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POSTS & TUTORIALS
April 11, 2018  |  By MarketingMuses

Why Great Networkers Are Sometimes Bad for Creative Projects

Laura Schneider for HBR Imagine you are putting together a team for an important project. You have two candidates for the last slot. First, there’s Tess. She has not only a lot of relevant experience but also a wide network in the industry. She seems to know all about the emerging trends; her colleagues marvel […]

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April 11, 2018  |  By MarketingMuses

Don’t Have Professional References? Here’s What to Do

Though a solid resume and strong interview might help bring you closer to landing a job, the company you’re talking with might choose to check up on you independently before extending an offer. If you’ve been in the workforce for quite some time and have compiled a long list of contacts, this won’t be a problem. But what […]

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April 11, 2018  |  By MarketingMuses

4 Signs You Should Apply Again After Being Rejected

Applying for jobs can be a strenuous and mental challenge that can wear even the best of us down. Throw in some rejections to the process and our egos can be left feeling bruised and prevent us from taking advantage of new opportunities. This may hold true for that dream job you once applied to, […]

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April 11, 2018  |  By MarketingMuses

Spotify and Hulu launch a discounted entertainment bundle for $12.99 per month

Last fall, Hulu and Spotify teamed up to offer students a bundle including both of their services for a discounted price, compared with paying for each subscription separately. Today, the companies are announcing a similar discounted bundle will be available to all users. Spotify’s 71 million-plus existing Premium users will get the first shot at […]

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April 11, 2018  |  By MarketingMuses

8 Ways to Guarantee a Successful Performance Review

HR leaders tend to agonize over developing fair and functional metrics to analyze and track employee performance. Employees often stress about performance reviews too; it can be difficult to distance yourself from the everyday demands of work to get perspective on your own fit, function, and goals. There is a wide range of paradigms when […]

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April 11, 2018  |  By MarketingMuses

UK-based vTime raises $7.6 million to get people to create memories inside VR

After a few years of hype, a lot of the noise within the VR industry has died down, but with so many pushing social experiences as one of the platform’s most endearing user cases, there has still managed to be a feverish amount of activity to own the social networking space. One such startup, Liverpool-based […]

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April 11, 2018  |  By MarketingMuses

Qualcomm launches its new vision intelligence platform for IoT devices

Qualcomm’s chips already power virtually every Android smartphone on the market, but the company has long set its sights beyond this core market and is increasingly looking at IoT as one of its next major growth areas. Earlier this year it launched its new embedded platform for IoT developers; today, it’s introducing two new systems-on-a-chip […]

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April 11, 2018  |  By MarketingMuses

TravelPerk grabs $21M to make booking business trips suck less

TravelPerk, a Barcelona-based SaaS startup that’s built an end-to-end business travel platform, has closed a $21 million Series B round, led by Berlin-based Target Global and London’s Felix Capital. Earlier investors Spark Capital and Sunstone also participated in the round, alongside new investor Amplo. When we last spoke to the startup back in June 2016 — as it […]

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April 11, 2018  |  By MarketingMuses

Tandem adds fixed savings accounts

Tandem, the U.K. challenger bank founded by fintech veteran Ricky Knox, has rolled out its second banking product today with the addition of fixed term savings accounts. The new offering enables customers to get a guaranteed interest rate if they deposit their money with Tandem over one, two or three years, and follows the launch […]

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April 11, 2018  |  By MarketingMuses

Can Self-Awareness Help You Be More Empathic?

By definition, empathy is a social practice—it’s an arm around the shoulder and a few reassuring words, an “I hear you.” But two new studies suggest that empathic people aren’t just skilled at navigating other people’s emotions. They’re in touch with their own feelings, too—which means that self-awareness may be one of the foundations of […]

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April 11, 2018  |  By MarketingMuses

Alibaba’s Ant Financial is reportedly raising billions more at a valuation of at least $100B

Ant Financial, the Alibaba affiliate that looks after the firm’s hugely popular Alipay service, is reportedly gearing up for an enormous funding round that could take its valuation to $100-$150 billion. The Wall Street Journal reported that Ant is in talks to raise upwards of $9 billion at the $100 billion mark, while Bloomberg suggested […]

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April 11, 2018  |  By MarketingMuses

Koio, a direct-to-consumer leather sneaker brand, picks up $3 million

Retail has been revolutionized over the last decade, with brands like Casper and Warby Parker offering high-quality goods at lower costs simply by selling them through the internet. Koio, a relatively new high-end sneaker brand, is looking to get in on the new retail wave, and the company has some fresh cash to do it. […]

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April 11, 2018  |  By MarketingMuses

How to Write a Cover Letter for an Internship [Examples & Template]

Writing a cover letter can feel like a daunting task, particularly if you don’t have a lot of “real world” experience. Fortunately, a cover letter is actually an exceptional chance to explain how your extracurriculars or classes taught you leadership and time management skills. To really stand out, it’s important to personalize your cover letter […]

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April 11, 2018  |  By MarketingMuses

Contribution Margin Explained in 200 Words (& How to Calculate It)

When you first start a business, you’re laser-focused on the quality of your product — polish the idea, build it, rebuild it, test it, go to market. Money doesn’t matter much yet. You might have initial funding, but all of it goes to research and development. But when that product begins to sell, and funding […]

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April 11, 2018  |  By MarketingMuses

Lyft is considering entering Japan’s challenging ride-hailing market for some reason

Lyft, Uber’s chief nemesis in the U.S., is thinking of entering the fiercely competitive Japanese ride-hailing space, according to comments from one of its founders. “We would love to be in Japan, and we also will be looking at that possibility,” John Zimmer, Lyft co-founder and president, said at the New Economy Summit 2018 in Tokyo. […]

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April 11, 2018  |  By MarketingMuses

Insurance giant Allianz confirms $35M investment in Asian ride-sharing unicorn Go-Jek

German insurance giant Allianz is following Google and Tencent by backing Go-Jek, the Indonesia-based ride-hailing and local services company valued at over $4.5 billion, after it announced an investment. The money comes from Allianz X, the firm’s digital investment arm, which confirmed it put in $35 million in what is its first deal in Southeast Asia. The […]

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April 10, 2018  |  By MarketingMuses

