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June 8, 2018  |  By MarketingMuses

Why Work Friendships Go Awry, and How to Prevent It

HBR Staff/MirageC/flashpop/Getty Images Chances are that you spend between a third and a half of your waking hours each week at work. As a result, your relationships with people at work can become among the most important relationships in your life. Indeed, having good relationships with colleagues is one of the strongest predictors of people’s […]

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June 7, 2018  |  By MarketingMuses

What Trump’s Trade War Could Mean for the WTO and Global Trade

frank mckenna/unsplash U.S. trade policy is roiling markets. At the end of March, the U.S. stock market tumbled 700 points in a single day on news that President Trump would impose tariffs on Chinese exports. A degree of volatility and uncertainty has continued since then as the tariffs continue to make news. Canada, China, Europe, […]

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June 7, 2018  |  By MarketingMuses

💡How to Start a WordPress Blog in 2018 – Step-by-Step Guide 🌟 via @MarketingMuses 💫 marketingmuses.com ⭐️✨ http://bit.ly/2CgRs41

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June 7, 2018  |  By MarketingMuses

💡How to Start a WordPress Blog in 2018 – Step-by-Step Guide 🌟 via @MarketingMuses 💫 marketingmuses.com ⭐️✨ http://bit.ly/2CgRs41

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June 7, 2018  |  By MarketingMuses

A Survey of 1,700 Companies Reveals Common B2B Pricing Mistakes

Glasshouse Images/Getty Images Poor pricing practices are insidious — they damage a company’s economics but can go unnoticed for years. Consider the case of a major industrial goods manufacturer that was struggling with low profit margins, relative both to competitors and to its own historical performance. It traced much of the cause to a mismatch […]

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June 7, 2018  |  By MarketingMuses

Using Design Thinking to Help Nonprofits Fundraise

Caiaimage/Chris Ryan/Getty Images Far too many great ideas for solving pressing social problems are not being applied at the scale they deserve, because thousands of nonprofit organizations are teetering on the brink of collapse. Of the 300,000 nonprofits in the United States, two-thirds have an annual budget of $500,000 or below, which does not allow […]

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June 7, 2018  |  By MarketingMuses

What Hurricane Maria’s Death Toll Reveals About Health Care in Puerto Rico

AFPContributor/Contributor/Getty Images An estimated 1,833 lives were lost in 2005 in Hurricane Katrina, one of the deadliest storms in U.S. history. The federal government’s lack of preparedness and inadequate response to Katrina met with widespread criticism, and the need for a more robust system to respond to natural catastrophes emerged as one of the key […]

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June 7, 2018  |  By MarketingMuses

What If Amazon’s Next Big Innovation Was to Improve the Jobs of Its Blue-Collar Workers?

Bloomberg/Contributor/Getty Images Earlier this spring, Amazon CEO Jeff Bezos released his annual letter to shareholders. Like every shareholders letter Bezos has written since his company went public in 1997, this year’s version was brilliant, entertaining, and filled with big strategic insights and gritty management takeaways. To my eyes, though, it was also missing something — […]

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June 7, 2018  |  By MarketingMuses

What If Amazon’s Next Big Innovation Was to Improve the Jobs of Its Blue-Collar Workers?

Bloomberg/Contributor/Getty Images Earlier this spring, Amazon CEO Jeff Bezos released his annual letter to shareholders. Like every shareholders letter Bezos has written since his company went public in 1997, this year’s version was brilliant, entertaining, and filled with big strategic insights and gritty management takeaways. To my eyes, though, it was also missing something — […]

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June 7, 2018  |  By MarketingMuses

What If Amazon’s Next Big Innovation Was to Improve the Jobs of Its Blue-Collar Workers?

Bloomberg/Contributor/Getty Images Earlier this spring, Amazon CEO Jeff Bezos released his annual letter to shareholders. Like every shareholders letter Bezos has written since his company went public in 1997, this year’s version was brilliant, entertaining, and filled with big strategic insights and gritty management takeaways. To my eyes, though, it was also missing something — […]

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June 6, 2018  |  By MarketingMuses

💡INFOGRAPHIC: 5 Ways to Keep the Creative Juices Flowing in Your Home Office – via @MarketingMuseAZ Blog 🌟 via @MarketingMuses 💫 marketingmuses.com ⭐️✨ https://bit.ly/2HJ8lUr

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June 6, 2018  |  By MarketingMuses

✨ Expert Coaching Tips To Help You Overcome The Fear Of Making Decisions 9. Get Disruptive One underlying factor that hinders clients with indecisive tendencies is confidence, or the lack thereof. Understand that inactivity or not making a choice is a decision in itself, which creates more uncertainty in its outcome. Using disruptive tactics to change this behavior may initially seem risky, yet may yield new opportunities. Create an action list with decision deadlines and stick to it! http://bit.ly/2GrOLOa

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June 6, 2018  |  By MarketingMuses

How to Make Sure Good Ideas Don’t Get Lost in the Shuffle

Justin Tierney/EyeEm/Getty Images In 2007 Joseph Golan, a division leader at Elop, an Israeli electro-optics company, faced a challenge. As an experienced manager, he knew that his manufacturing and operation division’s success depended on getting creative ideas from his employees. But he also realized that the existing system was not working as needed. Only a relatively small […]

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June 6, 2018  |  By MarketingMuses

5 Surprising Findings About How People Actually Buy Clothes and Shoes

HBR Staff/CSA Images/B&W Archive Collection/Getty Images Retail has been constantly reinventing itself, and participants race to keep up with what feels like a series of epic shifts in consumer preferences. Apparel brands are investing especially heavily in online shopping capabilities and introducing interactive features that complement apps and websites. Retailers and manufacturers are rushing out […]

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June 6, 2018  |  By MarketingMuses

Why Microsoft Is Willing to Pay So Much for GitHub

Drew Angerer/Getty Images Microsoft’s $7.5 billion acquisition of GitHub is a perfect illustration of how value is ascribed differently in Silicon Valley than in the rest of the world. GitHub was acquired for close to 30x annual recurring revenue (an astronomical multiple). To put this in perspective, Microsoft acquired LinkedIn for $26 billion in 2016 (7.2x revenue), in […]

