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April 12, 2018  |  By MarketingMuses

How to Downsize Your Sales Force

japatino/Getty Images Many industries have had to downsize sales forces. There are several reasons for recent sales force job cuts: Shifting market dynamics are one cause, including changing customer needs, customer consolidation, new buying channels, and slowing market growth. Merck recently publicized that it planned to lay off about 1,800 U.S. sales reps following an […]

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April 12, 2018  |  By MarketingMuses

PR Agencies Need to Be More Diverse and Inclusive. Here’s How to Start.

HBR Staff Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands. In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” Last year Pepsi faced criticism for its ad featuring Kendall Jenner […]

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April 12, 2018  |  By MarketingMuses

How to Recover from a Cultural Faux Pas

yuoak/Getty Images We’ve all been there: You’re talking to someone from another culture — perhaps while on a business trip or working with a colleague on a project — when you get a sinking feeling that you’ve made a mistake. Maybe it was a joke that misfired, an unintentional violation of personal space, or a misreading of […]

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April 12, 2018  |  By MarketingMuses

💡Design Your Life Journey! 🌟 by @marketingmuses 💫 marketingmuses.com ⭐️✨

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April 12, 2018  |  By MarketingMuses

Arcade fame turns to infamy as Billy Mitchell’s record-setting Donkey Kong score is invalidated

The record-setting score that settled the Donkey Kong arcade rivalry, made famous by the documentary The King of Kong, has been invalidated by Twin Galaxies, the de facto arbiter of arcade world records. What’s more, Billy Mitchell, the occasionally controversial player who set the scores, has been permanently banned from consideration for future records. It’s […]

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April 12, 2018  |  By MarketingMuses

Tesla is no longer working with NTSB in fatal Model X crash investigation

In light of Tesla going a bit rogue and disclosing details of the fatal crash that involved Autopilot, the National Transportation Safety Board is removing Tesla as a party in the investigation. “The NTSB took this action because Tesla violated the party agreement by releasing investigative information before it was vetted and confirmed by the […]

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April 12, 2018  |  By MarketingMuses

💡Design Your Life Journey! 🌟 by @marketingmuses 💫 marketingmuses.com ⭐️✨

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April 12, 2018  |  By MarketingMuses

Lyft breaks down how much drivers can make

How much drivers can make working for Lyft and Uber has long been a topic of conversation and third-party studies. Now, Lyft is providing some more clarity around how much people can make driving for its platform. “Understandably, we’ve seen a few external groups take their own guesses at what Lyft drivers make, usually as […]

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April 12, 2018  |  By MarketingMuses

Amazon officially owns Ring, so let’s talk product integration

Amazon’s acquisition of Ring officially closed today. Now the companies (or company, rather) are marking the occasion by discounting the Ring Video Doorbell $30, down to $100 — because what better way to celebrate scalability and maximum distribution than a price drop? Amazon is quick to note in its press material that the Ring name […]

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April 12, 2018  |  By MarketingMuses

Uber expands privacy settlement with FTC

Uber is expanding the proposed settlement it made with the Federal Trade Commission last August pertaining to data mishandling, privacy and security complaints that dated back to 2014 and 2015. In August, Uber agreed to 20 years of privacy audits. That proposed settlement happened prior to Uber’s disclosure of the massive 2016 data breach that […]

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Infographic: A Brief History of Content Marketing
April 12, 2018  |  By MarketingMuses

Infographic: A Brief History of Content Marketing

Infographic: A Brief History of Content Marketing   People often talk about content marketing like its the flashy new gadget in a marketer’s toolbox. While the practice has skyrocketed in popularity over the past few years, the principles of content marketing have been around for centuries. And it would do the savvy content marketer good […]

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April 12, 2018  |  By MarketingMuses

Impossible Foods goes to White Castle

Impossible Foods is taking another bite out of the meat supply chain, with the announcement that it’s meatless burger substitute is coming to America’s first fast food burger chain — White Castle. That’s right, now stoned vegan hippies can join stoned slackers in their quest for cheap, delicious burger-y goodness. The “Impossible Slider” which is […]

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April 12, 2018  |  By MarketingMuses

How to Recover from a Cultural Faux Pas

yuoak/Getty Images We’ve all been there: You’re talking to someone from another culture — perhaps while on a business trip or working with a colleague on a project — when you get a sinking feeling that you’ve made a mistake. Maybe it was a joke that misfired, an unintentional violation of personal space, or a misreading of […]

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April 12, 2018  |  By MarketingMuses

Dutch uni spinout gets $1.2M for its zero ink printing tech

Tocano, a spinout from Delft Technology University in the Netherlands which is working on an inkless printing technology, has closed a €1 million angel round to fund the next stage of its tech development and move a step closer to building its first commercial product. The startup began as the graduate student project of co-founder Venkatesh Chandrasekar […]

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April 12, 2018  |  By MarketingMuses

Introducing: Emoji!

No doubt that you’ve seen emoji living in various subject lines inside your inbox lately. Fun fact: Did you know emoji have been shown to increase email open rates? And, as more of our communication becomes text based, emoji are one of the key ways you can express emotions that words may not quite capture. […]

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April 12, 2018  |  By MarketingMuses

Applications for Startup Battlefield at Disrupt SF are now open

Listen up startup fans — the moment you’ve all been waiting for has arrived. Applications to Startup Battlefield are finally open! Now, we told you that Disrupt San Francisco 2018 is going to be our biggest, boldest, most ambitious Disrupt ever: triple the floor space, 12 technology tracks, four unique stages and more than 10,000 […]

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April 12, 2018  |  By MarketingMuses

SpaceX has authorized new shares that could va

SpaceX has authorized a new Series I round for 3 million shares in a new round that will be worth up to $507 million, according to a certificate of incorporation document filed in Delaware. If all shares in this round are issued, the new round would value SpaceX at around $23.7 billion, according to the […]

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April 12, 2018  |  By MarketingMuses

Sophia Amoruso, Carbon’s Joseph DeSimone, and Adidas’ Eric Liedtke to crash Disrupt SF