Liberis raises £57.5M to offer finance for small businesses paid back via customer card transactions

Liberis, the London-based fintech that provides finance for small businesses, has raised £57.5 million in new funding to help support the company’s growth. The alternative finance provider makes loans against a company’s future credit and debit card sales. The majority of the new capital being raised by Liberis is debt, which in turn will enable […]

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April 10, 2018  |  By MarketingMuses

Working Parents, Incorporate Mindfulness into Tasks You’re Already Doing

We all know that mindfulness can ease stress, but when you’re a working parent, it feels hard to find the time to fit in anything — even 10 minutes of meditation. Luckily, you can build mindfulness into your busy routine. Spend a few minutes writing down the activities you do each day: drop the kids […]

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April 10, 2018  |  By MarketingMuses

A peace plan to end the wireless wars

Boris Teksler Contributor Boris Teksler is the former licensing chief at Apple and current chief executive of the patent licensing company Conversant IP. Joe Silino Contributor Joseph Siino is the former intellectual property chief at Yahoo and the current president of Via Licensing. Ira Blumberg Contributor Ira Blumberg is the vice president of IP at […]

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April 10, 2018  |  By MarketingMuses

How to understand the financial levers in your business

How can an electric scooter ride-sharing company like Bird possibly make money? If you live in a select number of cities in the U.S., it’s hard not to see electric scooters appearing on sidewalks all over the place. Electric scooter ride-sharing services are also remarkably cheap: $1 to start a ride and another $0.15 per […]

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April 10, 2018  |  By MarketingMuses

Support for Spark 2.3.0 on Amazon EMR Release 5.13.0

You can now use Apache Spark 2.3.0, Apache HBase 1.4.2, and Presto 0.194 on Amazon EMR release 5.13.0. Spark 2.3.0 adds several new features and updates, including continuous processing mode in Structured Streaming for lower end-to-end latency, an improved ORC file format reader that supports vectorized reads and improves scan throughput, PySpark and Pandas interoperability […]

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April 10, 2018  |  By MarketingMuses

AWS Deep Learning AMIs Now Include Optimized TensorFlow 1.7 for Faster Training on Amazon EC2 C5 and P3 Instances

For CPU-based training scenarios, the AMIs now include TensorFlow 1.7 built with Intel’s Advanced Vector Instructions (AVX), SSE, and FMA instruction sets, to accelerate vector and floating point computations. The AMIs are also fully configured with Intel MKL-DNN to accelerate math routines used in neural network training on Intel Xeon Platinum processors powering Amazon EC2 […]

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April 10, 2018  |  By MarketingMuses

“18. Develop And Stick To A Routine There is divine objectivity in the “”routine”” of things. Runners who train for marathons and diligently adhere to daily practice are most likely to cross the finish line. Routine builds lasting character and allows you to hone in on every project’s scope with clarity on a daily basis. Adopt a “”Success Schedule”” – it will prepare you to cleverly tackle any hidden possibilities that may come your way.” – @marketingmuses @marketingmuseaz @LuliMuses

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April 10, 2018  |  By MarketingMuses

Cambridge Analytica may have accessed some Facebook users’ messages

The app permissions that led to 87 million Facebook users’ data being harvested and sold to Cambridge Analytica may have also allowed access to those users’ inboxes, the company confirmed today. This wasn’t achieved by any underhanded means, exactly, but people might not have realized that they were granting permission to read and record their […]

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April 10, 2018  |  By MarketingMuses

AWS Glue now supports Timeout Values for ETL jobs

Runaway ETL jobs may occur due to coding errors or data anomalies, and they can continue to consume resources without making progress. AWS Glue gives you the ability to set a timeout value on any new ETL job that you create, and edit existing jobs to specify a timeout value or use the default value. […]

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April 10, 2018  |  By MarketingMuses

Apple is making a series based Isaac Asimov’s ‘Foundation’ series

Okay, Apple, now you’ve got my attention. Not content with landing an Amazing Stories reboot from Steven Spielberg, multiple series from Reese Witherspoon, a space opera from Ron Moore and much more for its upcoming original TV initiative (which might launch next March), Apple is also developing a series based on Isaac Asimov’s Foundation books. […]

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April 10, 2018  |  By MarketingMuses

A revamped version of Spotify’s free service is reportedly in the works

Spotify’s got something big up its sleeve, that much we know for sure. The music streaming service has a big event in the works for April 24 in New York — though it hasn’t really offered up anything useful beyond that. A revamped version of the company’s free tier could certainly make sense for the […]

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April 10, 2018  |  By MarketingMuses

Mark Zuckerberg: “We do not sell data to advertisers”

While many of us in the tech world are familiar with Facebook’s business model, there is a common misconception among people that Facebook collects information about you and then sells that information to advertisers. Zuckerberg wants everyone (especially the U.S. Senate) to know that’s not the case, and has laid forth the most simple example […]

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April 10, 2018  |  By MarketingMuses

Theranos reportedly lays off most of its remaining employees as it tries to avoid bankruptcy

The death spiral of blood-testing startup Theranos just became even more real today for the bulk of its remaining employees. The Wall Street Journal reports that the company has laid off the majority of its staff as part of a “last-ditch effort” to save cash and avoid bankruptcy. The layoffs have taken the staff from […]

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April 10, 2018  |  By MarketingMuses

The entire Myst series will be re-released for Windows 10

Myst holds a special place in the hearts of many. Released in 1993, it was unlike any video game most had seen at the time — and yet, its DNA lingers in countless games released today. It was also the game that made tens of thousands of kids beg their parents for a CD drive. […]

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April 10, 2018  |  By MarketingMuses

‘You don’t think you have a monopoly?’ Read Sen. Graham’s delightful grilling of Zuckerberg

Today’s testimony by Mark Zuckerberg in front of a Senate joint committee was often boring or redundant with previous statements. But there was an exchange near the two hour mark that was pleasantly refreshing: Senator Lindsey Graham (R-SC) doggedly pursuing a common-sense answer from Zuckerberg on the question of whether it had any real competition. […]

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April 10, 2018  |  By MarketingMuses

