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October 2, 2018  |  By MarketingMuses

6 Ways to Build a Customer-Centric Culture

Shana Novak/Getty Images Companies have been trying to adopt customer centricity for nearly 20 years now. But the CMO Council reports that “only 14 percent of marketers say that customer centricity is a hallmark of their companies, and only 11 percent believe their customers would agree with that characterization.” Why do so many companies struggle […]

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October 1, 2018  |  By MarketingMuses

Fixing the Gender Imbalance in Health Care Leadership

Laura Leyshon/Getty Images Female physicians continue to face myriad challenges in medicine ranging from implicit bias to gaps in payment and promotion to sexual harassment. So it is not surprising (though it’s still appalling) that although equal numbers of men and women now graduate from medical school, only a small fraction of female physicians become […]

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October 1, 2018  |  By MarketingMuses

Fixing the Gender Imbalance in Health Care Leadership

Laura Leyshon/Getty Images Female physicians continue to face myriad challenges in medicine ranging from implicit bias to gaps in payment and promotion to sexual harassment. So it is not surprising (though it’s still appalling) that although equal numbers of men and women now graduate from medical school, only a small fraction of female physicians become […]

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October 1, 2018  |  By MarketingMuses

How Blockchain Can Help Marketers Build Better Relationships with Their Customers

RyanJLane/Getty Images Blockchain has important implications for marketing and advertising. But according to The CMO Survey, only 8% of firms rate the use of blockchain in marketing as moderately or very important. Blockchain technology is not well understood and subject to a lot of hype. This combination creates a natural barrier to entry and has […]

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October 1, 2018  |  By MarketingMuses

Making Great Decisions

From the Women at Work podcast: Listen and subscribe to our podcast via Apple Podcasts | Google Podcasts | RSS Download the discussion guide for this episode Join our online community Download this podcast There’s a lot that goes into making a good decision at work: figuring out priorities, coming up with options, analyzing those — and several […]

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October 1, 2018  |  By MarketingMuses

Two Powerful Ways Managers Can Curb Implicit Biases

PATRIK STOLLARZ/Getty Images Many managers want to be more inclusive.  They recognize the value of inclusion and diversity and believe it’s the right thing to aspire to. But they don’t know how to get there. For the most part, managers are not given the right tools to overcome the challenges posed by implicit biases. The […]

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October 1, 2018  |  By MarketingMuses

Why Agile Goes Awry — and How to Fix It

Dual Dual/Getty Images In the spirit of becoming more adaptive, organizations have rushed to implement Agile software development. But many have done so in a way that actually makes them less agile. These companies have become agile in name only, as the process they’ve put in place often ends up hurting engineering motivation and productivity. […]

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October 1, 2018  |  By MarketingMuses

Why Agile Goes Awry — and How to Fix It

Dual Dual/Getty Images In the spirit of becoming more adaptive, organizations have rushed to implement Agile software development. But many have done so in a way that actually makes them less agile. These companies have become agile in name only, as the process they’ve put in place often ends up hurting engineering motivation and productivity. […]

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October 1, 2018  |  By MarketingMuses

Why Agile Goes Awry — and How to Fix It

Dual Dual/Getty Images In the spirit of becoming more adaptive, organizations have rushed to implement Agile software development. But many have done so in a way that actually makes them less agile. These companies have become agile in name only, as the process they’ve put in place often ends up hurting engineering motivation and productivity. […]

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October 1, 2018  |  By MarketingMuses

Why Agile Goes Awry — and How to Fix It

Peter Dazeley/Getty Images In the spirit of becoming more adaptive, organizations have rushed to implement Agile software development. But many have done so in a way that actually makes them less agile. These companies have become agile in name only, as the process they’ve put in place often ends up hurting engineering motivation and productivity. […]

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October 1, 2018  |  By MarketingMuses

Why Agile Goes Awry — and How to Fix It

Peter Dazeley/Getty Images In the spirit of becoming more adaptive, organizations have rushed to implement Agile software development. But many have done so in a way that actually makes them less agile. These companies have become agile in name only, as the process they’ve put in place often ends up hurting engineering motivation and productivity. […]

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September 28, 2018  |  By MarketingMuses

To Get Employees to Empathize with Customers, Make Them Think Like Customers

Colin McConnell/Getty Images We all know how important it is for an organization’s leaders and employees to empathize with its customers. Evidence shows that when people understand and care about those they serve, they solve problems more creatively and provide better service. What’s the best way to cultivate empathy? The standard answer is to spend more […]

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September 28, 2018  |  By MarketingMuses

What Has the Eurozone Learned from the Financial Crisis?

Thomas Janisch/Getty Images This month marks the 10-year anniversary of the Lehman Brothers collapse, the prelude to the worst global financial crisis since 1929. As we pass that mark, we are also approaching the 20-year anniversary of the launch of the Euro. And when the retrospective assessments of the Euro’s first two decades are written, […]

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September 28, 2018  |  By MarketingMuses

When to Stick with Something — and When to Quit

INTI OCON/Getty Images When Vontae Davis walked off the field at halftime, the Buffalo Bills were down 28-6 to the Los Angeles Chargers. But instead of huddling with teammates, the Bills cornerback quit football entirely, right then and there. Later that evening, Davis announced his retirement on social media, saying “today on the field, reality […]

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September 28, 2018  |  By MarketingMuses

When to Stick with Something — and When to Quit

INTI OCON/Getty Images When Vontae Davis walked off the field at halftime, the Buffalo Bills were down 28-6 to the Los Angeles Chargers. But instead of huddling with teammates, the Bills cornerback quit football entirely, right then and there. Later that evening, Davis announced his retirement on social media, saying “today on the field, reality […]

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September 28, 2018  |  By MarketingMuses

When to Stick with Something — and When to Quit

INTI OCON/Getty Images When Vontae Davis walked off the field at halftime, the Buffalo Bills were down 28-6 to the Los Angeles Chargers. But instead of huddling with teammates, the Bills cornerback quit football entirely, right then and there. Later that evening, Davis announced his retirement on social media, saying “today on the field, reality […]

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September 28, 2018  |  By MarketingMuses

When to Stick with Something — and When to Quit

INTI OCON/Getty Images When Vontae Davis walked off the field at halftime, the Buffalo Bills were down 28-6 to the Los Angeles Chargers. But instead of huddling with teammates, the Bills cornerback quit football entirely, right then and there. Later that evening, Davis announced his retirement on social media, saying “today on the field, reality […]

