Joel Gerone/EyeEm/Getty Images As a leader, what traits should you cultivate in your employees? Grit – the ability to persevere in the face of challenges? Sure. A willingness to accept some sacrifices and work hard toward a successful future are essential for the members of any team. But I believe there’s another component that matters […]
Tell someone to write a poem, and chances are, they’ll freeze up. Tell someone to write a haiku, however, and we bet they’ll bang one out in less than 10 minutes. The reason: constraints unleash our creativity. But how can you translate that to the complex world of content marketing? The below diagram will help […]
What gives you a sense of meaning in your work, even on the tough days? When I posed this question to a group of teachers recently, no one focused on academics. Instead, their responses centered on their students’ engagement, the sense of participating in something larger than themselves, and the deep satisfaction they gained from […]
What gives you a sense of meaning in your work, even on the tough days? When I posed this question to a group of teachers recently, no one focused on academics. Instead, their responses centered on their students’ engagement, the sense of participating in something larger than themselves, and the deep satisfaction they gained from […]
In our recent webinar on local ranking factors, our expert panel agreed that it’s going to be important to make use of Google My Business’ native features in the coming year. Today, Steady Demand’s Ben Fisher explains how to use Google Posts to boost SEO and win customers. What Are Google Posts? One of the […]
“Bring me solutions, not problems.” Many well-meaning managers have said it, intending to keep employees from simply complaining about work issues. But employees can take it to mean they should cover up an issue if they don’t have a way to fix it. So it’s better to tell your team to bring you problem statements. […]
Today for the Write Blog, we interviewed one of our full-time writers, Austin. Austin first began his career as a pro writer when he left his hometown of Los Angeles, California to travel the world and document his experiences along the way. He has toured with rock bands in Europe, written technical documentation for Australian […]
Today for the Write Blog, we interviewed one of our full-time writers, Diana. Diana is a journalism graduate, award-winning filmmaker and online content specialist. She dedicates her work to crafting content that connects people with stories and ideas that matter. When she’s away from the laptop, you can find her navigating through South America’s mountain […]
Kenneth Frazier, the CEO of the pharmaceutical company known as MSD outside of North America, discusses his upbringing and how it influences his leadership as chief executive. He is one of the few African-American CEOs in the Fortune 500, and shot to prominence after resigning from a council advising the Trump White House. Frazier discusses […]
Local SEO can be tricky just for a single local business with one location, but for those with numerous locations across the nation, the same playbook just doesn’t apply. Knowing how to structure your corporate site to accommodate pages for multiple locations, and then working out how to boost their SEO individually, brings with it […]
Fanatic Studio/Getty Images The year 2018 is barely underway and, already, digital trust initiatives have captured headlines. Facebook’s Mark Zuckerberg has said his platform will de-prioritize third-party publisher content to keep users focused on more “meaningful” posts from family and friends. Google has led off the new year by blocking websites that mask their country […]
pop jop/Getty Images In Pixar’s WALL-E, oversized humans recline on levitating barcaloungers and are dressed, primped, polished, and served, entirely by robots. Fiction? Maybe not, at least according to a wave of media coverage pointing to a dizzying array of service innovations on the horizon. Look no further than the public debut of Amazon Go, […]
There’s one thing that all new writers need: a freelance writer contract. A contract isn’t just for large corporations; it’s put into place to protect both you and your client. Let’s look at why all freelance writers need to have a contract and what clauses must be included in it. Why You Need a Freelance […]
In many businesses, a fair amount of commercial and professional success hinges on what people think of you. What does it take to land that big sale, or score that major account? Usually, it has as much to do with making a strong connection as it does with providing a quality product or service. And […]
Swapping weekend stories with work friends is a good investment in your social game. Then again, you might think twice when you hear the boss praising an employee who spent that time finishing an amazing PowerPoint presentation — or when you learn that a co-worker used their Twitter account to attract fifty new customers. A […]
bettmann/Getty Images Wherever you live or work, stress is on the rise. According to the International Labour Organization, workers in developed and developing countries are facing increasing strain at work. The onslaught of mounting stressors include global challenges, such as climate change, terrorism, and political turmoil – as well as personal and professional challenges, such […]
This summer, I decided to really give the whole “be-present-in-the-moment” thing a shot. I wanted to take this seriously, so I decided to check out a couple self-help books dedicated to the idea of “living in the now.” And here’s the thing: some of the ideas, I could really, really get behind. But others didn’t […]
The Science of Happiness Learn research-tested strategies for a happier, more meaningful life, drawing on the science of compassion, gratitude, mindfulness, and awe. Hosted by GGSC Director Dacher Keltner. Co-produced by the GGSC and PRI. All Episodes
Most of us know that staying productive in the office requires recharging away from it. The hard part is doing it. Even if you go home at a decent hour, you may find yourself checking email or reading one last report. To forget about what’s happening at work, focus on what you’ll do instead. Framing […]
If there’s one thing we know about inspiration, it’s that it’s not very good at giving advance notice of anything.