Disrupt lands in San Francisco this September, and the agenda is shaping up to be absolutely amazing. With new digs at Moscone West and expanded capacity, we expect Disrupt SF (September 5-7) to be the biggest and best conference TechCrunch has ever had. And, in large part, that’s credited to our incredible guests. Today, we’re […]

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April 12, 2018  |  By MarketingMuses

Foundation is a touching documentary series on tech entrepreneurs

Follow four startups through all the ups and downs Romain Dillet @ / 7 hours A year and a half ago, Station F and Le Studio Next teamed up for a documentary series about building a startup — and the result is called Foundation. It’s a personal and honest documentary series and I had a […]

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April 12, 2018  |  By MarketingMuses

ServiceTitan is LA’s least likely contender to be the next billion dollar startup

The city of Glendale, Calif. seems like an unlikely place to grow one of the next billion dollar startups in the booming Los Angeles tech ecosystem. Located at the southeastern tip of the San Fernando Valley, the Los Angeles suburb counts its biggest employers as the adhesive manufacturer Avery Dennison; the Los Angeles industrial team […]

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April 12, 2018  |  By MarketingMuses

Bubblz lets you collaborate on painful processes

Meet Bubblz, a French startup that wants to optimize all the boring processes that slow you down. If you’re trying to hire someone, if you need to collect information from many people, if you regularly put together marketing campaigns, you can use Bubblz to automate all the steps and collaborate with your coworkers. Many people […]

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April 12, 2018  |  By MarketingMuses

Uber introduces a bunch of new safety features

In a post today, Uber CEO Dara Khosrowshahi announced a slew of new features for the app, designed to address growing concerns over rider safety. A majority of the additions are contained within a handy Safety Center landing page inside the app. The section features a bunch of insight into the company’s process for screening […]

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April 12, 2018  |  By MarketingMuses

Last call on Early Bird tickets for TC Robotics at UC Berkeley, May 11

After tomorrow, April 13, ticket prices for TC Sessions: Robotics will jump $100 for the May 11 event hosted at UC Berkeley. Buy your early bird $249 tickets today before these savings fly the coop! You’ll get full access to the conference, workshops and closing networking reception. Lunch and breakfast are included. The event’s stage […]

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April 12, 2018  |  By MarketingMuses

How to Recover from a Cultural Faux Pas

yuoak/Getty Images We’ve all been there: You’re talking to someone from another culture — perhaps while on a business trip or working with a colleague on a project — when you get a sinking feeling that you’ve made a mistake. Maybe it was a joke that misfired, an unintentional violation of personal space, or a misreading of […]

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April 12, 2018  |  By MarketingMuses

Investing app Stash partners with Green Dot to expand into banking

Stash, the finance app favored by first-time investors who are just learning the market, is getting into banking. The company announced this morning it will roll out a set of mobile-first banking services aimed at those left behind by traditional banks. The services include bank accounts with debit cards, no overdraft fees, access to a network of […]

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April 12, 2018  |  By MarketingMuses

Marketing platform Punchh raises $20M Series B to give brick-and-mortar retailers better data analytics

Founded in 2010 as an online loyalty card service, Punchh has since grown into a marketing platform serving more than 115 restaurant chains, including Pizza Hut and Quiznos. Now it’s raised a $20 million Series B to expand into more retail verticals and increase the use of artificial intelligence and machine learning in its cloud […]

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April 12, 2018  |  By MarketingMuses

Firefox updates its iOS web browser to turn Tracking Protection on by default

At a time when web users are becoming more concerned about their online privacy and personal data, Mozilla today is launching a new version of its Firefox for iOS web browser that includes Tracking Protection turned on by default. That means when you use the browser, websites won’t be able to track your activity and capture […]

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April 12, 2018  |  By MarketingMuses

Here’s what the new Gmail looks like

Yesterday, Google pressed the Send button too quickly and informed G Suite customers that a new Gmail was coming soon. TechCrunch obtained a few screenshots of the new interface from a tipster called Chaim. I confirmed the authenticity of those screenshots with another person who saw the new design. So here’s what you can expect. […]

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April 12, 2018  |  By MarketingMuses

Tastemade executive team is getting a Goop makeover with new COO pick

Tastemade is getting a Goop makeover with the announcement that the former president of Gwyneth Paltrow’s lifestyle empire, Geraldine Martin-Coppola, is coming on board as Tastemade’s new chief operating officer. Martin brings a wealth of experience in lifestyle branding to Tastemade’s online video and pictorial food, travel, and home design channel. At Tastemade, Martin-Coppola will […]

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April 12, 2018  |  By MarketingMuses

Revue, the newsletter publishing tool, now lets you charge subscribers

Dutch startup Revue, which is now positioning itself as an “editorial newsletter platform,” is adding the option to charge subscribers. This means that newsletters can be monetized directly, rather than relying on sponsorship or ads. The new feature requires signing up for a Stripe account, which you connect to Revue. You then write a description […]

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April 12, 2018  |  By MarketingMuses

Background checks pay for Checkr, which just rang up $100 million in new funding

Criminal records, driving records, employment verifications. Companies that use on-demand employees need to know that all the boxes have been checked before they send workers into the world on their behalf, and they often need those boxes checked quickly. A growing number of them use Checkr, a four-year-old, San Francisco-based company says that it now […]

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April 12, 2018  |  By MarketingMuses

How to Recover from a Cultural Faux Pas

yuoak/Getty Images We’ve all been there: You’re talking to someone from another culture — perhaps while on a business trip or working with a colleague on a project — when you get a sinking feeling that you’ve made a mistake. Maybe it was a joke that misfired, an unintentional violation of personal space, or a misreading of […]

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April 12, 2018  |  By MarketingMuses

6 Things to Never Say to a Recruiter

Put your best foot forward. How many times have you heard that popular refrain? Too many to count. However, when it comes to the job search process, many job seekers think that this advice only applies during the scheduled phone calls, interviews and interactions with the hiring manager and your potential team. After all, isn’t […]

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April 12, 2018  |  By MarketingMuses