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June 6, 2018  |  By MarketingMuses

Don’t Neglect Your Customers During a Merger

HBR Staff/Chris Ryan/Getty Images When companies merge, customer experience (CX) is often overlooked — yet it’s arguably one of the most important aspects of any company. In fact, according to Gartner research, tomorrow’s companies are expected to compete primarily on customer experience. I just took my company through an acquisition and found that even the smallest […]

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June 6, 2018  |  By MarketingMuses

5 Practical Ways to Engage a Geographically Distributed Workforce – SPONSOR CONTENT FROM DATASTAX

By Billy Bosworth, CEO, DataStax Like many technology companies, DataStax competes with some of the world’s largest enterprises for top talent. We’ve come to realize that much of that talent is located outside of Silicon Valley, and even outside of the typical urban areas where a company might naturally look for new talent. Over the […]

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June 6, 2018  |  By MarketingMuses

The U.S. Isn’t Just Getting Older. It’s Getting More Segregated by Age.

HBR/Martin Barraud/Getty Images Judson Manor is a gracious former 1920s luxury hotel near The Cleveland Clinic, Case Western University, and many of the museums and arts institutions in Cleveland, Ohio. Today it houses 120 highly educated retirees with an average age of 79 — and seven 20-something graduate students. Back in 2010, one of Judson’s residents […]

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June 6, 2018  |  By MarketingMuses

Feel Busy All the Time? There’s an Upside to That.

bs photo/Getty Images Imagine yourself at a restaurant, trying to decide between two desserts: a chocolate cake and a fruit bowl. You’ve been trying to eat healthier, but the cake just sounds so tasty… What do you do? As it turns out, your decision is likely to be influenced by how busy you perceive yourself […]

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June 6, 2018  |  By MarketingMuses

Feel Busy All the Time? There’s an Upside to That.

bs photo/Getty Images Imagine yourself at a restaurant, trying to decide between two desserts: a chocolate cake and a fruit bowl. You’ve been trying to eat healthier, but the cake just sounds so tasty… What do you do? As it turns out, your decision is likely to be influenced by how busy you perceive yourself […]

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June 6, 2018  |  By MarketingMuses

Feel Busy All the Time? There’s an Upside to That.

bs photo/Getty Images Imagine yourself at a restaurant, trying to decide between two desserts: a chocolate cake and a fruit bowl. You’ve been trying to eat healthier, but the cake just sounds so tasty… What do you do? As it turns out, your decision is likely to be influenced by how busy you perceive yourself […]

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June 5, 2018  |  By MarketingMuses

Become a More Productive Learner

Bhandharangsri/Getty Images Today we consume five times more information every day than we did in 1986, an incredible amount that’s equivalent to a 174 newspapers…a day. That probably includes a lot of Instagram posts, but it’s not only social media. The corporate e-learning space has grown by nine times over the last 16 years, such […]

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June 5, 2018  |  By MarketingMuses

Why New Leaders Should Be Wary of Quick Wins

HBR Staff/Clare Jackson/EyeEm/Getty Images As soon as you step into a top position at a company that needs to significantly improve the way it operates, there’s pressure to get off to a quick start. Yet the best way to succeed, paradoxically, is to slow things down. Forces pushing in the other direction — toward hyperspeed — are […]

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June 5, 2018  |  By MarketingMuses

Workers Shouldn’t Have to Sign Away Their Rights to Class Action Lawsuits

BRENDAN SMIALOWSKI/Getty Images In his classic book, Exit, Voice, and Loyalty, the political scientist A.O Hirschman argued that dissatisfaction with a product, service, relationship, or other outcome can give rise to two broad options: one can walk away (exit) or try to change the outcome by engagement (voice). In the labor market, exit and voice […]

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June 5, 2018  |  By MarketingMuses

11 Personality Traits That Can Limit Your Career

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June 5, 2018  |  By MarketingMuses

💡10 THINGS TO DO IN YOUR FIRST 3 MONTHS OF STARTING A BLOG 🌟 via @MarketingMuses 💫 marketingmuses.com ⭐️✨ http://bit.ly/2zRI6Wg

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June 5, 2018  |  By MarketingMuses

11 Personality Traits That Can Limit Your Career

Most people show at least three. from HBR.org https://ift.tt/2JgqZTm

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June 5, 2018  |  By MarketingMuses

Why New Leaders Should Be Wary of Quick Wins

HBR Staff/Clare Jackson/EyeEm/Getty Images As soon as you step into a top position at a company that needs to significantly improve the way it operates, there’s pressure to get off to a quick start. Yet the best way to succeed, paradoxically, is to slow things down. Forces pushing in the other direction — toward hyperspeed — are […]

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June 5, 2018  |  By MarketingMuses

Bill Clinton and James Patterson on Collaboration and Cybersecurity

Former U.S. President Bill Clinton and author James Patterson discuss their new novel, The President is Missing, in which a fictional president fights a cybersecurity attack amid intense political dysfunction. The coauthors share their lessons for collaborating across disparate skillsets — “clarity on the objective” and “don’t be afraid to admit what you don’t know.” […]

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June 5, 2018  |  By MarketingMuses

Stress Test Your Company’s Competitive Edge with These 4 Questions

Microzoa/Getty Images As uncertainty is increasing and competition is becoming more fierce, executives need to have a broader understanding of competition itself in order to sustain an edge. Executives should be thinking about four different types of competition to maintain relevance in a changing environment, which originate from our work on competitiveness, strategy, and strategic […]

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June 5, 2018  |  By MarketingMuses

96% of U.S. Professionals Say They Need Flexibility, but Only 47% Have It

Nicholas Eveleigh/Getty Images Employers today know that employees want flexibility, and many companies say they offer it. But there are lots of people out there who need flexibility but don’t have access to it. In our study on flexibility in the modern workforce, we set out to determine whether a gap exists between flexibility supply and […]

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June 5, 2018  |  By MarketingMuses