Storytelling Tell someone to write a poem, and chances are they’ll freeze up. Tell someone to write a haiku, however, and we bet they’ll bang one out in less than 10 minutes. The reason: Constraints unleash our creativity. But how can you translate that to the complex world of content marketing? The diagram below will […]
February always gets me, and I’m sure many others, thinking about relationships. February 14, depending on your relationship status, is either Singles Awareness Day or it’s Oh No Did We Make Reservations At That One Restaurant day. In thinking through that, I realized we say “relationship” a lot in a corporate setting. “We value our […]
If you can believe it, we’re almost through a quarter of 2018! Time flies doesn’t it?! However, the minutes and hours only drag slowly when you’re in a job that doesn’t quite fit your dreams or your lifestyle. Quit wasting your energy in a job that doesn’t satisfy you or at a company that doesn’t […]
Self-driving vehicles, once a science fiction technology, are rapidly becoming a reality that promises to transform our lives – making it safer and more efficient to move people and goods, while reinventing our thinking about transportation. Arizona, one of the leading cities for autonomous vehicles, is the proving ground for this transformative innovation. This fleet […]
lok fung/Getty Images To be effective in organizations today, you must be able to influence people. Your title alone isn’t always enough to sway others, nor do you always have a formal position. So, what’s the best way to position yourself as an informal leader? How do you motivate colleagues to support your initiatives and […]
lok fung/Getty Images To be effective in organizations today, you must be able to influence people. Your title alone isn’t always enough to sway others, nor do you always have a formal position. So, what’s the best way to position yourself as an informal leader? How do you motivate colleagues to support your initiatives and […]
emma mayfield photography/Getty Images Meetings are notoriously one of organizational life’s most insufferable realities. U.S. companies spend more than $37 billion dollars a year on them. Employees in American companies spend more than one-third of their time in them. And 71% of senior managers view them as unproductive. In one global consumer products company that […]
boris sv/Getty Images A major debate has unfolded around India’s economic prospects. On the one hand, you have Prime Minister Modi declaring at the 2018 World Economic Forum that India’s economy, already the fifth largest in the world, will double to $5 trillion by 2025. On the other hand, you have the media pointing out […]
My career has not followed a linear path. After two weeks of medical school, I left to instead pursue a marketing career, walking away from years of educational investment. A few years later, I moved from San Francisco to London, creating another detour in my career. Then, after ten years in the corporate world, I left […]
I’ve spent the past five years working for Nielsen, the world’s largest marketing research firm that helps media and consumer products companies understand what people watch and buy. I am currently a manager in our consumer analytics group, specializing in survey and segmentation analysis for large brands and retailers. My team’s projects uncover the who, […]
A few weeks ago, I gave a talk at the Multifamily Social Media Summit in Napa, CA. It was my second consecutive year attending the event, and I wanted to give the audience something fresh — my talk was going to be about Facebook Messenger. A few days before the talk, a member of the […]
If you and your team are facing a chronic challenge, you might be tempted to take control and vehemently argue for the solution you think will work, or to offer ideas indirectly and let your team take ownership of the issue. Neither of these extremes is optimal. Instead, try an approach that combines conviction and […]
It’s was our monthly Community Chat during this week’s #ContentWritingChat! That means we gave our audience the chance to vote on which topic they were most interested in dicussing. And the one that came out on top? Video creation tips! It’s no surprise this was the chosen topic, considering video continues to be the HOT […]
