We live in an age where it seems like privacy comes at a premium. It feels like the number of headlines we see about data breaches, for example, come at a higher (and troubling) frequency every year. Many of us wonder what we need to do to protect ourselves. Freeze our credit? Use a different […]
We live in an age where it seems like privacy comes at a premium.
We all want to find meaning in what we do. As a manager, you can help your team members foster this inner sense of purpose by asking them a few simple questions: What are you good at? What do you take on because you believe you’re the best person to do it? What have you […]
steven moore for hbr Of the many contributions Jack Welch has made to business wisdom, one of his most famous was “Be #1 or #2 in every market.” That advice served GE well in shaping its portfolio of businesses and its strategy for many years, but it’s not clear to us that it is as […]
steven moore for hbr Of the many contributions Jack Welch has made to business wisdom, one of his most famous was “Be #1 or #2 in every market.” That advice served GE well in shaping its portfolio of businesses and its strategy for many years, but it’s not clear to us that it is as […]
Here’s a better way to measure it. from HBR.org http://ift.tt/2FWkbsb
If you can’t beat ‘em, join ‘em. This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013. The battle over the disappearing social media story continued recently with the launch of Facebook Stories […]
If you can’t beat ‘em, join ‘em. This is a lesson Facebook has perfected over the last year as it continues to launch products to…
Here’s a better way to measure it. from HBR.org http://ift.tt/2FWkbsb
Here’s a better way to measure it. from HBR.org http://ift.tt/2FWkbsb
I don’t know about you, but when I hear the name “Justin Timberlake,” I instinctively roll my eyes. And while that sentiment may have caused 90% of you to bounce from this page, please, hear me out: This post is about Google more than it is about him. It all started when my colleague, HubSpot’s […]
I don’t know about you, but when I hear the name “Justin Timberlake,” I instinctively roll my eyes.
Here’s a better way to measure it. from HBR.org http://ift.tt/2FWkbsb
Ilka & Franz/Getty Images What makes a brand successful in the digital age? A joint study by SAP, Siegel+Gale, and Shift Thinking suggests that digital brands don’t just do things differently; they also think differently. Where traditional brands focus on positioning their brands in the minds of their customers, digital brands focus on positioning their […]
As marketers, we throw around the term “quality content” a lot, but what does that actually mean? Is “quality content” content with a college degree? Is it only the material written by professional writers? Is all quality content 4,000 words long and full of industry jargon? Luckily, the answer might be simpler than you’d imagine. […]
steven moore for hbr Of the many contributions Jack Welch has made to business wisdom, one of his most famous was “Be #1 or #2 in every market.” That advice served GE well in shaping its portfolio of businesses and its strategy for many years, but it’s not clear to us that it is as […]
As marketers, we throw around the term “quality content” a lot, but what does that actually mean? Is “quality content” content with a college degree? Is it only the material written by professional writers? Is all quality content 4,000 words long and full of industry jargon? Luckily, the answer might be simpler than you’d imagine. […]
As marketers, we throw around the term “quality content” a lot, but what does that actually mean? Is “quality content” content with a college degree? Is it only the material written by professional writers? Is all quality content 4,000 words long and full of industry jargon? Luckily, the answer might be simpler than you’d imagine. […]
Creating amazing content with lots of useful info and wise insights is a good thing. But it won’t be all that impactful if your awesome…
viktor vasicsek/unsplash Do you still use Yahoo? Do you still remember MySpace? Compaq? Kodak? The cases of startups with superior ideas dethroning well-established incumbents are legion. This is the beauty of “creative destruction” – the term coined by innovation prophet Joseph Schumpeter almost a century ago. Incumbents have to keep innovating, lest they be overtaken […]
Jose A. Bernat Bacete/Getty Images The risks posed by intelligent devices will soon surpass the magnitude of those associated with natural disasters. Tens of billions of connected sensors are being embedded in everything ranging from industrial robots and safety systems to self-driving cars and refrigerators. At the same time, the capabilities of artificial intelligence (AI) […]
Engage Send-on-behalf-of, allows users to send an Engage email from Salesforce using the from address of the lead, contact, or account owner. This allows sales teams to use a consistent point of contact when communicating by personalizing emails from the most recognized contact. With this new feature, sales reps can increase effectiveness of a campaign […]
Everyone thinks they can write. Even, it would seem, robots.
