS Cost Savings Using AWS Cost Explorer's Reserved Instance (RI) Purchase Recommendations

To generate these recommendations, Cost Explorer first analyzes your instance usage to automatically identify all of your on-demand usage that can be covered with RIs. From there, Cost Explorer generates RI purchase recommendations to optimally cover your On-Demand usage at a discounted RI rate—including automatically identifying instance family usage that can be most efficiently covered […]

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April 19, 2018  |  By MarketingMuses

AWS CloudHSM is Now Available in AWS GovCloud (US) Region

AWS CloudHSM offers you the flexibility to integrate with your applications using industry-standard APIs, such as PKCS#11 and Java Cryptography Extensions (JCE). CloudHSM is also standards-compliant and enables you to export all of your keys to most other commercially-available HSMs. It is a fully-managed service that automates time-consuming administrative tasks for you, such as hardware […]

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April 19, 2018  |  By MarketingMuses

Amazon Athena releases an updated JDBC driver with support for Array data types

Amazon Athena is an interactive query service that makes it easy to analyze data in Amazon S3 using standard SQL. Athena is serverless, so there is no infrastructure to manage, and you pay only for the queries that you run. Today, we are releasing a new JDBC driver with features such as Array data type […]

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April 19, 2018  |  By MarketingMuses

Reddit hires former Time Inc. exec Jen Wong as COO

Reddit, one of the internet’s largest hubs for both traffic and controversy, announced today that it has hired former Time Inc. President of Digital Jen Wong to take on the role of COO. She will be tasked with managing Reddit’s business strategy, working out of the company’s New York office. Wong left Time Inc. earlier […]

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April 19, 2018  |  By MarketingMuses

Amazon DynamoDB Encryption at Rest Now Available in Additional Regions

Starting today, Amazon DynamoDB encryption at rest is available in 10 additional regions: US West (N. California), Asia Pacific (Mumbai), Asia Pacific (Seoul), Asia Pacific (Singapore), Asia Pacific (Sydney), Asia Pacific (Tokyo), Canada (Central), EU (London), EU (Frankfurt), and South America (Sao Paulo). With the latest release, DynamoDB encryption at rest is now available in […]

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April 19, 2018  |  By MarketingMuses

Lyft drivers’ lawsuit against Uber over ‘Hell’ program isn’t over

A class-action lawsuit led by a number of Lyft drivers against Uber regarding the alleged “Hell” spying program is moving forward in an amended way. The lawsuit, brought by Lyft driver Michael Gonzales on behalf of other Lyft drivers, alleges Uber wrongfully intercepted the communications and whereabouts of Lyft drivers, and resulted in the loss of […]

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April 19, 2018  |  By MarketingMuses

Troubleshoot Domain Name System (DNS) Easily in AWS Managed Microsoft AD

For example, if a DNS record is missing, you can use the DNS Audit event log to help identify the root cause and fix the issue. You can also use DNS Audit event logs to improve security by detecting and blocking requests from suspicious IP addresses.

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April 19, 2018  |  By MarketingMuses

Cheddar’s digital news network is coming to Hulu, too

Cheddar isn’t done making deals with the over-the-top streaming TV providers. Only yesterday, news came out that Cheddar was the first digital-only network to launch a channel on YouTube’s streaming TV service, YouTube TV. Today, the company is announcing a similar deal with Hulu, which will bring its programming to Hulu’s href=”https://techcrunch.com/2018/01/09/hulu-17m-subscribers/”> more than 17 million […]

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April 19, 2018  |  By MarketingMuses

Apple has a new iPhone recycling robot named ‘Daisy’

Meet Daisy. Apple’s latest recycling robot was revealed, not coincidentally, a few days before Earth Day, in a press announcement summing up the company’s recent environmental accomplishments. The new ‘bot is an update to Liam, the recycling robot the company announced back in 2016. Daisy was developed in-house by Apple engineers, using some of Liam’s […]

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April 19, 2018  |  By MarketingMuses

Laura Tyson will be speaking at TC Sessions: Robotics May 11 at UC Berkeley

We’re less than a month out from TC Sessions: Robotics, and we’ve still got some key names to share with you for the big event. We’ve already announced some of the top names in robotics, including Playground’s Andy Rubin, Boston Dynamics’ Marc Raibert, Ayanna Howard of Zyrobotics, Chris Urmson of Google and U.C. Berkeley professor […]