Want to track your packages with the swipe of your finger? Now you can. Need to split a complicated dinner bill? It’s no longer a 10-minute math problem. Lifestyle apps constanly appear in the Apple App Store and Google Play Store and at least attempt to make our lives easier. Not only have some of […]
You want to hire a ghostwriter, but where do you begin? Since this is what we do, we thought we could pass on some valuable advice on the how, why, and what-have-yous of the ghostwriter and client relationship. Hiring a ghostwriter is a great way to take advantage of someone else’s professional writing skills and […]
You want to hire a ghostwriter, but where do you begin? Since this is what we do, we thought we could pass on some valuable advice on the how, why, and what-have-yous of the ghostwriter and client relationship. Hiring a ghostwriter is a great way to take advantage of someone else’s professional writing skills and […]
In January 2017 I joined Uber as Chief People Officer. I don’t often reflect on my work publicly but now that I’ve hit the one-year mark I have a few thoughts to share. As you know, Uber had a rollercoaster 2017. There was no way I could have predicted how the year would unfold, but […]
Osman Rana/Hayon Thapaliya/Unsplash Cyberattacks are on the rise, with over 1,000 data breaches occurring at U.S. organizations in 2016 alone, most often through hacking or external theft. And it isn’t only violated firms that are hurt by these incidents. Studying hundreds of data breaches, our research has found that they create significant ripples that affect other companies […]
In 2017, we saw the popularity of content marketing dip, and a huge rise in instant messages and chat bots emerge. In fact, statistics show that 47 percent of consumers would buy items from a chat bot. This leads to the very important question: is content marketing still an effective strategy? The answer is “YES,” effective […]
Osman Rana/Hayon Thapaliya/Unsplash Cyberattacks are on the rise, with over 1,000 data breaches occurring at U.S. organizations in 2016 alone, most often through hacking or external theft. And it isn’t only violated firms that are hurt by these incidents. Studying hundreds of data breaches, our research has found that they create significant ripples that affect other companies […]
Andrew Nguyen/HBR Staff In 2016 John Stumpf, then the CEO of Wells Fargo, was called before Congress to explain a massive scandal. For more than four hours, Stumpf fielded a range of questions about why the bank, which had over $1.8 trillion in assets, had created 2 million false accounts, and, after the fraud was discovered, […]
Are you fed up with making less than you’re worth or feeling unfulfilled at your current job? You’re not alone. According to a survey by Mental Health America and the Faas Foundation, 71 percent of respondents said that they’re looking to change employers. The survey also found that 45 percent of respondents said they “rarely or […]
Having a professional role that both engages and challenges you is a cornerstone of job fit. Savvy managers are aware of this, and make team members’ professional development a priority. Glassdoor’s recent report “Why Workers Quit” implicates career stagnation as a leading cause of turnover. Morgan Smart, Glassdoor Data Scientist who authored the report, writes: […]
Interviewing for a new job and nailing that first impression is challenging enough, but when you’re trying to relocate, you’re required to ace the interview on the phone or through a video conference. You have to prove to the company that you’re the best candidate without ever stepping foot in the front door. Sound tough? […]
Hypothetical interview questions can be some of the most challenging to answer as they can vary widely, and unlike questions such as, “what is your greatest weakness,” it is difficult to prepare discrete answers in advance. However, these types of questions are important for companies that want to see how you think on your feet, […]
PASIEKA/Getty Images For six consecutive years NewVantage Partners has conducted an annual survey on how executives in large corporations view data. Each year the response rate increases, and the reported urgency of making effective use of data increases as well. This year the results are both more encouraging and more worrisome than in the past. […]