96% of U.S. Professionals Say They Need Flexibility, but Only 47% Have It

Nicholas Eveleigh/Getty Images Employers today know that employees want flexibility, and many companies say they offer it. But there are lots of people out there who need flexibility but don’t have access to it. In our study on flexibility in the modern workforce, we set out to determine whether a gap exists between flexibility supply and […]

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June 4, 2018  |  By MarketingMuses

✨ Eight Simple Memorization Tricks To Help You Remember Anything 3. Write It Down Right Away Challenge your cognitive processing by using a pen and paper to capture the essence of the subject matter to memorize. We are in an era where note-taking and studying is done on mobile devices or laptops, with keyboards becoming the new norm for learning. Studies show that penning a concept to paper forces the brain to process the idea, allowing you to internalize it on a much deeper level http://bit.ly/2G8Ih7n

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June 4, 2018  |  By MarketingMuses

5 Common Complaints About Meetings and What to Do About Them

Martin Poole/Getty Images We all complain about meetings. We have too many. They’re a waste of time. Nothing gets done. These complaints often have merit, but they are so broad that they’re difficult to argue with and harder to address. There are specific complaints that can be tackled, however. When I ask people in the […]

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June 4, 2018  |  By MarketingMuses

Companies Can Address Talent Shortages by Partnering with Educators

Bernhard Lang/Getty Images Although it’s hard to pinpoint when skills shortages became the norm in the U.S., one widely acknowledged indicator of a crisis in the making appeared in 1983, with the release of “A Nation at Risk: The Imperative for Educational Reform.” This groundbreaking report, commissioned by President Ronald Reagan, concluded that the U.S.’s “once […]

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June 4, 2018  |  By MarketingMuses

Should You Join the Family Business?

Adie Bush/Getty Images Richard (not his real name) graduated from college on a Friday. Three days later he would start his first day on the job in his family business. The choice was not one that he gave much thought to. He’d grown up in the family wine business, which his grandfather had founded, and his […]

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June 4, 2018  |  By MarketingMuses

✨ Eight Simple Memorization Tricks To Help You Remember Anything 3. Write It Down Right Away Challenge your cognitive processing by using a pen and paper to capture the essence of the subject matter to memorize. We are in an era where note-taking and studying is done on mobile devices or laptops, with keyboards becoming the new norm for learning. Studies show that penning a concept to paper forces the brain to process the idea, allowing you to internalize it on a much deeper level http://bit.ly/2G8Ih7n

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June 4, 2018  |  By MarketingMuses

Should You Join the Family Business?

Adie Bush/Getty Images Richard (not his real name) graduated from college on a Friday. Three days later he would start his first day on the job in his family business. The choice was not one that he gave much thought to. He’d grown up in the family wine business, which his grandfather had founded, and his […]

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June 4, 2018  |  By MarketingMuses

How Marketers Can Get More Value from Their Recommendation Engines

Kant Santi Nu Ta Nnth/EyeEm/Getty Images “Almost everything we do is a recommendation.” That’s the essential design philosophy articulated by then-Netflix engineering director Xavier Amatriain five years ago, where personalizing and customizing choice is the coin of the realm. “I was at eBay last week,” he said at the time, “and they told me that […]

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June 4, 2018  |  By MarketingMuses

Research: When Managers Are Overworked, They Treat Employees Less Fairly

Gary Burchell/Getty Images Fair managers can reap big dividends. Extensive research finds that employees who feel fairly treated are better performers, helpful to colleagues, more committed to their workgroups and the organization, and less likely to steal or be rude to others. Yet, all too often, employees find themselves being treated unfairly – their boss […]

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June 4, 2018  |  By MarketingMuses

Research: When Managers Are Overworked, They Treat Employees Less Fairly

Gary Burchell/Getty Images Fair managers can reap big dividends. Extensive research finds that employees who feel fairly treated are better performers, helpful to colleagues, more committed to their workgroups and the organization, and less likely to steal or be rude to others. Yet, all too often, employees find themselves being treated unfairly – their boss […]

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June 3, 2018  |  By MarketingMuses

💡Why 10 Is Actually The Best Number To Use In Blog Titles 🌟 via @MarketingMuses 💫 marketingmuses.com ⭐️✨ http://bit.ly/2CeiJ73

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June 3, 2018  |  By MarketingMuses

💡Why 10 Is Actually The Best Number To Use In Blog Titles 🌟 via @MarketingMuses 💫 marketingmuses.com ⭐️✨ http://bit.ly/2CeiJ73

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June 2, 2018  |  By MarketingMuses

✨ Being Shy Doesn’t Stop You From Being A Great Leader 10. Sharpen Your EQ One critical leadership skill that is often overlooked in developmental growth tracks is emotional intelligence, or the EQ factor. Boost your confidence by being aware of the intangible feelings that may be the root cause of your social anxiety and pivot to a “change” mindset. Expand your understanding of EQ and practice mindful self-control by adapting to the team’s collective needs on a daily basis. http://bit.ly/2GxNqpf

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June 2, 2018  |  By MarketingMuses

✨ Being Shy Doesn’t Stop You From Being A Great Leader 10. Sharpen Your EQ One critical leadership skill that is often overlooked in developmental growth tracks is emotional intelligence, or the EQ factor. Boost your confidence by being aware of the intangible feelings that may be the root cause of your social anxiety and pivot to a “change” mindset. Expand your understanding of EQ and practice mindful self-control by adapting to the team’s collective needs on a daily basis. http://bit.ly/2GxNqpf

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June 1, 2018  |  By MarketingMuses

💡 Daily Inspiration: Eat Clean – Get Fit – Be Happy! 🌟 by @marketingmuses 💫 marketingmuses.com ⭐️✨

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June 1, 2018  |  By MarketingMuses

💡 Daily Inspiration: Eat Clean – Get Fit – Be Happy! 🌟 by @marketingmuses 💫 marketingmuses.com ⭐️✨

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June 1, 2018  |  By MarketingMuses

