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July 30, 2018  |  By MarketingMuses

What to Do When Each Department Uses Different Words to Describe the Same Thing

Jorg Greuel/Getty Images We’ve all experienced some version of this problem: Ask “how many customers do we have?” and the marketing team provides one answer, sales a second, and accounting a third. Each department trusts its own system, but when the task at hand requires that data be shared across silos, the company’s various systems […]

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July 30, 2018  |  By MarketingMuses

The Biggest Obstacles to Innovation in Large Companies

jessica solomatenko/Getty Images It turns out that the word “innovation” is not a Harry Potter-esque magical incantation that, once spoken, renders companies more inventive, creative, and entrepreneurial. The word can be uttered by a CEO speaking to employees or Wall Street analysts. It can be emblazoned on the door to a new innovation center in […]

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July 30, 2018  |  By MarketingMuses

How AI Is Changing Sales

JW LTD/Getty Images Companies are using AI in all kinds of innovative ways to advance their businesses. If you’ve ever searched Netflix to watch a movie, AI (a recommendation algorithm) was no doubt used in your decision about what to watch.  If you’ve shopped on Amazon, your decision about what to buy was also influenced […]

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July 30, 2018  |  By MarketingMuses

💡Are You Listening? The 20 Best Social Media Monitoring Tools 🌟 via @MarketingMuses 💫 marketingmuses.com ⭐️✨ http://bit.ly/2HASA0f

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July 30, 2018  |  By MarketingMuses

How AI Is Changing Sales

JW LTD/Getty Images Companies are using AI in all kinds of innovative ways to advance their businesses. If you’ve ever searched Netflix to watch a movie, AI (a recommendation algorithm) was no doubt used in your decision about what to watch.  If you’ve shopped on Amazon, your decision about what to buy was also influenced […]

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July 30, 2018  |  By MarketingMuses

How AI Is Changing Sales

JW LTD/Getty Images Companies are using AI in all kinds of innovative ways to advance their businesses. If you’ve ever searched Netflix to watch a movie, AI (a recommendation algorithm) was no doubt used in your decision about what to watch.  If you’ve shopped on Amazon, your decision about what to buy was also influenced […]

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July 30, 2018  |  By MarketingMuses

How AI Is Changing Sales

JW LTD/Getty Images Companies are using AI in all kinds of innovative ways to advance their businesses. If you’ve ever searched Netflix to watch a movie, AI (a recommendation algorithm) was no doubt used in your decision about what to watch.  If you’ve shopped on Amazon, your decision about what to buy was also influenced […]

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July 30, 2018  |  By MarketingMuses

How AI Is Changing Sales

JW LTD/Getty Images Companies are using AI in all kinds of innovative ways to advance their businesses. If you’ve ever searched Netflix to watch a movie, AI (a recommendation algorithm) was no doubt used in your decision about what to watch.  If you’ve shopped on Amazon, your decision about what to buy was also influenced […]

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July 29, 2018  |  By MarketingMuses

💡INFOGRAPHIC: The Science of Timing in Social Media Marketing 🌟 via @MarketingMuses 💫 marketingmuses.com ⭐️✨ http://bit.ly/2HMeHSJ

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July 29, 2018  |  By MarketingMuses

💡INFOGRAPHIC: The Science of Timing in Social Media Marketing 🌟 via @MarketingMuses 💫 marketingmuses.com ⭐️✨ http://bit.ly/2HMeHSJ

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July 29, 2018  |  By MarketingMuses

💡INFOGRAPHIC: The Science of Timing in Social Media Marketing 🌟 via @MarketingMuses 💫 marketingmuses.com ⭐️✨ http://bit.ly/2HMeHSJ

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July 28, 2018  |  By MarketingMuses

💡How to Schedule Instagram Posts: The Complete Guide 🌟 via @MarketingMuses 💫 marketingmuses.com ⭐️✨ http://bit.ly/2GHOAMa

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July 28, 2018  |  By MarketingMuses

💡How to Schedule Instagram Posts: The Complete Guide 🌟 via @MarketingMuses 💫 marketingmuses.com ⭐️✨ http://bit.ly/2GHOAMa

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July 27, 2018  |  By MarketingMuses

Looking for a feminine #WordPress theme? 👠 Start here: https://buff.ly/2AfxW75 #startups #ad #entrepreneur #fridayfeeling #motivation #business #smallbiz #boss #life #dreams #inspiration #books #create #creativity #success #mindset #themes #feminine #femaleentrepreneur

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July 27, 2018  |  By MarketingMuses

Everything you need to start an #AffiliateMarketing program. 💡 https://buff.ly/2AiwDVa #startups #ad #entrepreneur #fridayfeeling #motivation #business #smallbiz #boss #life #dreams #inspiration #books #create #creativity #success #mindset

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July 27, 2018  |  By MarketingMuses

Get more work done, faster – with GOOGLE. G Suite is a cloud-based productivity suite for your business that helps you get work done from anywhere on any device. https://buff.ly/2NQdprA #startups #ad #entrepreneur #fridayfeeling #motivation #business #smallbiz #boss #life #dreams #inspiration #books #create #creativity #success #mindset

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July 27, 2018  |  By MarketingMuses

How Consultants Project Expertise and Learn at the Same Time

Carlos Osorio/Getty Images Young management consultants may be novices, but they’re sold as experts. Conversely, even experienced consultants, who legitimately present themselves as experts, still feel like novices when they embark on a new project. The challenge with effective consulting is that it depends on in-depth situational knowledge that consultants simply can’t have when they […]

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July 27, 2018  |  By MarketingMuses

Why the U.S. Trade Deficit Can Be a Sign of a Healthy Economy

Yuji Sakai/Getty Images “We lose $800 billion a year on trade, every year,” President Trump said in March when he announced his new tariff plan, referring to the size of the U.S. trade deficit in goods. Trump has lamented the U.S. trade deficit repeatedly, tweeting that as a result of it, “our jobs and wealth […]