Zuckerberg urges privacy carve outs to compete with China

Facebook’s founder said last month that the company is open to being regulated. But today he got asked by the US senate what sort of legislative changes he would (and wouldn’t) like to see as a fix for the problems that the Cambridge Analytica data scandal has revealed. Zuckerberg’s response on this — and on […]

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April 10, 2018  |  By MarketingMuses

Amazon Simple Notification Service (SNS) now Supports AWS PrivateLink

Amazon SNS is a reliable, scalable, and fully-managed pub/sub messaging service. With AWS PrivateLink, you can provision and use VPC endpoints to access SNS and other supported services hosted in the AWS Cloud. AWS PrivateLink provides a highly available and scalable way to access AWS services while keeping all the network traffic within the AWS […]

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April 10, 2018  |  By MarketingMuses

AWS CloudFormation StackSet Supports Multiple User Roles and Stack Set Level Access Controls

You can also now use the Amazon Resource Name (ARN) of a stack set in Identity and Access Management (IAM) policies to create resource level permissions for StackSets. Previously, you could not create an IAM policy for a specific stack set. Now, you can set the access control of specific stack sets to specific roles […]

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April 10, 2018  |  By MarketingMuses

New research shows successful founders are far older than the Valley stereotype

There is a classic stereotype of the Silicon Valley entrepreneur: often a computer science nerd, almost certainly male, ambitious, and most importantly, young — very young. Founders who have been covered extensively by the media, like Bill Gates, Steve Jobs, and Mark Zuckerberg, started their companies still glimpsing their teenage years, and that reputation has […]

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April 10, 2018  |  By MarketingMuses

AWS Glue now supports Apache Spark 2.2.1

AWS Glue is a fully managed extract, transform, and load (ETL) service that makes it easy for you to prepare and load your data for analytics. With this release, your ETL jobs and development endpoints will now run on a serverless, fully managed Apache Spark 2.2.1 environment.  AWS Glue is available in the AWS Regions […]

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April 10, 2018  |  By MarketingMuses

‘Unicorn’ price tags aren’t all they’re cracked up to be

Ilya Strebulaev Contributor An expert in corporate finance, venture and angel capital, innovation financing, corporate innovation and financial decision-making, Ilya Strebulaev is the David S. Lobel Professor of Private Equity and Professor of Finance at the Stanford Graduate School of Business. A $1 billion valuation was until recently a significant badge of honor for a […]

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April 10, 2018  |  By MarketingMuses

Amazon ECS provides ECS-Optimized AMI metadata via SSM Parameters

It is a best practice to use the latest version of the ECS-Optimized AMI when you create a new EC2 cluster for Amazon ECS, as new releases include bug fixes and feature updates. Previously, to ensure you were using the latest AMI meant checking the AWS Documentation or subscribing to the ECS-AMI SNS topic. You […]

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April 10, 2018  |  By MarketingMuses

Facebook did not inform the FTC about initial Cambridge Analytica leak

In testimony before the Senate Judiciary and Commerce, Science, and Transportation committees, Facebook chief executive Mark Zuckerberg said that his company did not notify the Federal Trade Commission about the initial user data leak that triggered its most recent privacy scandal. “They considered it a ‘closed case’,”Zuckerberg said in response to a question over whether […]

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April 10, 2018  |  By MarketingMuses

How ad-free subscriptions could save Facebook

At the core of Facebook’s “well-being” problem is that its business is directly coupled with total time spent on its apps. The more hours you pass on the social network, the more ads you see and click, the more money it earns. That puts its plan to make using Facebook healthier at odds with its […]

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April 10, 2018  |  By MarketingMuses

Sen. Thune says Cambridge Analytica and ‘similar firms’ to be subject of a future hearing

In his opening statement in today’s Senate hearing with Mark Zuckerberg, Senator Thune (R-SD) noted that Cambridge Analytica, the company most associated with the ongoing privacy debacle, will be examined separately at another time. “There are plenty of questions about the behavior of Cambridge Analytica and we expect to hold a future hearing on Cambridge […]

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April 10, 2018  |  By MarketingMuses

Uber suffers further setback from Europe’s top court

This isn’t really surprising if you’ve been following Uber’s legal woes. But the Court of Justice of the European Union has confirmed to Uber France that Uber is operating a transportation company. Member countries can prohibit or punish Uber in their own countries without involving the European Union. Over the past few years, Uber has […]

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April 10, 2018  |  By MarketingMuses

💡Good Food = Good Day 🌟 by @marketingmuses 💫 marketingmuses.com ⭐️✨

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April 10, 2018  |  By MarketingMuses

A new app called Garden helps you stay in touch with friends and family without Facebook

Facebook has become the de facto way people today keep up with their friends and family and, at times, their wider network of professional acquaintances and colleagues. But its inattention to user data protection is leading some people looking for an out. A new app called Garden, officially launching today, wants to offer people a […]

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April 10, 2018  |  By MarketingMuses

Instagram traps data without a Download Your Information tool

It’s hard to #DeleteFacebook with no viable alternative, but at least you can export all your data. There’s no such option on Instagram. That lack of data portability puts users at the mercy of Instagram’s product and policy decisions. And it could even put users at risk as those who seek to backup their accounts […]

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April 10, 2018  |  By MarketingMuses

Security shop Carbon Black files to go public

Alex Wilhelm Contributor Alex Wilhelm is the editor-in-chief of Crunchbase News and co-host of Equity, TechCrunch’s venture capital-focused podcast. More posts by this contributor Spotify steadies, DocuSign’s big year, and scooters are the new blockchain Live from Disrupt SF: Equity talks Slack, Lyft and flying cars Today Carbon Black filed to go public, publishing its S-1 […]

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April 10, 2018  |  By MarketingMuses

The Chasing Grace Project chronicles the joys and challenges of being a woman in tech

It’s Equal Pay Day today — that is, the day women had to work full-time this year to make up the difference between what men made working full-time last year. The actual date is mostly symbolic, but while it’s been narrowing, the gender pay gap is real. Earlier this month, I had a chance to […]

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April 10, 2018  |  By MarketingMuses

DFS Lab is helping the developing world bootstrap itself with fintech

Entrepreneurs have it rough in Africa, India, Pakistan — places where VC cash doesn’t fall from the sky and necessary infrastructure like reliable banking and broadband can be hard to come by. But companies grow and thrive nevertheless in these rugged environments, and DFS Lab is an incubator focused on connecting them with the resources […]