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April 19, 2018  |  By MarketingMuses

New AWS Services Enable Multi-account Capabilities Through AWS Organizations

AWS Config and AWS Firewall Manager now support new multi-account features by integrating with AWS Organizations. With the new AWS Config multi-account data aggregation capability, Organizations administrators can now get an organization-wide view of their compliance status. AWS Firewall Manager enables Organizations administrators to centrally configure and manage AWS WAF rules across accounts in their […]

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April 19, 2018  |  By MarketingMuses

Crypto-collectibles and Kitties marketplace Rare Bits raises $6M

Rare Bits wants to be eBay for the blockchain, where you buy, sell, and trade non-fungible crypto-goods. After CryptoKitties raised $12 million from Andreessen Horowitz last month for its decentralized digital collectibles game, there’s been an explosion of interest in the space. But without a popular marketplace, it’s hard to find the goods you want at […]

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April 19, 2018  |  By MarketingMuses

Walmart launches ‘Check Out With Me’ for on-the-spot checkouts in hundreds of U.S. stores

Walmart announced on Thursday it’s beginning to test new technology that arms store staff with mobile devices for checking out customers from the floor. The devices will first be put into use in Walmart’s “Lawn & Garden Centers” in over 350 U.S. stores, where there’s the most need for a mobile checkout experience like this. […]

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April 19, 2018  |  By MarketingMuses

3D printing marketplace Shapeways raises a $30 million Series E

Investors, it seems, aren’t entirely soured on the world of 3D printing. The technology is still making progress in the enterprise sector, and Shapeways is certainly continuing to make a case for it in the world of online marketplaces. This morning, the New York-based company announced the closing of a $30 million Series E.  The […]

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April 19, 2018  |  By MarketingMuses

Jaquet Droz is shipping its mechanical signing machine

Watchmaker Jaquet Droz announced its Signing Machine – a mechanical device that will sign your name for you using a series of miniature gears and springs – in 2014. Four years later, the company is ready to ship their miraculous contraction just in time for you to ink the deal you’ve made with Cybereus, lord […]

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April 19, 2018  |  By MarketingMuses

How to Get People to Accept a Tough Decision

Colormos/Getty Images Imagine this: You’re a general manager for a manufacturing company and orders are up. You know you should be celebrating, but instead, you feel gut punched. Your plants are facing severe capacity and material constraints and you know you can’t fill these orders. Now you have to decide which ones to fill, which […]

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April 19, 2018  |  By MarketingMuses

Research: When You Don’t Have an Alternative in a Negotiation, Try Imagining One

Yenpitsu Nemoto/Getty Images Conventional wisdom suggests that negotiators need alternatives to succeed. Alternatives give negotiators the confidence to negotiate offers more ambitiously, to push for more optimal outcomes, and to walk away from the table when needed. But negotiators often have no alternative at all. For example, a recent survey by GMAC suggests that the […]

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April 19, 2018  |  By MarketingMuses

MoviePass’s parent company is getting crushed after offering new stock

Helios and Matheson Analytics is looking to push additional capital into its prime and wildly popular asset, MoviePass, by raising money in a new stock sale that appears to be giving Wall Street fits. Looking to raise additional capital, Helios and Matheson said it would sell up to $150 million in a stock sale that […]

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April 19, 2018  |  By MarketingMuses

Dos and Don’ts of Infographic Content

    Many of the same “industry insiders” who predicted the demise of email as a marketing tool were saying the same thing about infographics not too long ago. But the fact is that infographic content, which dates back to the 1700s in its earliest form for business purposes, is hotter than ever. But why? […]

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April 19, 2018  |  By MarketingMuses

Eventbrite acquires Spanish ticketing platform Ticketea

Eventbrite has been shopping again in Europe — announcing today that it’s picked up Spanish ticketing firm, Ticketea. Terms of the deal have not been disclosed. The Madrid-based events discovery and ticketing platform lets people find and book tickets for a variety of live experiences — including festivals, concerts and performing arts shows. It focuses on […]

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April 19, 2018  |  By MarketingMuses

Rylo brings some new software tricks to their not-a-360 camera

Rylo wants people to use 360 cameras to capture everything around them, then use software to determine what exactly they want after the fact. Today, the startup is adding a new feature to the app, a new feature to the camera and a new camera effect to keep things interesting on the company’s 360 camera […]