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July 27, 2018  |  By MarketingMuses

4 Ways Women Can Build Relationships When They Feel Excluded at Work

timsa/Getty Images A male friend of ours recently had a realization. He was walking through the bar at a private golf club, looking for a colleague he was meeting for dinner. The dark-paneled bar was filled with men and they all seemed to know each other. Will wasn’t a member of the club, and he […]

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July 27, 2018  |  By MarketingMuses

The Democratization of Data Science

Patricia Toth McCormick/Getty Images Want to catch tax cheats? The government of Rwanda does — and it’s finding them by studying anomalies in revenue-collection data. Want to understand how American culture is changing? So does a budding sociologist in Indiana. He’s using data science to find patterns in the massive amounts of text people use […]

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July 27, 2018  |  By MarketingMuses

How to Be a Smart Consumer of Social Science Research

pchyburrs/Getty Images Academic studies in the social sciences often find very different results. Even in disciplines like medicine, where one might imagine there to be a direct, physical relationship between the intervention being tested and its consequences, results can vary — but many think the situation is worse in the social sciences. This is because the relationship […]

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July 27, 2018  |  By MarketingMuses

Design: Business Cards every #GirlBoss will LOVE. ❤️ #startups #ad #entrepreneur #fridayfeeling #motivation #business #smallbiz #boss #life #dreams #inspiration #books #create #creativity #success #mindset https://buff.ly/2NMqMJB

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July 27, 2018  |  By MarketingMuses

Create a Brand Book, Look Book or Trade Publication. 📚 #startups #ad #entrepreneur #fridayfeeling #motivation #business #smallbiz #boss #life #dreams #inspiration #books #create #creativity #success #mindset https://buff.ly/2NMqMJB

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July 27, 2018  |  By MarketingMuses

Become Your Own Boss. ⛵️ #startups #ad #entrepreneur #fridayfeeling #motivation #business #smallbiz #boss #life #dreams #inspiration https://buff.ly/2LJZu9l

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July 27, 2018  |  By MarketingMuses

💡INFOGRAPHIC: 5 Simple Ways To Tap Into Your Full Daily Potential 🌟 via @MarketingMuses 💫 marketingmuses.com ⭐️✨ http://bit.ly/2HjznjY

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July 27, 2018  |  By MarketingMuses

How to Be a Smart Consumer of Social Science Research

pchyburrs/Getty Images Academic studies in the social sciences often find very different results. Even in disciplines like medicine, where one might imagine there to be a direct, physical relationship between the intervention being tested and its consequences, results can vary — but many think the situation is worse in the social sciences. This is because the relationship […]

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July 27, 2018  |  By MarketingMuses

How to Be a Smart Consumer of Social Science Research

pchyburrs/Getty Images Academic studies in the social sciences often find very different results. Even in disciplines like medicine, where one might imagine there to be a direct, physical relationship between the intervention being tested and its consequences, results can vary — but many think the situation is worse in the social sciences. This is because the relationship […]

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July 27, 2018  |  By MarketingMuses

How to Be a Smart Consumer of Social Science Research

pchyburrs/Getty Images Academic studies in the social sciences often find very different results. Even in disciplines like medicine, where one might imagine there to be a direct, physical relationship between the intervention being tested and its consequences, results can vary — but many think the situation is worse in the social sciences. This is because the relationship […]

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July 26, 2018  |  By MarketingMuses

How to Advance in Your Career When Your Boss Won’t Help

Andrew Lichtenstein/Getty Images I recently moderated a panel at a conference and asked the group of successful executives to describe someone who has been instrumental in their careers. Two panelists eagerly jumped in with stories of bosses who had mentored, encouraged, and opened doors for them. Then, hesitantly at first, the last person shared a […]

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July 26, 2018  |  By MarketingMuses

A Quick Review of 250 Years of Economic Theory About Tariffs

Lya_Cattel/Getty Images As the saying goes, “History does not repeat itself, but it rhymes.” After a long exile, tariffs are back, and they’re being levied on billions of dollars of traded goods, ranging from steel and aluminum to Harley-Davidson motorcycles. They’re part of a trade war between the U.S. and China, and between the U.S. and […]

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July 26, 2018  |  By MarketingMuses

How Behavioral Economics Could Help Reduce Credit Card Delinquency

Ryan McVay/Getty Images With U.S. household credit card debt at an all-time high of more than $1 trillion, delinquent payments can be more costly than ever. For companies, delinquencies can mean massive collection costs and write-offs of entire accounts. For consumers, delinquency can mean late fees, increased interest rates, downgraded credit scores, the loss of […]

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July 26, 2018  |  By MarketingMuses

Firings

Is a recent firing weighing on you? In this episode of HBR’s advice podcast, Dear HBR:, cohosts Alison Beard and Dan McGinn answer your questions with the help of Susan David, a psychologist, lecturer at Harvard Medical School, and the author of Emotional Agility. They talk through what to do when your coworker has been […]

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July 26, 2018  |  By MarketingMuses

For Some Platforms, Network Effects Are No Match for Local Know-How

SinghaphanAllB/Getty Images When is it possible for David to beat Goliath in the platform economy? On March 25 mighty Uber bowed out of Southeast Asia by selling its operation in several countries to local rival Grab. The news came as a surprise to many observers. Grab, which launched its service in 2012 with 40 drivers […]

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July 26, 2018  |  By MarketingMuses

Want Less-Biased Decisions? Use Algorithms.

