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January 29, 2018  |  By MarketingMuses

Can Gratitude Help You Recover from a Heart Attack?

Why do some people recover after a heart attack while others don’t? I am a psychiatrist who has spent the last 13 years focusing on improving the mental health of people who have heart disease and other medical conditions. Over time, as I saw more and more hospitalized patients who had just had a major […]

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January 28, 2018  |  By MarketingMuses

Don’t Shy Away from Making Friends at Work

Friendships in the office can be tricky. When the boundaries are blurred between the professional and the personal, there’s a chance for feelings and team performance to be hurt. But just because there is potential for messy entanglements doesn’t mean you should avoid chatting with your colleagues. In fact, research shows that people who have […]

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January 26, 2018  |  By MarketingMuses

What Does The New Facebook Algorithm Update Mean

On January 11, 2018, Facebook CEO Mark Zuckerberg made an announcement set to rock how publishers utilize Facebook’s News Feed feature. While the changes are planned to take effect over the next year, they stand to make some serious changes for publishers. Publishers have a legitimate reason to be more than anxious and even upset. […]

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January 26, 2018  |  By MarketingMuses

What Does The New Facebook Algorithm Update Mean

On January 11, 2018, Facebook CEO Mark Zuckerberg made an announcement set to rock how publishers utilize Facebook’s News Feed feature. While the changes are planned to take effect over the next year, they stand to make some serious changes for publishers. Publishers have a legitimate reason to be more than anxious and even upset. […]

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January 26, 2018  |  By MarketingMuses

Perfectionism Is Increasing, and That’s Not Good News

Juj Winn/Getty Images According to the World Health Organization, a record number of young people worldwide are suffering from serious depression or anxiety disorders. In some sections of society, there is a tendency to dismiss this trend as the product of an over-indulged, over-entitled, and over-sensitive “snowflake generation.” To the contrary, there is growing evidence […]

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January 26, 2018  |  By MarketingMuses

Introducing Gaming Creator Pilot Program via Facebook Developers Blog

First revision to publish

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January 26, 2018  |  By MarketingMuses

The Art of Strategy is About Knowing When to Say No

Hayon Thapaliya When HubSpot was in its earliest stages, I used to say yes to almost anything: new features, new initiatives, new ideas. It empowered my team to move fast and get things done. I prided myself on being a “yes” man. We were working hard on getting product-market fit right, so anything we could […]

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January 26, 2018  |  By MarketingMuses

Why the Pessimists Are Wrong About the New U.S. Tax Law

Ilka & Franz/Getty Images The new U.S. tax law is surprisingly unpopular. According to a New York Times survey, only one-third of Americans think their taxes will go down in 2018 as a result of the new tax law.  These pessimists are wrong. Almost every household will pay less in tax.  And over time the […]

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January 26, 2018  |  By MarketingMuses

What Two Drastically Different Leaders Taught Me About Building Trust

Storytelling I recently interviewed two leaders who have each influenced hundreds of millions of people. Over the course of two days, I spoke to Evernote CEO and former Google[x] executive Chris O’Neill, and General Stanley McChrystal, founder of McChrystal Group and the commander of U.S. Forces in the Middle East under Bush and Obama. O’Neill […]

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January 26, 2018  |  By MarketingMuses

A Picture is Worth a Thousand Clicks: The Importance of Images and Demo Videos

Not many people remember the days before television or computers. Imagine a family gathering around the radio to listen to the latest “soap opera.” (Yes,…

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January 26, 2018  |  By MarketingMuses

A Picture is Worth a Thousand Clicks: The Importance of Images and Demo Videos

Not many people remember the days before television or computers. Imagine a family gathering around the radio to listen to the latest “soap opera.” (Yes,…

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January 26, 2018  |  By MarketingMuses

How AI Could Help the Public Sector

omair khan/unsplash Last Thanksgiving, I watched my father-in-law evaluate over one hundred exams for the high school class he teaches on the U.S. government. They were mostly short answer questions: matching different provisions of the U.S. Constitution, and explaining the contents of the Bill of Rights. The grading was tedious and time consuming, and took […]

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January 26, 2018  |  By MarketingMuses

The Mental Benefits of Vacationing Somewhere New

joshua sortino/Unsplash Coming off the winter holidays, most of us start dreaming of, if not planning, our spring and summer getaways. It’s tempting, of course, to default to the same vacation each year: your family’s cabin, a familiar beach town, your favorite city, that resort the kids loved. We often choose to spend our hard-earned dollars for comfort, […]

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January 26, 2018  |  By MarketingMuses

How to Use Instagram Insights

It’s no secret that we love data.