Everyone thinks they can write. Even, it would seem, robots. But do these automated writers really have the ability to produce content to rival the work produced by those of us who write for a living? Should we see them as a threat? Likewise, whether you are a brand manager within retail, travel, finance or […]
We all know the importance of regular, up-to-the-minute report notifications. SEOs don’t have time to check reports every single day, which is why BrightLocal has the option to set up regular report emails. With that in mind, we’re pleased to announce the introduction of new report emails, which boast a host of new features, including: […]
When an employee comes to you asking for a flexible schedule, you might be tempted to say yes. But giving one person tailor-made working conditions can easily be perceived as favoritism. Before saying yes (or no), ask yourself three questions: What is the employee asking for and why? If there is a legitimate reason for […]
“Where do you see yourself in five years?” Of all the job interview questions out there, this has always been one of the most difficult. These days, however, the next steps in your career aren’t always linear. The age-old corporate ladder model of putting in a few years as an associate contributor, becoming a manager […]
“Where do you see yourself in five years?” Of all the job interview questions out there, this has always been one of the most difficult.…
Jay Conger, a leadership professor at Claremont McKenna College, goes behind the scenes to show how you can get on, and stay on, your company’s fast track. He demystifies how companies (often very secretly) develop and update their list of high-potential employees. And he discusses five critical “X factors” his research has shown are common […]
Nadezda Kozulina/Getty Images Working as a senior executive can be a lonely job. You have to deliver tough messages. You can’t always be transparent about your own challenges. And you must keep key decisions confidential until the timing is right. There’s no way to escape the necessary burdens of authority. And, from time to time, you […]
Luerat Satichob/Getty Images We’ve all heard of the No-Fly List. Managed by the FBI’s Terrorist Screening Center, the list bans people on it from boarding commercial aircraft within, into, or out of the United States. The No-Fly List is only one tactic that the U.S. uses in its fight against terrorism, but since its inception […]
Colormos/Getty Images Samar Minallah Khan, the feminist Pakistani anthropologist and filmmaker, was enraged. Local tribal leaders were trading little girls as compensation for their male family members’ crimes. These leaders, responsible for settling legal disputes in their villages, act as local judges. A longstanding practice was to address major crimes by “compensating” a harmed family […]
Influencer marketing is a type of marketing that places focus on influential people rather than the entire market as a whole. It attempts to identify…
As marketers, we crave good reporting—this is how we know if we are successful in our work, and it’s how we demonstrate the value of our campaigns. Enter Pardot. With the power of Pardot and Salesforce reporting, marketers can track the success of their campaigns, measure their audience engagement and understand the impact of their […]
jamie jones/Getty Images It is clear from some of its recent moves that Amazon sees the 18% of U.S. GDP dedicated to health care as fertile ground for expansion. Consider its decision to pursue the market for pharmaceutical distribution, or the recent announcement that it will be teaming up with Berkshire Hathaway and JP Morgan Chase to create joint solutions for […]
Thomas Edison grossed 1,093 patents over the course of his career. He was also reportedly fired from his first two jobs for not being productive. Huh? Popular opinion might say that’s because creativity needs both stimulation and room to breathe. These workplaces were likely either uninteresting or too stressful, preventing Edison from flapping his inventive […]
Thomas Edison grossed 1,093 patents over the course of his career. He was also reportedly fired from his first two jobs for not being productive.…
I still remember the time I hit one of my close friends. It happened many years ago. We were exiting a chemistry class together, and he was teasing me…mercilessly. I repeatedly asked him to stop, but he wouldn’t. Rather than shrugging it off, though, I hit him hard on the arm. Both of us were […]
Busy sales managers tend to deliver a curt message to their reps: “Get better and sell more.” This feedback may work for some salespeople, but not for most. Instead of asking your reps “What’s closing this month, and how can we make those deals happen faster?,” talk with them about the indicators that have historically […]