In Praise of Extreme Moderation

Daniel Grizelj/Getty Images Why does it seem like you can’t throw a paper airplane in some offices without hitting a person who is training for a marathon, planning a 10-day silent meditation retreat, or intending on scaling Kilimanjaro? On top of working 24/7 for a company that doesn’t pay overtime? Extremism is becoming the norm […]

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June 1, 2018  |  By MarketingMuses

Protecting Customers’ Privacy Requires More than Anonymizing Their Data

Becky Hayes/EyeEm/Getty Images Today, good marketing relies on having detailed and accurate customer data. And companies, not surprisingly, are eager to collect vast troves of it. For instance, Amazon continuously tracks the behaviors of its 100 million Prime members, an example of “first-party” data. And many companies have found that sharing their own customer information with other companies […]

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June 1, 2018  |  By MarketingMuses

New Technologies Won’t Reduce Scarcity, but Here’s Something That Might

Paul Taylor/Getty Images In a book titled Why Can’t We All Just Get Along?, MIT scientists Henry Lieberman and Christopher Fry discuss why we have wars, mass poverty, and other social ills. They argue that we cannot cooperate with each other to solve our major problems because our institutions and businesses are saturated with a […]

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June 1, 2018  |  By MarketingMuses

When Sales and Marketing Aren’t Aligned, Both Suffer

Kimberly Whitaker/Getty Images A Fortune 250 B2B company spent a quarter of a million dollars trying to solve the wrong problem. A new product line had failed, and the company believed the problem was either poor product delivery times or lack of effort by the sales force. After throwing millions at both problems, they finally […]

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June 1, 2018  |  By MarketingMuses

When Sales and Marketing Aren’t Aligned, Both Suffer

Kimberly Whitaker/Getty Images A Fortune 250 B2B company spent a quarter of a million dollars trying to solve the wrong problem. A new product line had failed, and the company believed the problem was either poor product delivery times or lack of effort by the sales force. After throwing millions at both problems, they finally […]

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May 31, 2018  |  By MarketingMuses

💡What Seriously Makes People Unsubscribe From Your Email List 🌟 via @MarketingMuses 💫 marketingmuses.com ⭐️✨ http://bit.ly/2Cfp02g

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May 31, 2018  |  By MarketingMuses

Just How Bad Is Business Travel for Your Health? Here’s the Data.

Eric Raptosh Photography/Getty Images Checking into a hotel for a conference several years ago, I asked the receptionist where I could get some dinner. There was no restaurant in the hotel, I was told; my only options were ordering delivery from a fast-casual chain or a pizza joint. I went with the pizza, but my lack of […]

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May 31, 2018  |  By MarketingMuses

Asian Americans Are the Least Likely Group in the U.S. to Be Promoted to Management

Peter Dazeley/Getty Images Asian Americans are the forgotten minority in the glass ceiling conversation. This was painfully obvious to us while reading the newly released diversity and inclusion report from a large Silicon Valley company: Its 19 pages never specifically address Asian Americans. Asian men are lumped into a “non-underrepresented” category with white men (we’ll […]

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May 31, 2018  |  By MarketingMuses

How Companies, Governments, and Nonprofits Can Create Social Change Together

Ilka & Franz/Getty Images Profit and purpose are converging. Over 80% of millennials report that making a positive difference in the world is more important to them than professional recognition. They no longer believe the primary purpose of business should be to make profit, but rather to create social value. On the investor side, more […]

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May 31, 2018  |  By MarketingMuses

How Companies, Governments, and Nonprofits Can Create Social Change Together

Ilka & Franz/Getty Images Profit and purpose are converging. Over 80% of millennials report that making a positive difference in the world is more important to them than professional recognition. They no longer believe the primary purpose of business should be to make profit, but rather to create social value. On the investor side, more […]

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May 31, 2018  |  By MarketingMuses

Why CEOs Should Push Back Against Short-Termism

PM Images/Getty Images The pressure put on CEOs to deliver quarterly results is greater than ever before. A 2014 global survey of more than 600 C-suite executives and directors, conducted by the non-profit Focusing Capital for the Long Term (FCLT), reported that two-thirds of those surveyed said pressure for short-term results had increased over the […]

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May 31, 2018  |  By MarketingMuses

Using Analytics to Prevent Customer Problems Before They Arise

Jekaterina Nikitina/Getty Images A non-negligible percentage of customers who buy a new smartphone return it within the “free return” window. Many of these returners claim that the phone does not work correctly. However, the data clearly indicates that this is often not the real issue. The reality is that these customers simply don’t know how […]

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May 31, 2018  |  By MarketingMuses

Office Spaces

Is your office killing your productivity? In this episode of HBR’s advice podcast, Dear HBR:, cohosts Alison Beard and Dan McGinn answer your questions with the help of Pete Bacevice, a workplace researcher at the global design firm HLW and the University of Michigan’s Ross School of Business. They talk through how to survive in […]

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May 31, 2018  |  By MarketingMuses

When Customers Are — and Aren’t — OK with Personalized Prices

wragg/Getty Images There’s a lot of buzz around price differentiation these days, especially with the spotlight on AI and big data.  Machine learning makes it much easier to customize the marketing of products and services – and that includes the price. Let’s be clear: price differentiation is not a new phenomenon. We encounter it regularly and, as consumers, […]

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May 31, 2018  |  By MarketingMuses

The Right Way to Respond to Negative Feedback

Adrienne Bresnahan/Getty Images Feedback, as they say, is a gift. Research bears this out, suggesting that it’s a key driver of performance and leadership effectiveness. Negative feedback in particular can be valuable because it allows us to monitor our performance and alerts us to important changes we need to make. And indeed, leaders who ask […]

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May 31, 2018  |  By MarketingMuses

The Right Way to Respond to Negative Feedback

Adrienne Bresnahan/Getty Images Feedback, as they say, is a gift. Research bears this out, suggesting that it’s a key driver of performance and leadership effectiveness. Negative feedback in particular can be valuable because it allows us to monitor our performance and alerts us to important changes we need to make. And indeed, leaders who ask […]

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May 31, 2018  |  By MarketingMuses