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April 10, 2018  |  By MarketingMuses

Uber’s new driver app identifies areas with the best fares

Uber is rolling out a new app for drivers starting today. The hope with the redesign is to make it easier for drivers to access the information they need the most, while ensuring the app is not a distraction while behind the wheel, three Uber driver app product leads told TechCrunch last week. Earnings and […]

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April 10, 2018  |  By MarketingMuses

Check out SpotMini, Cassie and more at TC Sessions: Robotics May 11 at UC Berkeley

So far we’ve been telling you about all of the awesome humans we’re going to have at TC Sessions Robotics next month in Berkeley — humans like Boston Dynamics’ Mark Raibert, Playground’s Andy Rubin, Fetch’s Melonee Wise and Pieter Abbeel, Ken Goldberg and Robert Full from U.C. Berkeley. But what of the robots? Don’t worry, […]

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April 10, 2018  |  By MarketingMuses

b8ta unveils Shopify-like solution for retail stores

b8ta, the store founded by Nest alums to sell trendy gadgets, is entering new territory. Today, the startup is launching “Built by b8ta,” which functions as a retail-as-a-service platform for brands that want a physical presence. Building off the success of its own retail stores, b8ta is confident it can provide an easy, cost-effective solution […]

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April 10, 2018  |  By MarketingMuses

Vimeo debuts a Mac app for Final Cut Pro users

Vimeo today announced the launch of a new Mac app that will give video creators using Final Cut Pro more control over their file formats and video codecs. The app expands upon the existing integration with Final Cut Pro, which already offered the ability to upload to Vimeo. With the new app, creators can upload […]

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April 10, 2018  |  By MarketingMuses

Sesame Street turns to Kickstarter to fund autism book

Julia is Sesame Street’s first autistic character and her mission is to make neuroatypical kids feel more comfortable and understand that there are kids out there just like them. She’s a sweet little muppet and now she’s getting her own Kickstarter campaign. The campaign is raising $75,000 to produce content and a free book featuring […]

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April 10, 2018  |  By MarketingMuses

4 Ways to Deal With a Toxic Coworker

B.S.P.I./Getty Images Lately, we have been hearing a lot from our clients about “toxic” coworkers and teammates. This issue isn’t new; there have been bad coworkers since the beginning of organized work. But these days, their impact feels bigger and more destructive. Businesses need teamwork to function. And teams need to be more collaborative, adaptable, […]

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April 10, 2018  |  By MarketingMuses

The Nostalgia Trap

tim evans for hbr Few people today call a doctor when they feel a bout of nostalgia coming on. But for 200 years, nostalgia was considered a dangerous disease that could trigger delusions, despair, and even death. A 17th-century Swiss physician coined the word to describe the debilitating algos (pain) felt by people who had […]

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April 10, 2018  |  By MarketingMuses

Do You Have “Advantage Blindness”?

Daniel Grizelj/Getty Images No one wants to think they got to the top through an unfair advantage. You want to feel that you’ve earned it — that your hard work and carefully honed skills have paid off. But the evidence on diversity in the workplace is conclusive: There are lots of people held back by bias. And […]

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April 10, 2018  |  By MarketingMuses

Spectral Edge’s image enhancing tech pulls in $5.3M

Cambridge, U.K.-based startup Spectral Edge has closed a $5.3M Series A funding round from existing investors Parkwalk Advisors and IQ Capital. The team, which in 2014 spun the business out of academic research at the University of East Anglia, has developed a mathematical technique for improving photographic imagery in real-time, also using machine learning technology.  As we’ve reported […]

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April 10, 2018  |  By MarketingMuses

Conductive Ventures launches $100 million enterprise fund

There’s a new venture fund in town from some familiar faces. Carey Lai, who previously worked at Intel Capital and IVP, is joining forces with Paul Yeh, formerly of Kleiner Perkins. They’re calling it Conductive Ventures and it’s launching with $100 million under management. They’ll be investing in “expansion stage” companies across enterprise software and […]

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April 10, 2018  |  By MarketingMuses

Lucidity uses the blockchain to bring more transparency to online ads

Sam Kim, co-founder and CEO of Lucidity, said blockchain technology offers a solution to cut down on fraud and bring more transparency to digital advertising. Kim was previously chief operating officer at The Mobile Majority, a mobile ad company where he said he saw the challenges of reconciling the data used by different parts of […]

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April 10, 2018  |  By MarketingMuses

FIDO Alliance and W3C have a plan to kill the password

By now it’s crystal clear to just about everyone that the password is a weak and frankly meaningless form of authentication, yet most of us still live under the tyranny of the password. This, despite the fact it places a burden on the user, is easily stolen and mostly ineffective. Today, two standards bodies, FIDO […]

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April 10, 2018  |  By MarketingMuses

Instapage raises $15M to make landing pages smarter

Landing pages might not sound like the most exciting problem for a startup to tackle, but Tyson Quick, founder and CEO of Instapage, said that they’re a real issue for marketers. Quick was previously working on a marketing product called Jounce, where he was frustrated by the fact that even after someone had clicked on […]

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April 10, 2018  |  By MarketingMuses

Walmart partners with Postmates on grocery delivery

Walmart is expanding its grocery delivering business with the help from new partner, Postmates, the retailer announced this morning. Postmates will initially begin Walmart Online Grocery Delivery in Charlotte, North Carolina with plans to reach other markets in the months ahead. Postmates joins Walmart’s existing delivery partners Uber and Deliv, who have been helping Walmart […]

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April 10, 2018  |  By MarketingMuses

Research: CEOs with Diverse Networks Create Higher Firm Value

Bernhard Lang/Getty Images Leaders today hear a lot about the importance of having good networks. For example, firms with better-connected CEOs can obtain cheaper financing, and firms with well-connected board directors see better performance. We wanted to explore whether the diversity of CEOs’ networks might affect their firms. Our study, published in the Journal of […]

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April 10, 2018  |  By MarketingMuses

The Sneaky Tricks Scammers Use to Fool Job Seekers and Take Their Money

In a perfect world, an employer pays you, not the other way around. The internet is ripe with job scams that seem too good to be true but are designed to take your money instead. Consumer Affairs notes that good old-fashioned check fraud is still a preferred method scammers use to steal money. But tricks are becoming […]