When December of 2017 came to a close, I wrote my goals for the upcoming New Year down on my whiteboard. One in particular was a big, bold goal for Express Writers, which I’ve been running for six years now (seven if you count my first year as a freelancer). I’d never physically wrote this […]
It’s February, time to munch your way through several pounds of chocolate, go ice skating, and… go back to school? You read that right marketers – this month’s webinars are kicking off a series: The B2B Marketer’s Study Hall, where we’ll take you through the basics of getting started with marketing automation, to finding more […]
Last Friday, YouTube announced it would be work to further curb the spread of propaganda on its channel — this time, by adding a designated…
Artur Debat/Getty Images It’s no secret that organizations have been increasingly turning to advanced analytics and artificial intelligence (AI) to improve decision making across business processes—from research and design to supply chain and risk management. Along the way, there’s been plenty of literature and executive hand-wringing over hiring and deploying ever-scarce data scientists to make […]
Tim Robberts/Getty Images Remember your new year’s resolutions? Are you still doing them? If the answer is “no,” most likely you fell into the trap that stops most individuals from accomplishing their resolutions: not consciously taking old activities out of their schedule to make room for the new. It’s the equivalent of trying to stuff more […]
CSA Images/Getty Images Practically every organization today has a set of core values that ideally function as the “operating instructions” of the company. The goal of articulating the essential and enduring principles of your organization is to inform, inspire, and instruct the day-to-day behaviors of everyone who works at your company. But this rarely happens, […]
There are certain pieces of advice that are sacred to the freelance writing community. One is: fiercely protect your rate. That is, you should always…
PhotoAlto/Jorge Goncalves/Getty Images Can we please agree that there is no such thing as a corporate entrepreneur? The term corporate entrepreneur devalues what real entrepreneurs do, and it creates a haze of hokum around people trying to innovate in large companies that sets them up to fail. There is an ocean of difference between people […]
making_ultimate/Getty Images We live in a world where productivity, a key pillar of long-term economic growth, has crumbled. In the United States, Europe, and other advanced economies, productivity growth has slowed so drastically in the past decade that economists debate whether we have entered a new era of stagnation—and this at a time when we […]
Friends, I have a confession to make. There are moments when I obsess over Google’s algorithm in the same way that certain movie characters might obsess about their exes. I mean, we all do, right? After all, just look at how much my colleagues and I discussed it right here on the Marketing Blog. Here’s […]
Friends, I have a confession to make.
The marketing spoof is one of the best and worst institutions in our industry. Done well, it can result in one hilarious comedy skit after another, like SNL’s recent parody of an ad for the smart home assistant, Amazon Echo. Even Apple’s advertising has been parodied so far and wide over the last decade, there […]
The marketing spoof is one of the best and worst institutions in our industry. Done well, it can result in one hilarious comedy skit after…
My college roommate was the fastest writer I’ve ever met. If he had a 10 page paper due at 9 AM on a Thursday, he would start writing it at 6 AM … that day. And the craziest part of all was that he always got A’s. I couldn’t never grasp how he could do […]
My college roommate was the fastest writer I’ve ever met. If he had a 10 page paper due at 9 AM on a Thursday, he…
The Science of Happiness Learn research-tested strategies for a happier, more meaningful life, drawing on the science of compassion, gratitude, mindfulness, and awe. Hosted by GGSC Director Dacher Keltner. Co-produced by the GGSC and PRI. All Episodes
The Science of Happiness Learn research-tested strategies for a happier, more meaningful life, drawing on the science of compassion, gratitude, mindfulness, and awe. Hosted by GGSC Director Dacher Keltner. Co-produced by the GGSC and PRI. All Episodes
If you need to come up with a new idea, stop trying to think of the best one. Instead, imagine the worst idea possible: What would be the wrong way to solve this problem? What do our customers absolutely not want? How could we make all of our stakeholders angry? Try to come up with […]
During my conversations with CEOs, it always comes to a point where they say: “I want to leave a legacy.” Any CEO would be satisfied with the business legacy left by Ingvar Kamprad, the IKEA founder who died last weekend. The store he founded, with its iconic blue and yellow logo and functional, minimalist furniture, […]