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January 26, 2018  |  By MarketingMuses

How to Use Instagram Insights

It’s no secret that we love data. Data helps you understand your audience. It tells you how they do things, what they prefer, and who they are. And when it comes to social media, our love for data doesn’t fade. That’s why we love analytics and insights. They help you measure the impact of your marketing […]

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January 26, 2018  |  By MarketingMuses

How to Turn Off Instagram's New "Last Online" Feature

Instagram scrollers beware: your favorite photo-sharing app recently released a new feature that shows friends when you were last online. Similar to the activity status…

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January 26, 2018  |  By MarketingMuses

How to Turn Off Instagram's New “Last Online” Feature

Instagram scrollers beware: your favorite photo-sharing app recently released a new feature that shows friends when you were last online. Similar to the activity status found on Facebook Messenger and WhatsApp, Instagram’s new setting is now turned on by default in your account. Only people you follow or have recently DM’d will be able to […]

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January 25, 2018  |  By MarketingMuses

Set Up Ground Rules for Your Next Difficult Conversation

Difficult conversations are challenging in part because you don’t know if or when the discussion will go off the rails. To make sure things go smoothly, agree on a code of conduct with your counterpart beforehand. At a minimum, suggest no interrupting, no yelling, and no personal attacks. (Those are basics, yes, but it’s helpful […]

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January 25, 2018  |  By MarketingMuses

If You Multitask During Meetings, Your Team Will, Too

Nick Vedros/Getty Images Managers have hard jobs. They coordinate the work of their teams, align this work with company goals, serve as a primary source of professional development for their employees, deliver results, and many other critical tasks (all while keeping people engaged). We’ve previously written about what great managers do differently, but even great […]

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January 25, 2018  |  By MarketingMuses

Are You Setting Your Data Scientists Up to Fail?

Aron Vellekoop Len/Getty Images Getting as much as they can from analytics is critical for companies seeking to monetize their data, become data-driven, and put their data to work. Yet most find this difficult. Indeed, the failure rate of analytics projects remains distressingly high. A key reason for this is that senior managers fail to […]

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January 25, 2018  |  By MarketingMuses

How to Never Run Out of Content Ideas Again

Nothing’s more frustrating than staring at a blank document without a clue what to write. As the seconds turn to minutes, the blank page taunts…

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January 25, 2018  |  By MarketingMuses

Why We Modeled Our Hiring Process on the NFL and NASA

hank walker/life/Getty Images What’s the best way to assess elite talent—those people you expect to play a critical role in your organization’s success?  Most management experts would say in-depth interviews, reference-checking and work sample reviews. Some forward-thinking companies might even use “auditions.” But at Citadel and Citadel Securities, we’ve decided to go a step further. […]

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January 25, 2018  |  By MarketingMuses

How to Get Employees to Stop Worrying and Love AI

tyler garrison/Getty Images David Maister was angry. He had been surprised and annoyed to learn that his company had set up a new AI-based marketing system that was doing most of what he thought was his job as digital marketing manager at Global Consumer Brands: deciding what ads to place where, for which customer segments, […]

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January 25, 2018  |  By MarketingMuses

When Burnout Is a Sign You Should Leave Your Job

Hamish Blair/Getty Images You have the right to have work that enriches and enlivens you, rather than diminishing you. This is my own personal declaration of human rights at work. It informs everything I do as a coach, management professor, and human being. Yet it’s surprisingly controversial. Managers and employees in organizations around the world […]

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January 25, 2018  |  By MarketingMuses

YouTube vs. Vimeo: Which Video Platform is Best for Your Business?

By 2019, video content is predicted to command a hefty 80% of all web traffic. If you haven’t started thinking about how video fits into…

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January 25, 2018  |  By MarketingMuses

YouTube vs. Vimeo: Which Video Platform is Best for Your Business?

By 2019, video content is predicted to command a hefty 80% of all web traffic. If you haven’t started thinking about how video fits into your long-term marketing strategy, now’s the time to start taking it seriously. Before you dive into creating videos, it’s important to figure out where you’re going to host them. YouTube […]

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January 25, 2018  |  By MarketingMuses

Go where the journey leads you. ?✨

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January 24, 2018  |  By MarketingMuses

Take time to reboot & walk through a lush forest. ?

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January 24, 2018  |  By MarketingMuses

Exude Calm as a New Manager

When you take on your first manager role, people will be watching. What you think, what you say, and how you show up can have a direct impact on those you’re leading. It’s important to project calmness, confidence, and competence, even if you feel stressed out. Recognize that a fleeting moment of anger or impatience […]

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January 24, 2018  |  By MarketingMuses

Make Yourself Heard

From the Women at Work podcast: Download this podcast Have you ever been in a meeting and shared an idea, only to have it ignored? Then, 10 minutes later, a guy shares the same idea, and your boss says “Great idea!” (Grrr.) Or maybe you’ve been told you apologize too much, don’t speak up enough, […]

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January 24, 2018  |  By MarketingMuses

Transitioning to Graph API v2.4 via Facebook Developers Blog

We are upgrading users of Graph API v2.3 to v2.4.

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January 24, 2018  |  By MarketingMuses

9 New LinkedIn Features You May Have Missed Last Year

When you logged into LinkedIn around this time last year, you may have noticed something different. Actually, everything was different, because LinkedIn completely reinvented its desktop…

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January 24, 2018  |  By MarketingMuses

9 New LinkedIn Features You May Have Missed Last Year

When you logged into LinkedIn around this time last year, you may have noticed something different. Actually, everything was different, because LinkedIn completely redesigned its desktop site. And with new features like native video and smart replies, this update continues to be important heading into 2018. LinkedIn is the world’s largest professional networking platform, with […]

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January 24, 2018  |  By MarketingMuses

Why Elon Musk’s Compensation Plan Wouldn’t Work for Most Executives

Mel Svenson/Getty Images Elon Musk’s new pay package has attracted almost as much divided opinion as Elon Musk himself. Advocates have claimed that it is “radical” and “bold,” praise often used to describe Tesla. Others argue that it is a publicity stunt. But, as with most things, the reality is likely in between these extremes. The […]

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January 24, 2018  |  By MarketingMuses