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September 28, 2018  |  By MarketingMuses

When to Stick with Something — and When to Quit

INTI OCON/Getty Images When Vontae Davis walked off the field at halftime, the Buffalo Bills were down 28-6 to the Los Angeles Chargers. But instead of huddling with teammates, the Bills cornerback quit football entirely, right then and there. Later that evening, Davis announced his retirement on social media, saying “today on the field, reality […]

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September 27, 2018  |  By MarketingMuses

How Winning Organizations Last 100 Years

Tim Hawley/Getty Images \ The average lifespan of a U.S. S&P 500 company has fallen by 80% in the last 80 years (from 67 to 15 years), and 76% of UK FTSE 100 companies have disappeared in the last 30 years. In stark contrast, organizations in other sectors celebrate their 100th birthday and look like […]

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September 27, 2018  |  By MarketingMuses

The Key to Career Growth: Surround Yourself with People Who Will Push You

BRENDAN SMIALOWSKI /Getty Images When thinking about how to develop in our careers, most of us tend to focus on promotions, projects, courses, certifications. We seek out expanded roles, more senior titles, extra money. We overlook one very key piece of the learning puzzle:  proactively surrounding ourselves with people who will push us to succeed […]

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September 27, 2018  |  By MarketingMuses

How One Company Got Employees to Speak Up and Ask for Help

Peter Mason/Getty Images Fintona Financial (not the company’s real name) had a problem. Interviews with their financial advisors revealed something disturbing: When dealing with Fintona’s Customer Support, many advisors followed a three-call rule saying, “If you really need the right answer from Fintona, you have to call them three times [to ask the same question] […]

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September 27, 2018  |  By MarketingMuses

How We Describe Male and Female Job Applicants Differently

emyerson/Getty Images Words matter. And the words we use to describe men versus women differ in significant ways that can affect their careers. This starts early on. Research finds that girls who are described as “bossy” are viewed negatively in ways that boys are not. This discrepancy continues into adulthood where the description of being […]

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September 27, 2018  |  By MarketingMuses

How We Describe Male and Female Job Applicants Differently

emyerson/Getty Images Words matter. And the words we use to describe men versus women differ in significant ways that can affect their careers. This starts early on. Research finds that girls who are described as “bossy” are viewed negatively in ways that boys are not. This discrepancy continues into adulthood where the description of being […]

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September 27, 2018  |  By MarketingMuses

How We Describe Male and Female Job Applicants Differently

emyerson/Getty Images Words matter. And the words we use to describe men versus women differ in significant ways that can affect their careers. This starts early on. Research finds that girls who are described as “bossy” are viewed negatively in ways that boys are not. This discrepancy continues into adulthood where the description of being […]

READ MORE 0
September 27, 2018  |  By MarketingMuses

How We Describe Male and Female Job Applicants Differently

emyerson/Getty Images Words matter. And the words we use to describe men versus women differ in significant ways that can affect their careers. This starts early on. Research finds that girls who are described as “bossy” are viewed negatively in ways that boys are not. This discrepancy continues into adulthood where the description of being […]

READ MORE 0
September 27, 2018  |  By MarketingMuses

How We Describe Male and Female Job Applicants Differently

emyerson/Getty Images Words matter. And the words we use to describe men versus women differ in significant ways that can affect their careers. This starts early on. Research finds that girls who are described as “bossy” are viewed negatively in ways that boys are not. This discrepancy continues into adulthood where the description of being […]

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September 26, 2018  |  By MarketingMuses

Reminder: Customers Care How You Treat Your Employees

Kelly Bowdon/Getty Images Two news stories speak to how companies are facing criticism for the ways they shape their workforces. First, former IBM employees have initiated a class action suit against the company for age discrimination. The suit accuses IBM of systematically laying off older employees in an effort to cultivate a younger, and presumably […]

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September 26, 2018  |  By MarketingMuses

Research: When Employees Work on Multiple Teams, Good Bosses Can Have Ripple Effects

Charlie Cordier/Getty Images If you’re like most people working in an organization today, you’re probably on multiple teams at the same time. Most employees have multiple assignments and projects that they must constantly juggle and prioritize. In fact, research estimates that between 81% and 95% of employees around the world actively serve on multiple teams […]

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September 26, 2018  |  By MarketingMuses

Great Employees Want to Learn. Great Managers Know How to Teach.

Klaus Vedfelt/Getty Images “I’d like to work for a manager I can learn from.” This phrase has come up again and again in interviews I’ve conducted for my team at the World Economic Forum and from more junior folks who I’ve met through various mentoring programs. These people aren’t looking for someone to lecture them, […]

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September 26, 2018  |  By MarketingMuses

Research: Women and Men Are Equally Bad at Multitasking

Daniel Grizelj/Getty Images According to popular stereotypes, women are better multitaskers. In fact, a quick Google search leads to many press articles claiming a female advantage. For example, women came out as better multitaskers when researchers used fMRI scans to measure brain activity, computer tests to measure response times, and an exercise in which people […]

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September 26, 2018  |  By MarketingMuses

Where Are the Male Allies in U.S. Politics?

Thomas Jackson/Getty Images As the sexual assault allegations by Professor Christine Blasey Ford against Judge Brett Kavanaugh have played out, too few men — but especially male politicians — have publicly supported an open and respectful hearing of her assertions. This week, Senator Mazie Hirono (D-HI), her frustration boiling over at male congressmen who have […]

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September 26, 2018  |  By MarketingMuses

Research: Women and Men Are Equally Bad at Multitasking

Daniel Grizelj/Getty Images According to popular stereotypes, women are better multitaskers. In fact, a quick Google search leads to many press articles claiming a female advantage. For example, women came out as better multitaskers when researchers used fMRI scans to measure brain activity, computer tests to measure response times, and an exercise in which people […]

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September 26, 2018  |  By MarketingMuses

Research: Women and Men Are Equally Bad at Multitasking

Daniel Grizelj/Getty Images According to popular stereotypes, women are better multitaskers. In fact, a quick Google search leads to many press articles claiming a female advantage. For example, women came out as better multitaskers when researchers used fMRI scans to measure brain activity, computer tests to measure response times, and an exercise in which people […]