The Right Way to Respond to Negative Feedback

Adrienne Bresnahan/Getty Images Feedback, as they say, is a gift. Research bears this out, suggesting that it’s a key driver of performance and leadership effectiveness. Negative feedback in particular can be valuable because it allows us to monitor our performance and alerts us to important changes we need to make. And indeed, leaders who ask […]

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May 31, 2018  |  By MarketingMuses

The Right Way to Respond to Negative Feedback

Adrienne Bresnahan/Getty Images Feedback, as they say, is a gift. Research bears this out, suggesting that it’s a key driver of performance and leadership effectiveness. Negative feedback in particular can be valuable because it allows us to monitor our performance and alerts us to important changes we need to make. And indeed, leaders who ask […]

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May 31, 2018  |  By MarketingMuses

The Right Way to Respond to Negative Feedback

Adrienne Bresnahan/Getty Images Feedback, as they say, is a gift. Research bears this out, suggesting that it’s a key driver of performance and leadership effectiveness. Negative feedback in particular can be valuable because it allows us to monitor our performance and alerts us to important changes we need to make. And indeed, leaders who ask […]

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May 30, 2018  |  By MarketingMuses

3 Lessons from Puerto Rico: Mitigating the Health Effects of Future Hurricanes

afp/Getty Images Nearly one year after Hurricane Maria devastated Puerto Rico, the official death toll for the disaster stands at 64. However, a new study, published Tuesday in The New England Journal of Medicine, estimates that at least 4,645 people have died as a consequence of the storm. That is more than 70 times the […]

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May 30, 2018  |  By MarketingMuses

✨ 18 Ways To Get Better At Working Under Pressure 18. Develop And Stick To A Routine There is divine objectivity in the “routine” of things. Runners who train for marathons and diligently adhere to daily practice are most likely to cross the finish line. Routine builds lasting character and allows you to hone in on every project’s scope with clarity on a daily basis. Adopt a “Success Schedule”- it will prepare you to cleverly tackle any hidden possibilities that may come your way. http://bit.ly/2GbVSes

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May 30, 2018  |  By MarketingMuses

✨ 18 Ways To Get Better At Working Under Pressure 18. Develop And Stick To A Routine There is divine objectivity in the “routine” of things. Runners who train for marathons and diligently adhere to daily practice are most likely to cross the finish line. Routine builds lasting character and allows you to hone in on every project’s scope with clarity on a daily basis. Adopt a “Success Schedule”- it will prepare you to cleverly tackle any hidden possibilities that may come your way. http://bit.ly/2GbVSes

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May 30, 2018  |  By MarketingMuses

💡 Daily Inspiration: And they lived happily ever after… 🌟 by @marketingmuses 💫 marketingmuses.com ⭐️✨

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May 30, 2018  |  By MarketingMuses

How to Actually Start the Task You’ve Been Avoiding

Max Oppenheim/Getty Images Think about something you’re having a hard time getting started on, something important to you. Maybe it’s a particular kind of work — like writing a proposal or crafting a particularly delicate email. Maybe it’s an important conversation you know you need to have with someone that you haven’t had. Or, when […]

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May 30, 2018  |  By MarketingMuses

Andrés Iniesta’s Farewell, and How to Make Endings Count at Work

Quality Sport Images/Getty Images The game had ended. The applause had died down, and people had gone home. His work was done, now he could rest. So he took off his cleats and he sat down. Someone took a picture, and it went viral. Andrés Iniesta, one of the most gifted and successful soccer players […]

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May 30, 2018  |  By MarketingMuses

The Right Way for an Established Firm to Do an Innovation Pilot with a Startup

artpartner-images/Getty Images For innovation-hungry legacy firms, partnering with a startup can be appealing. Relatively small sums of time and money can quickly yield generous returns. With due diligence and decent design, these partnerships can go beyond good results and energize organizations that have become too comfortable or complacent with everyday routines. In return, the startups […]

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May 30, 2018  |  By MarketingMuses

Why Marketing Analytics Hasn’t Lived Up to Its Promise

MirageC/Getty Images We see a paradox in two important analytics trends. The most recent results from The CMO Survey conducted by Duke University’s Fuqua School of Business and sponsored by Deloitte LLP and the American Marketing Association reports that the percentage of marketing budgets companies plan to allocate to analytics over the next three years will […]

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May 30, 2018  |  By MarketingMuses

How to Make Room in Your Work Life for the Rest of Your Self

VANDAL Photography/Getty Images Shonda Rhimes, with four television shows simultaneously in production, is an entertainment industry titan. In a recent TED talk, she described her deep passion for her work: “When I’m hard at work, when I’m deep in it, there is no other feeling…It is hitting every high note. It is running a marathon. It is […]

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May 30, 2018  |  By MarketingMuses

Google’s AI Assistant Is a Reminder that Privacy and Security Are Not the Same

Jonathan Kitchen/Getty Images Earlier this month, Google unveiled remarkable new capabilities for its automated assistant. They’re based on Google’s growing expertise in artificial intelligence (AI). Perhaps the most dramatic, and, to look at the deluge of commentary, troubling, demonstration was the ability of Google AI to make phone calls that imitate a human. If you […]

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May 30, 2018  |  By MarketingMuses

Google’s AI Assistant Is a Reminder that Privacy and Security Are Not the Same

Jonathan Kitchen/Getty Images Earlier this month, Google unveiled remarkable new capabilities for its automated assistant. They’re based on Google’s growing expertise in artificial intelligence (AI). Perhaps the most dramatic, and, to look at the deluge of commentary, troubling, demonstration was the ability of Google AI to make phone calls that imitate a human. If you […]

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May 30, 2018  |  By MarketingMuses

Google’s AI Assistant Is a Reminder that Privacy and Security Are Not the Same

Jonathan Kitchen/Getty Images Earlier this month, Google unveiled remarkable new capabilities for its automated assistant. They’re based on Google’s growing expertise in artificial intelligence (AI). Perhaps the most dramatic, and, to look at the deluge of commentary, troubling, demonstration was the ability of Google AI to make phone calls that imitate a human. If you […]

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May 29, 2018  |  By MarketingMuses

💡What Makes People Read Your Blog Posts? 🌟 via @MarketingMuses 💫 marketingmuses.com ⭐️✨ http://bit.ly/2zR7v2p

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May 29, 2018  |  By MarketingMuses

Why Do Open Innovation Efforts Fail? Scientists Want to Solve Problems Themselves.