What the Creative Job Market Can Tell Us About Content Marketers

Digital Transformation My parents have no idea how to define content marketing. They could tell you what I do on a daily basis (write, edit, brainstorm, crunch data, send infinite emails), but the industry itself is a mystery. Same goes for my friends, who still have to ask what Contently does every time I see […]

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January 24, 2018  |  By MarketingMuses

How to Tell an Employee They Didn’t Get a Promotion

Jorg Greuel/Getty Images It’s no fun to tell employees that they’ve been passed over for a promotion — especially if you value them and their work. What’s the best way to deliver the bad news? What can you say to make sure they don’t lose interest in their jobs or hold grudges against you or […]

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January 24, 2018  |  By MarketingMuses

Why Companies and Universities Should Forge Long-Term Collaborations

Aron Vellekoop Len/Getty Images In the last decade, there has been an explosion in the number of research deals between companies and universities. Companies, which have been reducing their spending on early stage research for three decades, have been increasingly turning to universities to perform that role, seeking access to the best scientific and engineering […]

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January 24, 2018  |  By MarketingMuses

How to Get More Traffic to Your Contractor Blog

If your business is one of the thousands of construction-based companies in the United States, you probably have a solid understanding of the importance of…

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January 24, 2018  |  By MarketingMuses

What to Do When Your Employee Is Diagnosed with Cancer

yatharth roy vibhakar/unsplash All managers know that they need to help their employees through challenging times – whether it’s a tough work situation like a tight deadline or high-stakes client, or a demanding personal situation, like a new baby or a sick parent. But almost no manager is prepared for when one of their direct […]

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January 24, 2018  |  By MarketingMuses

How Will AI Change Work? Here Are 5 Schools of Thought

Yaroslav Kushta/Getty Images The future of the workforce is one of the biggest issues facing CEOs today. It’s abundantly clear to all that artificial intelligence, big data analytics, and advanced robotics make it possible for machines to take on tasks that once required a person to do them. How should companies prepare, strategically, to thrive […]

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January 24, 2018  |  By MarketingMuses

How to Deal with a Passive-Aggressive Boss

Cindy Loughridge/Getty Images Bad bosses aren’t just a workplace nuisance. A leader’s manipulative, passive-aggressive, credit-taking, and overly-critical behavior can lead to workplace bullying, job dissatisfaction, psychological distress, and depression among employees according to a set of recent studies by the University of Manchester of more than 1,200 people. If you’re struggling with the effects of your boss’s […]

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January 24, 2018  |  By MarketingMuses

The State of Video Marketing in 2018 [New Data]

It’s the start of a new year, and there couldn’t be a better time to look ahead at what the next 12 months might hold…

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January 24, 2018  |  By MarketingMuses

The State of Video Marketing in 2018 [New Data]

It’s the start of a new year, and there couldn’t be a better time to look ahead at what the next 12 months might hold for video marketers. Here at Wyzowl, we’ve just published the results of our fourth annual State of Video Marketing Survey, and the numbers suggest this is set to be another […]

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January 23, 2018  |  By MarketingMuses

Offer Your Stressed-Out Colleague Praise and Assistance

You know the stress case — the one who’s always overwhelmed, overstretched, and overextended. They aren’t easy to work with, but you probably don’t have a choice. Whether you regard your colleague with annoyance or sympathy, you can help them by offering praise and assistance. Your coworker likely feels out of control, so complimenting their […]

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January 23, 2018  |  By MarketingMuses

Controlling Your Emotions During a Negotiation

Moshe Cohen, a senior lecturer at Boston University’s Questrom School of Business, says you can’t take the emotion out of a negotiation. After all, negotiations revolve around conflict, risk, and reward—which are inherently emotional. Instead of sidelining your feelings, understand them. Cohen explains how to understand your triggers and use your emotions and those of […]

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January 23, 2018  |  By MarketingMuses

How to Write Lifestyle Blogs

Let’s face it – lifestyle blogs don’t get the respect they deserve. While travel blogs, food blogs, and fashion blogs enjoy widespread popularity, readers often skip anything categorized under “lifestyle,” as they find it a bit too squishy. They want commitment – a specific niche – so they know what to expect when they spend […]

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January 23, 2018  |  By MarketingMuses

The Best Mentors Think Like Michelangelo

Romano Cagnoni/Getty Images Michelangelo approached the craft of sculpting with the humble conviction that a unique and beautiful piece of art already existed within the stone, and his job was only to release it. We think the best mentors approach their art in the same way. Social psychologists have already confirmed that in the best […]

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January 23, 2018  |  By MarketingMuses

How the Data That Internet Companies Collect Can Be Used for the Public Good

Nicholas Blechman A new year has arrived, along with the usual air of optimism. Yet the 21st century is already shaping up to be a challenging one. From climate change to terrorism, the difficulties confronting policy makers are unprecedented in their variety, but also in their complexity. Our existing policy tool kit seems stale and […]

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January 23, 2018  |  By MarketingMuses

When It Comes to Content, Keeping It Simple is Key

Picture this. Someone performs a Google search and arrives at a website with the exact information they seek. This information is presented clearly, concisely, and…

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January 23, 2018  |  By MarketingMuses

Is “Murder by Machine Learning” the New “Death by PowerPoint”?