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September 26, 2018  |  By MarketingMuses

Research: Women and Men Are Equally Bad at Multitasking

Daniel Grizelj/Getty Images According to popular stereotypes, women are better multitaskers. In fact, a quick Google search leads to many press articles claiming a female advantage. For example, women came out as better multitaskers when researchers used fMRI scans to measure brain activity, computer tests to measure response times, and an exercise in which people […]

READ MORE 0
September 26, 2018  |  By MarketingMuses

Research: Women and Men Are Equally Bad at Multitasking

Daniel Grizelj/Getty Images According to popular stereotypes, women are better multitaskers. In fact, a quick Google search leads to many press articles claiming a female advantage. For example, women came out as better multitaskers when researchers used fMRI scans to measure brain activity, computer tests to measure response times, and an exercise in which people […]

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September 25, 2018  |  By MarketingMuses

How to Permanently Resolve Cross-Department Rivalries

Adam Pretty /Getty Images It can be challenging to synchronize complex tasks across multiple functions. Rather than cooperating, too many functions end up competing for power, influence, and limited resources. And such rivalry is more than a nuisance: It’s costly. One study reports that 85% of workers experience some regular form of conflict, with U.S. […]

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September 25, 2018  |  By MarketingMuses

To Grow Your Business Abroad, Partner with Local Influencers

William Andrew/Getty Images When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. The most common ways of doing this are to send executives to build personal relationships with international business partners and to hire local distribution partners — or independent, third-party […]

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September 25, 2018  |  By MarketingMuses

How to Get People to Subscribe to Your Newsletter

DanielSambraus/EyeEm/Getty Images Most professionals use email every day for business — in fact, it’d be hard not to, with 281 billion messages sent and received on a daily basis. But when it comes to marketing, much of the attention gets focused on social media, which — while popular and highly visible — has a conversion […]

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September 25, 2018  |  By MarketingMuses

What Does It Mean to Be an Inclusive Leader? – SPONSOR CONTENT FROM DELOITTE DIGITAL

Diversity and inclusion are key factors attracting and engaging the kind of workforce that will build your company’s future. But research shows there can be a disconnect between what companies say they do and how people really experience inclusion in the workplace. Listen to Angelia Herrin, Editor for Special Projects and Research at HBR interview […]

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September 25, 2018  |  By MarketingMuses

A Hollywood Executive On Negotiation, Talent, and Risk

Mike Ovitz, a cofounder of Creative Artists Agency and former president of The Walt Disney Company, says there are many parallels between the movie and music industry of the 1970s and 1980s and Silicon Valley today. When it comes to managing creatives, he says you have to have patience and believe in the work. But […]

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September 25, 2018  |  By MarketingMuses

The Social and Political Costs of the Financial Crisis, 10 Years Later

NurPhoto/Getty Images It is hard to overstate the sheer economic cost of the 2008 financial crisis. The combination of increased expenditures and decreased revenues resulting from the crisis from 2008 to 2010 is likely to cost the United States government well over $2 trillion, more than twice the cost of the 17-year-long war in Afghanistan. […]

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September 25, 2018  |  By MarketingMuses

How to Help a Colleague Who Seems Off Their Game

joshlaverty/Getty Images When we think about productivity at work, we often think about how to motivate ourselves — or the people on our team. But sometimes the people who are struggling to stay focused and engaged are our peers. And while it may not be an official part of your job description, helping a colleague […]

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September 25, 2018  |  By MarketingMuses

How to Help a Colleague Who Seems Off Their Game

joshlaverty/Getty Images When we think about productivity at work, we often think about how to motivate ourselves — or the people on our team. But sometimes the people who are struggling to stay focused and engaged are our peers. And while it may not be an official part of your job description, helping a colleague […]

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September 25, 2018  |  By MarketingMuses

How to Help a Colleague Who Seems Off Their Game

joshlaverty/Getty Images When we think about productivity at work, we often think about how to motivate ourselves — or the people on our team. But sometimes the people who are struggling to stay focused and engaged are our peers. And while it may not be an official part of your job description, helping a colleague […]

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September 25, 2018  |  By MarketingMuses

How to Help a Colleague Who Seems Off Their Game

joshlaverty/Getty Images When we think about productivity at work, we often think about how to motivate ourselves — or the people on our team. But sometimes the people who are struggling to stay focused and engaged are our peers. And while it may not be an official part of your job description, helping a colleague […]

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September 25, 2018  |  By MarketingMuses

How to Help a Colleague Who Seems Off Their Game

joshlaverty/Getty Images When we think about productivity at work, we often think about how to motivate ourselves — or the people on our team. But sometimes the people who are struggling to stay focused and engaged are our peers. And while it may not be an official part of your job description, helping a colleague […]

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September 24, 2018  |  By MarketingMuses

What Managers Should Know About Postpartum Depression

Francesco Carta fotografo/Getty Images Going back to work after having a baby is tricky stuff. After all, the new parent is simply not the same person they were before. This personal struggle, combined with a misguided workplace view of what a parent was actually doing on leave (no, they were not just lounging about and […]

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September 24, 2018  |  By MarketingMuses

Managing Parental Leave (Yours or Someone Else’s)

From the Women at Work podcast: Listen and subscribe to our podcast via Apple Podcasts | Google Podcasts | RSS Download the Discussion Guide for this episode Download this podcast Having a baby is exciting — and exhausting. Figuring out how to take parental leave, or manage someone who’s doing it, can add an extra wrinkle. No […]

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September 24, 2018  |  By MarketingMuses

Why Companies Are Creating Their Own Coworking Spaces

UpperCut Images/Getty Images Nestled in the Silicon Sentier district of Paris, the Villa Bonne Nouvelle (“House of Good News”), or VBN, initially appears to be another new coworking space. But what sets it apart is that only half of its 60 occupants are freelancers. The remainder work for Orange (née French Telecom), which launched VBN […]

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September 24, 2018  |  By MarketingMuses

Lifestyle Brands Are Building Hotels Now. Here’s Why That Actually Makes Sense.