Don Farrall/Getty Images Open innovation processes promise to enhance creative output, yet we have heard little about successful launches of new technologies, products, or services arising from these approaches. Certainly, crowdsourcing platforms (among other open innovation methods) have yielded striking solutions to hard scientific and technological problems—prominent examples being the Netflix predictive recommendation algorithm and […]

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May 29, 2018  |  By MarketingMuses

Ask Better Questions

Leslie K. John and Alison Wood Brooks, professors at Harvard Business School, say people in business can be more successful by asking more and better questions. They talk through what makes for a great question, whether you’re looking to get information or get someone to like you. They’re the coauthors of the article, “The Surprising […]

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May 29, 2018  |  By MarketingMuses

✨ Put It Into Practice: 14 Actionable Ways To Implement Your Learning 8. Seek Out Experiential Learning Opportunities The experiential learning process creates a dynamic journey between knowledge and understanding its intended implementation. It also promotes innovation from the fresh eye perspective. Combine learning processes with live training workshops on goals. Balance the execution of daily progress while promoting individual opportunities to further grasp concepts on a deeper level. http://bit.ly/2pGpPYE

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May 29, 2018  |  By MarketingMuses

Why Do Open Innovation Efforts Fail? Scientists Want to Solve Problems Themselves.

Don Farrall/Getty Images Open innovation processes promise to enhance creative output, yet we have heard little about successful launches of new technologies, products, or services arising from these approaches. Certainly, crowdsourcing platforms (among other open innovation methods) have yielded striking solutions to hard scientific and technological problems—prominent examples being the Netflix predictive recommendation algorithm and […]

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May 29, 2018  |  By MarketingMuses

Do Most Hospitals Benefit from Directly Employing Physicians?

Peter Dazeley/Getty Images How can hospitals and health systems generate a return on their investment in their physician enterprises? According to the most recent figures, from the American Medical Association, over 25% of U.S. physicians practiced in groups wholly or partly owned by hospitals in 2016 and another 7% were direct hospital employees. Yet, according […]

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May 29, 2018  |  By MarketingMuses

Building Your Own Network When You’re Part of a Family Business

Rosemary Calvert/Getty Images Ashley Fina’s grandfather was a natural networker. As the founder of his own New York retail store, Michael C. Fina relied on his network to build his company into a beloved Manhattan institution, which counted Frank Sinatra among its customers. But when Ashley first entered the family business, she realized that while […]

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May 29, 2018  |  By MarketingMuses

How Marketers Can Start Integrating AI in Their Work

Stephen Swintek/Getty Images According to Constellation Research, businesses across all sectors will spend more than $100 billion per year on Artificial Intelligence (AI) technologies by 2025, up from a mere $2 billion in 2015. The marketing industry will be no exception. AI holds great promise for making marketing more intelligent, efficient, consumer-friendly, and, ultimately, more […]

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May 29, 2018  |  By MarketingMuses

How Ford Is Thinking About the Future

Bloomberg/Contributor/Getty Images Everyone’s talking about a future in which vehicles are shared rather than owned, autonomous rather than driven, and where car companies make large shares of their profits on digital “mobility services.” But if you are the Ford Motor Company and face the prospect of investing billions in new technology while your century-old business […]

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May 29, 2018  |  By MarketingMuses

How Ford Is Thinking About the Future

Bloomberg/Contributor/Getty Images Everyone’s talking about a future in which vehicles are shared rather than owned, autonomous rather than driven, and where car companies make large shares of their profits on digital “mobility services.” But if you are the Ford Motor Company and face the prospect of investing billions in new technology while your century-old business […]

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May 29, 2018  |  By MarketingMuses

How Ford Is Thinking About the Future

Bloomberg/Contributor/Getty Images Everyone’s talking about a future in which vehicles are shared rather than owned, autonomous rather than driven, and where car companies make large shares of their profits on digital “mobility services.” But if you are the Ford Motor Company and face the prospect of investing billions in new technology while your century-old business […]

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May 28, 2018  |  By MarketingMuses

💡Blogging: Its All About the Images! 🌟 via @MarketingMuses 💫 marketingmuses.com ⭐️✨ http://bit.ly/2Ch8AGA

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May 28, 2018  |  By MarketingMuses

How Companies Can Identify Racial and Gender Bias in Their Customer Service

Jurgen Ziewe/Getty Images In April 2017, United Airlines encountered public outrage when an Asian passenger was dragged out of his seat and off of an overbooked United Airlines plane. Then, almost exactly one year later, two black patrons were arrested at a Starbucks store for sitting at a table without having made a purchase. Both […]

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May 28, 2018  |  By MarketingMuses

How AI Helped One Retailer Reach New Customers

Yuichiro Chino/Getty Images When Naomi Simson founded RedBalloon, an online gift retailer that sells personal experiences, she was pioneering the category in Australia. With a $25,000 personal investment and a small office in her home, she began aggregating sales leads and aggressively acquiring customers through very traditional marketing means — like yellow page advertisements. It […]

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May 28, 2018  |  By MarketingMuses

Don’t Acquire a Company Before You’ve Asked These Questions

Julian Watt/Getty Images Large companies in industries ranging from retail, to aerospace, to financial services are buying talent and technology to develop new digital capabilities and reinvent themselves quickly. But they will need to adopt the more hard-headed way that Silicon Valley companies evaluate acquisitions for their deals to pay off. Indeed, there are signs […]

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May 28, 2018  |  By MarketingMuses

5 Ways to Project Confidence in Front of an Audience

Michael Blann/Getty Images Employees, investors, and partners don’t just follow anyone — they follow leaders who have command of the business and command of the stage. Whether you’re presenting on an analyst call or speaking to your entire organization in a town hall meeting, you’re being judged on your confidence and competence, not just your […]

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May 28, 2018  |  By MarketingMuses