6 Useful Tips for Acing Your Next In-Person Job Interview

Job hunting has been stressful, but you did a great job on your resume and phone interview, and you’ve made it all the way to the in-person interview. You’re finally getting face time with the people who matter and you don’t want to blow it! So how do you show up as a strong contender […]

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April 12, 2018  |  By MarketingMuses

10 Companies Hiring Now That’ll Pay You To Travel the World

If Glassdoor’s mission is to help people everywhere find a job and company they love, then that means if you want to jet from New York to Chicago to Shanghai in a month for work, we should serve that up. And we do! There are thousands of jobs on the platform that include things like […]

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April 12, 2018  |  By MarketingMuses

Cloudflare launches Spectrum to protect the internet beyond the web

When it launched back in 2010, Cloudflare was all about speeding up websites and protecting them from hackers. Today, with the launch of Spectrum, it’s taking a major step to move beyond the web and into protecting — and potentially speeding up — other parts of the internet. While Cloudflare’s regular services work well for […]

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April 12, 2018  |  By MarketingMuses

Einstein Account-Based Marketing Just Got Even Smarter

If you’re new to Einstein Account-Based Marketing it’s built on Salesforce and gives marketers the ability to leverage Salesforce platform features like AI, and Analytics. To extend the power of the solution, we’re excited to announce a new partnership with Demandbase. Demandbase will be the newest addition to our amazing suite of AppExchange partners who […]

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April 12, 2018  |  By MarketingMuses

Covering “Virtual Insanity” in virtual reality

[embedded content] A musician from Raleigh, North Carolina named Chase Holfelder, recorded a cover of Jamiroquai’s “Virtual Insanity,” a stonerific acid jazz anthem that should be familiar to ’90s kids. This version, however, is recorded entirely inside a virtual reality rig with the help of the HTC Vive and VRScout. Holfelder used the SoundScape VR […]

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April 12, 2018  |  By MarketingMuses

Zaius raises $30M to help marketers unify their customer data

Zaius, a customer data company working with consumer brands like Tea Forte and Burt’s Bees Baby, has raised $30 million in Series B funding. CEO Mark Gally said that while business-to-business marketing revolves around the CRM, there’s a “hodgepodge” on the consumer marketing side. More specifically, he said consumer marketers have a “swivel chair problem” […]

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April 12, 2018  |  By MarketingMuses

Dating service East Meet East raises $4M to develop AI matching and expand into Asia

East Meet East, a New York-based matchmaking service focused on connecting Asian people in the U.S., is expanding its focus to go after dating opportunities in Asia after it raised a $4 million Series A funding round. The money comes from existing backer 500 Startups and new investors Asahi Medialab Ventures, DG Lab Fund (a joint effort […]

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April 12, 2018  |  By MarketingMuses

Casper, Warby Parker, & Dollar Shave Club: How Direct-to-Consumer Brands Are Changing Ecommerce Forever

Direct-to-consumer companies cater to people’s desire for simplicity. They eliminate the hassle of researching brands and choosing from hundreds of options, making shopping practically effortless. D2C brands manufacture, market, and distribute their own products without using middlemen, which enables them to reduce costs, interact directly with consumers, and provide a seamless start-to-finish buyer’s experience. For […]

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April 12, 2018  |  By MarketingMuses

Luminar puts its lidar tech into production through acquisitions and smart engineering

When Luminar came out of stealth last year with its built-from-scratch lidar system, it seemed to beat established players like Velodyne at their own game — but at great expense and with no capability to build at scale. After the tech proved itself on the road, however, Luminar got to work making its device better, […]

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April 12, 2018  |  By MarketingMuses

All Raise taps Stitch Fix’s Katrina Lake and others to mentor female founders

As part of All Raise’s mission to increase the number of female founders who receive venture funding in the next five years, All Raise has tapped more than 120 successful female founders to provide one-on-one mentorship to other women building companies. Currently, female founders receive just 15 percent of all venture funding, according to All […]

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April 12, 2018  |  By MarketingMuses

How These Teens Found Their Purpose in Life

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April 12, 2018  |  By MarketingMuses

Tradeshift’s Gert Sylvest and Bancor’s Galia Benartzi sign on for TC Sessions: Blockchain in July

We are excited to announce two more top-quality speakers for our forthcoming TC Sessions: Blockchain event which takes place on July 6. Gert Sylvest, co-founder of Tradeshift and GM of Tradeshift Frontiers, and Galia Benartzi, co-founder and head of business development for Bancor, join our growing list of confirmed speakers. In case you missed those, they include Brian Behlendorf, […]

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April 12, 2018  |  By MarketingMuses

Billie, which wants to eliminate the “pink tax,” closes a $6M seed round for its razor subscription service

Billie, a New York-based startup that wants to fight the “pink tax” on goods marketed to women, announced today that it has closed a $6 million seed round. The funding was led by Silverton Partners, with participation from returning investors including Female Founders Fund and Lakehouse Ventures, and will be used to grow Billie’s team […]

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April 12, 2018  |  By MarketingMuses

How to Edit a PDF [Easy Guide]

If you regularly send PDF files over the internet, the guide below will make your life a lot easier. PDF, short for portable document format, is a type of digital file that allows you to send content that is readable by other users regardless of what software they use to view the file. And in […]

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April 12, 2018  |  By MarketingMuses

LG promises to speed up bringing Android updates to its smartphones

LG is making efforts to improve the user experience on its devices after it opened a “Software Upgrade Center” in its native Korea. The new lab will be focused on “providing customers worldwide with faster, timelier, smartphone operating system and software updates,” the company explained in a brief statement. The idea is to help get […]

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April 11, 2018  |  By MarketingMuses

Make a Pact with Your Colleagues to Stay Focused

If you’re surrounded by coworkers who get distracted easily, you’re likely to become distracted yourself. Instead of letting them pull you away from your to-do list, set boundaries. You don’t have to be rude about it; you can say something simple like, “Can we continue this conversation later? I want to get this report done, […]

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April 11, 2018  |  By MarketingMuses