CSA Images/Mod Art Collection/Getty Images Software doesn’t always end up being the productivity panacea that it promises to be. As its victims know all too well, “death by PowerPoint,” the poor use of the presentation software, sucks the life and energy out of far too many meetings. And audit after enterprise audit reveals spreadsheets rife […]

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January 23, 2018  |  By MarketingMuses

6 Signature Traits of Inclusive Leadership – SPONSOR CONTENT FROM DELOITTE DIGITAL

Dr. Terri Cooper, Principal & Chief Inclusion Officer, Deloitte Consulting LLP What will it take to be a great leader in the future?  Listen to Angelia Herrin, Special Projects editor for Harvard Business Review, interview Dr. Terri Cooper, Principal and Chief Inclusion Officer of Deloitte Consulting, as she discusses six attributes of leaders who display […]

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January 23, 2018  |  By MarketingMuses

Data Can Enhance Creative Projects — Just Look at Netflix

Neasden Control Centre for hbr Nearly five years ago, a show that followed the lives of inmates in a women’s prison shook up television. Orange Is the New Black became an unexpected hit, helping to put Netflix on the map as a creator of innovative original entertainment. The show pushed boundaries with its dark humor […]

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January 23, 2018  |  By MarketingMuses

Research: How Customers Decide Whether to Buy from Your Website

Caroline Stirling/Getty Images Sally’s finger hovered over the “Purchase” button. After hours of online sleuthing, she was pretty sure the green chair would complete her living room. It was the style and color she wanted, home delivery was guaranteed within three days, she had money in the bank to pay for it, and both the […]

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January 23, 2018  |  By MarketingMuses

5 Social Media Trends to Expect in 2018

It’s the start of another year, which means you’re probably back in the office after vacation, hard at work on your New Year’s resolutions. And…

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January 23, 2018  |  By MarketingMuses

The Strange Thing That Happens In You Brain When You Hear a Good Story — And How to Use It to Your Advantage

 

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January 22, 2018  |  By MarketingMuses

When Leading a Turnaround, Focus on the Future, Not the Past

When you’re brought in to turn around a team or business unit, the deck might feel as if it’s stacked against you. If your predecessor failed, how will you succeed? First off, to effectively lead a turnaround, resist the temptation to emotionally distance yourself from the situation — you are part of this team, so […]

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January 22, 2018  |  By MarketingMuses

3 Ways to Improve Your Decision Making

Laura Schneider for HBR To make a good decision, you need to have a sense of two things: how different choices change the likelihood of different outcomes and how desirable each of those outcomes is. In other words, as Ajay Agrawal, Joshua Gans, and Avi Goldfarb have written, decision making requires both prediction and judgment. […]

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January 22, 2018  |  By MarketingMuses

Should I Convert My Content to an e-Book?

With more than 2 million blog posts written daily, finding a way to stand out is essential for any content marketer who wants to avoid…

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January 22, 2018  |  By MarketingMuses

As AI Makes More Decisions, the Nature of Leadership Will Change

The New York Public Library It is tempting to regard artificial intelligence as a threat to human leadership. After all, the very purpose of AI is to augment, improve, and ultimately replace human intelligence, which is still widely regarded, at least by us humans, as our key competitive advantage. There is no reason to believe […]

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January 22, 2018  |  By MarketingMuses

Research: Activist Investors Are More Likely to Target Female CEOs

Cristina Marx/EyeEm/Getty Images Mary Barra, Meg Whitman, Indra Nooyi: These are just three of the women who have successfully broken through the notorious “glass ceiling” to become CEOs of large public firms. Although women are still underrepresented at the top of corporations, there is growing interest in understanding whether men and women have different experiences […]

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January 21, 2018  |  By MarketingMuses

When You’re Returning to a Former Employer, Reset Expectations

Returning to a company you used to work for can be a smart career move. But don’t assume you will pick up right where you left off. Reset expectations — both yours and others’. Demonstrate that you’ve grown, and establish yourself as a more senior person in the organization by humbly highlighting what you achieved […]

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January 20, 2018  |  By MarketingMuses

Focus on the target. ? #Goals

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January 20, 2018  |  By MarketingMuses

?? READ: 14 Things Emotionally Intelligent People Do In Times Of High Stress – ?@MarketingMuses ? @TheHappyQuotient – #Forbes #Contributor http://bit.ly/2rlv306 – “13. Build Resilience Identify key practices that trigger a path to resilience when personal setbacks start to emerge. Bounce back by staying focused on a project/idea that excites you creatively to reboot. Keep a positive attitude and outlook to help you adjust better through challenges. Make a conscious decision to thrive in spite of adverse events, and allow these hardships to enhance your personal growth. – R. Lourdes Mestre” #Forbes #Q&A #ForbesCoaches #Coach #Leadership #ThoughtLeadership #Improve #Innovation #Passion #Goals #Motivation #Happiness #quotes #photooftheday #startups #hustle #entrepreneur #trending #lifestyle #mindset #businesscoach #tips #quoteoftheday #creativity #businessmastery #inspiration #purpose

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January 20, 2018  |  By MarketingMuses

Stand out from the crowd. Be Unique. ?

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January 20, 2018  |  By MarketingMuses

?? READ: Put It Into Practice: 14 Actionable Ways To Implement Your Learning – ?@MarketingMuses ? @TheHappyQuotient – #Forbes #Contributor http://bit.ly/2FZwjcP – “8. Seek Out Experiential Learning Opportunities The experiential learning process creates a dynamic journey between knowledge and understanding its intended implementation. It also promotes innovation from the fresh eye perspective. Combine learning processes with live training workshops on goals. Balance the execution of daily progress while promoting individual opportunities to further grasp concepts on a deeper level. – R. Lourdes Mestre”

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January 20, 2018  |  By MarketingMuses

?Live the adventure + enjoy the journey. ???