Orlagh Murphy/Getty Images A quiet revolution is taking place. In contrast to much of the press coverage of artificial intelligence, this revolution is not about the ascendance of a sentient android army. Rather, it is characterized by a steady increase in the automation of traditionally human-based decision processes throughout organizations all over the country. While advancements […]

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July 26, 2018  |  By MarketingMuses

💡How to Discover and Create Content That Your Audience Craves (and Grow Your Following) 🌟 via @MarketingMuses 💫 marketingmuses.com ⭐️✨ http://bit.ly/2pHC7B8

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July 26, 2018  |  By MarketingMuses

Want Less-Biased Decisions? Use Algorithms.

Orlagh Murphy/Getty Images A quiet revolution is taking place. In contrast to much of the press coverage of artificial intelligence, this revolution is not about the ascendance of a sentient android army. Rather, it is characterized by a steady increase in the automation of traditionally human-based decision processes throughout organizations all over the country. While advancements […]

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July 26, 2018  |  By MarketingMuses

Want Less-Biased Decisions? Use Algorithms.

Orlagh Murphy/Getty Images A quiet revolution is taking place. In contrast to much of the press coverage of artificial intelligence, this revolution is not about the ascendance of a sentient android army. Rather, it is characterized by a steady increase in the automation of traditionally human-based decision processes throughout organizations all over the country. While advancements […]

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July 26, 2018  |  By MarketingMuses

Want Less-Biased Decisions? Use Algorithms.

Orlagh Murphy/Getty Images A quiet revolution is taking place. In contrast to much of the press coverage of artificial intelligence, this revolution is not about the ascendance of a sentient android army. Rather, it is characterized by a steady increase in the automation of traditionally human-based decision processes throughout organizations all over the country. While advancements […]

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July 26, 2018  |  By MarketingMuses

Want Less-Biased Decisions? Use Algorithms.

Orlagh Murphy/Getty Images A quiet revolution is taking place. In contrast to much of the press coverage of artificial intelligence, this revolution is not about the ascendance of a sentient android army. Rather, it is characterized by a steady increase in the automation of traditionally human-based decision processes throughout organizations all over the country. While advancements […]

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July 25, 2018  |  By MarketingMuses

Are You Productive Enough?

hbrstaff/birdimages/Getty Images Productive: “Achieving or producing a significant amount of result.” Enough: “As much or as many as required.” As a time management coach, I’m keenly aware that you could answer the question “Am I productive enough?” using a variety of methods. I’m also familiar with the fact that individuals fall on a productivity spectrum. […]

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July 25, 2018  |  By MarketingMuses

How To Drive Online Sales By Investing In Digital Marketing Strategies | by Emma Worden – via @marketingmuses Contributor 🌟💫 marketingmuses.com ⭐️✨ #digitalmarketing #content #blog #writing #tech #trends #designthinking #startups #entrepreneur https://buff.ly/2LBSYBe #solopreneur #contentmarketing #writers #trends #writingtips #digitaltrends #cute #design #tech #workplace #photooftheday #influencers #love #bloggingtips #picoftheday #instamoment #inspiration #motivation #creativity #creativewriting #instagood

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July 25, 2018  |  By MarketingMuses

Are You Productive Enough?

hbrstaff/birdimages/Getty Images Productive: “Achieving or producing a significant amount of result.” Enough: “As much or as many as required.” As a time management coach, I’m keenly aware that you could answer the question “Am I productive enough?” using a variety of methods. I’m also familiar with the fact that individuals fall on a productivity spectrum. […]

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July 25, 2018  |  By MarketingMuses

Are You Productive Enough?

hbrstaff/birdimages/Getty Images Productive: “Achieving or producing a significant amount of result.” Enough: “As much or as many as required.” As a time management coach, I’m keenly aware that you could answer the question “Am I productive enough?” using a variety of methods. I’m also familiar with the fact that individuals fall on a productivity spectrum. […]

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July 25, 2018  |  By MarketingMuses

💡INFOGRAPHIC: 5 Most Common Risks of Social Media Use and Corporate Compliance 🌟 via @MarketingMuses 💫 marketingmuses.com ⭐️✨ http://bit.ly/2qM6DKn

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July 25, 2018  |  By MarketingMuses

How to Cure Your Dread of Public Speaking

Zachary Scott/Getty Images Public speaking is so stressful for so many people that it is routinely used as a stress manipulation in psychological studies. Tell undergrads they have 10 minutes to prepare a speech that will be evaluated by experts, and their levels of the stress hormone cortisol shoot through the roof. Yet success in many […]

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July 25, 2018  |  By MarketingMuses

AI’s Next Great Challenge: Understanding the Nuances of Language

Illustration by James Yang Language is a uniquely human capability and the manifestation of our intelligence. But through AI — specifically natural language processing (NLP) — we are providing machines with language capabilities, opening up a new realm of possibilities for how we’ll work with them. Today you can walk into a darkened living room […]

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July 25, 2018  |  By MarketingMuses

💡INFOGRAPHIC: 5 Most Common Risks of Social Media Use and Corporate Compliance 🌟 via @MarketingMuses 💫 marketingmuses.com ⭐️✨ http://bit.ly/2qM6DKn

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July 25, 2018  |  By MarketingMuses

How to Cure Your Dread of Public Speaking

Zachary Scott/Getty Images Public speaking is so stressful for so many people that it is routinely used as a stress manipulation in psychological studies. Tell undergrads they have 10 minutes to prepare a speech that will be evaluated by experts, and their levels of the stress hormone cortisol shoot through the roof. Yet success in many […]

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July 25, 2018  |  By MarketingMuses

How to Cure Your Dread of Public Speaking

Zachary Scott/Getty Images Public speaking is so stressful for so many people that it is routinely used as a stress manipulation in psychological studies. Tell undergrads they have 10 minutes to prepare a speech that will be evaluated by experts, and their levels of the stress hormone cortisol shoot through the roof. Yet success in many […]