WeWork confirms deal to buy Naked Hub, one of its main competitors in China

WeWork is buying up one of its largest competitors in China after it announced a deal to acquire Naked Hub. The deal was widely reported by Chinese media yesterday, but WeWork has now confirmed it through a blog post from its CEO Adam Neumann. Terms of the transaction are not disclosed but Bloomberg reported that it […]

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April 11, 2018  |  By MarketingMuses

Cluno, the Munich-based ‘car subscription’ service, raises €7M Series A

Cluno, a startup operating out of Munich that offers what it calls a “car subscription” service, has raised €7 million in Series A funding. The round was led by Acton Capital Partners, with participation from previous investor Atlantic Labs. Founded in 2017 by the same team behind easyautosale, which exited to Autoscout24 in 2015, Cluno […]

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April 11, 2018  |  By MarketingMuses

DroneShield is keeping hostile UAVs away from NASCAR events

If you were hoping to get some sweet drone footage of a NASCAR race in progress, you may find your quadcopter grounded unceremoniously by a mysterious force: DroneShield is bringing its anti-drone tech to NASCAR events at the Texas Motor Speedway. The company makes a handful of products, all aimed at detecting and safely intercepting […]

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April 11, 2018  |  By MarketingMuses

Apple starting to alert users that it will end 32-bit app support on the Mac

Tomorrow at noon PT, Apple will begin issuing an alert box when you open a 32-bit app in MacOS 10.13.4. It’s a one-time (per app) alert, designed to help MacOS make the full transition to 64-bit. At some unspecified time in the future, the operating system will end its support for 32-bit technology… meaning those […]

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April 11, 2018  |  By MarketingMuses

“6. Being Too Negative Thought leadership is a subjective science, where messages may potentially resonate differently with everyone. Delivering uplifting feedback that encourages and stimulates the desire to change within takes preparation. Individual daily happiness is a variable that makes an impact on creativity, inspiration and motivation. If your happiness levels are low, chances are your messages may be affected.” – @marketingmuses @marketingmuseaz @LuliMuses

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April 11, 2018  |  By MarketingMuses

Fantasy sports platforms could have a big future in blockchain

With the number of fantasy sports players in North America heading past 60m, and the industry said to be worth over $7 billion, fantasy sports games are clearly on the rise. On the web, the two biggest players are FanDuel and DraftKings, which between them control 90% of the market. But translating that kind of […]

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April 11, 2018  |  By MarketingMuses

Cruise, GM’s self-driving car unit, brings on Zippy team

Cruise recently brought on seven team members from Zippy.ai, which develops robots for last-mile grocery and package delivery, for an undisclosed amount of money. The deal did not include any of Zippy’s product or intellectual property. Instead, it seems Cruise was more interested in the skillsets of the co-founders, Gabe Sibley, Alex Flint, and Chris […]

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April 11, 2018  |  By MarketingMuses

Tentrr is turning private land into glampgrounds, with the help of VCs

If you’ve ever gone camping and found yourself thinking it kind of sucks, likely because you’re too close to other campers, you might be interested in learn about Tentrr, a three-year-old, 47-person company that’s promising to make it “dirt simple” to enjoy the great outdoors. How: by striking deals with private landowners who are willing […]

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April 11, 2018  |  By MarketingMuses

Apply to TechCrunch’s startup programs for Disrupt and Startup Battlefield with a single application

At TechCrunch’s flagship Disrupt events, there are three ways for startups to get in the limelight. One is to win a spot in the prestigious Startup Battlefield competition. Another is to be selected as one of the editor-selected TC Top Picks to exhibit in one of the featured tracks in Startup Alley. Both of those opportunities […]

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April 11, 2018  |  By MarketingMuses

New wearable hardware interface, Tap Systems, opens SDK to developers

Tap Systems, the developer of the Tap wearable keyboard and mouse, is releasing a developer SDK for interested programmers. The software kit will let developers design applications that can integrate with the Tap wearable which answers the once unanswerable question: what’s the result of one hand tapping? Resting on the fingertips of one hand, the […]

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April 11, 2018  |  By MarketingMuses

How artificial intelligence will take over the supermarket produce aisles

Joseph Byrum Contributor Joseph Byrum is chief data scientist at Principal Financial Group. He holds a PhD in genetics. Artificial intelligence is about more than asking Alexa or Siri to turn on the lights at home and add a reminder to the calendar about getting some milk at the store later in the afternoon. The […]

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April 11, 2018  |  By MarketingMuses

FTC warns companies that void warranties over using 3rd party services

The days of reading the small print to see whether a repair or new part for your ailing laptop will void its warranty may be coming to an end. The FTC has officially warned several companies that their policies of ceasing support when a user attempts “non-approved” repairs or servicing are likely illegal. It’s the […]

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April 11, 2018  |  By MarketingMuses

Microsoft partners with Lightstream Studio to bring customization tools to Mixer streamers

Microsoft’s Twitch competitor, Mixer, is giving streamers a new way to customize their channels. The company has entered into a partnership with Lightstream Studio to allow Mixer streamers to add images, overlays, transitions, and text to their streams, or to switch between scenes. The goal is to make it easier for creators to give their […]

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April 11, 2018  |  By MarketingMuses

Former Google CFO Patrick Pichette just joined the world of venture capital

Almost exactly three years ago, Patrick Pichette surprised industry observers when he left his powerful job as the CFO of Google to, well, enjoy his life. As he described the decision at the time, he wanted to “enjoy a perfectly fine midlife crisis full of bliss and beauty.” Now, Pichette is back in a role […]

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April 11, 2018  |  By MarketingMuses

Instagram will let you download your content after criticism about portability

Yesterday we reported that Instagram lacked data portability, knocking the app for the absence of an equivalent to Facebook’s Download Your Information too. Now an Instagram spokesperson tells me “We are building a new data portability tool. You’ll soon be able to download a copy of what you’ve shared on Instagram, including your photos, videos […]

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April 11, 2018  |  By MarketingMuses

💡 Daily Inspiration: There is beauty in simplicity! 🌟 by @marketingmuses 💫 marketingmuses.com ⭐️✨

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April 11, 2018  |  By MarketingMuses

Apple Music hits 40 million subscribers as it accelerates towards surpassing Spotify, report says

Apple Music is continuing its upward climb in subscriber count, quickening its pace as it seeks to overtake Spotify in the battle for users’ ears. The music streaming service now has 40 million subscribers, a report today from Variety claims. We have reached out to Apple for confirmation. The service still has a ways to go […]

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April 11, 2018  |  By MarketingMuses

Amazon Aurora with PostgreSQL Compatibility Supports Fast Database Cloning

Users of the PostgreSQL-compatible edition of Amazon Aurora users can now create quick, efficient database clones. Cloning is useful for a number of purposes including application development, testing, database updates, and running analytical queries.