“Brush your teeth!” “Where are your socks?” “Don’t forget to bring a sweatshirt!” Advertisement X GGSC Event: The Science of Mindfulness & Self-Compassion Join Kristin Neff & Shauna Shapiro Feb. 23-24 | 10 CEs “Where’s the homework you finished last night?” Too often, weekday mornings can seem like a race against the clock. When your […]
“Brush your teeth!” “Where are your socks?” “Don’t forget to bring a sweatshirt!” Advertisement X GGSC Event: The Science of Mindfulness & Self-Compassion Join Kristin Neff & Shauna Shapiro Feb. 23-24 | 10 CEs “Where’s the homework you finished last night?” Too often, weekday mornings can seem like a race against the clock. When your […]
“OK, Google. Good morning.” My name is Amanda, and these are the words I use to start my day. And no later do I utter them, it seems, than a smart home speaker responds with, “Good morning, Amanda,” followed by a brief weather report, and tech news briefings from a handful of sources. For many […]
This past summer I managed the largest acquisition campaign in my company’s history. I work at HubSpot, a marketing software company that popularized lead-gen campaigns and the whole idea of “inbound marketing,” so this is no small feat (we’ve run massive campaigns over the years). The campaign, Four Days of Facebook, drove 10x the number […]
For a long time, keyword rankings were a staple part of any SEO campaign. In a lot of cases they were a primary metric used to judge performance. Go back five or six years and we had so much more information on the keywords that users were searching for to reach our web content. All […]
Scott DeRue, the dean of University of Michigan’s Ross School of Business, says the old model of business school education is gone. It’s no longer good enough to sequester yourself on campus for two years before heading out into the world of commerce. DeRue discusses how the perceived value of an MBA education is changing […]
Daniel Goleman and Richard Davidson show how it can improve resilience. from HBR.org http://ift.tt/2HdVJDU
It’s the conundrum of the digital age: almost as soon as your company has fully implemented a new digital initiative, it’s on the verge of becoming obsolete. Should you just move faster? Hire a more digitally savvy workforce and force them to move at lightning speed? Maybe. But the first step—and the most important—is […]
Hayon Thapaliya The percentage of U.S. GDP spent on health care continues to rise, reaching 17.9% in 2017. At the same time, health insurance premiums have increased as much as 60% in the individual market in some states. The federal and state insurance exchanges have failed to rein in costs. Now, with the rollback of […]
hbr staff/john swope/life/Getty Images Every now and then, firms make mistakes that leave their customers unsatisfied: a restaurant misplaces an order, a hotel’s air conditioning breaks down, or a dry cleaner damages a garment. With increasing frequency, disappointed customers share these negative experiences by writing online reviews, and many potential customers take these reviews into […]
It doesn’t matter how much experience, education, on-the-job training, or esteem you have as a writer. Clients will dislike the content you’ve composed for them. They will be outraged about it. And they will inform you of said outrage in less-than-diplomatic terms. This presents a tremendous challenge for most copywriters. You know why you wrote […]
GABRIEL BOUYS/Staff/Getty Images/Hayon Thapaliya Entrepreneurs often seek external capital to accelerate their growth. This is especially true in hotly contested markets where fast growth can be the difference between success or failure. And yet this outside funding may come with strings attached, which can (and perhaps should) give entrepreneurs pause. Founders will likely find their influence diluted, […]
If one of your New Year’s resolutions was to get in shape and another was to find a new job, why not combine the two?! There are plenty of professions that won’t leave you stuck behind a desk, but instead will keep you on your feet moving and feeling physically fit. Here are 13 jobs […]
They say only three things are certain in life: death, taxes, and making a mistake on your resume. Well, maybe I’m exaggerating a bit with that last point, but you get what I mean. The point is, resume mistakes are hard to avoid — like super-duper hard. And when it comes to your resume, even […]
Design is — and always will be — a big part of marketing. But that doesn’t mean every single marketer needs to be an expert designer. After all, the skills needed to be an effective marketer cover a wide breadth of expertise areas. Taking a note from Rand Fishkin’s T-Shaped Marketer concept, marketers need to […]