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April 10, 2018  |  By MarketingMuses

What I Learned From Taking the Wrong Job

Sometimes a job seems right on paper, but once you actually start, you find that you have made a terrible mistake. Maybe the hiring manager painted an untrue picture, maybe you approached the job wearing rose-colored glasses or maybe you were so eager to get out of your last position that you leapt without looking. […]

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April 10, 2018  |  By MarketingMuses

12 Hot, Open Jobs Paying Over $100K

When you’re on the job hunt, you’re not always looking for a job that pays well, but, rather, you’re looking for a job you’re passionate about–and a company that shares your values. But, if you find a great job at a dream company and the salary doesn’t stack up to all the work you’re putting […]

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April 10, 2018  |  By MarketingMuses

Google and Netflix team up to launch a new open source canary analysis tool

Google and Netflix today announced the launch of Kayenta, a new open source project that aims bring the canary analysis tools Netflix developed internally to a wider audience. Kayenta is integrated into the Netflix-incubated Spinnaker continuous delivery platform, which works across virtually every public and private cloud. While Spinnaker is the focus of this release, though, […]

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April 10, 2018  |  By MarketingMuses

Glassdoor Study Reveals Which College Majors Lead to the Largest Gender Pay Gaps

Education is often touted as the key to overcoming inequity. And on the surface, it makes sense — in order to enter into the highest-paying jobs, you often need technical, highly specialized degrees, which have traditionally been male-dominated. However, Glassdoor’s 2017 economic study reveals that even within the same major, there can be a significant […]

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April 10, 2018  |  By MarketingMuses

Join me at the amazing Blue Lacuna space in Chicago

Some folks I met in Chicago are holding an amazing event at a great place on South Canalport Avenue. This former macaroni factory now builds startups and I’ll be helping judge their pitch-off alongside some Chicago luminaries. You can RSVP here and sign up for a spot to pitch here. We’ll choose eight startups to […]

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April 10, 2018  |  By MarketingMuses

Splunk turns data processing chops to Industrial IoT

Splunk has always been known as a company that can sift through oodles of log or security data and help customers surface the important bits. Today, it announced it was going to try to apply that same skill set to Industrial Internet of Things data. IIoT is data found in manufacturing settings, typically come from […]

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April 10, 2018  |  By MarketingMuses

The Introvert’s Guide to Nailing a Job Interview [Infographic]

When people see the word “introvert,” they often think of qualities that don’t actually describe introverted people at all.

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April 10, 2018  |  By MarketingMuses

The Ecommerce Guide to Flash Sales (With Examples)

In 2012, J.C. Penney stopped promoting sales and offering coupons. Instead, they advertised new “everyday low prices” — which seems like a pretty good idea, right? Except, in 2012, sales for J. C. Penney actually dropped 25%. J.C. Penney found they actually made more money when they raised the prices of their products and then […]

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April 10, 2018  |  By MarketingMuses

Fleetsmith secures $7.7M investment to manage Apple devices

Fleetsmith, a startup that wants to make it easier for companies to manage their Apple devices, announced a $7.7 million Series A round today led by Upfront Ventures. Seed investors Index Ventures and Harrison Meta also participated in the round. The company has raised a total of $11 million. They also announced that Luke Kanies, […]

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April 10, 2018  |  By MarketingMuses

TPH raises a Seed round to ride the vintage clothing wave

A report by US reseller ThredUP estimates that second-hand fashion will soon overtake “fast fashion”, with an expected market worth of $41 billion USD by 2022. According to the site, in 2017 resale equated to six percent of the fashion market, with fast fashion at nine percent. By 2027 however, it’s projected to sit at […]

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April 10, 2018  |  By MarketingMuses

What We Can Learn from Sensation Seekers

Cliff diving isn’t a typical activity for a person who’s afraid of heights. But Mike, a 20-year-old intern living in Atlanta, skydives and cliff-dives as often as he can. Sophie cycles, climbs, runs, and travels. She tried skydiving but didn’t enjoy it because she says she’s not into high-adrenaline activities. For Sophie, satisfaction comes from […]

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April 10, 2018  |  By MarketingMuses

The Beginner's Guide to Product Photography [Tutorial + Examples]

If a picture is worth a thousand words, a stunning product picture is worth a thousand website visits. I don’t have data to back up that statement (yet). Nevertheless, product photography can become this valuable to your ecommerce website strategy. According to Trellis, 51% of Americans with internet access prefer to shop online, and that […]

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April 10, 2018  |  By MarketingMuses

Google Home and Google Home Mini smart speakers go on sale in India

Google’s two smart speaker products — the Google Home and Google Home Mini — and its Pixel 2 and Pixel 2 XL smartphones are now available in India following a launch event in the country. The devices are priced at Rs 9,999 ($154), and Rs 4,499 ($69), respectively, and Google confirmed that they are available for purchase online via […]

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April 9, 2018  |  By MarketingMuses

Before Taking a Job, Learn Whether the Company’s Culture Is Right for You

When evaluating a job offer, it’s important to know whether you’ll fit in at the new company. But it can be hard to get an unvarnished view of an organization’s culture during the interview process. Before you take the job, find people with objective, unbiased opinions of the organization and its culture. They may be […]

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April 9, 2018  |  By MarketingMuses

Alan raises $28.3 million for its health insurance of the future

French startup Alan closed a $28.3 million Series A round a few months ago. Index Ventures is leading the round, Xavier Niel is participating as well as existing investors CNP Assurances, Partech and Portag3 Ventures LP. Alan wants to make health insurance as simple as subscribing to a software-as-a-service product. It starts with clear pricing […]

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April 9, 2018  |  By MarketingMuses

Stringify relaunches to automate the Comcast smart home

Stringify, an IFTTT-like app that lets consumers control and automate their smart home devices, was quietly snatched up by Comcast last fall to join the company’s larger efforts involving the smart home and the Internet of Things. Today, in its first major update post-acquisition, Stringify is relaunching its app with a new look-and-feel, deeper integrations with Comcast’s […]

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April 9, 2018  |  By MarketingMuses