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July 25, 2018  |  By MarketingMuses

How to Cure Your Dread of Public Speaking

Zachary Scott/Getty Images Public speaking is so stressful for so many people that it is routinely used as a stress manipulation in psychological studies. Tell undergrads they have 10 minutes to prepare a speech that will be evaluated by experts, and their levels of the stress hormone cortisol shoot through the roof. Yet success in many […]

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July 25, 2018  |  By MarketingMuses

How to Cure Your Dread of Public Speaking

Zachary Scott/Getty Images Public speaking is so stressful for so many people that it is routinely used as a stress manipulation in psychological studies. Tell undergrads they have 10 minutes to prepare a speech that will be evaluated by experts, and their levels of the stress hormone cortisol shoot through the roof. Yet success in many […]

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July 24, 2018  |  By MarketingMuses

💡18 Game-Changing Tactics To Achieve & Maintain Everyday Happiness 🌟 via @MarketingMuses 💫 marketingmuses.com ⭐️✨ #solopreneur #contentmarketing #writers #motivation #trends #hustle #EQ #EmotionalIntelligence #Happiness #writingtips #digitaltrends #womenentrepreneur #cute #design #tech #workplace #photooftheday #influencers #love #influencermarketing #bloggingtips #picoftheday #tools #webdesign #instamoment #inspiration #motivation #creativity #creativewriting #instagood LINK: https://buff.ly/2OiSizw

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MMuses Blogs July 2018 (2)
July 24, 2018  |  By MarketingMuses

How To Drive Online Sales By Investing In Digital Marketing Strategies | by Emma Worden – Marketing Muses Contributor

How To Drive Online Sales By Investing In Digital Marketing Strategies by Emma Worden, Start-Up Funding Consultant + Marketing Muses Contributor Image source: Pexels For every modern business nowadays, digital marketing is the single most important factor. The main reason is that through digital marketing, you’re able to promote your business, as well as everything […]

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18 Game-Changing Tactics To Achieve & Maintain Everyday Happiness
July 24, 2018  |  By MarketingMuses

18 Game-Changing Tactics To Achieve & Maintain Everyday Happiness

Whether you are lucky to wake up on the right side of the bed or your friends constantly refer to you as ‘Debbie Downer,’ feeling happy and content can be a daily challenge to overcome.  By: Lourdes Mestre     18 Game-Changing Tactics To Achieve & Maintain Everyday Happiness Image Credit: Pixabay     Achieving […]

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July 24, 2018  |  By MarketingMuses

The Most Creative Teams Have a Specific Type of Cultural Diversity

Peter Dazeley/Getty Images Culturally diverse teams, research shows, can help deliver better outcomes in today’s organizations. This is largely a good thing: Diverse teams have the potential to be more creative because of the breadth of information, ideas, and perspectives that members can bring to the table. But these teams often suffer from conflicting norms […]

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July 24, 2018  |  By MarketingMuses

A 5-Part Process for Using Technology to Improve Your Talent Management

Walker and Walker/Getty Images At the law firm Allen & Overy, the idea of replacing traditional, annual performance appraisals with a technology-enabled continuous feedback system did not come from human resources. It came from a leader within the practice. Wanting something that encouraged more-frequent conversations between associates and partners, the senior lawyer read about what […]

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July 24, 2018  |  By MarketingMuses

Turning Purpose Into Performance

Gerry Anderson, the CEO of DTE Energy, and Robert Quinn and Anjan Thakor, professors at the University of Michigan’s Ross School of Business and the Olin Business School at Washington University, respectively, discuss how an aspirational mission can motivate employees and improve performance. Anderson talks about his own experience. Quinn and Thakor explain their research […]

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July 24, 2018  |  By MarketingMuses

How Family Business Owners Should Bring the Next Generation into the Company

RichVintage/Getty Images “Go find your passion,’’ Henry directed his children when they reached their late teens and early twenties. “Find your interests outside our family business and pursue them.’’ As inspiring as those words may have been, Henry, the patriarch of a successful automotive parts business, wasn’t simply freeing his children to follow their dreams. […]

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July 24, 2018  |  By MarketingMuses

In Collaborative Work Cultures, Women Carry More of the Weight

Alice Mollon/Getty Images In any organization, people apply unspoken rules and understood norms to get collective work done — in other words, they collaborate. Over the past 15 years, my team and I have observed and facilitated thousands of meetings and helped hundreds of teams come together to do work, and we have found that collaboration […]

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July 24, 2018  |  By MarketingMuses

💡10 Ways Universities Can Use Facebook to Market to and Connect With Students 🌟 via @MarketingMuses 💫 marketingmuses.com ⭐️✨ http://bit.ly/2s5V9Cr

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July 24, 2018  |  By MarketingMuses

In Collaborative Work Cultures, Women Carry More of the Weight

Alice Mollon/Getty Images In any organization, people apply unspoken rules and understood norms to get collective work done — in other words, they collaborate. Over the past 15 years, my team and I have observed and facilitated thousands of meetings and helped hundreds of teams come together to do work, and we have found that collaboration […]

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July 24, 2018  |  By MarketingMuses

In Collaborative Work Cultures, Women Carry More of the Weight

Alice Mollon/Getty Images In any organization, people apply unspoken rules and understood norms to get collective work done — in other words, they collaborate. Over the past 15 years, my team and I have observed and facilitated thousands of meetings and helped hundreds of teams come together to do work, and we have found that collaboration […]

READ MORE 0
July 24, 2018  |  By MarketingMuses

In Collaborative Work Cultures, Women Carry More of the Weight

Alice Mollon/Getty Images In any organization, people apply unspoken rules and understood norms to get collective work done — in other words, they collaborate. Over the past 15 years, my team and I have observed and facilitated thousands of meetings and helped hundreds of teams come together to do work, and we have found that collaboration […]