When writing a song or a piece of prose, I often choose to let my mind wander, hoping the muse will strike. If it does, it not only moves my work along but feels great, too! That’s why I was troubled by studies that found an association between mind-wandering and problems like unhappiness and depression—and […]
Party games season is long gone (boo!) but there’s no reason for the fun to stop. Keep the spirit of ‘wasting time in a mildly productive manner’ going by testing your SEO skills in our new ‘Higher or Lower’ Keyword Game! We recently dove into Google and pulled out 4,000 up-to-date local business keywords and […]
Research shows that women are far more likely to achieve their professional ambitions if their partner supports them (or if they stay single). But even for women whose partner is committed to equality, it’s difficult to navigate the challenges of a dual-career life. To make sure both people are aligned on what they want and […]
Let’s talk a little about the state of content marketing as it stands today. 91% of content marketers are using content marketing. That’s higher than all previous years to date. Content creation is the #1 activity in content marketing that gets outsourced. 45% of content marketers are more successful than they were the previous year: And […]
While inbound marketing is an essential marketing strategy for many companies today, the term (and general marketing philosophy) didn’t actually appear until 2005. That was when HubSpot founder Brian Halligan, along with his partner, Dharmesh Shah, and advisor, David Meerman Scott, decided to found HubSpot and focus their efforts on a new, digitally driven marketing […]
While inbound marketing is an essential marketing strategy for many companies today, the term (and general marketing philosophy) didn’t actually appear until 2005. That was when HubSpot founder Brian Halligan, along with his partner, Dharmesh Shah, and advisor, David Meerman Scott, decided to found HubSpot and focus their efforts on a new, digitally driven marketing […]
While inbound marketing is an essential marketing strategy for many companies today, the term (and general marketing philosophy) didn’t actually appear until 2005. That was when HubSpot founder Brian Halligan, along with his partner, Dharmesh Shah, and advisor, David Meerman Scott, decided to found HubSpot and focus their efforts on a new, digitally driven marketing […]
Cachetejack/Getty Images It’s nice to have a friend at work who cares about you and looks out for your best interests. Research has even shown that it contributes to your engagement. The benefits of having a friend at work are clear, but what about the downsides? What happens when your friend starts to let things slip? […]
Ben Birchall/PA Images/Getty Images One of the most common questions I get asked by senior managers is “How can we find more innovative people?” I know the type they have in mind — someone energetic and dynamic, full of ideas and able to present them powerfully. It seems like everybody these days is looking for […]
Ben Birchall/PA Images/Getty Images One of the most common questions I get asked by senior managers is “How can we find more innovative people?” I know the type they have in mind — someone energetic and dynamic, full of ideas and able to present them powerfully. It seems like everybody these days is looking for […]
Martin Konopka/EyeEm/Getty Images Recently, I was flying home from the Conference for Women, where I had been invited to speak. I was carefully holding a copy of the conference program on my lap — my mom likes to save them, and I wanted to be a good son and bring her back an unwrinkled copy. The guy […]
Martin Konopka/EyeEm/Getty Images Recently, I was flying home from the Conference for Women, where I had been invited to speak. I was carefully holding a copy of the conference program on my lap — my mom likes to save them, and I wanted to be a good son and bring her back an unwrinkled copy. The guy […]
One of the lessons I’ve learned as a writer and editor is that everyone makes misteaks. (Ha ha, you saw what I did there.) Writers have egos. Editors are scrupulous. Both are prone to dropping a word, forgetting a punctuation mark, or even being a keyboard klutz. It happens. But I’m not here to talk […]