Tribe combines arcade games with group video chat

Sick of chatting but want to stay connected? Tribe‘s app lets you play clones of Space Invaders, Flappy Bird, Fruit Ninja, Name That Tune and more while video chatting with up to 7 friends or strangers. Originally a video messaging app, Tribe failed to gain traction in the face of Snapchat and Facebook Messenger. But […]

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April 9, 2018  |  By MarketingMuses

“9. Get Disruptive One underlying factor that hinders clients with indecisive tendencies is confidence, or the lack thereof. Understand that inactivity or not making a choice is a decision in itself, which creates more uncertainty in its outcome. Using disruptive tactics to change this behavior may initially seem risky, yet may yield new opportunities. Create an action list with decision deadlines and stick to it!” – @marketingmuses @marketingmuseaz @LuliMuses

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April 9, 2018  |  By MarketingMuses

Department of Energy hosts competition to train cyber defense warriors

From leaked passwords to identity theft, cybersecurity issues are constantly in the news. Few issues though are as important — or as under-reported by the media — as the security of America’s industrial control infrastructure. Oil rigs, power plants, water treatment facilities and other critical infrastructure are increasingly connecting to the internet, but often without […]

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April 9, 2018  |  By MarketingMuses

First look at Instagram Nametags, its clone of Snapchat QR codes

Instagram is preparing to launch a feature called Nametags that lets you create a special image that people can scan with the Instagram Stories camera to follow you. TechCrunch broke the news of Nametags code in Instagram’s Android APK last month. But now thanks to reader Genady Okrain we have screenshots and more details of […]

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April 9, 2018  |  By MarketingMuses

Amazon EC2 C5 Instances Are Now Available in Seoul and Tokyo Regions

With these additional regional launches, C5 instances are now available in the AWS US East (N. Virginia), US East (Ohio), US West (N. California), US West (Oregon), Asia Pacific (Mumbai), Asia Pacific (Seoul), Asia Pacific (Singapore), Asia Pacific (Sydney), Asia Pacific (Tokyo), Canada (Central), Europe (Frankfurt), Europe (Ireland), Europe (London), Europe (Paris), and South America […]

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April 9, 2018  |  By MarketingMuses

Amazon EC2 M5 Instances Are Now Available in Tokyo and São Paulo Regions

With these additional regional launches, M5 instances are now available in the AWS US East (N. Virginia), US East (Ohio), US West (N. California), US West (Oregon), Asia Pacific (Mumbai), Asia Pacific (Seoul), Asia Pacific (Singapore), Asia Pacific (Sydney), Asia Pacific (Tokyo), Canada (Central), Europe (Frankfurt), Europe (Ireland), Europe (London), Europe (Paris), and South America […]

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April 9, 2018  |  By MarketingMuses

Conserve the Sound is an archive of noises from old tape players, projectors, and other dying tech

All of us grew up around tech different from what we have today, and many of us look back on those devices with fondness. But can you recall the exact sound your first Casio keyboard made, or the cadence of a rotary phone’s clicks? Conserve the Sound aims to, well, conserve the sound of gadgets […]

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April 9, 2018  |  By MarketingMuses

Amazon ElastiCache for Redis Introduces New CPU Utilization Metric For Better Visibility Into Redis Workloads

The new metric adds to the pre-existing CPUUtilization metric which exposes CPU utilization for the server instance as a whole including other operating system and management processes. We recommend that you use both the new EngineCPUUtilization and prior CPUUtilization metrics together to get a detailed understanding of CPU utilization for your Redis environment. The metric […]

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April 9, 2018  |  By MarketingMuses

Apple says its global facilities are now powered by 100-percent clean energy

Last week, Apple called out the Environmental Protection Agency’s plan to rollback the Obama-era Clean Power Plan. The company cited both the obvious environmental impact of such a move, along with potential economic fallout. It turns out Apple’s got quite a bit invested in the latter.  The company announced today that its global facilities are […]

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April 9, 2018  |  By MarketingMuses

Holberton raises $8M for its full-stack engineering school

Over the course of the last few years, the Holberton School of Witchcraft and Wizardry Engineering has made a name for itself as one of the more comprehensive coding schools. The two-year program trains full-stack engineers with a focus on the basics of engineering and sees itself as an alternative to a traditional college experience. […]

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April 9, 2018  |  By MarketingMuses

AWS Elastic Beanstalk Console Supports Application Load Balancer

AWS Elastic Beanstalk now supports creating Application Load Balancers through the AWS Elastic Beanstalk console. Previously, you could only create an Application Load Balancer using AWS SDKs, AWS CLI, and EB CLI. In the Elastic Beanstalk console, you can now choose Application Load Balancer in addition to Classic Load Balancer when you configure your environment. […]

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April 9, 2018  |  By MarketingMuses

How to Testify Before Congress

Eric Thayer/stringer/Getty Images It’s a predictable part of nearly every big business scandal: the moment when the CEO is summoned to Capitol Hill to testify before a congressional committee. For Facebook founder Mark Zuckerberg, this rite of passage happens this week, when he will testify about data breaches and how foreign states allegedly used social […]

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April 9, 2018  |  By MarketingMuses

What 40 Years of Research Reveals About the Difference Between Disruptive and Radical Innovation

Bloomberg/Getty Images “If you went to bed last night as an industrial company, you’re going to wake up this morning as a software and analytics company.” Jeff Immelt, former CEO of General Electric The second wave of digitization is set to disrupt all spheres of economic life. As venture capital investor Marc Andreesen pointed out, […]

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April 9, 2018  |  By MarketingMuses

GDPR and the End of the Internet’s Grand Bargain

andrew nguyen/hbr staff/dan gold/unsplash In May the European Union’s General Data Protection Regulation goes into effect, two years after passage by the European Parliament. This radical new privacy law, which covers any business that processes information about EU residents, will dramatically affect the way data is collected, stored, and used, including for U.S. companies doing […]

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April 9, 2018  |  By MarketingMuses

Facebook Is Changing How Marketers Can Target Ads. What Does That Mean for Data Brokers?

kelly bowden/Getty Images Last month, Facebook announced in a brief statement that it will be shutting down Partner Categories, a feature that allows marketers to target ads on the company’s universe of platforms by using third-party data provided by data brokers. The move, which comes during a period of intense scrutiny over the social media […]

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April 9, 2018  |  By MarketingMuses

Research: Could Machine Learning Help Companies Select Better Board Directors?