Barry Winiker/Getty Images These days, it seems, every brand wants to be a “lifestyle brand.” Peddling burritos? “Our ultimate marketing mission is to make Chipotle not just a food brand but a purpose-driven lifestyle brand,” the company’s new head of marketing said. Selling sweets? Godiva wants “to be seen as a lifestyle brand by leveraging […]

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September 24, 2018  |  By MarketingMuses

Lifestyle Brands Are Building Hotels Now. Here’s Why That Actually Makes Sense.

Barry Winiker/Getty Images These days, it seems, every brand wants to be a “lifestyle brand.” Peddling burritos? “Our ultimate marketing mission is to make Chipotle not just a food brand but a purpose-driven lifestyle brand,” the company’s new head of marketing said. Selling sweets? Godiva wants “to be seen as a lifestyle brand by leveraging […]

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September 24, 2018  |  By MarketingMuses

Lifestyle Brands Are Building Hotels Now. Here’s Why That Actually Makes Sense.

Barry Winiker/Getty Images These days, it seems, every brand wants to be a “lifestyle brand.” Peddling burritos? “Our ultimate marketing mission is to make Chipotle not just a food brand but a purpose-driven lifestyle brand,” the company’s new head of marketing said. Selling sweets? Godiva wants “to be seen as a lifestyle brand by leveraging […]

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September 24, 2018  |  By MarketingMuses

Lifestyle Brands Are Building Hotels Now. Here’s Why That Actually Makes Sense.

Barry Winiker/Getty Images These days, it seems, every brand wants to be a “lifestyle brand.” Peddling burritos? “Our ultimate marketing mission is to make Chipotle not just a food brand but a purpose-driven lifestyle brand,” the company’s new head of marketing said. Selling sweets? Godiva wants “to be seen as a lifestyle brand by leveraging […]

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September 24, 2018  |  By MarketingMuses

Lifestyle Brands Are Building Hotels Now. Here’s Why That Actually Makes Sense.

Barry Winiker/Getty Images These days, it seems, every brand wants to be a “lifestyle brand.” Peddling burritos? “Our ultimate marketing mission is to make Chipotle not just a food brand but a purpose-driven lifestyle brand,” the company’s new head of marketing said. Selling sweets? Godiva wants “to be seen as a lifestyle brand by leveraging […]

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September 21, 2018  |  By MarketingMuses

A 6-Part Tool for Ranking and Assessing Risks

David Crockett/Getty Images One of the most overused expressions thrown around by wannabe “Wall Street Rambos” is business is war. But sometimes war tactics really can help in business. Among these tactics is CARVER, a system for assessing and ranking threats and opportunities. Developed during World War II, CARVER (then one letter shorter and known […]

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September 21, 2018  |  By MarketingMuses

Innovation Should Be a Top Priority for Boards. So Why Isn’t It?

Jason Jaroslav Cook Creative/Getty Images Corporate directors and executives alike recognize that today’s pace of change continues to accelerate and that firms need to innovate to stay ahead. But are boards doing enough to support innovation, as they should? We conducted a survey of over 5,000 board members from around the world to find out. […]

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September 21, 2018  |  By MarketingMuses

People Who Graduate During Recessions Earn Less Money — but They’re Happier

adamkaz/Getty Images When the graduating classes of 2009, 2010, and 2011 hit the job market, their employment prospects were depressingly bleak. Unemployment rates were at historic highs and job openings were scarce. Nine months after graduation, only 56% of the class of 2010 had found a job. Many of those who did find work held […]

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September 21, 2018  |  By MarketingMuses

People Who Graduate During Recessions Earn Less Money — but They’re Happier

adamkaz/Getty Images When the graduating classes of 2009, 2010, and 2011 hit the job market, their employment prospects were depressingly bleak. Unemployment rates were at historic highs and job openings were scarce. Nine months after graduation, only 56% of the class of 2010 had found a job. Many of those who did find work held […]

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September 21, 2018  |  By MarketingMuses

People Who Graduate During Recessions Earn Less Money — but They’re Happier

adamkaz/Getty Images When the graduating classes of 2009, 2010, and 2011 hit the job market, their employment prospects were depressingly bleak. Unemployment rates were at historic highs and job openings were scarce. Nine months after graduation, only 56% of the class of 2010 had found a job. Many of those who did find work held […]

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September 21, 2018  |  By MarketingMuses

People Who Graduate During Recessions Earn Less Money — but They’re Happier

adamkaz/Getty Images When the graduating classes of 2009, 2010, and 2011 hit the job market, their employment prospects were depressingly bleak. Unemployment rates were at historic highs and job openings were scarce. Nine months after graduation, only 56% of the class of 2010 had found a job. Many of those who did find work held […]

READ MORE 0
September 21, 2018  |  By MarketingMuses

People Who Graduate During Recessions Earn Less Money — but They’re Happier

adamkaz/Getty Images When the graduating classes of 2009, 2010, and 2011 hit the job market, their employment prospects were depressingly bleak. Unemployment rates were at historic highs and job openings were scarce. Nine months after graduation, only 56% of the class of 2010 had found a job. Many of those who did find work held […]

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September 20, 2018  |  By MarketingMuses

How to Help Your Team Manage Grunt Work

Brett Hemmings/Getty Images In So I Married an Axe Murderer, a wacky 1990’s parody, a police officer named Tony confides to his captain, “I’m having doubts about being a cop. You know, it’s not like how it is on TV. All I do all day is fill out forms and paperwork.” Tony thought his job […]

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September 20, 2018  |  By MarketingMuses

Research: 83% of Executives Say They Encourage Curiosity. Just 52% of Employees Agree.