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January 20, 2018  |  By MarketingMuses

?? READ: 13 Creative Branding Tactics To Help You Stand Out From The Crowd via Forbes Coaches – ?@MarketingMuses ? @TheHappyQuotient – #Forbes #Contributor http://bit.ly/2mYOJCg – “1. Tap Into Your Company’s ‘Native Genius’ Ignite the spark of creativity that triggers and uncovers the collective native genius of the brand or company. This will empower a diverse mindset towards forward-thinking concepts or ideas that shape the fabric of the organization. Allow this bottom-up approach from all members of the team, making these individual elements outline how the whole is defined and thus represented in the brand’s DNA. – R. Lourdes Mestre”

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January 20, 2018  |  By MarketingMuses

Happy Caturday. ???

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January 20, 2018  |  By MarketingMuses

?? READ: Want To Make An Impact? Here’s How To Identify Areas For Improvement At Your Company via Forbes Coaches – ?@MarketingMuses ? @TheHappyQuotient – #Forbes #Contributor http://bit.ly/2FYCduJ “4. Inject Personal Passion Into Company Goals Identify key initiatives that management is promoting, and find a project that is aligned with your unique expertise. Develop a thesis and solution for the project as your personal contribution. Create a plan that focuses on the big picture and outlines the developmental growth you want to achieve. Gain buy-in from management, then engage team members to join the project for collaboration success. – R. Lourdes Mestre”

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January 19, 2018  |  By MarketingMuses

Does Wall Street Finally Care About Sustainability?

Neasden Control Centre for hbr “Wall Street doesn’t care.” I’ve been attending conferences on green or sustainable business for more than 15 years, and I’ve worked closely with senior executives at multinationals on sustainability strategy. Through it all, I hear a common refrain: Even though climate change is already creating material risks and opportunities for […]

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January 19, 2018  |  By MarketingMuses

Why the Lean Start-Up Changes Everything

New ventures are searching for a business model, not executing one. from HBR.org http://ift.tt/2rqmgu1

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January 19, 2018  |  By MarketingMuses

6 Ways to Take Control of Your Career Development If Your Company Doesn’t Care About It

Drawn Ideas/Getty Images We are now in the era of “do-it-yourself” career development. Companies less frequently offer formal training – a trend that has been on the decline for years. This may be because employees change jobs so frequently (job tenure now averages about four years) that firms don’t see the value in investing in […]

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January 19, 2018  |  By MarketingMuses

Machine Learning Can Help B2B Firms Learn More About Their Customers

vincent tsui for hbr Much of the strategic focus in the digital economy thus far has revolved around getting better insights into consumers. B2C firms have been the leaders in customer analytics initiatives. E-commerce, mobile commerce, and social media platforms have enabled businesses to better sculpt marketing and customer support initiatives and customer services. Extensive […]

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January 19, 2018  |  By MarketingMuses

Here’s Why Strategy Chiefs Succeed or Fail

alicemoi/Getty Images Why is that some companies have great heads of strategy who make an outstanding contribution to their companies while others don’t? To answer this question, we evaluated a sample of 55 different heads of strategy and looked more closely at 11 who were particularly successful and 10 who were at the other end […]

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January 19, 2018  |  By MarketingMuses

What Separates Good Writing From Bad Writing?

Storytelling The other day, I was struck by a quote I read in a blog post about vulnerability from author and Wharton professor Adam Grant: “Good communicators make themselves look smart. Great communicators make their audiences feel smart.” Grant’s words reminded me of the time I discovered, to my horror, that I write at an […]

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January 19, 2018  |  By MarketingMuses

How to Transition Out of Your Writing Niche

How to Transition Out of Your Writing Niche A quick anecdote. For nearly a decade, I’ve been a sponsored outdoor athlete and a well-known writer…

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January 19, 2018  |  By MarketingMuses

Here’s Why Strategy Chiefs Succeed or Fail

alicemoi/Getty Images Why is that some companies have great heads of strategy who make an outstanding contribution to their companies while others don’t? To answer this question, we evaluated a sample of 55 different heads of strategy and looked more closely at 11 who were particularly successful and 10 who were at the other end […]

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January 19, 2018  |  By MarketingMuses

Companies That Do Right by Their Workers Start by Elevating Their Definition of Success

Evening Standard/Stringer/Hayon Thapaliya/Getty Images There’s been a ripple of excitement of late as some big companies have unveiled (fairly modest) raises and bonuses for workers. Wal-Mart announced that it would pay out up to $1,000 per employee, depending on seniority, and that it would begin a process of boosting its minimum wage to $11 per […]

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January 19, 2018  |  By MarketingMuses

Companies That Do Right by Their Workers Start by Elevating Their Definition of Success

Evening Standard/Stringer/Hayon Thapaliya/Getty Images There’s been a ripple of excitement of late as some big companies have unveiled (fairly modest) raises and bonuses for workers. Wal-Mart announced that it would pay out up to $1,000 per employee, depending on seniority, and that it would begin a process of boosting its minimum wage to $11 per […]

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January 18, 2018  |  By MarketingMuses