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April 11, 2018  |  By MarketingMuses

Track Your Time for 30 Days. What You Learn Might Surprise You.

MirageC/Getty Images It’s hard to know if we’re really making efficient use of our time. It seems like we’re working hard — and we’re certainly stressed out. But are we spending our time on the right things? That’s the question I set out to solve at the start of this year. I was feeling overwhelmed after […]

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April 11, 2018  |  By MarketingMuses

Inside the Invisible but Influential World of Scent Branding

Steve Lewis Stock/Getty Images Scented environments have been shown to reduce typos made by office workers; improve the perception of product quality; increase purchase intent, average unit sales, and duration of a retail visit or stay among consumers; and boost the willingness of consumers to pay more for a product. But from offices and trade show […]

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April 11, 2018  |  By MarketingMuses

Cambridge Analytica’s acting CEO steps down

Welp. While Mark Zuckerberg gets the grilling of a lifetime on Capitol Hill, the firm at the center of all of this is losing its top (if temporary) executive. As day two of the Facebook testimony was unfolding, Cambridge Analytica sent out a brief statement from its Board of Directors, noting that acting CEO Alexander […]

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April 11, 2018  |  By MarketingMuses

Uber CEO outlines mobility plans

Uber is done being solely a ride-hailing company. Under the leadership of CEO Dara Khosrowshahi, the company is well on its way to becoming a multi-modal transportation platform. At a future of mobility event in Washington D.C. today, Khosrowshahi announced Uber’s foray into car rentals, shared bikes in D.C. and public transportation. Khosrowshahi also sat on a […]

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April 11, 2018  |  By MarketingMuses

What happened to the Windows 10 Spring Creators Update?

Are you still waiting for the Windows 10 Spring Creators Update, which many expected to be released yesterday? You may be in for a long wait. According to the latest report from Windows Central’s Zac Bowden, Microsoft found a major bug in the latest release of its operating system that could push the release back […]

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April 11, 2018  |  By MarketingMuses

Element wants to give identity to the whole world, raising $12m series A

Who are you? That’s both an existential question, and also a very practical administrative concern. Today, identity is often exchanged through the use of government ID cards and official paperwork, but what happens when someone loses that paperwork or it is destroyed? Or, as is often the case in many countries around the world, a […]

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April 11, 2018  |  By MarketingMuses

GIF search is coming to LinkedIn messaging through Google’s GIF engine Tenor

Tenor is now going to exclusively power GIF searches in LinkedIn messaging after Google a few weeks ago, adding yet another service to its already pretty large portfolio of messaging platforms. Tenor has long positioned itself as a GIF search tool working across a number of different platforms, ranging from its own keyboard to Facebook […]

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April 11, 2018  |  By MarketingMuses

Google Sheets gets macros

Google is launching a major update to Google Sheets today that’ll make the life of spreadsheet jockeys just a little bit easier — and may just make the switch from Microsoft Excel a bit more tempting for some. That’s because with this update, Sheets users can now finally record macros. That’s a feature that has […]

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April 11, 2018  |  By MarketingMuses

You May Be a Workaholic If

Nancy Rothbard, a professor of management at the University of Pennsylvania’s Wharton School, draws a distinction between workaholism and working long hours. She explains the health consequences of being addicted to your work. She also gives practical advice for managing work addiction, whether it’s you who’s suffering, your direct report, boss, peer, or partner. Rothbard […]

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April 11, 2018  |  By MarketingMuses

With Fargate, AWS wants to make containers more cloud native

At its re:Invent developer conference, AWS made so many announcements that even some of the company’s biggest launches only got a small amount of attention. While the company’s long-awaited Elastic Container Service for Kubernetes got quite a bit of press, the launch of the far more novel Fargate container service stayed under the radar. When […]

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April 11, 2018  |  By MarketingMuses

Snapchat’s second-gen Spectacles hit the FCC

After a huge early buzz, Snapchat’s wearables ultimately bellyflopped. The company says it lost $40 million on the device. But that failure wasn’t enough to dissuade the company from giving things another go — and from the sound of it, the second version of Spectacles find the company taking hardware a bit more seriously this […]

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April 11, 2018  |  By MarketingMuses

Google is about to launch a Gmail web redesign

Google sent an email to G Suite customers to tell them that the company has been working on a brand new version of Gmail for the web. In addition to a fresh design, the company also listed some of the new features. You can expect to be able to access Google Calendar from the Gmail […]

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April 11, 2018  |  By MarketingMuses

Uber gets into car rentals and public transit

Uber is officially a multi-modal transportation platform. On the heels of its acquisition of bike-share startup JUMP, Uber CEO Dara Khosrowshahi today announced Uber Bike‘s expansion into Washington D.C., along with two key partnerships in car rentals and public transit. The first is with instant car-booking service Getaround, which launched at TechCrunch Disrupt NY in […]

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April 11, 2018  |  By MarketingMuses

ICOs like to move fast and break (lots of) things

Startup life is full of quick, lateral thinking. “Move fast and break things” is the mantra. However, with the rise of token sales – essentially vehicles for untested startups to raise millions in a few minutes – lots of stuff gets broken and little gets fixed. Take BCT – the Blockchain Terminal – for example. […]

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April 11, 2018  |  By MarketingMuses

Bloglovin’ becomes Activate and names Kamiu Lee as its new CEO

Bloglovin’ has a new name, new funding and a new CEO: Kamiu Lee, who previously served as the company’s vice president of strategy and business development. It sounds the rebrand and Lee’s promotion are both part of a growing emphasis on the company’s influencer marketing business, where it helps advertisers find influencers who can promote […]