READ MORE 0
July 24, 2018  |  By MarketingMuses

In Collaborative Work Cultures, Women Carry More of the Weight

Alice Mollon/Getty Images In any organization, people apply unspoken rules and understood norms to get collective work done — in other words, they collaborate. Over the past 15 years, my team and I have observed and facilitated thousands of meetings and helped hundreds of teams come together to do work, and we have found that collaboration […]

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July 23, 2018  |  By MarketingMuses

5 Mistakes Companies Make About Growth Mindsets

Frank Schwere/Getty Images Like any psychological concept that booms in popularity, growth mindset — the dual belief that skills and abilities can be improved, and that developing your skills and abilities is the purpose of the work you do — is ripe for misinterpretation. Hoping to learn how organizations put growth mindset to use in […]

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July 23, 2018  |  By MarketingMuses

How U.S. Law Needs to Change to Support the Self-Employed and Gig Economy

Tanased Heamathulin/EyeEm/Getty Images If we were designing a labor market from scratch today, it’s unlikely we’d create one that rewards only full-time employees. It wouldn’t make sense given the many ways that people choose to — or must — work: independently, part-time, on the side, as a contractor or freelancer, or on-demand. An estimated 30-40% of today’s […]

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July 23, 2018  |  By MarketingMuses

The Explainer: How to Collaborate Effectively If Your Team Is Remote

Clarity and consistency are key. from HBR.org https://ift.tt/2JMUbAR

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July 23, 2018  |  By MarketingMuses

We Need Transparency in Algorithms, But Too Much Can Backfire

markus spiske/unsplash In 2014, Stanford professor Clifford Nass faced a student revolt. Nass’s students claimed that those in one section of his technology interface course received higher grades on the final exam than counterparts in another. Unfortunately, they were right: two different teaching assistants had graded the two different sections’ exams, and one had been […]

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July 23, 2018  |  By MarketingMuses

Shoppers with Strong Religious Beliefs Spend Less and Make Fewer Impulse Purchases

H. Armstrong Roberts/ClassicStock/Getty Images Although religion is a central aspect of life for many people across the globe, there is scant research on how religion affects non-religious routines like grocery shopping. But using both field and laboratory data, we recently found that grocery spending decreases as religiosity rises. For companies in industries with razor-thin margins, […]

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July 23, 2018  |  By MarketingMuses

💡INFOGRAPHIC: The Ultimate Email Newsletter Campaign Cheat Sheet 🌟 via @MarketingMuses 💫 marketingmuses.com ⭐️✨ http://bit.ly/2HOKLW1

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July 23, 2018  |  By MarketingMuses

Shoppers with Strong Religious Beliefs Spend Less and Make Fewer Impulse Purchases

H. Armstrong Roberts/ClassicStock/Getty Images Although religion is a central aspect of life for many people across the globe, there is scant research on how religion affects non-religious routines like grocery shopping. But using both field and laboratory data, we recently found that grocery spending decreases as religiosity rises. For companies in industries with razor-thin margins, […]

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July 23, 2018  |  By MarketingMuses

Shoppers with Strong Religious Beliefs Spend Less and Make Fewer Impulse Purchases

H. Armstrong Roberts/ClassicStock/Getty Images Although religion is a central aspect of life for many people across the globe, there is scant research on how religion affects non-religious routines like grocery shopping. But using both field and laboratory data, we recently found that grocery spending decreases as religiosity rises. For companies in industries with razor-thin margins, […]

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July 23, 2018  |  By MarketingMuses

Shoppers with Strong Religious Beliefs Spend Less and Make Fewer Impulse Purchases

H. Armstrong Roberts/ClassicStock/Getty Images Although religion is a central aspect of life for many people across the globe, there is scant research on how religion affects non-religious routines like grocery shopping. But using both field and laboratory data, we recently found that grocery spending decreases as religiosity rises. For companies in industries with razor-thin margins, […]

READ MORE 0
July 23, 2018  |  By MarketingMuses

Shoppers with Strong Religious Beliefs Spend Less and Make Fewer Impulse Purchases

H. Armstrong Roberts/ClassicStock/Getty Images Although religion is a central aspect of life for many people across the globe, there is scant research on how religion affects non-religious routines like grocery shopping. But using both field and laboratory data, we recently found that grocery spending decreases as religiosity rises. For companies in industries with razor-thin margins, […]

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Using Marketing Psychology_ Theory of Color (1)
July 22, 2018  |  By LuliMuses

Using Marketing Psychology: Theory of Color – via @MarketingMuseAZ

Using Marketing Psychology: Theory of Color  Marketing Muses has created this helpful marketing psychology article & infographic to complement your branding process. Utilize a theoretical approach & understand a deeper meaning to color from a subconscious level that will help drive the right kind of customer to your website or business.         […]

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July 22, 2018  |  By MarketingMuses

💡How Much Does Social Media Influencer Marketing Cost? 🌟 via @MarketingMuses 💫 marketingmuses.com ⭐️✨ http://bit.ly/2Efl8KR

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July 22, 2018  |  By MarketingMuses

💡How Much Does Social Media Influencer Marketing Cost? 🌟 via @MarketingMuses 💫 marketingmuses.com ⭐️✨ http://bit.ly/2Efl8KR

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July 21, 2018  |  By MarketingMuses

💡INFOGRAPHIC: Visual Content – 4 Key Strategies for Social Branding Success 🌟 via @MarketingMuses 💫 marketingmuses.com ⭐️✨ http://bit.ly/2HDqTHS

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July 21, 2018  |  By MarketingMuses

💡INFOGRAPHIC: Visual Content – 4 Key Strategies for Social Branding Success 🌟 via @MarketingMuses 💫 marketingmuses.com ⭐️✨ http://bit.ly/2HDqTHS