Help Overly Eager Employees Slow Down

It’s nice to have fast-acting employees on your team. But some people have such a deep need to get things resolved that they move too quickly and make a mess. They may secure a bad deal just to say they’ve done it, or issue a faulty directive so that they can say they’ve handled a […]

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January 18, 2018  |  By MarketingMuses

Snapchat’s Identity Crisis Will Force Brands and Publishers to Play the Waiting Game

Social When someone tells you they need time to figure out who they are, bad news is on the way. That’s just as true in business as it is in romance. Identities are important because they help us set expectations. When there aren’t any consistent expectations, relationships end. Snapchat is not normally a place for […]

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January 18, 2018  |  By MarketingMuses

How to Persuade the Young and the Healthy to Sign Up for Health Insurance

Zelma Brezinska/EyeEm/Getty Images One of the big challenges in both expanding the number of Americans with health care coverage and keeping premiums affordable for people with chronic or serious illnesses has been persuading young and healthy adults to obtain policies. Critics argue that the new U.S. tax law has made this task even harder with its elimination […]

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January 18, 2018  |  By MarketingMuses

5 Lessons Marketers Can Learn from Rihanna’s Fenty Beauty

Launched in early September, Rihanna’s Fenty Beauty makeup line is easily one of the highlights of 2017. In fact, the product line was such a…

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January 18, 2018  |  By MarketingMuses

How to Write for the Finance Industry

The finance industry is one of my favorite topics to cover. I mostly specialize in personal and small business finance, along with FinTech. Learning how to approach this subject matter, the right ways to convey difficult concepts, and the surprising amount of emotional intelligence needed for finance blogging has taken a lot of trial and […]

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January 18, 2018  |  By MarketingMuses

How to Write Finance Blogs

The finance industry is one of my favorite topics to cover. I mostly specialize in personal and small business finance, along with FinTech. Learning how to approach this subject matter, the right ways to convey difficult concepts, and the surprising amount of emotional intelligence needed for finance blogging has taken a lot of trial and […]

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January 18, 2018  |  By MarketingMuses

The Future of Human Work Is Imagination, Creativity, and Strategy

Juj Winn/Getty Images It seems beyond debate: Technology is going to replace jobs, or, more precisely, the people holding those jobs. Few industries, if any, will be untouched. Knowledge workers will not escape. Recently, the CEO of Deutsche Bank predicted that half of its 97,000 employees could be replaced by robots. One survey revealed that “39% […]

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January 18, 2018  |  By MarketingMuses

Use Design Thinking to Solve Your Toughest Marketing Challenges

Modern day marketing is a realm overflowing with data and tests aimed at shedding light on your customers’ true desires. Yet marketing teams still tend…

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January 17, 2018  |  By MarketingMuses

Talk About Skills When Talking About Promotions

Conversations about promotions can be tense — both for the person asking and for you, the manager. Your first instinct might be to consider whether the employee is a “good fit” for the new role, but it’s better to focus on their skills. Ask yourself, What will the person need to do the job well? […]

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January 17, 2018  |  By MarketingMuses

INFOGRAPHIC: Internet Marketing Lead Generation Ecosystem via @StraightNorth

This infographic was originally published on Straight North’s site. One of the world’s biggest tech companies likes to say that its technology “just works,” but the truth is there’s still an extremely complicated program behind each of those apps on our phones. That means someone spends hours writing those programs, making sure every bit of […]

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January 17, 2018  |  By MarketingMuses

Is Your Company’s Data Actually Valuable in the AI Era?

Carmen Martínez Torrón /Hayon Thapaliya/Getty Images AI is coming. That is what we heard throughout 2017 and will likely continue to hear throughout this year. For established businesses that are not Google or Facebook, a natural question to ask is: What have we got that is going to allow us to survive this transition? In […]

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January 17, 2018  |  By MarketingMuses

Email Newsletters for Restaurants: Are They Worth It?

Email newsletters can be an effective marketing strategy for restaurants of all sizes. An easy way to remind your customers about your restaurant, it can…

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January 17, 2018  |  By MarketingMuses

Stop Neglecting Remote Workers

Harry Haysom/Getty Images When we talk about the importance of building strong relationships with employees, there’s a growing contingent that we often neglect: those who don’t work in the main office. This means not just the 31% of Americans who work remotely four or five days a week but also the people in satellite locations, where […]

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January 17, 2018  |  By MarketingMuses

Here Are the Top Marketing Design Trends for 2018 [Infographic]

Shutterstock — a familiar name to many creative professionals — released its 2018 Creative Trends Report today, shedding light on the design trends marketers need…

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January 17, 2018  |  By MarketingMuses

YouTube Has Updated Its Partner Program Requirements — Here's What Marketers Need to Know

YouTube announced yesterday that it has modified the eligibility requirements for its Partner Program (YPP), which will change the ways and ability Creators can monetize…

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January 16, 2018  |  By MarketingMuses

Say Nice Things About Your Coworkers Whenever You Can

Whether we realize it or not, we are constantly given small opportunities to build up or put down our coworkers. If we’re introducing two colleagues, telling a story about how a meeting went, or sharing a colleague’s project, how we talk about others can make a big difference in how they feel about themselves and […]

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January 16, 2018  |  By MarketingMuses

For Better Customer Service, Offer Options, Not Apologies

Jagdip Singh, a professor of marketing at the Weatherhead School of Management at Case Western Reserve University, explains his research team’s new findings about customer satisfaction. He says apologizing is often counterproductive and that offering customers different possible solutions is usually more effective. He discusses what companies can do to help service representatives lead interactions […]