Danas Jurgelevicius/Getty Images Curiosity is experiencing a “Gold Rush” moment. Books, university classes, and research are popularizing the power of curiosity. Not surprisingly, organizations are increasingly, explicitly looking for curious employees. Consider these job descriptions pulled from several job listing websites: “If you have a passion and curiosity for what is possible and enjoy people, […]

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September 20, 2018  |  By MarketingMuses

Reality TV Doesn’t Have To Be Dumb – SPONSOR CONTENT FROM QATAR FOUNDATION

Stars of Science, a reality TV “edutainment” competition for the Arab world, is set to celebrate its 10th anniversary, owing to its success as a show that rewards innovation above all else.   Within less than 20 years, the phenomenon commonly referred to as “reality TV” has fundamentally altered television viewing habits the world over. […]

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September 20, 2018  |  By MarketingMuses

Resignations

Are you looking to quit your job? In this episode of HBR’s advice podcast, Dear HBR:, cohosts Alison Beard and Dan McGinn answer your questions with the help of David Burkus, a management professor at Oral Roberts University. They talk through what to do when you want to call out a toxic employee in your […]

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September 20, 2018  |  By MarketingMuses

4 Ways Busy People Sabotage Themselves

ImageGap/Getty Images You’ve left an important task undone for weeks. It’s hanging over you, causing daily anxiety. And yet instead of actually doing it, you do a hundred other tasks instead. Or you’ve been feeling guilty about not replying to an email, even though replying would only take 10 minutes. Or maybe the last time […]

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September 20, 2018  |  By MarketingMuses

4 Ways Busy People Sabotage Themselves

ImageGap/Getty Images You’ve left an important task undone for weeks. It’s hanging over you, causing daily anxiety. And yet instead of actually doing it, you do a hundred other tasks instead. Or you’ve been feeling guilty about not replying to an email, even though replying would only take 10 minutes. Or maybe the last time […]

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September 20, 2018  |  By MarketingMuses

4 Ways Busy People Sabotage Themselves

ImageGap/Getty Images You’ve left an important task undone for weeks. It’s hanging over you, causing daily anxiety. And yet instead of actually doing it, you do a hundred other tasks instead. Or you’ve been feeling guilty about not replying to an email, even though replying would only take 10 minutes. Or maybe the last time […]

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September 20, 2018  |  By MarketingMuses

4 Ways Busy People Sabotage Themselves

ImageGap/Getty Images You’ve left an important task undone for weeks. It’s hanging over you, causing daily anxiety. And yet instead of actually doing it, you do a hundred other tasks instead. Or you’ve been feeling guilty about not replying to an email, even though replying would only take 10 minutes. Or maybe the last time […]

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September 20, 2018  |  By MarketingMuses

4 Ways Busy People Sabotage Themselves

ImageGap/Getty Images You’ve left an important task undone for weeks. It’s hanging over you, causing daily anxiety. And yet instead of actually doing it, you do a hundred other tasks instead. Or you’ve been feeling guilty about not replying to an email, even though replying would only take 10 minutes. Or maybe the last time […]

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September 19, 2018  |  By MarketingMuses

Why CEOs Should Share Their Long-Term Plans with Investors

Fanatic Studio/Getty Images Many people have suggested moving away from quarterly earnings reporting as a way to reduce short-termism. But such a change would probably not change how resources are allocated or businesses operate. Rather than requiring less short-term information, we believe the key to combating short-termism is to encourage companies to share more information […]

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September 19, 2018  |  By MarketingMuses

How to Retain and Engage Your B Players

Peter Dazeley/Getty Images We’ve heard for decades that we should only hire A players, and should even try to cut non-A players from our teams. But not only do the criteria for being an A player vary significantly by company, it’s unrealistic to think you can work only with A players. Further, as demonstrated by […]

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September 19, 2018  |  By MarketingMuses

You Have to Stop Canceling and Rescheduling Things. Really.

HIDEKI KUWAJIMA/Getty Images A friend recently returned to his parked car to find it had been sideswiped. Now, every time he calls the insurance company, he hears a message saying: “Can’t take your call right now. Leave a message. All calls will be returned by the end of the day.” So far, he’s called over […]

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September 19, 2018  |  By MarketingMuses

Research: The Digitization of Banks Disproportionately Hurts Women Entrepreneurs

Veronica Grech/Getty Images As banks rush to digitize their operations, many have found that closing their local branches can help maintain a high return on an otherwise pricy transformation. European banks, for example, closed over 9,000 branches in 2016, which represents a 4.6% reduction in a single year. According to our calculations, using data from […]

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September 19, 2018  |  By MarketingMuses

You Have to Stop Canceling and Rescheduling Things. Really.

HIDEKI KUWAJIMA/Getty Images A friend recently returned to his parked car to find it had been sideswiped. Now, every time he calls the insurance company, he hears a message saying: “Can’t take your call right now. Leave a message. All calls will be returned by the end of the day.” So far, he’s called over […]

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September 19, 2018  |  By MarketingMuses

You Have to Stop Canceling and Rescheduling Things. Really.

HIDEKI KUWAJIMA/Getty Images A friend recently returned to his parked car to find it had been sideswiped. Now, every time he calls the insurance company, he hears a message saying: “Can’t take your call right now. Leave a message. All calls will be returned by the end of the day.” So far, he’s called over […]

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September 19, 2018  |  By MarketingMuses

You Have to Stop Canceling and Rescheduling Things. Really.

HIDEKI KUWAJIMA/Getty Images A friend recently returned to his parked car to find it had been sideswiped. Now, every time he calls the insurance company, he hears a message saying: “Can’t take your call right now. Leave a message. All calls will be returned by the end of the day.” So far, he’s called over […]

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September 19, 2018  |  By MarketingMuses

You Have to Stop Canceling and Rescheduling Things. Really.

HIDEKI KUWAJIMA/Getty Images A friend recently returned to his parked car to find it had been sideswiped. Now, every time he calls the insurance company, he hears a message saying: “Can’t take your call right now. Leave a message. All calls will be returned by the end of the day.” So far, he’s called over […]

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September 18, 2018  |  By MarketingMuses

Use Your Everyday Privilege to Help Others

Jeff Schear/Getty Images I often forget I am straight.  I just don’t think about it much.  When asked what I did this weekend, or when setting family photos on my desk at work, I have no reason to wonder if what I say will make someone uncomfortable, or lead to a “joke” at my expense, […]

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September 18, 2018  |  By MarketingMuses

Big Data and Machine Learning Won’t Save Us from Another Financial Crisis

Eric Frommelt/Getty Images Ten years on from the financial crisis, stock markets are regularly reaching new highs and volatility levels new lows. The financial industry has enthusiastically and profitably embraced big data and computational algorithms, emboldened by the many triumphs of machine learning. However, it is imperative we question the confidence placed in the new […]

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September 18, 2018  |  By MarketingMuses

A 4-Step Plan to Make Your Q&A More Audience-Friendly

Dirk Anschutz/Getty Images The Q&A or fireside chat has become a popular format at events like conferences and employee town-halls, replacing more-formal presentations and panels. The one-on-one format can create a more conversational, interesting, and intimate experience, and has the added benefit that the CEO or luminary being interviewed theoretically doesn’t have to prepare as […]