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April 11, 2018  |  By MarketingMuses

Here Technologies and Argus join our Tel Aviv lineup

Let’s share a bit more about our agenda for TechCrunch’s Tel Aviv event. This year, the event will focus on mobility and everything around it, from autonomous vehicles, to sensors, drones and security. That’s why I’m incredibly excited to announce two great speakers. Argus Cyber Security co-founder and CEO Ofer Ben Noon and Here Technologies […]

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April 11, 2018  |  By MarketingMuses

Black Professional Men Describe What It’s Like to Be in the Gender Majority but the Racial Minority

PM Images/Getty Images It’s no secret that black people are widely underrepresented in the highest-status professional jobs. Even when they have Harvard MBAs, black women are generally absent in leadership positions at most Fortune 500 companies, and black men are in high-ranking roles in only a handful. Researchers who have examined black women in corporate settings generally highlight […]

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April 11, 2018  |  By MarketingMuses

Why Great Networkers Are Sometimes Bad for Creative Projects

Laura Schneider for HBR Imagine you are putting together a team for an important project. You have two candidates for the last slot. First, there’s Tess. She has not only a lot of relevant experience but also a wide network in the industry. She seems to know all about the emerging trends; her colleagues marvel […]

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April 11, 2018  |  By MarketingMuses

Don’t Have Professional References? Here’s What to Do

Though a solid resume and strong interview might help bring you closer to landing a job, the company you’re talking with might choose to check up on you independently before extending an offer. If you’ve been in the workforce for quite some time and have compiled a long list of contacts, this won’t be a problem. But what […]

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April 11, 2018  |  By MarketingMuses

4 Signs You Should Apply Again After Being Rejected

Applying for jobs can be a strenuous and mental challenge that can wear even the best of us down. Throw in some rejections to the process and our egos can be left feeling bruised and prevent us from taking advantage of new opportunities. This may hold true for that dream job you once applied to, […]

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April 11, 2018  |  By MarketingMuses

Spotify and Hulu launch a discounted entertainment bundle for $12.99 per month

Last fall, Hulu and Spotify teamed up to offer students a bundle including both of their services for a discounted price, compared with paying for each subscription separately. Today, the companies are announcing a similar discounted bundle will be available to all users. Spotify’s 71 million-plus existing Premium users will get the first shot at […]

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April 11, 2018  |  By MarketingMuses

8 Ways to Guarantee a Successful Performance Review

HR leaders tend to agonize over developing fair and functional metrics to analyze and track employee performance. Employees often stress about performance reviews too; it can be difficult to distance yourself from the everyday demands of work to get perspective on your own fit, function, and goals. There is a wide range of paradigms when […]

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April 11, 2018  |  By MarketingMuses

UK-based vTime raises $7.6 million to get people to create memories inside VR

After a few years of hype, a lot of the noise within the VR industry has died down, but with so many pushing social experiences as one of the platform’s most endearing user cases, there has still managed to be a feverish amount of activity to own the social networking space. One such startup, Liverpool-based […]

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April 11, 2018  |  By MarketingMuses

Qualcomm launches its new vision intelligence platform for IoT devices

Qualcomm’s chips already power virtually every Android smartphone on the market, but the company has long set its sights beyond this core market and is increasingly looking at IoT as one of its next major growth areas. Earlier this year it launched its new embedded platform for IoT developers; today, it’s introducing two new systems-on-a-chip […]

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April 11, 2018  |  By MarketingMuses

TravelPerk grabs $21M to make booking business trips suck less

TravelPerk, a Barcelona-based SaaS startup that’s built an end-to-end business travel platform, has closed a $21 million Series B round, led by Berlin-based Target Global and London’s Felix Capital. Earlier investors Spark Capital and Sunstone also participated in the round, alongside new investor Amplo. When we last spoke to the startup back in June 2016 — as it […]

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April 11, 2018  |  By MarketingMuses

Tandem adds fixed savings accounts

Tandem, the U.K. challenger bank founded by fintech veteran Ricky Knox, has rolled out its second banking product today with the addition of fixed term savings accounts. The new offering enables customers to get a guaranteed interest rate if they deposit their money with Tandem over one, two or three years, and follows the launch […]

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April 11, 2018  |  By MarketingMuses

Can Self-Awareness Help You Be More Empathic?

By definition, empathy is a social practice—it’s an arm around the shoulder and a few reassuring words, an “I hear you.” But two new studies suggest that empathic people aren’t just skilled at navigating other people’s emotions. They’re in touch with their own feelings, too—which means that self-awareness may be one of the foundations of […]

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April 11, 2018  |  By MarketingMuses

Alibaba’s Ant Financial is reportedly raising billions more at a valuation of at least $100B

Ant Financial, the Alibaba affiliate that looks after the firm’s hugely popular Alipay service, is reportedly gearing up for an enormous funding round that could take its valuation to $100-$150 billion. The Wall Street Journal reported that Ant is in talks to raise upwards of $9 billion at the $100 billion mark, while Bloomberg suggested […]

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April 11, 2018  |  By MarketingMuses

Koio, a direct-to-consumer leather sneaker brand, picks up $3 million

Retail has been revolutionized over the last decade, with brands like Casper and Warby Parker offering high-quality goods at lower costs simply by selling them through the internet. Koio, a relatively new high-end sneaker brand, is looking to get in on the new retail wave, and the company has some fresh cash to do it. […]

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April 11, 2018  |  By MarketingMuses

How to Write a Cover Letter for an Internship [Examples & Template]

Writing a cover letter can feel like a daunting task, particularly if you don’t have a lot of “real world” experience. Fortunately, a cover letter is actually an exceptional chance to explain how your extracurriculars or classes taught you leadership and time management skills. To really stand out, it’s important to personalize your cover letter […]

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April 11, 2018  |  By MarketingMuses

Contribution Margin Explained in 200 Words (& How to Calculate It)