Link building for local businesses comes with its challenges, and proving its value can be difficult to time-poor business owners. We asked twenty of the biggest names in local SEO to share their thoughts on backlinks for local businesses for our new report, the ‘Expert Local Business Link Building Survey’ – out now! The report explores: […]
If you were to think about teaching both mindfulness and gratitude to students, photography might not be the first method that comes to mind. But mindfulness is, at its core, a state of open awareness and attention—and to feel gratitude, we first have to truly notice the good things in life. Looked at that way, […]
If you were to think about teaching both mindfulness and gratitude to students, photography might not be the first method that comes to mind. But mindfulness is, at its core, a state of open awareness and attention—and to feel gratitude, we first have to truly notice the good things in life. Looked at that way, […]
When working on a global team, it’s easy to focus on the ways that you and your colleagues are different. But rather than thinking about what sets you apart, emphasize what you have in common. This will draw you closer to your colleagues and make you more receptive to — and less frustrated by — […]
There is without a doubt no shortage of data for each action you take in your marketing campaigns, nor is there a lack of tools…
There is without a doubt no shortage of data for each action you take in your marketing campaigns, nor is there a lack of tools to help you measure them. The problem is, some metrics aren’t as important as they look. They stick out right in front of you as soon as you log into […]
Storytelling I was a wide-eyed, frizzy-haired 25-year-old when I first got the offer of a lifetime: to be in charge of content for a small tech company called Contently. When I asked my new boss for direction, he pointed to the freshly painted mural on the office wall. It read: “Those who tell the stories […]
The increasing influence that Digital Marketers have across organizations is no freak occurrence. The rise is even more stark in B2B Marketing, where trends such as Account-based Marketing, Social Selling, and Analytics are demanding more from B2B Marketers. When it comes to Pardot Specialists, we’re kept hot on our toes with marketing KPIs, campaign optimization, […]
Online service companies are faced with a unique dilemma. They need to find ways to connect with prospective clients without having a physical location to meet with them or attending local events to network. Some online service companies try to find clients the same way that local brick-and-mortar companies do, only to find that they […]
Click Here for Downloadable PDF Version Online service companies are faced with a unique dilemma. They need to find ways to connect with prospective clients…
CSA Images/ Color Printstock Collection/Hayon Thapaliya/Getty Images Contracting is a common activity, but it is one that few companies do efficiently or effectively. In fact, it has been estimated that inefficient contracting causes firms to lose between 5% to 40% of value on a given deal, depending on circumstances. But recent technological developments like artificial […]
SSL for Vanity Domains is now available for all our customers! You may have heard recently that a secure web is here to stay, and that more sites will get a “Not Secure” warning. The good news is that you can now use your own domain with https for your Pardot landing pages and forms. Not […]
Every writer knows what it’s like to work with frustrating clients. These are the ones who make you pull your hair out while crossing your fingers that you’ll still get paid. However, every job represents an opportunity to learn, and bad clients are no exception to this rule. In fact, they’re a prime example. Don’t […]
Every writer knows what it’s like to work with frustrating clients. These are the ones who make you pull your hair out while crossing your…
We know Valentine’s Day is a Hallmark holiday, created mostly to sell cards and flowers. But are we going to let that stop us from celebrating and understanding love? Not on your life. That’s because love is what makes the world go ‘round—not only in song and movies, but in science, too. According to psychologists […]
If you use Facebook, you’re likely no stranger to the widespread clamor for a “dislike” button.