How Companies Can Use Investors to Their Advantage

Heini Wehrle/BIA/Minden Pictures/Getty Images Most companies see investor relations as a one-way street. When Bain & Company recently surveyed 51 top global executives about their investor relationship management practices, we learned that while most of them communicate at least monthly with investors and are segmenting their investor base for differentiated emphasis in communications, fewer than […]

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May 28, 2018  |  By MarketingMuses

How Companies Can Use Investors to Their Advantage

Heini Wehrle/BIA/Minden Pictures/Getty Images Most companies see investor relations as a one-way street. When Bain & Company recently surveyed 51 top global executives about their investor relationship management practices, we learned that while most of them communicate at least monthly with investors and are segmenting their investor base for differentiated emphasis in communications, fewer than […]

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May 27, 2018  |  By MarketingMuses

💡 Digital Marketing Influencer’s Guide On How To Promote Your Blog 🌟 via @MarketingMuses 💫 marketingmuses.com ⭐️✨ http://bit.ly/2J5dIMX

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May 27, 2018  |  By MarketingMuses

✨ 13 Creative Branding Tactics To Help You Stand Out From The Crowd 1. Tap Into Your Company’s ‘Native Genius’ Ignite the spark of creativity that triggers and uncovers the collective native genius of the brand or company. This will empower a diverse mindset towards forward-thinking concepts or ideas that shape the fabric of the organization. Allow this bottom-up approach from all members of the team, making these individual elements outline how the whole is defined and thus represented in the brand’s DNA. http://bit.ly/2pMvb50

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May 27, 2018  |  By MarketingMuses

✨ 13 Creative Branding Tactics To Help You Stand Out From The Crowd 1. Tap Into Your Company’s ‘Native Genius’ Ignite the spark of creativity that triggers and uncovers the collective native genius of the brand or company. This will empower a diverse mindset towards forward-thinking concepts or ideas that shape the fabric of the organization. Allow this bottom-up approach from all members of the team, making these individual elements outline how the whole is defined and thus represented in the brand’s DNA. http://bit.ly/2pMvb50

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May 26, 2018  |  By MarketingMuses

💡Top 10 Digital Branding Trends 🌟 via @MarketingMuses 💫 marketingmuses.com ⭐️✨ http://bit.ly/2CgOInf

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May 26, 2018  |  By MarketingMuses

💡Top 10 Digital Branding Trends 🌟 via @MarketingMuses 💫 marketingmuses.com ⭐️✨ http://bit.ly/2CgOInf

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May 25, 2018  |  By MarketingMuses

💡Good food is the foundation of genuine happiness!🌟 by @marketingmuses 💫 marketingmuses.com ⭐️✨

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May 25, 2018  |  By MarketingMuses

💡Good food is the foundation of genuine happiness!🌟 by @marketingmuses 💫 marketingmuses.com ⭐️✨

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May 25, 2018  |  By MarketingMuses

✨ Want To Make An Impact? Here’s How To Identify Areas For Improvement At Your Company 4. Inject Personal Passion Into Company Goals Identify key initiatives that management is promoting, and find a project that is aligned with your unique expertise. Develop a thesis and solution for the project as your personal contribution. Create a plan that focuses on the big picture and outlines the developmental growth you want to achieve. Gain buy-in from management, then engage team members to join the project for collaboration success. http://bit.ly/2DX6308

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May 25, 2018  |  By MarketingMuses

How to Get the Most Out of a Day Off

akrp/Getty Images The idea of “vacation” often conjures up thoughts of trips to faraway lands. While it’s true that big trips can be fun and even refreshing, they can also take a lot of time, energy, and money. A lot of people feel exhausted just thinking about planning a vacation—not just navigating personal commitments and […]

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May 25, 2018  |  By MarketingMuses

Why Traditional M&A Is Becoming Less Important

James Brey/Getty Images From 1870 to 1911, John D. Rockefeller built what was arguably the single most impressive business organization in history: Standard Oil. Mr. Rockefeller’s business strategy was to vertically integrate every aspect of the oil business (exploration, development, logistics, marketing) to assure an ongoing competitive advantage. His vehicles were not just mergers and […]

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May 25, 2018  |  By MarketingMuses

How to Convince Customers to Share Data After GDPR

Alex Maxim/Getty Images In recent years, marketers have lived through the Era of Big Data, and the Era of Personalization, and now we are living through the “Era of Consent.” With the General Data Protection Regulation (GDPR) going into effect on May 25th, businesses will be required to protect the personal data and privacy of […]

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May 25, 2018  |  By MarketingMuses

How Do Consumers Choose in a World of Automated Ordering?

Image Source/Getty Images The term “frictionless commerce” is widely used to describe how digital technologies are blending product purchases seamlessly into consumers’ daily lives. In the ultimate manifestation of frictionless commerce, purchases will be automatically initiated on behalf of consumers (with their advance consent) using real-time, integrated data from known preferences, past behaviors, sensors, and […]

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May 25, 2018  |  By MarketingMuses

The Different Words We Use to Describe Male and Female Leaders

Phil Ashley/Getty Images We like to think of ourselves as unbiased and objective in our employment decisions, but with two equal candidates, who are you going to promote? Someone who is described in their performance evaluations as analytical or someone who is described as compassionate? On the other end of the employment spectrum, if you’re […]

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May 25, 2018  |  By MarketingMuses

The Different Words We Use to Describe Male and Female Leaders

Phil Ashley/Getty Images We like to think of ourselves as unbiased and objective in our employment decisions, but with two equal candidates, who are you going to promote? Someone who is described in their performance evaluations as analytical or someone who is described as compassionate? On the other end of the employment spectrum, if you’re […]

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May 25, 2018  |  By MarketingMuses

The Different Words We Use to Describe Male and Female Leaders

Phil Ashley/Getty Images We like to think of ourselves as unbiased and objective in our employment decisions, but with two equal candidates, who are you going to promote? Someone who is described in their performance evaluations as analytical or someone who is described as compassionate? On the other end of the employment spectrum, if you’re […]

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May 24, 2018  |  By MarketingMuses