It’s February, and you know what that means, time for another themed post! In researching some info around Valentine’s day, I learned February 13 tends to be considered “National Breakup day”. So, in light of that (somewhat unsurprising) news, today I figured I’d take some cliched breakup reasons and give them a bit of a […]
Paul Reid/Getty Images Dorothea loved her new workplace and was highly motivated to perform. Her managers were delighted with her high engagement, professionalism, and dedication. She worked long hours to ensure that her staff was properly managed, that her deadlines were met, and that her team’s work was nothing short of outstanding. In the first […]
Alfred Eisenstaedt/Hayon Thapaliya/Getty Images Just the announcement that Jeff Bezos, Warren Buffett, and Jaime Dimon will be entering the health care space has sent shock waves for industry incumbents such as CVS, Cigna, and UnitedHealth. It also puts a fundamental question back on the agendas of CEOs in other industries: Will software eat the world, as Marc Andreessen famously quipped? […]
Alfred Eisenstaedt/Hayon Thapaliya/Getty Images Just the announcement that Jeff Bezos, Warren Buffett, and Jaime Dimon will be entering the health care space has sent shock waves for industry incumbents such as CVS, Cigna, and UnitedHealth. It also puts a fundamental question back on the agendas of CEOs in other industries: Will software eat the world, as Marc Andreessen famously quipped? […]
For many brands, reward marketing can be incredibly effective. Beauty giant Sephora is one of the most prolific examples of using a rewards program to…
Ralf Hiemisch/Getty Images The subject of sexual misconduct at work is dominating mainstream conversation and board room agendas. This doesn’t just mean men and women who run large global enterprises, Fortune 500 behemoths, film studios, and media platforms. The conversation is happening in small businesses as well. In the U.S. 43% of employees work in organizations with […]
HBR staff/Bettmann Collection/Getty Images Advice on how to improve one’s self is everywhere. It accounts for about 2.5% of all book sales in the United States. Add in speeches, training programs, TV programs, online-products, coaches, yoga, and the like, self-help is a $10 billion industry per year, and that’s just in the U.S. However, research […]
Today’s B2B buyers rely on digital channels through every stage of their journeys — even long after in-person sales interactions with reps.
Today’s B2B buyers rely on digital channels through every stage of their journeys — even long after in-person sales interactions with reps. As a result, commercial organizations’ efforts to identify, nurture, and pursue opportunities “serially” — first through digital engagement via marketing, followed by a hand-off to sales for in-person interaction — is failing to […]
At times, being happy and performing well at work can feel like conflicting goals. We want to prepare a good presentation, but we also want to make it home for dinner with our partner. We want to get promoted, but we don’t necessarily want the stress that comes with more responsibility. Where do these two […]
The next time you feel that you’ve royally messed something up at work, avoid self-flagellation and think about what you can learn from it. Don’t interpret setbacks as “I’m not cut out for this challenge.” Instead, tell yourself, “I haven’t yet developed the required capabilities for it.” Framing the setback this way will not only […]
Social media is a great way to promote the content you share on your blog. However, it’s something that a lot of brands still struggle to do the right way. How do you grab attention and get someone to actually click your links? How can you ensure you aren’t being too self-promotional on your social […]
Jena Ardell/Getty Images “I really became a robot,” a manager at an accounting firm explained. She and her colleagues worked extraordinarily long hours, but, she said, “I thought it was normal. It’s like brainwashing. You are in a kind of mental system where you are under increasing demands, and you say to yourself that it […]
Search engine optimization (SEO) is an evolving science. While some of the core principles may stick around forever, the more nuanced parts of it are…
Search engine optimization (SEO) is an evolving science. While some of the core principles may stick around forever, the more nuanced parts of it are subject to continuous change. As a result, many of the “proven” tactics people have used in the past — keyword stuffing, link schemes, and so on — are now the stuff of […]
There’s really nothing like a truly spectacular lunar event. I remember the first time I saw a lunar eclipse, for example — I was in the third grade and, for the first time, didn’t immediately tune out my Dad’s seemingly endless enthusiasm for science and history. I also remember the first time I first witnessed […]
There’s really nothing like a truly spectacular lunar event.