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September 18, 2018  |  By MarketingMuses

How Companies Get Creativity Right (and Wrong)

Beth Comstock, the first female vice chair at General Electric, thinks companies large and small often approach innovation the wrong way. They either try to throw money at the problem before it has a clear market, misallocate resources, or don’t get buy in from senior leaders to enact real change. Comstock spent many years at […]

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September 18, 2018  |  By MarketingMuses

Disruptive Startups Get Funding More Easily, but Less of It

Gina Pricope/Getty Images In the start-up world, the disruptor is the cool kid on the block, the one who’ll change the world — or at least the products you’ll buy and how you buy them. She takes on the grown-ups in suits and shows us all how dumb they are. Customers love her because she makes them […]

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September 18, 2018  |  By MarketingMuses

How to Get Better at Reading People from Different Cultures

Paula Daniëlse/Getty Images Body language varies significantly across cultures. What is considered rude or foolish in a Nordic country may be welcomed as warm and friendly in an African one. What a Canadian businessperson would perceive as arrogant, an American executive may see as healthy confidence. But what remains consistent across all known cultures are […]

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September 18, 2018  |  By MarketingMuses

How to Get Better at Reading People from Different Cultures

Paula Daniëlse/Getty Images Body language varies significantly across cultures. What is considered rude or foolish in a Nordic country may be welcomed as warm and friendly in an African one. What a Canadian businessperson would perceive as arrogant, an American executive may see as healthy confidence. But what remains consistent across all known cultures are […]

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September 18, 2018  |  By MarketingMuses

How to Get Better at Reading People from Different Cultures

Paula Daniëlse/Getty Images Body language varies significantly across cultures. What is considered rude or foolish in a Nordic country may be welcomed as warm and friendly in an African one. What a Canadian businessperson would perceive as arrogant, an American executive may see as healthy confidence. But what remains consistent across all known cultures are […]

READ MORE 0
September 18, 2018  |  By MarketingMuses

How to Get Better at Reading People from Different Cultures

Paula Daniëlse/Getty Images Body language varies significantly across cultures. What is considered rude or foolish in a Nordic country may be welcomed as warm and friendly in an African one. What a Canadian businessperson would perceive as arrogant, an American executive may see as healthy confidence. But what remains consistent across all known cultures are […]

READ MORE 0
September 18, 2018  |  By MarketingMuses

How to Get Better at Reading People from Different Cultures

Paula Daniëlse/Getty Images Body language varies significantly across cultures. What is considered rude or foolish in a Nordic country may be welcomed as warm and friendly in an African one. What a Canadian businessperson would perceive as arrogant, an American executive may see as healthy confidence. But what remains consistent across all known cultures are […]

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September 17, 2018  |  By MarketingMuses

The Best-Performing Emerging Economies Emphasize Competition

Max Mumby/Indigo/Getty Images Development economists over the ages have puzzled about why some emerging economies perform much better than others over the long term. We have been looking at the same issue in our latest research, and find one element that others haven’t tended to focus on: the often intense competitive dynamics that can be […]

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September 17, 2018  |  By MarketingMuses

Protecting Company Culture Means Having Rules for Email

Simon McGill/Getty Images A new study out of Virginia Tech University confirms something that just about every knowledge worker already knows: Dealing with after-hours emails produces anxiety that is damaging not only to the worker, but to their family. One particularly striking finding of this study is that it’s not just the amount of time […]

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September 17, 2018  |  By MarketingMuses

How Customers Come to Think of a Product as an Extension of Themselves

KAZUHIRO NOGI/Getty Images Businesses are constantly vying to capture the attention of potential customers. It’s not easy to do. People are inundated with different brands as they stroll through the streets, scan through their social media newsfeeds, and binge television. The average American is exposed to more than 4,000 ads every day. A simple concept […]

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September 17, 2018  |  By MarketingMuses

Let’s Do Less Dead-End Work

From the Women at Work podcast: Listen and subscribe to our podcast via Apple Podcasts | Google Podcasts | RSS Download the Discussion Guide for this episode Download this podcast Women are expected and asked to do thankless tasks — order lunch, handle less-valued clients — more than men, and research shows that doing those tasks slows […]

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September 17, 2018  |  By MarketingMuses

How Companies Can Take a Stand Against Bribery

Bloomberg Creative Photos/Getty Images In 2016, the International Monetary Fund estimated that corruption amounted to roughly 2% of global economic output — between $1.5 and $2 trillion globally. Consider that in India in 2016, nearly seven in 10 citizens reported paying a bribe to access basic public services such as public schools, public clinics or hospitals, […]

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September 17, 2018  |  By MarketingMuses

Research: Simple Prompts Can Get Women to Negotiate More Like Men, and Vice Versa

Mitch Blunt/Getty Images Do we lie to get what we want out of negotiations? That depends, according to forthcoming research I conducted with  Jason Pierce of the University of North Carolina, Greensborough. We found that the likelihood of engaging in unethical behavior during negotiation is related strongly to gender: men are more likely to act deceptively than […]

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September 17, 2018  |  By MarketingMuses

Research: Simple Prompts Can Get Women to Negotiate More Like Men, and Vice Versa

Mitch Blunt/Getty Images Do we lie to get what we want out of negotiations? That depends, according to forthcoming research I conducted with  Jason Pierce of the University of North Carolina, Greensborough. We found that the likelihood of engaging in unethical behavior during negotiation is related strongly to gender: men are more likely to act deceptively than […]

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September 17, 2018  |  By MarketingMuses

Research: Simple Prompts Can Get Women to Negotiate More Like Men, and Vice Versa

Mitch Blunt/Getty Images Do we lie to get what we want out of negotiations? That depends, according to forthcoming research I conducted with  Jason Pierce of the University of North Carolina, Greensborough. We found that the likelihood of engaging in unethical behavior during negotiation is related strongly to gender: men are more likely to act deceptively than […]

READ MORE 0
September 17, 2018  |  By MarketingMuses

Research: Simple Prompts Can Get Women to Negotiate More Like Men, and Vice Versa

Mitch Blunt/Getty Images Do we lie to get what we want out of negotiations? That depends, according to forthcoming research I conducted with  Jason Pierce of the University of North Carolina, Greensborough. We found that the likelihood of engaging in unethical behavior during negotiation is related strongly to gender: men are more likely to act deceptively than […]