💡Should I Send This Email? 🌟 via @MarketingMuses💫 marketingmuses.com ⭐️✨ http://bit.ly/2zQTDoC

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May 24, 2018  |  By MarketingMuses

Automation Will Make Lifelong Learning a Necessary Part of Work

bloomberg/Getty Images President Emmanuel Macron together with many Silicon Valley CEOs will kick off the VivaTech conference in Paris this week with the aim of showcasing the “good” side of technology. Our research highlights some of those benefits, especially the productivity growth and performance gains that automation and artificial intelligence can bring to the economy […]

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May 24, 2018  |  By MarketingMuses

How to Help the Employees You Gain in a Merger Succeed

Lance Grandahl/Unsplash The term “acqui-hire” is a nifty neologism that enjoys the virtue of being well-defined in M&A circles while suffering the vice of being misunderstood. Ostensibly, young companies are “acqui-hired” more for their best people than for any real interest in their products, services, or ongoing operations. Talent acquisition is acqui-hiring’s main purpose, say […]

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May 24, 2018  |  By MarketingMuses

The 3 Types of Diversity That Shape Our Identities

Dorling Kindersley/Getty Images Diversity means different things to different people. In a study of 180 Spanish corporate managers, we explored perceptions of diversity and found that depending on who is answering, diversity usually means one of three things: demographic diversity (our gender, race, sexual orientation, and so on), experiential diversity (our affinities, hobbies, and abilities), […]

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May 24, 2018  |  By MarketingMuses

The 3 Types of Diversity That Shape Our Identities

Dorling Kindersley/Getty Images Diversity means different things to different people. In a study of 180 Spanish corporate managers, we explored perceptions of diversity and found that depending on who is answering, diversity usually means one of three things: demographic diversity (our gender, race, sexual orientation, and so on), experiential diversity (our affinities, hobbies, and abilities), […]

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May 24, 2018  |  By MarketingMuses

The 3 Types of Diversity That Shape Our Identities

Dorling Kindersley/Getty Images Diversity means different things to different people. In a study of 180 Spanish corporate managers, we explored perceptions of diversity and found that depending on who is answering, diversity usually means one of three things: demographic diversity (our gender, race, sexual orientation, and so on), experiential diversity (our affinities, hobbies, and abilities), […]

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May 23, 2018  |  By MarketingMuses

💡Keep turning the gears in your mind! 🌟 by @marketingmuses 💫 marketingmuses.com ⭐️✨

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May 23, 2018  |  By MarketingMuses

✨ 14 Things Emotionally Intelligent People Do In Times Of High Stress 13. Build Resilience Identify key practices that trigger a path to resilience when personal setbacks start to emerge. Bounce back by staying focused on a project/idea that excites you creatively to reboot. Keep a positive attitude and outlook to help you adjust better through challenges. Make a conscious decision to thrive in spite of adverse events, and allow these hardships to enhance your personal growth. http://bit.ly/2G9TqF5

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May 23, 2018  |  By MarketingMuses

Is Your Emotional Intelligence Authentic, or Self-Serving?

Kittiyut Phornphibul/EyeEm/Getty Images It’s possible to fake emotional intelligence. Similar to knockoffs of luxury watches or handbags, there are emotions and actions that look like the real thing but really aren’t. With the best of intentions, I’ve seen smart leaders charge into sensitive interactions armed with what they believed was a combination of deep empathy, […]

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May 23, 2018  |  By MarketingMuses

How Nokia Embraced the Emotional Side of Strategy

ANTTI AIMO-KOIVISTO/Stringer /Getty Images How do emotions shape strategy making? We investigated this topic when we studied how Nokia executives dealt with the company’s severe strategic challenges between 2007 and 2013. As part of this research, we conducted 120 interviews, including nine with board members and 19 with top managers. Recall that Nokia dominated the […]

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May 23, 2018  |  By MarketingMuses

Making Time for Networking as a Working Parent

Loic Djim/Unsplash Networks matter for career success. They help you find people who can assist you with projects, refer you to new employers, and make connections to new and bigger opportunities. In a famous study by Ronald Burt, people who made efforts to improve their networks were 42%–74% more likely to be promoted than those […]

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May 16, 2018  |  By MarketingMuses

What Entrepreneurs Should Ask Themselves When an Economic Crisis Hits

Jonathan Knowles/Getty Images After the stock market’s rocky ride in recent months, some analysts are wondering whether a new economic crisis might be around the corner. Judging by the economy’s overall performance, there is no need for immediate concern. But for entrepreneurs who prefer to be safe than sorry, the question remains: what should you do when the […]

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May 16, 2018  |  By MarketingMuses

How to Strengthen Your Reputation as an Employer

Juj Winn/Getty Images Many companies are aiming to be more transparent and authentic about their products, services, and costs. For example, McDonald’s has an online FAQ about how the company’s food products are made, while Southwest’s Transfarency initiative aims to give customers a clearer picture of the total fare they will pay, with no unexpected fees. But when […]

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May 16, 2018  |  By MarketingMuses

How Companies Can Use the Data They Collect to Further the Public Good

Fanatic Studio/Getty Images By the end of 2017, Yelp had amassed more than 140 million reviews of local businesses. While the company’s mission focuses on helping people find local businesses more easily, this wealth of data has the potential to serve other purposes. For instance, Yelp data might help restaurants understand which markets they should […]

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May 16, 2018  |  By MarketingMuses

5 Questions New Working Parents Should Ask Themselves

AleksandarNakic/Getty Images The demands of both work and parenting are rising. While working hours globally are falling (partially due to aging populations), those employed full-time are often working more. In the U.S., for example, full-time employees are working 47 hours per week, and four in 10 people work more than 50. And the bifurcation of […]

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May 16, 2018  |  By MarketingMuses

5 Questions New Working Parents Should Ask Themselves

AleksandarNakic/Getty Images The demands of both work and parenting are rising. While working hours globally are falling (partially due to aging populations), those employed full-time are often working more. In the U.S., for example, full-time employees are working 47 hours per week, and four in 10 people work more than 50. And the bifurcation of […]

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