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April 19, 2018  |  By MarketingMuses

eBay’s mobile app can now fill out your listings for you

Ebay is rolling out an app update designed to make it easier to list items for sale on its online marketplace. Instead of filling out detailed forms on your mobile phone’s small screen, you can now scan the barcode on the item in question or type a description, choose the item’s condition, then click “list […]

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April 19, 2018  |  By MarketingMuses

Are You Marketing Effectively Across Generational Lines? [New Data]

You’ve heard it from us before: “The way consumers prefer to access content has changed.” “We’re seeing a fundamental shift in the way we market and sell products.” “Buyers are no longer okay with outbound emails and cold calls. Instead, marketers need to create and deliver content that meets the consumer where they already are.” […]

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April 19, 2018  |  By MarketingMuses

mParticle hires Adobe’s John Sedlak as chief revenue officer

mParticle, which helps companies like Airbnb and Spotify manage their customer data, has hired four new executives — including John Sedlak, most recently a vice president at Adobe, who’s joining the company as chief revenue officer. In addition, Kiran Hebbar (formerly CFO of Social Tables) is joining as chief financial officer, Will Rogers (previously an engineer […]

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April 19, 2018  |  By MarketingMuses

PlayVS wants every high school to have an eSports team

Nearly 200 colleges and universities across the U.S. and Canada are actively recruiting for esports scholarships. But unlike other sports, there is currently no real infrastructure for high school esports. PlayVS, a Science-backed startup out of Los Angeles, is looking to change that. Founded by Delane Parnell, PlayVS has signed an exclusive contract with the […]

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April 19, 2018  |  By MarketingMuses

Intel abandons Vaunt smart glasses project

It might just be time for Intel admit that’s not great at this whole wearables thing. A few months after their flashy online debut, the Vaunt smart glasses are dead, the chipmaker has confirmed. Some things, it seems, are just too beautiful to live — or receive sufficient investment from their parent company. The news […]

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April 19, 2018  |  By MarketingMuses

Open Mineral plans to disrupt commodities trading with blockchain

Commodity trading is a very old industry which focuses on raw materials, like lead or copper, that are worth hundreds of billions. These materials are constantly moving from producers to consumers in a global market worth about $80bn, but it often lacks efficiency and transparency. Meanwhile, intermediaries make a lot of money just by acting […]

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April 19, 2018  |  By MarketingMuses

How to Overcome Imposter Syndrome For Good

This article originally appeared on Glassdoor.  I was working at a job I loved when I started to wonder whether I was a bit of a fraud. Digital strategy and client service was my forte. But when I was offered extra responsibilities that suddenly had me leading meetings with top affiliate global marketers (while I […]

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April 19, 2018  |  By MarketingMuses

Lyft invests millions of dollars to offset its effect on climate change

Lyft, recognizing the impact of its ride-hailing platform on the environment, is making a “multi-million” dollar investment in carbon offsets. Within the first year of this effort, Lyft says it expects to be able to offset about one million metric tons of carbon. “The stark reality is that transportation is one of the largest sources of […]

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April 19, 2018  |  By MarketingMuses

TheWaveVR wraps $6M Series A to fuel its immersive, social VR music app

Music and visual art creation VR startup TheWaveVR just wrapped a $6 million Series A round and when all was said and done, it seemed appropriate for the team to actually sign the term sheet with their lead investor inside virtual reality. The round, led by RRE Ventures, brings the startup’s total funding to $10 million. […]

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April 19, 2018  |  By MarketingMuses

See you next week in New York

I’ll be helping build a larger meetup focused on pre-ICO companies in New York on April 23 and I’d love to see you there. It will be held at Knotel on April 23 at 7pm and will feature a pitch-off with eight startups  and two panels with some yet-unnamed stars in the space. Let’s get […]

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April 19, 2018  |  By MarketingMuses

Amazon’s new ‘Alexa Blueprints’ let anyone create custom Alexa skills and responses

Amazon this morning is introducing “Alexa Blueprints,” a new way for any Alexa owner to create their own customized Alexa skills or responses, without needing to know how to code. The idea is to allow Alexa owners to create their own voice apps, like a trivia game or bedtime stories, or teach Alexa to respond […]

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April 19, 2018  |  By MarketingMuses