When you first start a business, you’re laser-focused on the quality of your product — polish the idea, build it, rebuild it, test it, go to market. Money doesn’t matter much yet. You might have initial funding, but all of it goes to research and development. But when that product begins to sell, and funding […]

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April 11, 2018  |  By MarketingMuses

Lyft is considering entering Japan’s challenging ride-hailing market for some reason

Lyft, Uber’s chief nemesis in the U.S., is thinking of entering the fiercely competitive Japanese ride-hailing space, according to comments from one of its founders. “We would love to be in Japan, and we also will be looking at that possibility,” John Zimmer, Lyft co-founder and president, said at the New Economy Summit 2018 in Tokyo. […]

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April 11, 2018  |  By MarketingMuses

Insurance giant Allianz confirms $35M investment in Asian ride-sharing unicorn Go-Jek

German insurance giant Allianz is following Google and Tencent by backing Go-Jek, the Indonesia-based ride-hailing and local services company valued at over $4.5 billion, after it announced an investment. The money comes from Allianz X, the firm’s digital investment arm, which confirmed it put in $35 million in what is its first deal in Southeast Asia. The […]

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April 10, 2018  |  By MarketingMuses

Liberis raises £57.5M to offer finance for small businesses paid back via customer card transactions

Liberis, the London-based fintech that provides finance for small businesses, has raised £57.5 million in new funding to help support the company’s growth. The alternative finance provider makes loans against a company’s future credit and debit card sales. The majority of the new capital being raised by Liberis is debt, which in turn will enable […]

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April 10, 2018  |  By MarketingMuses

Working Parents, Incorporate Mindfulness into Tasks You’re Already Doing

We all know that mindfulness can ease stress, but when you’re a working parent, it feels hard to find the time to fit in anything — even 10 minutes of meditation. Luckily, you can build mindfulness into your busy routine. Spend a few minutes writing down the activities you do each day: drop the kids […]

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April 10, 2018  |  By MarketingMuses

A peace plan to end the wireless wars

Boris Teksler Contributor Boris Teksler is the former licensing chief at Apple and current chief executive of the patent licensing company Conversant IP. Joe Silino Contributor Joseph Siino is the former intellectual property chief at Yahoo and the current president of Via Licensing. Ira Blumberg Contributor Ira Blumberg is the vice president of IP at […]

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April 10, 2018  |  By MarketingMuses

How to understand the financial levers in your business

How can an electric scooter ride-sharing company like Bird possibly make money? If you live in a select number of cities in the U.S., it’s hard not to see electric scooters appearing on sidewalks all over the place. Electric scooter ride-sharing services are also remarkably cheap: $1 to start a ride and another $0.15 per […]

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April 10, 2018  |  By MarketingMuses

Support for Spark 2.3.0 on Amazon EMR Release 5.13.0

You can now use Apache Spark 2.3.0, Apache HBase 1.4.2, and Presto 0.194 on Amazon EMR release 5.13.0. Spark 2.3.0 adds several new features and updates, including continuous processing mode in Structured Streaming for lower end-to-end latency, an improved ORC file format reader that supports vectorized reads and improves scan throughput, PySpark and Pandas interoperability […]

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April 10, 2018  |  By MarketingMuses

AWS Deep Learning AMIs Now Include Optimized TensorFlow 1.7 for Faster Training on Amazon EC2 C5 and P3 Instances

For CPU-based training scenarios, the AMIs now include TensorFlow 1.7 built with Intel’s Advanced Vector Instructions (AVX), SSE, and FMA instruction sets, to accelerate vector and floating point computations. The AMIs are also fully configured with Intel MKL-DNN to accelerate math routines used in neural network training on Intel Xeon Platinum processors powering Amazon EC2 […]

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April 10, 2018  |  By MarketingMuses

“18. Develop And Stick To A Routine There is divine objectivity in the “”routine”” of things. Runners who train for marathons and diligently adhere to daily practice are most likely to cross the finish line. Routine builds lasting character and allows you to hone in on every project’s scope with clarity on a daily basis. Adopt a “”Success Schedule”” – it will prepare you to cleverly tackle any hidden possibilities that may come your way.” – @marketingmuses @marketingmuseaz @LuliMuses

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April 10, 2018  |  By MarketingMuses

Cambridge Analytica may have accessed some Facebook users’ messages

The app permissions that led to 87 million Facebook users’ data being harvested and sold to Cambridge Analytica may have also allowed access to those users’ inboxes, the company confirmed today. This wasn’t achieved by any underhanded means, exactly, but people might not have realized that they were granting permission to read and record their […]

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April 10, 2018  |  By MarketingMuses

AWS Glue now supports Timeout Values for ETL jobs

Runaway ETL jobs may occur due to coding errors or data anomalies, and they can continue to consume resources without making progress. AWS Glue gives you the ability to set a timeout value on any new ETL job that you create, and edit existing jobs to specify a timeout value or use the default value. […]

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April 10, 2018  |  By MarketingMuses

Apple is making a series based Isaac Asimov’s ‘Foundation’ series

Okay, Apple, now you’ve got my attention. Not content with landing an Amazing Stories reboot from Steven Spielberg, multiple series from Reese Witherspoon, a space opera from Ron Moore and much more for its upcoming original TV initiative (which might launch next March), Apple is also developing a series based on Isaac Asimov’s Foundation books. […]

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April 10, 2018  |  By MarketingMuses

A revamped version of Spotify’s free service is reportedly in the works

Spotify’s got something big up its sleeve, that much we know for sure. The music streaming service has a big event in the works for April 24 in New York — though it hasn’t really offered up anything useful beyond that. A revamped version of the company’s free tier could certainly make sense for the […]

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April 10, 2018  |  By MarketingMuses

Mark Zuckerberg: “We do not sell data to advertisers”

While many of us in the tech world are familiar with Facebook’s business model, there is a common misconception among people that Facebook collects information about you and then sells that information to advertisers. Zuckerberg wants everyone (especially the U.S. Senate) to know that’s not the case, and has laid forth the most simple example […]

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April 10, 2018  |  By MarketingMuses

Theranos reportedly lays off most of its remaining employees as it tries to avoid bankruptcy