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January 16, 2018  |  By MarketingMuses

Facebook, BlackRock, and the Case for Purpose-Driven Companies

Hiroshi Watanabe/Getty Images Last week, Facebook CEO Mark Zuckerberg announced that his platform needs to change. Community feedback has shown that public content has been “crowding out the personal moments that lead us to connect more with each other,” according to Zuckerberg. As a result, the company says it will be focusing more on promoting posts […]

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January 16, 2018  |  By MarketingMuses

Choosing the Right Images for Your Blog Post

You created a masterpiece of a blog post, but its engagement is low. Without the right images in place, your audience may pass right by. Sometimes photos or illustrations get added as an afterthought, but your visual content should get as much consideration as the words you’ve written. Consider Your Brand Voice What kind of […]

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January 16, 2018  |  By MarketingMuses

Why an Activist Hedge Fund Cares Whether Apple’s Devices Are Bad for Kids

Tim Ellis/Getty Images On January 6, 2017, JANA Partners, a New York–based activist hedge fund, and the California State Teachers’ Retirement System (CalSTRS) sent a letter to Apple’s board of directors that may change the future of activist investing. Citing a substantial body of expert research, the letter stated, “We believe there is a clear need for Apple to […]

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January 16, 2018  |  By MarketingMuses

Brands Doing Green Marketing Right

More than a century ago, Ralph Waldo Emerson stressed the need to protect the world around us. In today’s digital world, the importance of doing…

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January 16, 2018  |  By MarketingMuses

How Customer Service Can Turn Angry Customers into Loyal Ones

hbr staff/csa images/Getty Images Good customer service seems like common sense for businesses. But how valuable is it really? Until now, this has not been rigorously quantified across different companies. Businesses are understandably reluctant to share their CRM and sales data, and most research in this field has been based on surveys. But as more […]

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January 16, 2018  |  By MarketingMuses

How Georgia State University Used an Algorithm to Help Students Navigate the Road to College

Yenpitsu Nemoto/Getty Images As AI continues to develop, a major test of its potential will be whether it can replace human judgment in individualized, complex ways. At Georgia State University, we investigated a test case where AI assisted high school students in their transition to college, helping them to navigate the many twists and turns […]

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January 16, 2018  |  By MarketingMuses

How to Write Copy People Notice, Read, and Trust: Lessons from "The World’s Best Copywriter"

The phone rang a couple times before he picked up.

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January 16, 2018  |  By MarketingMuses

The Power of Words

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January 15, 2018  |  By MarketingMuses

Stay in Touch with Your Friends, No Matter How Focused You Are on Your Career

Many people let their personal relationships fall by the wayside as they focus on their careers and start a family. Yet research shows that we are more successful in our careers when we’re supported by a foundation of strong, stable friendships. Don’t run the risk of losing touch with your closest social connections. Career and […]

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January 15, 2018  |  By MarketingMuses

4 Ways YouTube Transforms Your Marketing

4 Ways YouTube Transforms Your Marketing YouTube is one of the most powerful marketing tools in the world. However, many businesses have shied away from producing their…

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January 15, 2018  |  By MarketingMuses

How the Best Restaurants in the World Balance Innovation and Consistency

pchyburrs/Getty Images The restaurant industry is notorious for being competitive, risky, and low-margin. This is no less true for the world’s most acclaimed high-end restaurants. Despite being able to charge hundreds of dollars for a meal and being fully booked months in advance, top restaurants often still have a hard time turning a profit. And […]

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January 15, 2018  |  By MarketingMuses

How to Create Executive Team Norms — and Make Them Stick

Stacey Oldham/Getty Images Have you ever been on an executive team where things just clicked? You had a common goal, communication flowed easily, and everyone was willing to put in the long hours for a final push. Looking back, you wish you could replicate and carry forward that same secret sauce on every team, especially […]

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January 15, 2018  |  By MarketingMuses

The 5 Things Your AI Unit Needs to Do

Bogdan Dreava/EyeEm/Getty Images Not a day goes by without the announcement of the appointment of a new VP of Artificial Intelligence (AI), a Chief Data Scientist, or a Director of AI Research. While the enthusiasm is undeniable, the reality is that AI remains an early-stage technology application. The potential is vast, but how managers cut […]

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January 14, 2018  |  By MarketingMuses

15 Web Design Trends to Watch in 2018

What Are Current Website Trends? Bold Typography Cinemagraphs Brutalism Saturated Gradients Vivid Layers of Color Text-Only Illustration Ultra-Minimalism Duotone Mixing Horizontal and Vertical Text Geometric…

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January 12, 2018  |  By MarketingMuses

How to Write For Software & Technology Blogs

How in the world am I going to write this so it makes sense? It’s the question I asked myself when I was working on my first assignment for a tech website — one that I still find myself asking from time to time whenever I take on a job from a brand new client. […]

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January 12, 2018  |  By MarketingMuses

How Working Parents Can Feel Less Overwhelmed and More in Control

Jeffery Coolidge/Getty Images Revise budget numbers. Parent/teacher conference Wednesday. Edit the marketing overview document. Finish summer camp applications. Give candidate interview feedback to HR. Grocery run — we’re out of everything. Start drafting quarterly forecast. Call the roofer for the estimate. Organize team strategy session. Schedule kids’ flu shots. Get back to Jayesh and Liu on IT plan. […]