Jena Ardell/Getty Images “I really became a robot,” a manager at an accounting firm explained. She and her colleagues worked extraordinarily long hours, but, she said, “I thought it was normal. It’s like brainwashing. You are in a kind of mental system where you are under increasing demands, and you say to yourself that it […]
Jena Ardell/Getty Images “I really became a robot,” a manager at an accounting firm explained. She and her colleagues worked extraordinarily long hours, but, she said, “I thought it was normal. It’s like brainwashing. You are in a kind of mental system where you are under increasing demands, and you say to yourself that it […]
Couples That Work from Women at Work #Podcast by Harvard Business Review This article + podcast was originally published on HBR.org. From the Women at Work podcast: Listen and subscribe to our podcast via Apple Podcasts | Google Play | RSS Download this podcast Simmering resentments over whose career comes first. Bickering over household tasks. Arguments […]
PETRAS MALUKAS/Stringer/Getty Images When you start leading a new team, one of your first imperatives is to assess the caliber of the talent you are inheriting. At a minimum, you’ll want to focus on three dimensions: (1) Competence — Does each individual match the competence demands of their role? (2) Motivation — Does each member of the team possess […]
If you’re well-versed in today’s marketing landscape, there’s no doubt that you’ve heard the term inbound marketing. However, if you’re a marketer who tends to rely on more traditional marketing techniques – like display advertising or paid search ads – or you haven’t delved into the thrilling and complex world of digital marketing yet, you […]
If you’re well-versed in today’s marketing landscape, there’s no doubt that you’ve heard the term inbound marketing. However, if you’re a marketer who tends to rely on more traditional marketing techniques – like display advertising or paid search ads – or you haven’t delved into the thrilling and complex world of digital marketing yet, you […]
Emma Innocenti/Getty Images The new U.S. tax law is likely to increase after-tax cash flows for U.S.-based companies by anywhere from 10% to 20%, depending on their current tax position. As we approach earnings season, investors should listen carefully to what CEOs plan to do with the money. There’s a strong argument that they should […]
There are many ways successful businesses choose to inform different audiences about a single product. But no matter what you do, a unified marketing strategy…
Juj Winn/Getty Images In the modern retail environment, it is becoming increasingly difficult to use packaging to stand out. The shelves of stores are packed with fantastic fonts, strategically designed color combinations, and unique product forms all competing to draw the attention of consumers. But is it possible that attempting to stand out in a […]
eversofine/Getty Images A senior executive is presenting a quarterly update. The room is packed with staff eager to hear how the firm is performing and what’s looming on the horizon. The executive begins by taking the stage and working through a thick PowerPoint deck, each slide packed with the latest business buzzwords. As the minutes tick by, I see the audience […]
February 1, 2018 1:00 pm Source: https://blog.hubspot.com/marketing/rss.xml?tabid=6307&moduleid=8441&maxcount=250 Link: https://blog.hubspot.com/marketing/what-is-strategy-why-its-more-than-a-to-do-list-video
Not happy with what you see when you look in a mirror? Well, you can take a hike. Seriously. New research from the United Kingdom finds strolling in nature—or even looking at photographs of the natural world—leaves people feeling better about their bodies. In recent years, a series of studies have found that time spent […]
If a client so much as sneezes an idea in my direction, I’ll have a fully fleshed out strategy in under an hour.