Jens Magnusson/Getty Images Ever since Adam Smith published The Wealth of Nations in 1776, observers have bemoaned boards of directors as being ineffective as both monitors and advisors of management. Because a CEO often effectively controls the director selection process, he will tend to choose directors who are unlikely to oppose him, and who are unlikely […]

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April 9, 2018  |  By MarketingMuses

How to Respond When You’re Put on the Spot in a Meeting

Hayon Thapaliya/hbr staff “Katherine, have a go at it?” I love this scene from the 2017 movie, Hidden Figures. Katherine, played by Taraji P. Henson, is put on the spot by her boss, played by Kevin Costner, in a room filled with top brass NASA officials — all male. She is asked to go to […]

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April 9, 2018  |  By MarketingMuses

Duolingo adds new language exercises and revamps its leveling system

Duolingo today launched one of its biggest updates in recent years. The company is introducing a range of new exercise types, as well as a new leveling system that lets you choose between delving deeper into specific skills or learning new content. When you are building a popular language learning service like Duolingo, you’re inevitably […]

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April 9, 2018  |  By MarketingMuses

Amazon Polly Increases Character Limits

Amazon Polly is a service that turns text into lifelike speech, allowing you to create applications that talk, and build entirely new categories of speech-enabled products. To more easily enable the voicing of longer text input, Amazon Polly has doubled its character limit for the SynthesizeSpeech API operation. The maximum length of input text can […]

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April 9, 2018  |  By MarketingMuses

Announcing Amazon Linux 2 LTS Candidate 2

Amazon Linux 2 LTS Candidate 2 is available as an Amazon Machine Image (AMI) for use on Amazon Elastic Compute Cloud (Amazon EC2), and as a Docker container image for use in any Docker environment, including Amazon Elastic Container Service (Amazon ECS). It is also available as virtual machine images for VMware ESXi, Oracle VM […]

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April 9, 2018  |  By MarketingMuses

💡 Daily Inspiration: Let’s travel the world together! 🌟 by @marketingmuses 💫 marketingmuses.com ⭐️✨

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April 9, 2018  |  By MarketingMuses

HQ Trivia finally gets social with ‘Friends on HQ’ update

The popular quiz startup HQ Trivia is beginning to roll out the first of many new social features to its app focused on leveraging competition with friends and family during game time. HQ Trivia has managed to bring people together in real life to play the game on their phones, but the startup has done […]

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April 9, 2018  |  By MarketingMuses

Introducing AWS PrivateLink in the EU (Paris) Region

AWS PrivateLink is available in AWS US East (N. Virginia), US East (Ohio), US West (Oregon), US West (N. California), EU (London), EU (Ireland), EU (Frankfurt), EU (Paris), Canada (Central), Asia Pacific (Mumbai), Asia Pacific (Seoul), Asia Pacific (Singapore), Asia Pacific (Sydney), Asia Pacific (Tokyo) and South America (São Paulo) Regions. To learn more about […]

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April 9, 2018  |  By MarketingMuses

PayPal to roll out banking products for the ‘unbanked’ in the weeks ahead

PayPal is expanding into traditional banking through partnership with smaller banks to offer consumers debit cards connected to their PayPal accounts, along with direct deposit for paychecks and other services, according to news the company shared with The Wall St. Journal. The company says its new products are targeted specifically at the unbanked, and will launch […]

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April 9, 2018  |  By MarketingMuses

Coinbase hires Rachael Horwitz as its first VP of comms

As Coinbase slowly earns the opportunity to begin thinking about taking a breath after the insane growth of the past few months, it’s thinking more about what all it has to say. The cryptocurrency exchange startup has hired Spark Capital partner Rachael Horowitz as its first VP of communications. Horwitz led marketing and communications work […]

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April 9, 2018  |  By MarketingMuses

Amazon CloudWatch Events Adds Amazon SQS FIFO as an Event Target

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April 9, 2018  |  By MarketingMuses

Amazon WorkMail Introduces New Ways to Share Mailboxes

You can now share mailboxes among your team members. All users that have been granted access to a shared mailbox can send and receive emails using this mailbox without the need to manually share access credentials. Shared mailboxes make it easy to use email addresses that need to be monitored and used by multiple people. […]

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April 9, 2018  |  By MarketingMuses

How to Respond When You’re Put on the Spot in a Meeting

Hayon Thapaliya/hbr staff “Katherine, have a go at it?” I love this scene from the 2017 movie, Hidden Figures. Katherine, played by Taraji P. Henson, is put on the spot by her boss, played by Kevin Costner, in a room filled with top brass NASA officials — all male. She is asked to go to […]

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April 9, 2018  |  By MarketingMuses

Gov officials reportedly conclude SpaceX not at fault for Zuma satellite separation failure

In turns out, SpaceX was indeed not responsible for the loss of a top secret government satellite that fell back to earth and was destroyed following a Falcon 9 rocket launch earlier this year, a report in the Wall Street Journal today states. The Zuma satellite’s purpose was highly classified, but the fate of the […]

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April 9, 2018  |  By MarketingMuses

Juro grabs another $2m to take the hassle out of contracts

UK startup Juro, which is applying a “design centric approach” and machine learning tech to help businesses speed up the authoring and management of sales contracts, has closed $2m in seed funding led by Point Nine Capital. Prior investor Seedcamp also contributed to the round. Juro is announcing Taavet Hinrikus (TransferWise’s co-founder) as an investor […]

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April 9, 2018  |  By MarketingMuses

Google launches an improved speech-to-text service for developers

Only a few weeks after launching a major overhaul of its Cloud Text-to-Speech API, Google today also announced an update to that service’s Speech-to-Text voice recognition service. The new and improved Cloud Speech-to-Text API promises significantly improved voice recognition performance. The new API promises a reduction in word errors around 54 percent across all of […]

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April 9, 2018  |  By MarketingMuses