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January 12, 2018  |  By MarketingMuses

How Working Parents Can Feel Less Overwhelmed and More in Control

Jeffery Coolidge/Getty Images Revise budget numbers. Parent/teacher conference Wednesday. Edit the marketing overview document. Finish summer camp applications. Give candidate interview feedback to HR. Grocery run — we’re out of everything. Start drafting quarterly forecast. Call the roofer for the estimate. Organize team strategy session. Schedule kids’ flu shots. Get back to Jayesh and Liu on IT plan. […]

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January 12, 2018  |  By MarketingMuses

So You Think You Can Freelance: Building Your Freelance Website

So you’ve decided to join the ranks and become a freelancer. Congratulations! Whether you’ve chosen to pursue your passion full-time or part-time, you’ll need a…

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January 12, 2018  |  By MarketingMuses

Facebook's News Feed Will Once Again Focus on Friends and Family

Facebook announced yesterday that it will be overhauling its News Feed that will once again shift the type of content users see first, and most…

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January 12, 2018  |  By MarketingMuses

Robo-Advisers Are Coming to Consulting and Corporate Strategy

CSA Images/Printstock Collection/Getty Images Does a robot manage your money?  For many of us, the answer is yes. Online and algorithmic investment and financial advice is easy to come by these days, usually under the moniker of “robo-advisor.” Startups such as Wealthfront, Personal Capital, and Betterment launched robo-advisors as industry disruptors, and incumbents, such as […]

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January 12, 2018  |  By MarketingMuses

Is Anyone In Your Company Paying Attention to Strategic Alignment?

Pm images/Getty Images The best performing companies are often the best aligned. But who in your company is paying attention to how well aligned your strategy is with your organization’s purpose and capabilities? In my research and consultancy with companies, I observe that, oftentimes, no individual or group is functionally responsible for overseeing the arrangement […]

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January 12, 2018  |  By MarketingMuses

Self-Awareness Can Help Leaders More Than an MBA Can

Jessica Durrant/Getty Images Vincent Siciliano, CEO of California-based New Resource Bank, was brought in to turn things around and restore the bank’s founding mission, which is to “serve values-driven businesses and nonprofits that are building a more sustainable world.” Within a few years, Vince had the bank back on track, but not everything was going […]

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January 12, 2018  |  By MarketingMuses

What to Do When Your Content Falls Flat: 6 Ways to Recover

Research shows that content marketing costs 62% less than outbound marketing, yet produces 3X as many leads. Because the rewards for executing effective content marketing…

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Does Business Blogging Still Get Results in 2017?
January 12, 2018  |  By MarketingMuses

Does Business Blogging Still Get Results? New Data from 1,000 Bloggers [Infographic]

2017 marks the fourth consecutive year Orbit Media Studios has tapped the insights of 1000+ business bloggers to publish a research report on blogging statistics…

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January 11, 2018  |  By MarketingMuses

Here's What It's Really Like to Ride in a Self-Driving Car

Remember that exciting self-driving car news we broke yesterday? AAA Northern California, Nevada & Utah — largely known for its roadside assistance services — has…

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January 11, 2018  |  By MarketingMuses

If Retailers Want to Compete with Amazon, They Should Use Their Tax Savings to Raise Wages

Enis Aksoy/Getty Images Walmart announced today that it is raising its starting wages in the United States from $9 per hour to $11, giving employees one-time cash bonuses of as much as $1,000, and expanding maternity and parental leave benefits as a result of the recently enacted tax reform. It is part of Walmart’s broader effort to create […]

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January 11, 2018  |  By MarketingMuses

Why People Really Quit Their Jobs

MirageC/Getty Images People don’t quit a job, the saying goes — they quit a boss. We’ve heard it so many times that when we started tracking why employees leave Facebook, all bets were on managers. But our engagement survey results told a different story: When we wanted to keep people and they left anyway, it […]

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January 11, 2018  |  By MarketingMuses

How Automation Will Change Work, Purpose, and Meaning

eva bee/Getty Images The vast majority of humans throughout history worked because they had to. Many found comfort, value, and meaning in their efforts, but some defined work as a necessity to be avoided if possible. For centuries, elites in societies from Europe to Asia aspired to absolution from gainful employment. Aristotle defined a “man […]

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January 11, 2018  |  By MarketingMuses

How to Create a Captivating Social Media Campaign for Facebook

Utilizing Facebook can be a relatively inexpensive and effective way for businesses to reach new and existing customers, advertise upcoming promotions, and collect reviews. However,…

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January 11, 2018  |  By MarketingMuses

When an Email Exchange Turns Ugly

Hayon Thapaliya It was Monday morning and Lee opened his inbox to find an email from his manager: “Lee, I’ve decided to have Carlos present to the governing board, instead of you. I’m sure you’re good with this.” Lee had spent the entire weekend preparing for the presentation. Not only did he know the numbers […]

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January 11, 2018  |  By MarketingMuses

How to Make Sure People Won’t Hate Your New Open Office Plan

frank lloyd wright/ullstein bild/Getty Images Organizations are rushing to implement open office spaces in hopes of retaining talent, encouraging cross-functional collaboration, enhancing exposure to different kinds of expertise, and accelerating creativity and innovation. Sometimes this works, but often it doesn’t. In our research, we discovered that success with open offices may have as much to […]

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