The death spiral of blood-testing startup Theranos just became even more real today for the bulk of its remaining employees. The Wall Street Journal reports that the company has laid off the majority of its staff as part of a “last-ditch effort” to save cash and avoid bankruptcy. The layoffs have taken the staff from […]

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April 10, 2018  |  By MarketingMuses

The entire Myst series will be re-released for Windows 10

Myst holds a special place in the hearts of many. Released in 1993, it was unlike any video game most had seen at the time — and yet, its DNA lingers in countless games released today. It was also the game that made tens of thousands of kids beg their parents for a CD drive. […]

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April 10, 2018  |  By MarketingMuses

‘You don’t think you have a monopoly?’ Read Sen. Graham’s delightful grilling of Zuckerberg

Today’s testimony by Mark Zuckerberg in front of a Senate joint committee was often boring or redundant with previous statements. But there was an exchange near the two hour mark that was pleasantly refreshing: Senator Lindsey Graham (R-SC) doggedly pursuing a common-sense answer from Zuckerberg on the question of whether it had any real competition. […]

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April 10, 2018  |  By MarketingMuses

Zuckerberg urges privacy carve outs to compete with China

Facebook’s founder said last month that the company is open to being regulated. But today he got asked by the US senate what sort of legislative changes he would (and wouldn’t) like to see as a fix for the problems that the Cambridge Analytica data scandal has revealed. Zuckerberg’s response on this — and on […]

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April 10, 2018  |  By MarketingMuses

Amazon Simple Notification Service (SNS) now Supports AWS PrivateLink

Amazon SNS is a reliable, scalable, and fully-managed pub/sub messaging service. With AWS PrivateLink, you can provision and use VPC endpoints to access SNS and other supported services hosted in the AWS Cloud. AWS PrivateLink provides a highly available and scalable way to access AWS services while keeping all the network traffic within the AWS […]

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April 10, 2018  |  By MarketingMuses

AWS CloudFormation StackSet Supports Multiple User Roles and Stack Set Level Access Controls

You can also now use the Amazon Resource Name (ARN) of a stack set in Identity and Access Management (IAM) policies to create resource level permissions for StackSets. Previously, you could not create an IAM policy for a specific stack set. Now, you can set the access control of specific stack sets to specific roles […]

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April 10, 2018  |  By MarketingMuses

New research shows successful founders are far older than the Valley stereotype

There is a classic stereotype of the Silicon Valley entrepreneur: often a computer science nerd, almost certainly male, ambitious, and most importantly, young — very young. Founders who have been covered extensively by the media, like Bill Gates, Steve Jobs, and Mark Zuckerberg, started their companies still glimpsing their teenage years, and that reputation has […]

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April 10, 2018  |  By MarketingMuses

AWS Glue now supports Apache Spark 2.2.1

AWS Glue is a fully managed extract, transform, and load (ETL) service that makes it easy for you to prepare and load your data for analytics. With this release, your ETL jobs and development endpoints will now run on a serverless, fully managed Apache Spark 2.2.1 environment.  AWS Glue is available in the AWS Regions […]

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April 10, 2018  |  By MarketingMuses

‘Unicorn’ price tags aren’t all they’re cracked up to be

Ilya Strebulaev Contributor An expert in corporate finance, venture and angel capital, innovation financing, corporate innovation and financial decision-making, Ilya Strebulaev is the David S. Lobel Professor of Private Equity and Professor of Finance at the Stanford Graduate School of Business. A $1 billion valuation was until recently a significant badge of honor for a […]

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April 10, 2018  |  By MarketingMuses

Amazon ECS provides ECS-Optimized AMI metadata via SSM Parameters

It is a best practice to use the latest version of the ECS-Optimized AMI when you create a new EC2 cluster for Amazon ECS, as new releases include bug fixes and feature updates. Previously, to ensure you were using the latest AMI meant checking the AWS Documentation or subscribing to the ECS-AMI SNS topic. You […]

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April 10, 2018  |  By MarketingMuses

Facebook did not inform the FTC about initial Cambridge Analytica leak

In testimony before the Senate Judiciary and Commerce, Science, and Transportation committees, Facebook chief executive Mark Zuckerberg said that his company did not notify the Federal Trade Commission about the initial user data leak that triggered its most recent privacy scandal. “They considered it a ‘closed case’,”Zuckerberg said in response to a question over whether […]

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April 10, 2018  |  By MarketingMuses

How ad-free subscriptions could save Facebook

At the core of Facebook’s “well-being” problem is that its business is directly coupled with total time spent on its apps. The more hours you pass on the social network, the more ads you see and click, the more money it earns. That puts its plan to make using Facebook healthier at odds with its […]

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April 10, 2018  |  By MarketingMuses

Sen. Thune says Cambridge Analytica and ‘similar firms’ to be subject of a future hearing

In his opening statement in today’s Senate hearing with Mark Zuckerberg, Senator Thune (R-SD) noted that Cambridge Analytica, the company most associated with the ongoing privacy debacle, will be examined separately at another time. “There are plenty of questions about the behavior of Cambridge Analytica and we expect to hold a future hearing on Cambridge […]

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April 10, 2018  |  By MarketingMuses

Uber suffers further setback from Europe’s top court

This isn’t really surprising if you’ve been following Uber’s legal woes. But the Court of Justice of the European Union has confirmed to Uber France that Uber is operating a transportation company. Member countries can prohibit or punish Uber in their own countries without involving the European Union. Over the past few years, Uber has […]

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April 10, 2018  |  By MarketingMuses

💡Good Food = Good Day 🌟 by @marketingmuses 💫 marketingmuses.com ⭐️✨

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Up to 60% OFF on Exquisite European Beads, Create Fashion for EverY Woman!

Up to 60% OFF on Exquisite European Beads, Create Fashion for EverY Woman!

People Tree

People Tree

Robb Vices

The Moscow Mule Box - Vices Reserve

The Moscow Mule Box - Vices Reserve

Artemis Digital Media

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Plae.co

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Perspex Heels

The Menlo Club

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The Tove Lo Edition

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Perfect Memorials

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