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July 20, 2018  |  By MarketingMuses

💡What Do the New Twitter Rules Mean for Social Media Managers? 🌟 via @MarketingMuses 💫 marketingmuses.com ⭐️✨ http://bit.ly/2HB8zN1

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July 20, 2018  |  By MarketingMuses

💡What Do the New Twitter Rules Mean for Social Media Managers? 🌟 via @MarketingMuses 💫 marketingmuses.com ⭐️✨ http://bit.ly/2HB8zN1

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July 20, 2018  |  By MarketingMuses

Take Control of Your Learning at Work

Klaus Vedfelt/Getty Images Human beings have an astonishing ability to learn, but our motivation to do so tends to decrease with age, particularly in adulthood. As children, we are naturally curious and free to explore the world around us. As adults, we are much more interested in preserving what we learned, to the point of […]

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July 20, 2018  |  By MarketingMuses

Two Questions to Ask Before You Set Up an Innovation Unit

Classen Rafael/EyeEm/Getty Images Despite good intentions—and widespread acceptance of the importance of innovation—efforts to innovate at large companies often lack a clear mission and framework, and as a result, they go off the rails. At one large European energy company we consulted with, no less than four separate corporate functions were supposed to be working […]

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July 20, 2018  |  By MarketingMuses

Most of AI’s Business Uses Will Be in Two Areas

Oliver Burston/Getty Images While overall adoption of artificial intelligence remains low among businesses (about 20% upon our last study), senior executives know that AI isn’t just hype. Organizations across sectors are looking closely at the technology to see what it can do for their business. As they should—we estimate that 40% of all the potential […]

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July 20, 2018  |  By MarketingMuses

A Study of Thousands of Dropbox Projects Reveals How Successful Teams Collaborate

Martin Konopka/EyeEm/Getty Images The use of virtual file-sharing platforms like Dropbox, Google Docs, and others has become ubiquitous in business, academic, and other settings. But is your team using such collaborative platforms as effectively as they could be? Whether working on cancer cures or the latest consumer-tech products, how teams collaborate affects their performance and […]

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July 20, 2018  |  By MarketingMuses

Survey: 68% of CEOs Admit They Weren’t Prepared for the Job

Jan Stromme/Getty Images CEOs are known for their confidence. It is, after all, one of the reasons they’ve made it to the top. And yet, that confidence sometimes flags, as we at leadership advisory firm Egon Zehnder learned from a survey  of 402 CEOs from 11 countries—executives who together run companies with  $2.6 trillion in […]

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July 20, 2018  |  By MarketingMuses

Survey: 68% of CEOs Admit They Weren’t Prepared for the Job

Jan Stromme/Getty Images CEOs are known for their confidence. It is, after all, one of the reasons they’ve made it to the top. And yet, that confidence sometimes flags, as we at leadership advisory firm Egon Zehnder learned from a survey  of 402 CEOs from 11 countries—executives who together run companies with  $2.6 trillion in […]

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July 19, 2018  |  By MarketingMuses

💡12 Quick Tips To Help You Stay Inspired 🌟 via @MarketingMuses 💫 marketingmuses.com ⭐️✨ http://bit.ly/2vC9Sca

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July 19, 2018  |  By MarketingMuses

You’re Never Going to Be “Caught Up” at Work. Stop Feeling Guilty About It.

Valerio Gualandi/EyeEm/Getty Images Most people I know have a to-do list so long that it’s not clear that there’s an end to it. Some tasks, even quite important ones, linger unfinished for a long time, and it’s easy to start feeling guilty or ashamed about what you have not yet completed. People experience guilt and […]

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July 19, 2018  |  By MarketingMuses

How to Make an AI Project More Likely to Succeed

PhotoAlto/Matthieu Spohn/Getty Images A recent survey by Deloitte of “aggressive adopters” of cognitive technologies found that 76% believe that they will “substantially transform” their companies within the next three years. There probably hasn’t been this much excitement about a new technology since the dotcom boom years in the late 1990s. The possibilities would seem to […]

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July 19, 2018  |  By MarketingMuses

Task Shifting Could Help Lower Costs in U.S. Health Care

Hayon Thapaliya/HBR Staff If you ran a fancy restaurant, would you want the chef also to clean dishes and mop the floor? Of course not. You’d hire others to do these things and let the chef focus on producing delicious food. This simple idea — that one should match the skill level of the individual […]

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July 19, 2018  |  By MarketingMuses

The Productivity Booster You Have in Your Pocket, But Probably Don’t Use

HBR Staff The world’s 230 million knowledge workers are frazzled. Modern life is an interminable cacophony of emails, notifications, messages, alerts, feeds, data and information. 70% of us look at our phones within 30 minutes of waking up. All this causes stress. With multiple notifications on multiple apps on multiple pages of our devices, where […]

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July 19, 2018  |  By MarketingMuses

It’s Time to Make Business School Research More Relevant

spiderstock/Getty Images One of the biggest challenges facing management scientists has been the struggle to produce knowledge that is both academically rigorous and applicable to practicing managers. In an Academy of Management Journal editorial, we described two problems that contribute to this challenge. The first is what we called the “Lost in Translation” problem, which […]

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July 19, 2018  |  By MarketingMuses

How to Get Someone to Put Away Their Phone and Actually Listen

Klaus Vedfelt/Getty Images No, it’s not just you. If you’ve ever doubted that you had your boss’s full attention while her laptop is open in front of her, stop doubting. In spite of her protests that “I’m listening, go ahead…,” she wasn’t. Decades ago, research settled the question of whether you and I can do […]

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July 19, 2018  |  By MarketingMuses