READ MORE 0
September 17, 2018  |  By MarketingMuses

Research: Simple Prompts Can Get Women to Negotiate More Like Men, and Vice Versa

Mitch Blunt/Getty Images Do we lie to get what we want out of negotiations? That depends, according to forthcoming research I conducted with  Jason Pierce of the University of North Carolina, Greensborough. We found that the likelihood of engaging in unethical behavior during negotiation is related strongly to gender: men are more likely to act deceptively than […]

READ MORE 0
September 14, 2018  |  By MarketingMuses

How to Tell If You’re Delegating Too Much — and What to Do About It

SCOTT WEBB/Unsplash Everyone knows leaders should delegate to ensure that they are working on the right projects and deliverables.  But if you find yourself frequently miscommunicating with your team on deliverables, hearing about issues at the last minute, and misunderstanding how your team set their priorities, it may be a sign you’ve delegated too much, […]

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September 14, 2018  |  By MarketingMuses

Do Longer Maternity Leaves Hurt Women’s Careers?

Maskot/Getty Images Career or child care? It’s an unfortunate dilemma faced by every working woman with a baby on the way. Should she take a lengthy maternity leave, knowing that more time at home can improve the well-being of both mother and child? After all, research shows maternity leaves are related to lower infant mortality […]

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September 14, 2018  |  By MarketingMuses

The CEO’s Guide to Retirement

Charles McQuillan/Getty Images “I don’t quite know what to do next,” said Simon, a media CEO. Simon had been a chief executive for 15 years, and CFO before he was 30. He had turned around private and public companies, quadrupled profits and quintupled revenue. But, with his company recently sold, Simon was considering retirement. Like […]

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September 14, 2018  |  By MarketingMuses

How a Cyber Attack Could Cause the Next Financial Crisis

Peter Dazeley/Getty Images Ever since the forced bankruptcy of the investment bank Lehman Brothers triggered the financial crisis 10 years ago, regulators, risk managers, and central bankers around the globe have focused on shoring up banks’ ability to withstand financial shocks. But the next crisis might not come from a financial shock at all. The […]

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September 14, 2018  |  By MarketingMuses

How a Cyber Attack Could Cause the Next Financial Crisis

Peter Dazeley/Getty Images Ever since the forced bankruptcy of the investment bank Lehman Brothers triggered the financial crisis 10 years ago, regulators, risk managers, and central bankers around the globe have focused on shoring up banks’ ability to withstand financial shocks. But the next crisis might not come from a financial shock at all. The […]

READ MORE 0
September 14, 2018  |  By MarketingMuses

How a Cyber Attack Could Cause the Next Financial Crisis

Peter Dazeley/Getty Images Ever since the forced bankruptcy of the investment bank Lehman Brothers triggered the financial crisis 10 years ago, regulators, risk managers, and central bankers around the globe have focused on shoring up banks’ ability to withstand financial shocks. But the next crisis might not come from a financial shock at all. The […]

READ MORE 0
September 14, 2018  |  By MarketingMuses

How a Cyber Attack Could Cause the Next Financial Crisis

Peter Dazeley/Getty Images Ever since the forced bankruptcy of the investment bank Lehman Brothers triggered the financial crisis 10 years ago, regulators, risk managers, and central bankers around the globe have focused on shoring up banks’ ability to withstand financial shocks. But the next crisis might not come from a financial shock at all. The […]

READ MORE 0
September 14, 2018  |  By MarketingMuses

How a Cyber Attack Could Cause the Next Financial Crisis

Peter Dazeley/Getty Images Ever since the forced bankruptcy of the investment bank Lehman Brothers triggered the financial crisis 10 years ago, regulators, risk managers, and central bankers around the globe have focused on shoring up banks’ ability to withstand financial shocks. But the next crisis might not come from a financial shock at all. The […]

READ MORE 0
September 13, 2018  |  By MarketingMuses

How Self-Reflection Can Help Leaders Stay Motivated

Katie Edwards/Getty Images We tend to romanticize leadership. When friends are promoted to managerial positions, we slap them on the back, tell them that they finally made it, and congratulate them for their hard work. Our reactions are understandable. Occupying a leadership role often comes with more prestige, financial resources, flexibility, and future employment opportunities. […]

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September 13, 2018  |  By MarketingMuses

Planning Doesn’t Have to Be the Enemy of Agile

Jon Feingersh/Getty Images Planning has long been one of the cornerstones of management. Early in the twentieth century Henri Fayol identified the job of managers as to plan, organize, command, coordinate, and control. The capacity and willingness of managers to plan developed throughout the century. Management by Objectives (MBO) became the height of corporate fashion in […]

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September 13, 2018  |  By MarketingMuses

What to Do If There’s No Clear Career Path for You at Your Company

Tatsiana Volskaya/Getty Images We all know the old script: join a company, work hard, move up the ladder. But it’s been decades since that was a reliable path, and not just because of layoffs or outsourcing or robots. These days, the culprit preventing many professionals from identifying a clear career path at their company is […]

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September 13, 2018  |  By MarketingMuses

Keeping the Human Element in Customer Service While Using AI and Chatbots – SPONSOR CONTENT FROM TELEPERFORMANCE

Customers’ needs, wants, and preferences are rapidly reshaping business in the digital age. With social and mobile technology always in hand, consumers expect companies to be available online at any time with high-quality customer experiences. These connected customers also expect an omnichannel approach to interactions: They want the convenience and accessibility of online self-service, but […]

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September 13, 2018  |  By MarketingMuses

Keeping the Human Element in Customer Service While Using AI and Chatbots – SPONSOR CONTENT FROM TELEPERFORMANCE

Customers’ needs, wants, and preferences are rapidly reshaping business in the digital age. With social and mobile technology always in hand, consumers expect companies to be available online at any time with high-quality customer experiences. These connected customers also expect an omnichannel approach to interactions: They want the convenience and accessibility of online self-service, but […]

READ MORE 0
September 13, 2018  |  By MarketingMuses

Keeping the Human Element in Customer Service While Using AI and Chatbots – SPONSOR CONTENT FROM TELEPERFORMANCE