Ryan McVay/Getty Images Jana Partners, the activist hedge fund, isn’t known as a tree-hugging hippie sort of firm. Yet, last month it joined with the California State Teachers’ Retirement System to send a letter to Apple’s board warning about the effects of the company’s devices on children. The same month, Blackrock CEO Larry Fink sent […]
george silk/life/Getty Images The word crisis suggests something that happens infrequently. But these days, crises have become a regular state of affairs. Brands that you’d think would be fairly immune to scandal have found themselves embroiled in controversy. And those that deal with public relations challenges regularly have still been caught off guard by a […]
If you work with SEO, you’ll need no convincing of the power of trust. It’s the backbone of better rankings, and in business as in life, reputation usually precedes you – meaning if you take the time to cultivate trust, authority, and credibility with Google, you’re much more likely to receive assistance from the search […]
Hello, everyone. Welcome to Monday. I need coffee. You need coffee. And we all could use a little refresher on what happened in tech last…
The event didn’t go off entirely without a hitch. While the itself is impressive — considering the Falcon Heavy’s high bandwidth for cargo (140,000 pounds, which is about 2X the capacity of any other functioning rocket in history) and high engine capacity (27 of them) — some things didn’t go as planned. First, the ship’s […]
Most people watch movies to escape the real world, especially as a way to unwind after work. But some of the best movies can actually…
The Science of Happiness Learn research-tested strategies for a happier, more meaningful life, drawing on the science of compassion, gratitude, mindfulness, and awe. Hosted by GGSC Director Dacher Keltner. Co-produced by the GGSC and PRI. All Episodes
It’s frustrating to work with someone who doesn’t listen. Whether your colleague interrupts you, rambles on, or seems distracted, the impact is the same: You feel ignored, and the chances of misunderstandings increase. But you can encourage your colleague to listen better by emphasizing the importance of your message up front. Before starting a conversation, […]
Most pre-roll ads on YouTube are something to be endured, muted, and skipped immediately after the mandatory five seconds have passed. It’s nothing personal –…
Most pre-roll ads on YouTube are something to be endured, muted, and skipped immediately after the mandatory five seconds have passed. It’s nothing personal — people just want to get to their video. So how can advertisers create branded videos that users actually want to watch? For an ad to be sought out and consumed […]
What should you do when you become the boss? HBR’s new advice podcast Dear HBR: has the answers. In this bonus episode, Dear HBR: co-hosts Alison Beard and Dan McGinn answer your questions with the help of Harvard Business School professor Alison Wood Brooks, an expert on behavioral insights. They talk through what to do […]
Accessibility of digital content is something that hasn’t really been on my radar before. Like, at all. Didn’t even know it was a thing. I first heard about it when a client mentioned some corporate requirements related to accessibility for a new website they were building. Cue the lightbulb with the blinding flash of the […]
Alberto Manuel Urosa Toledano/Getty Images If 2017 was the year that tech became a lightning rod for dissatisfaction over everything from the last U.S. presidential election to the possibility of a smartphone-driven dystopia, 2018 already looks to be that much worse. Innovation and its discontents are nothing new, of course, going back at least to the […]
You have a new client. They have scheduled a conference call during which you’ll discuss a batch of web content assignments they’re hiring you to complete. You’ve never met the client, but based on a quick search, you have a basic understanding of their business. How will you approach the client interview? The answer to […]
Questions and Build Trust with New Clients You have a new client. They have scheduled a conference call during which you’ll discuss a batch of…
If you’ve ever joined us for #ContentWritingChat, there’s a good chance you’ve noticed that we have a lot of writers joining us each week. It’s amazing having an incredible group of content creators come together for our chat. But sometimes writers need a little help when it comes to niching down and sending out those […]
Sophie Blackall/Getty Images One of the great frustrations of being a middle manager is that senior leaders make decisions that go against what you would have done had it been up to you. Sometimes you are part of the decision process, and other times the decision is simply handed down. Either way, you are now […]
CSA Images/Printstock Collection/Getty Images Eminent industry leaders worry that the biggest risk tied to artificial intelligence is the militaristic downfall of humanity. But there’s a smaller community of people committed to addressing two more tangible risks: AI created with harmful biases built into its core, and AI that does not reflect the diversity of the […]
AI is all the rage on tech websites, but it can still seem like a pretty obscure, inaccessible tactic for B2B companies.