How to Get Someone to Put Away Their Phone and Actually Listen

Paul Garbett for HBR No, it’s not just you. If you’ve ever doubted that you had your boss’s full attention while her laptop is open in front of her, stop doubting. In spite of her protests that “I’m listening, go ahead…,” she wasn’t. Decades ago, research settled the question of whether you and I can […]

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July 18, 2018  |  By MarketingMuses

💡7 Invaluable Marketing Skills That Help Teams Produce Consistently Great Content 🌟 via @MarketingMuses 💫 marketingmuses.com ⭐️✨ http://bit.ly/2FJZX8z

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July 18, 2018  |  By MarketingMuses

💡7 Invaluable Marketing Skills That Help Teams Produce Consistently Great Content 🌟 via @MarketingMuses 💫 marketingmuses.com ⭐️✨ http://bit.ly/2FJZX8z

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July 18, 2018  |  By MarketingMuses

4 Ways Leaders Can Protect Their Time and Empower Their Teams

Hayon Thapaliya/HBR Staff We know that controlling what we pay attention to is the key to living an intentional life.  According to an informal poll of my clients, one of the biggest impediments to attention management is “O.P.P.” — other people’s problems. This is a particular problem for my clients in leadership who find it difficult […]

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July 18, 2018  |  By MarketingMuses

How to Pump Yourself Up Before a Presentation (or Calm Yourself Down)

Hill Street Studios/Getty Images Public speaking affects people in different ways. Some people get jittery and anxious before they talk; they need to spend time calming themselves down before they go onstage. Other people want to make sure they have extra energy when they’re in front of an audience. These people need to spend time […]

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July 18, 2018  |  By MarketingMuses

How to Build Trust When Working Across Borders

Westend61/Getty Images In countries like India, South Africa, Italy, and the United States, institutional trust is declining. People have less faith in businesses, governments, and the media. But this is not a global trend. The 2018 Edelman Trust Barometer reveals that China, the UAE, and Sweden are experiencing dramatic gains in their faith in institutions […]

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July 18, 2018  |  By MarketingMuses

To See the Future of Competition, Look at Netflix

Noam Galai/Contributor/Getty Images I’ve been following Netflix since 2005, when I first visited its headquarters in Silicon Valley and interviewed Reed Hastings, its founder and CEO. I don’t think I’ve learned more about strategy, technology, and culture from any other company I’ve studied. It’s a stretch to claim that everything I know about business I […]

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July 18, 2018  |  By MarketingMuses

To See the Future of Competition, Look at Netflix

Noam Galai/Contributor/Getty Images I’ve been following Netflix since 2005, when I first visited its headquarters in Silicon Valley and interviewed Reed Hastings, its founder and CEO. I don’t think I’ve learned more about strategy, technology, and culture from any other company I’ve studied. It’s a stretch to claim that everything I know about business I […]

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July 17, 2018  |  By MarketingMuses

The 2 Types of Respect Leaders Must Show

Kristie Rogers, an assistant professor of management at Marquette University, has identified a free and abundant resource most leaders aren’t giving employees enough of: respect. She explains the two types of workplace respect, how to communicate them, and what happens when you don’t foster both. Rogers is the author of the article “Do Your Employees […]

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July 17, 2018  |  By MarketingMuses

What GE’s Board Could Have Done Differently

HBR Staff/YASUYOSHI CHIBA/Getty Images During Jeff Immelt’s tenure as CEO of General Electric, from 2001 until 2017, the company’s stock price fell by over 30%, a decline of roughly $150 billion in shareholder value. Since Immelt’s departure, GE’s stock is down another 30%, as its new CEO, John Flannery, has struggled to cope with the […]

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July 17, 2018  |  By MarketingMuses

How Regulation Could Help Cryptocurrencies Grow

Alexander Baumann/The International Photo Co./Getty Images Ignorance may be bliss for some, but ask anyone in commerce or finance, and they will make it abundantly clear: Ignorance is risk. For that reason, U.S. markets embrace reasonable regulation to ensure transparency and fairness. Stocks are regulated by the Securities and Exchange Commission (SEC), commodities by the […]

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July 17, 2018  |  By MarketingMuses

7 Skills That Aren’t About to Be Automated

John Fedele/Getty Images Today’s young professionals grew up in an age of mind-boggling technological change, seeing the growth of the internet, the invention of the smartphone, and the development of machine-learning systems. These advances all point toward the total automation of our lives, including the way we work and do business. It’s no wonder, then, […]

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July 17, 2018  |  By MarketingMuses

Whiteboard Session: Why Every Organization Needs an AR Strategy

Michael Porter and Jim Heppelman explain how augmented reality will change how we work. from HBR.org https://ift.tt/2KY21wU

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July 17, 2018  |  By MarketingMuses

Research: We Take More Risks When We Compete Against Rivals

Walker and Walker/Getty Images Rivalry is everywhere. We see rivalries in sports, business, school, and basically any arena where there is competition.  Whether it is rivalry between people (Bill Gates versus Steve Jobs; Roger Federer versus Rafael Nadal), between organizations (e.g., Ford versus GM), or between nations (e.g., should U.S. soccer fans have rooted for […]

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July 17, 2018  |  By MarketingMuses

💡INFOGRAPHIC: 10 Powerful Habits of Ultra Successful Entrepreneurs 🌟 via @MarketingMuses 💫 marketingmuses.com ⭐️✨ http://bit.ly/2HD2oKM

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July 17, 2018  |  By MarketingMuses

Research: We Take More Risks When We Compete Against Rivals

Walker and Walker/Getty Images Rivalry is everywhere. We see rivalries in sports, business, school, and basically any arena where there is competition.  Whether it is rivalry between people (Bill Gates versus Steve Jobs; Roger Federer versus Rafael Nadal), between organizations (e.g., Ford versus GM), or between nations (e.g., should U.S. soccer fans have rooted for […]

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July 17, 2018  |  By MarketingMuses