If a client so much as sneezes an idea in my direction, I’ll have a fully fleshed out strategy in under an hour. You know how all the productivity gurus describe “being in flow”? That’s kind of what happens. My brain starts overflowing with answers. “Oh! You need to do X. You need to say […]
One of the most stressful things about being self-employed is managing your cash flow. It’s especially difficult if clients don’t pay you on time. You can avoid most problems by putting a contract in place before you start an assignment. Don’t believe a handshake will suffice, even if you’re working with friends. Informal agreements are […]
Don Farrall/Getty Images The increase of women in the paid workforce was arguably the most significant change in the economy in the past century. In the U.S., women’s participation in the labor market has nearly doubled, from 34% of working age women (age 16 and older) in the labor force in 1950 to almost 57% […]
John Holcroft/Getty Images Some people’s careers take off, while others’ take longer — or even stall out. Common wisdom says that the former attend elite MBA programs, land high-powered jobs right out of school at prestigious firms, and climb the ladder straight to the top, carefully avoiding risky moves. But our data shows a completely different […]
Taira Kurihara/Getty Images Companies are starting to care more about corporate social responsibility (CSR). Among the largest 250 companies in the world, 92% produced a CSR report in 2015, informing shareholders and the public about the firm’s activities. That’s up from 64% having such a report in 2005. Today, Fortune Global 500 firms spend around […]
So, you’re not a newbie when it comes to freelance writing. Then you should have no problem producing a steady flow of fresh, engaging content,…
anucha sirivisansuwan/Getty Images The basic fact is that technology eliminates jobs, not work. It is the continuous obligation of economic policy to match increases in productive potential with increases in purchasing power and demand. Otherwise the potential created by technical progress runs to waste in idle capacity, unemployment, and deprivation. —National Commission on Technology, Automation and […]
GJON MILI/life/Getty Images Working in online learning, I’ve found that every year around this time there’s a burst of sign-ups from workers seeking new skills. Perhaps it’s a matter of New Year’s resolutions, or a reaction to seeing their friends and colleagues make big career changes each January. Unfortunately, the initial commitment to learning all too […]
Although the exact day and time you post content to Instagram matters less than it used to — since your followers’ newsfeeds are now organized…
Although the exact day and time you post content to Instagram matters less than it used to — since your followers’ newsfeeds are now organized by relevance, engagement, and other factors versus post age — it’s definitely still important. Here’s why. Let’s say 10% of your audience is online on Tuesday at 3 p.m. You […]
“Welcome! Everything is fine.” Those are the first words Eleanor Shellstrop (played by Kristen Bell) sees on the wall in front of her when she opens her eyes in the first minutes of the NBC television series The Good Place. Chidi, Tahani, Eleanor, and Jason in “The Good Place.” Eleanor has died and gone to […]
As content strategists, we spend a lot of time talking to business people about the importance of storytelling to their business. When the subject comes…
Search engine optimization is going to look waaaay different in 2018. It’s true. We’re forging into the future, and that means search has to change to keep up with technology and user habits/needs. But what do “they” (the Big G) want? And, where is technology going – and how does that tie in to the […]
Whether it’s International Cat Day, Pizza Day, or Talk Like a Pirate Day, it seems like almost every day, the internet is celebrating a holiday.…
In this special episode, HBR IdeaCast host Sarah Green Carmichael introduces Harvard Business Review’s new podcast “Women at Work,” about women’s experiences in the workplace. This episode about being heard tackles three aspects of communication: first, how and why women’s speech patterns differ from men’s; second, how women can be more assertive in meetings; and […]
Matt Lyon/Getty Images The decline in demand for paper hit Stora Enso hard. By 2011 the pulp and paper giant — the world’s oldest corporation, dating back to 1288 — had laid off over one-third of its 30,000 employees. Though profitable again, the company needed to transform itself into a global renewable materials company. Jouko Karvinen, the […]
First revision to publish
hans neleman/Getty Images Nondisclosure agreements, or NDAs, which are increasingly common in employment contracts, suppress employee speech and chill creativity. The current revelations surfacing years of harassment in major organizations are merely the tip of the iceberg. New data shows that over one-third of the U.S. workforce is bound by an NDA. These contracts have […]
Bernard Van Berg/EyeEm/Getty Images Mazin Gilbert has an ambitious goal. As vice president of advanced technologies at AT&T, Gilbert wants to make AI technologies widely available throughout the corporation, especially to those who might not have a computer science background and may not even know how to program. Call it the “democratization of AI.” To […]