AI is all the rage on tech websites, but it can still seem like a pretty obscure, inaccessible tactic for B2B companies. The hype and expectations of AI are astronomical, yet the actual business impact it can have on B2B companies at this moment is still relatively uncertain. However, one thing I can assure you […]
The mom of a third-grade girl sits in my office, her face buried in her hands. Through muffled sobs, she tells me that she’s at a loss. She’s tried everything to help her daughter repair her friendships at school—arranging coffee dates with the families of the other girls, meeting with the teacher and school director, […]
As an acquisition marketer, I hear questions like this all the time: “Is the PDF dead? Is the webinar dead now too? How should we…
As an acquisition marketer, I hear questions like this all the time: “Is the PDF dead? Is the webinar dead now too? How should we continue generating leads for our sales team while continuing to innovate on the content formats we produce and gate behind a form?” It’s 2018, and the way our prospects and […]
It’s important to encourage your employees to take time off. Make it clear to them that this is a business issue — not just a personal one. Use a few minutes in a team meeting to share some of the research on the benefits of vacation, such as higher productivity and less stress. Then keep […]
Harry Haysom/Getty Images When Amazon opened its cashier-less concept grocery store to the public in Seattle on January 22, the company’s stock rose 2.5% – slightly more than the 2.4% increase after Amazon announced that it was buying Whole Foods this past June. Does Amazon Go signal that smartphone apps and virtual carts will replace […]
yagi studio/Getty Images Theories and practices of management often spring from the opportunities created by new technologies. Interchangeable parts spurred ideas about structuring assembly lines and logistics. The complex calculations of the field known as Operations Research were enabled by mainframe computing. Client-server technology begat enterprise resource planning systems, and the consequent system-wide visibility that was […]
yagi studio/Getty Images Theories and practices of management often spring from the opportunities created by new technologies. Interchangeable parts spurred ideas about structuring assembly lines and logistics. The complex calculations of the field known as Operations Research were enabled by mainframe computing. Client-server technology begat enterprise resource planning systems, and the consequent system-wide visibility that was […]
Content marketing is a marketing strategy in which a company specifically develops content (i.e. blog posts, social media posts, white papers, newsletters, eBooks, etc.) that people will find valuable and want to consume. Joe Pulizzi, founder of the Content Marketing Institute, sums up content marketing: “Content marketing is a strategic marketing approach focused on creating […]
Content marketing is a marketing strategy in which a company specifically develops content (i.e. blog posts, social media posts, white papers, newsletters, eBooks, etc.) that people will find valuable and want to consume. Joe Pulizzi, founder of the Content Marketing Institute, sums up content marketing: “Content marketing is a strategic marketing approach focused on creating […]
yagi studio/Getty Images Theories and practices of management often spring from the opportunities created by new technologies. Interchangeable parts spurred ideas about structuring assembly lines and logistics. The complex calculations of the field known as Operations Research were enabled by mainframe computing. Client-server technology begat enterprise resource planning systems, and the consequent system-wide visibility that was […]
Infomercials are no longer in the realm of late night network TV that you leave on just so the house isn’t quiet anymore. They’ve found…
yagi studio/Getty Images Theories and practices of management often spring from the opportunities created by new technologies. Interchangeable parts spurred ideas about structuring assembly lines and logistics. The complex calculations of the field known as Operations Research were enabled by mainframe computing. Client-server technology begat enterprise resource planning systems, and the consequent system-wide visibility that was […]
miragec/Getty Images Top leaders tend to focus more on status updates than on contingency planning. They devote far more time to internal execution and competitive risks than to external risks that can change the playing field. This means that many emerging market risks get cut from the senior leadership agenda. At Frontier Strategy Group, we […]
Top 50 Citation Sites – Updated 2018 We originally published this list of top local citation sites in 2013. In February 2018 we reviewed all the local directories included and updated each of the country lists to ensure that this is the most complete and fresh citation-building resource available online for anyone looking for business listings or local directories. […]