More Money, No Problem: 3 Ways to Increase Your Pay

Why do we work? The answer should be a simple one, but for some reason, we often treat it as taboo. We go into interviews eager to show our passion for the work, and our excitement over the prospect of interacting with others in our industry, and when it comes time to respond to the […]

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April 19, 2018  |  By MarketingMuses

4 Ways to Improve Your Content Marketing

HBR Staff/Chris Minerva/Getty Images In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. The playbook sounds simple: […]

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April 19, 2018  |  By MarketingMuses

How to Handle Negative Emotions at Work [Infographic]

There’s a popular phrase that I’ve heard quite a bit throughout life: “Don’t get mad. Get even.”

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April 19, 2018  |  By MarketingMuses

Report: Smartphone usage set to overtake time spent watching TV in China

2018 is the year that smartphone usage eclipses time spent watching TV in China and it’s all down to the growth of digital video platforms, according to a new report from eMarketer. You’d be forgiven for thinking that this had already happened in China, which happens to be the world’s largest smartphone market, but eMarketer forecasts […]

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April 19, 2018  |  By MarketingMuses

Facebook moves to shrink its legal liabilities under GDPR

Facebook has another change in the works to respond to the European Union’s beefed up data protection framework — and this one looks intended to shrink its legal liabilities under GDPR, and at scale. Late yesterday Reuters reported on a change incoming to Facebook’s T&Cs that it said will be pushed out next month — meaning […]

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April 19, 2018  |  By MarketingMuses

How to Calculate Your Business’s Break Even Point

You’ve heard the term “break even.” It’s a popular way to describe a time when you spent exactly as much money as you made. “We gambled $200 at the casino and won $200, so we broke even.” But in a business context, it’s not that simple. Your break even point doesn’t just happen in Vegas, […]

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April 19, 2018  |  By MarketingMuses

Netflix launches 30-second preview videos on mobile

Netflix is introducing its own take on Snapchat and Instagram stories after it began to roll out 30-second preview videos for mobile viewers. The previews look much like Stories because the thumbnails are circular and the content plays with virtual videos, so there’s no need to move your phone to the side. Added to that, […]

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April 19, 2018  |  By MarketingMuses

Genetics testing startup Prenetics buys UK’s DNAFit to move into consumer services

Prenetics, a Hong Kong-based startup that offers genetic testing services for patients, is expanding outside of Asia and into the consumer space after it acquired London-based company DNAFit. The deal — which a source told TechCrunch is worth $10 million — not only sees Prenetics enter new geographies, but also expand the scope of its services. […]

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April 18, 2018  |  By MarketingMuses

Does Your Body Language Convey Confidence?

If you want people at work to trust and respect you, regardless of your title or authority, pay attention to your body language. How you stand, sit, and speak all affect whether people are open to being influenced by you. For example, standing up straight with your shoulders back helps you come across as confident […]

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April 18, 2018  |  By MarketingMuses

Facebook has a new job posting calling for chip designers

Facebook has posted a job opening looking for an expert in ASIC and FPGA, two custom silicon designs that companies can gear toward specific use cases — particularly in machine learning and artificial intelligence. There’s been a lot of speculation in the valley as to what Facebook’s interpretation of custom silicon might be, especially as […]

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April 18, 2018  |  By MarketingMuses

TaskRabbit CEO posts statement as its app returns following a cybersecurity breach

After taking them down to investigate what it called a “cybersecurity incident,” TaskRabbit’s website and app are back online. The Ikea-owned platform for on-demand labor also posted an update from its chief executive officer Stacy Brown-Philpot about the incident. “While our investigation is ongoing, preliminary evidence shows that an unauthorized user gained access to our […]

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April 18, 2018  |  By MarketingMuses

Blogging: Its All About the Images!

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SHEIN

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SUMMER SALE

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£5 Shoes & Handbags

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Perspex Heels

The Menlo Club

New 50% Off Deal 300x600

New 50% Off Deal 160x600

UrbanEars.com

The Tove Lo Edition

Two for One on selected headphones in Pink, White and Red.

PerfectMemorials.com

Perfect Memorials

Perfect Memorials

Perfect Memorials

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Shop iPhone 8 & X Cases on Zazzle.com

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The lightweight, low-profile BrightPad makes crafting easier while reducing eye strain.

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Johnston & Murphy

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