Scribd will get Veronica Roth’s ‘Fates Divide’ on launch day

Scribd is setting its sights on bigger, newer titles. E-book and audiobook versions of The Fates Divide, the second volume in Veronica Roth’s Carve the Mark series, will go live on Scribd tomorrow. It’s not an exclusive deal — you’ll be able to buy The Fates Divide in bookstores and from online retailers — but […]

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April 9, 2018  |  By MarketingMuses

Comma.ai raises $5 million

Transportation startup Comma.ai has raised $5 million, according to a new SEC filing. George Hotz, the founder of Comma.ai, started the company in an attempt to take on Tesla. Initially, Hotz was working on a self-driving car kit called Comma One. The Comma One was an add-on that would’ve enabled certain cars to have Tesla […]

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April 9, 2018  |  By MarketingMuses

Join me for an ICO meetup in New York

I’ll be helping build a larger meetup focused on pre-ICO companies in New York on April 23 and I’d love to see you there. It will be held at Knotel on April 23 at 7pm and will feature a pitch-off with eight startups – I will write about the best ones – and two panels […]

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April 9, 2018  |  By MarketingMuses

TechCrunch is back in Africa next week!

TechCrunch is headed back to Africa to find the next wave of early stage startups tackling big ideas! Last October, TechCrunch held Startup Battlefield in Nairobi, Kenya and featured 15 early stage startups from across the continent. We’re impressed by the Sub-Saharan Africa startup scene and can’t wait to meet the next crop of innovators […]

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April 9, 2018  |  By MarketingMuses

Benioff: Every VC in Silicon Valley turned us down

In an interview last month Parker Harris and Marc Benioff told the story of how when they first launched the company, they were trying to raise money and nobody would give them a dime. Benioff said he went to every venture capital in Silicon Valley — and was turned down every single time. This could […]

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April 9, 2018  |  By MarketingMuses

Apple releases a red iPhone 8

Apple is doing it again. The company just unveiled a new version of the iPhone 8 and iPhone 8 Plus. It has a bright red enclosure and a black front. A portion of Apple’s proceeds will fund HIV/AIDS grants from the Global Fund. Other than that, it’s an iPhone 8. You’ll get the exact same […]

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April 9, 2018  |  By MarketingMuses

Why Email Is So Stressful, Even Though It’s Not Actually That Time-Consuming

Andrew Nguyen/HBR Staff/The New York Public Library It’s easy to feel overwhelmed with the crush of email. In fact, one study showed the average professional spends 4.1 hours per day responding to work messages. During a recent time tracking exercise, I discovered I’m actually at the low end of the spectrum, spending about 1.35 hours […]

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April 9, 2018  |  By MarketingMuses

’90s kids rejoice! Microsoft releases the original Windows 3.0 File Manager source code

Microsoft has released the source code for the original, 1990s-era File Manager that is so familiar to all of us who were dragging and dropping on Windows 3.0. The code, which is available on Github under the MIT OSS license, will compile under Windows 10. File Manager uses the multiple-document interface or MDI to display […]

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April 9, 2018  |  By MarketingMuses

Armis raises $30 million Series B as enterprise IoT security heats up

When Armis launched in 2015, the company founders looked over the horizon and they saw the Internet of Things requiring a strong security layer. Today, the Israeli IoT security startup announced a $30 million Series B. The company has attracted a strong group of venture capitalists. The round was led by Bain Capital Ventures and […]

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April 9, 2018  |  By MarketingMuses

James Murray from the Impractical Jokers talks about the future of VR

James Murray is a funny man. A producer, actor, and writer, Murray is best known as Murr on the show Impractical Jokers. I spoke to him for a Technotopia interview about the future of TV, VR, and media and he has a lot to say. His dream? To offer immersive experiences to his audiences using […]

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April 9, 2018  |  By MarketingMuses

These Emojis Can Increase Click-Through Rates, According to New Data

Emojis can be powerful tools that help your messages stick with your audience: a study found that participants who were sent messages with emojis scored higher on memory than those who were sent messages without emojis, indicating that emojis can make your message more memorable. That same study also found that emojis can help portray […]

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April 9, 2018  |  By MarketingMuses

Following Singapore, Philippines regulator forces Grab to delay closing Uber’s app

Grab has given the Uber app a stay of execution in yet another market as regulators across Southeast Asia continue to investigate the merger deal announced between the ride-hailing companies last month. Fresh from extending the closure date a week in Singapore, Grab has done the same in the Philippines, a spokesperson confirmed to TechCrunch. […]

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April 9, 2018  |  By MarketingMuses

How Do Young People Really Feel about Technology?

When I was interviewing college students about technology, one young woman told me how—after getting mugged for her smartphone on a Chicago bus—she chased her muggers off the bus and down the street, then offered them $150 in exchange for returning her phone. They gave it back. Afterward, the police told her it was a […]

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April 9, 2018  |  By MarketingMuses

Leap Motion’s new AR headset prototype is high-res, low-cost and a little bug-eyed

Leap Motion has been in kind of a weird place for quite a while now. They’ve raised north of $100 million for their tightly-focused computer vision work hell-bent on replicating real-time hand movements, like, really well. Their work has all been very convincing in demos, but after eight years, the company itself still feels like […]

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April 9, 2018  |  By MarketingMuses

The Ultimate Guide to Instagram Hashtags for 2018

Did you know an Instagram post with at least one hashtag averages 12.6% more engagement than a post with no hashtags? Hashtags are powerful. They can help your posts reach a target audience, attract followers in your niche, increase engagement, and develop a more positive and recognizable brand image. Here’s the thing, though: with great […]

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April 9, 2018  |  By MarketingMuses

How to Find Community Sites to Get Local Links From

Link building is to SEO what PB&J is to bread—a perfect fit. There’s no denying the power of links for boosting rankings, but acquiring the right kind of links is a different story. For local businesses, the prospect of link building can be daunting. Conventional wisdom dictates that you must have a good quantity of […]

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Up to 60% OFF on Exquisite European Beads, Create Fashion for EverY Woman!

Up to 60% OFF on Exquisite European Beads, Create Fashion for EverY Woman!

People Tree

People Tree

Robb Vices

The Moscow Mule Box - Vices Reserve

The Moscow Mule Box - Vices Reserve

Artemis Digital Media

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Plae.co

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Perspex Heels

The Menlo Club

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The Tove Lo Edition

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Perfect Memorials

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