Facebook, Twitter, Instagram, and other social media networks allow users to stream live videos to their followers and the public. If your business or brand…
In trying to crack the toughest marketing challenges, two heads are certainly better than one — but how about a million heads? Some marketing problems have grown so complex that humans can’t or just don’t have the time to untangle them. These problems can exceed the processing capacity of not just a human mind, but […]
First revision to publish
Juj Winn/Getty Images Diversity is both an issue of fairness and, some say, a driver of innovation and performance. To assess the latter claim, we undertook a large, cross-country study into the relationship between multiple aspects of managerial diversity, the presence of enabling conditions such as leadership support for diversity, and innovation outcomes. We surveyed […]
Grant Faint/Hayon Thapaliya/Getty Images We’ve all been in the awkward situation of meeting someone new and having to build rapport quickly — at networking events, industry conferences, charity events, dinner parties, and other social-professional situations. If you’re like many people — especially most Americans — you break the awkward silence with a pretty standard question: “So, what do […]
Influencer marketing has skyrocketed since it first made its mark. That’s very much due to the way purchasing decisions have changed over the years. You might…
It’s the end of January. How many of us made New Year’s resolutions this year, but have already broken them? Maybe we told ourselves we’ll exercise more, or spend more time with our children, or not get so angry all the time. But we’re no closer to these goals than we were before. It turns […]
Leaders play a significant role in helping employees understand why their jobs matter, but it’s not just about connecting their work to a larger purpose. You can also do it by demonstrating curiosity: Explore, ask questions, and engage people on their ideas about the future. Make clear that there is a wide range of possibilities […]
Two distinct strategies that many people confuse or mix up: Content marketing. Copywriting. They aren’t the same thing, although both intertwine with each other in benefits and results. Think of it like this: Content marketing gets your prospects invested in what you do. Copywriting makes them want to follow up on that investment with action. […]
When people talk about today’s most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and…
H. Armstrong/Roberts Classic Stock/Getty Images In our assessments, surveys, and interviews of over a thousand leaders, many comments stood out, but one in particular was especially powerful and thought-provoking. “Leadership today,” Javier Pladevall, CEO of Audi Volkswagen, Spain, told us, “is about unlearning management and relearning being human.” What Javier means is, the power of […]
Jorg Greuel/Getty Images The topic of industry disruption — “a process whereby a smaller company with fewer resources is able to successfully challenge established incumbent businesses” — is rife with misconceptions. One of the biggest is that it is a mysterious, random, and unpredictable event. Another is that it happens to you in ways that are beyond […]
sarah wright/Getty Images When you exchange pleasantries with a co-worker in the elevator, the two of you are building trust. When you stop by a colleague’s office and see their family photographs on a desk, you learn about that person’s life outside the office and, as a result, usually feel closer. Face-to-face meetings, office parties, […]
Freelance work, by its nature, ebbs and flows. When it flows, you have to be diligent about saving. When it ebbs, you use what you’ve…
Storytelling Contently cofounder Shane Snow has been called a lot of things in the press: “maverick,” “wunderkind,” “insanely addicting.” According to these people, he’s apparently the love child of John McCain, Mark Zuckerberg, and a bag of Doritos. But I’ll let you in on a secret: He’s actually just a huge geek. That’s the only […]
TongRo Images Inc./Getty Images In the Black Mirror episode Nosedive, the protagonist, Lacie, lives in a saccharine world of pleasantries in which every personal or business interaction is scored. Everything depends on the social score, and everyone is desperate to move up in the rankings. But the omnipresent rating game has one big catch: ranking […]
Maguma/Getty Images Asking for a promotion can be nerve-wracking. But when you think you’re ready for the next step, it’s important to say so. How do you prepare for that conversation with your boss? What information should you have at the ready? And how exactly do you make your case? What the Experts Say “Asking […]
I’ve worked at a number of different companies including private businesses, bootstrapped startups, venture round start-ups, and pre-IPO startups. And I’ve worked at these companies in a variety of capacities: recruiting, sales, and account management. Along the way, I’ve noticed the same few situational factors influence employee performance at work. They are: The ability to […]
I’ve worked at a number of different companies including private businesses, bootstrapped startups, venture round start-ups, and pre-IPO startups. And I’ve worked at these companies…