Customers’ needs, wants, and preferences are rapidly reshaping business in the digital age. With social and mobile technology always in hand, consumers expect companies to be available online at any time with high-quality customer experiences. These connected customers also expect an omnichannel approach to interactions: They want the convenience and accessibility of online self-service, but […]

READ MORE 0
September 13, 2018  |  By MarketingMuses

Keeping the Human Element in Customer Service While Using AI and Chatbots – SPONSOR CONTENT FROM TELEPERFORMANCE

Customers’ needs, wants, and preferences are rapidly reshaping business in the digital age. With social and mobile technology always in hand, consumers expect companies to be available online at any time with high-quality customer experiences. These connected customers also expect an omnichannel approach to interactions: They want the convenience and accessibility of online self-service, but […]

READ MORE 0
September 13, 2018  |  By MarketingMuses

Keeping the Human Element in Customer Service While Using AI and Chatbots – SPONSOR CONTENT FROM TELEPERFORMANCE

Customers’ needs, wants, and preferences are rapidly reshaping business in the digital age. With social and mobile technology always in hand, consumers expect companies to be available online at any time with high-quality customer experiences. These connected customers also expect an omnichannel approach to interactions: They want the convenience and accessibility of online self-service, but […]

READ MORE 0
September 13, 2018  |  By MarketingMuses

Research: How the Financial Crisis Drastically Increased Wealth Inequality in the U.S.

Patrick George/Getty Images We live in unequal times. The causes and consequences of widening disparities in income and wealth have become a defining debate of our age. Researchers have made major inroads into documenting trends in either income or wealth inequality in the United States, but we still know little about how the two evolve […]

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September 13, 2018  |  By MarketingMuses

Why Supervisors Envy Their Employees

Alfred Huber /Getty Images Supervisors enjoy all kinds of advantages that come with their positions: they have control over resources, make important decisions, enjoy higher salaries and other valuable perks, and have opportunities to network with power-brokers both inside and outside their organizations. Despite those distinct advantages, however, supervisors are not immune to feeling downward […]

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September 13, 2018  |  By MarketingMuses

Why Supervisors Envy Their Employees

Alfred Huber /Getty Images Supervisors enjoy all kinds of advantages that come with their positions: they have control over resources, make important decisions, enjoy higher salaries and other valuable perks, and have opportunities to network with power-brokers both inside and outside their organizations. Despite those distinct advantages, however, supervisors are not immune to feeling downward […]

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September 12, 2018  |  By MarketingMuses

Most Executives Believe in the Business Case for CSR. So Why Don’t They Invest More in It?

Ilka & Franz/Getty Images Companies achieve remarkable things. They create products for customers, financial returns for investors, and jobs for employees. At the same time, they develop medications that cure deadly diseases, technologies that bring internet access to every corner of the earth, and by making more and more amenities and technologies easily affordable, they […]

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September 12, 2018  |  By MarketingMuses

Is Office Politics a White Man’s Game?

AnthonyRosenberg/Getty Images Love it or hate it, office politics is an inevitable part of organizational life. Many people associate political behavior with backstabbing and manipulation — but there is a constructive side to being politically savvy. Being able to negotiate, influence, engage, convince, and persuade others is how things get done in organizations — and how organizations […]

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September 12, 2018  |  By MarketingMuses

A Study Shows the Best Times of Day to Post to Social Media

cintascotch/Getty Images U.S. companies are expected to spend more than $37 billion dollars on social media promotion annually each year by 2020, representing 24% of the economy’s total digital advertising spend. It’s an astounding number, given that the vast majority of social media managers charged with getting customers to click on posts and through to […]

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September 12, 2018  |  By MarketingMuses

Make Sure Everyone on Your Team Sees Learning as Part of Their Job

Jens Magnusson/Getty Images As an executive coach, I speak regularly at corporate leadership development programs. During discussions, participants often confess the real reason they’re in the room, and it’s rarely “to grow and learn.” Time and again, the reasons include: they are checking a box on their development plan, their manager told them to come, […]

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September 12, 2018  |  By MarketingMuses

Make Sure Everyone on Your Team Sees Learning as Part of Their Job

Jens Magnusson/Getty Images As an executive coach, I speak regularly at corporate leadership development programs. During discussions, participants often confess the real reason they’re in the room, and it’s rarely “to grow and learn.” Time and again, the reasons include: they are checking a box on their development plan, their manager told them to come, […]

READ MORE 0
September 12, 2018  |  By MarketingMuses

Make Sure Everyone on Your Team Sees Learning as Part of Their Job

Jens Magnusson/Getty Images As an executive coach, I speak regularly at corporate leadership development programs. During discussions, participants often confess the real reason they’re in the room, and it’s rarely “to grow and learn.” Time and again, the reasons include: they are checking a box on their development plan, their manager told them to come, […]

READ MORE 0
September 12, 2018  |  By MarketingMuses

Make Sure Everyone on Your Team Sees Learning as Part of Their Job

Jens Magnusson/Getty Images As an executive coach, I speak regularly at corporate leadership development programs. During discussions, participants often confess the real reason they’re in the room, and it’s rarely “to grow and learn.” Time and again, the reasons include: they are checking a box on their development plan, their manager told them to come, […]

READ MORE 0
September 12, 2018  |  By MarketingMuses

Make Sure Everyone on Your Team Sees Learning as Part of Their Job

Jens Magnusson/Getty Images As an executive coach, I speak regularly at corporate leadership development programs. During discussions, participants often confess the real reason they’re in the room, and it’s rarely “to grow and learn.” Time and again, the reasons include: they are checking a box on their development plan, their manager told them to come, […]

READ MORE 0
September 11, 2018  |  By MarketingMuses

Stop Wasting Money on Team Building

FREDERICK FLORIN/Staff/Getty Images Most corporate team building is a waste of time and money. I say this based on my 25+ years of research and practice in the field of team effectiveness. Seventeen of those years were with Mars Inc., a family-owned $35 billion global business with a commitment to collaboration. Many companies, when they […]

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September 11, 2018  |  By MarketingMuses

How Alibaba Is Leading Digital Innovation in China

Ming Zeng, the chief strategy officer at Alibaba, talks about how the China-based e-commerce company was able to create the biggest online shopping site in the world. He credits Alibaba’s retail and distribution juggernaut to leveraging automation, algorithms, and networks to better serve customers. And he says in the future, successful digital companies will use […]

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