Research: We Take More Risks When We Compete Against Rivals

Walker and Walker/Getty Images Rivalry is everywhere. We see rivalries in sports, business, school, and basically any arena where there is competition.  Whether it is rivalry between people (Bill Gates versus Steve Jobs; Roger Federer versus Rafael Nadal), between organizations (e.g., Ford versus GM), or between nations (e.g., should U.S. soccer fans have rooted for […]

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July 17, 2018  |  By MarketingMuses

Research: We Take More Risks When We Compete Against Rivals

Walker and Walker/Getty Images Rivalry is everywhere. We see rivalries in sports, business, school, and basically any arena where there is competition.  Whether it is rivalry between people (Bill Gates versus Steve Jobs; Roger Federer versus Rafael Nadal), between organizations (e.g., Ford versus GM), or between nations (e.g., should U.S. soccer fans have rooted for […]

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July 17, 2018  |  By MarketingMuses

Research: We Take More Risks When We Compete Against Rivals

Walker and Walker/Getty Images Rivalry is everywhere. We see rivalries in sports, business, school, and basically any arena where there is competition.  Whether it is rivalry between people (Bill Gates versus Steve Jobs; Roger Federer versus Rafael Nadal), between organizations (e.g., Ford versus GM), or between nations (e.g., should U.S. soccer fans have rooted for […]

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July 16, 2018  |  By MarketingMuses

What Not to Do When You’re Trying to Motivate Your Team

H.Armstrong Roberts/ClassicStock/Getty Images When I speak to large groups about leadership, one question I often ask is, “How many of you have ever received a compliment from your boss that actually offended you?” Without exception, more than two-thirds of the people in the room raise their hands. When I probe further on what people found […]

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July 16, 2018  |  By MarketingMuses

Why Women Volunteer for Tasks That Don’t Lead to Promotions

Helen King/Getty Images Here’s a work scenario many of us know too well: You are in a meeting and your manager brings up a project that needs to be assigned. It’s not particularly challenging work, but it’s time-consuming, unlikely to drive revenue, and probably won’t be recognized or included in your performance evaluation. As your […]

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July 16, 2018  |  By MarketingMuses

The Key to Preventing Generational Tension Is Remembering That Everyone Wants to Feel Valued

Martin Barraud/Getty Images I remember the first time I felt old as a manager — more than 10 years ago now. It was at a lunch with my new team when I mentioned the first “45” I bought with my own money as a kid. One of my direct reports, who was 10 years younger […]

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July 16, 2018  |  By MarketingMuses

💡How to Schedule Facebook Posts to Save Time and Get Better Results 🌟 via @MarketingMuses 💫 marketingmuses.com ⭐️✨ http://bit.ly/2r0sT2z

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July 16, 2018  |  By MarketingMuses

The Key to Preventing Generational Tension Is Remembering That Everyone Wants to Feel Valued

Martin Barraud/Getty Images I remember the first time I felt old as a manager — more than 10 years ago now. It was at a lunch with my new team when I mentioned the first “45” I bought with my own money as a kid. One of my direct reports, who was 10 years younger […]

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July 16, 2018  |  By MarketingMuses

The Key to Preventing Generational Tension Is Remembering that Everyone Wants to Feel Valued

Martin Barraud/Getty Images I remember the first time I felt old as a manager — more than 10 years ago now. It was at a lunch with my new team, when I mentioned the first “45” I bought with my own money as a kid. One of my direct reports, who was 10 years younger […]

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July 16, 2018  |  By MarketingMuses

The Key to Preventing Generational Tension Is Remembering that Everyone Wants to Feel Valued

Martin Barraud/Getty Images I remember the first time I felt old as a manager — more than 10 years ago now. It was at a lunch with my new team, when I mentioned the first “45” I bought with my own money as a kid. One of my direct reports, who was 10 years younger […]

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July 15, 2018  |  By MarketingMuses

💡INFOGRAPHIC: Set Your Creativity Ablaze: 7 Ways To Generate New Ideas 🌟 via @MarketingMuses 💫 marketingmuses.com ⭐️✨ http://bit.ly/2HPdJFu

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July 15, 2018  |  By MarketingMuses

💡INFOGRAPHIC: Set Your Creativity Ablaze: 7 Ways To Generate New Ideas 🌟 via @MarketingMuses 💫 marketingmuses.com ⭐️✨ http://bit.ly/2HPdJFu

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July 14, 2018  |  By MarketingMuses

💡Facebook F8 2018: What Marketers Need to Know About Facebook’s Annual Conference 🌟 via @MarketingMuses ❤️💫 marketingmuses.com ⭐️✨ http://bit.ly/2jhYcTg

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July 14, 2018  |  By MarketingMuses

💡Facebook F8 2018: What Marketers Need to Know About Facebook’s Annual Conference 🌟 via @MarketingMuses ❤️💫 marketingmuses.com ⭐️✨ http://bit.ly/2jhYcTg

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July 13, 2018  |  By MarketingMuses

💡INFOGRAPHIC: The Importance of Visual Communication 🌟 via @MarketingMuses 💫 marketingmuses.com ⭐️✨ http://bit.ly/2F3OgoJ

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July 13, 2018  |  By MarketingMuses

💡INFOGRAPHIC: The Importance of Visual Communication 🌟 via @MarketingMuses 💫 marketingmuses.com ⭐️✨ http://bit.ly/2F3OgoJ

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July 13, 2018  |  By MarketingMuses

Great Leaders Are Confident, Connected, Committed, and Courageous

Pat LaCroix/Getty Images Brad was leading a difficult turnaround of his company and had decided to fire his head of sales, who was a nice guy but wasn’t performing. Three months later, he still hadn’t fired him. I asked him why. His answer? “I’m a wimp!” Brad (not his real name — I’ve changed some details […]

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