When work is intense, it’s easy to beat yourself up for letting things slip at the office or at home. But doing so can make the stress worse. Have self-compassion instead: Accept that you’re in an acute period of work stress and notice — don’t suppress or deny — your emotions. Assigning a word to […]
Nissan Motor and DeNA announced today that field tests of Easy Ride, the self-driving taxi service they developed together, will begin next month in Japan. This means that Nissan and DeNA now rank among Uber, Lyft, GM, Didi Chuxing and other companies pioneering self-driving taxi pilots, with the goal of launching commercially within the next […]
Angry Birds maker Rovio’s stock price tanked cratered after their latest quarterly earnings report painted a dismal future for the game maker. The stock is down 50 percent after the company sent investors a warning in their latest earnings report that revenues were likely to suffer in 2018. Despite a strong over reliance on the Angry […]
Since October, emergency responders in Elk Grove and Sacramento County, California have received over 1,600 false alarm 911 calls coming from an Apple repair and refurbishing site in the area. It’s not clear if the calls are coming from Apple’s iPhones or Watches but each time a call originates out of the Elk Grove facility, […]
Split announced this morning that it’s raised $17 million in Series B funding. The round was led by Lightspeed Venture Partners, with participation from Accel Partners and new investor Harmony Partners. Split has now raised a total of $26.8 million. The startup allows companies to test out new features and deliver them in a targeted […]
Snap’s stock investors haven’t made much money since the company went public last year, but CEO Evan Spiegel still got a hefty payday. According to an SEC filing, he was granted an RSU of 37,447,817, which vested at the time of the IPO. In other words, that was worth nearly $636.6 million. His salary for […]
Similar to the way people insure their cars, houses and lives, slave-owners would sometimes insure their slaves. Fearful of not getting their money’s worth from their slaves, owners would sometimes take out insurance policies on them. In the 1800s, for example, some slave-owners who rented out their slaves would insure them so that, in the […]
Robotics is an incredibly demanding field because robots demand the best of everything technology has to offer, from machine learning, to sensors and GPUs, to materials technology and of course the “robot” itself. For that reason, there is no better subject for one of TechCrunch’s single-day, single-topic events, and we’re excited to announce that TechCrunch […]
As the streetwear and sneaker industry continues to explode in popularity we’re seeing more and more startups popping up to service the industry, all from slightly different angles. Meet Bump, a peer-to-peer take on a streetwear marketplace. Founded six months ago in the U.K and now part of Y Combinator’s Winter ’18 batch, the startup […]
Facebook is looking to clean up and clarify the way advertisers measure their campaign performance. Over the past couple of years, the company has had to acknowledge multiple mistakes in its ad metrics. Last fall, researchers even pointed out that Facebook’s purported reach was greater than the US Census population in every state. So making […]
At this point, if you haven’t accepted the celebrity influence of the Kardashian/Jenner machine, you probably haven’t been paying attention to pop culture at large. Nevertheless, when a reality star can seemingly affect the value of your publicly-traded tech company, you’re in a bit of trouble. Yesterday, Kylie Jenner tweeted a pretty brutal takedown of Snapchat […]
Eight years after Amazon snatched up the daily deals site Woot!, the retailer is now leveraging the site to serve as another perk for Prime members. Woot! this morning announced that it will begin offering free shipping on purchases from its site to all Amazon Prime members. Woot!, which was founded in 2004, is no […]
French startup Snips is announcing two things for its voice assistant SDK. First, the company is showing off an interesting use case in Nuremberg with a Snips-powered voice assistant in a car. Second, you can now build voice assistants in German. Snips isn’t technically competing with Alexa Voice Service or Google Assistant SDK as they’re not designed […]
MyBagCheck is a clever system that ensures that you’ll be able to spend that extra few hours in a foreign city without having to lug around fifty pounds of Samsonite. The founder, Micah B. Lewis, created the app to allow people who have bags to get those bags picked up and stored during the day, […]
Rich Communication Services (RCS) is basically the standard for the next generation of text messaging, with apps like WhatsApp, Facebook Messenger, LINE and others now offering features that go far beyond the standard SMS-based messaging apps that tend to ship with your phone — unless, of course, you are an Apple and iMessage user. Read […]
Airbnb today is rolling out a few new additions to their home-booking system, including new tiers that are aimed at higher-end customers called Airbnb Plus and Beyond by Airbnb. The new Airbnb Plus tier has homes that are verified for “quality and comfort,” rolling out with around 2,000 homes to start that have been inspected […]
What if instead of blasting cargo into space on a rocket, we could fling it into space using a catapult? That’s the big, possibly crazy, possibly genius idea behind SpinLaunch. It was secretly founded in 2014 by Jonathan Yaney, who built solar-powered drone startup Titan Aerospace and sold it to Google. Now TechCrunch has learned […]
The car leasing and rental market is forecast to be worth $124 billion in 2022, and today a startup that is hoping to get a piece of that action by making the process of leasing a car easier is announcing a Series A in its effort to get there. Honcker — a New York-based startup […]
It turns out that while e-sports may be growing in popularity, the fans of different video games don’t spend the same way as fans for traditional sports. To try and figure out ways to part fans from their hard earned money, teams are beginning to turn to the types of data monitoring tools that are […]
If you’ve tried to deal with a bot before you can speak to a human customer service rep, you know how frustrating that process can sometimes be. Sure, there are basic tasks that can free up a human rep to handle the more difficult matters, but it can be exasperating when there is no easy […]
UPS will work with partner Workhorse, a battery-electric transportation technology company, to develop and deploy a fleet of 50 custom-built plug-in electric delivery trucks with zero emissions. The goal is to make trucks that cost as much to buy as do traditional fuel-based delivery vehicles – even without taking into account subsidies. The Workhorse designed-vehicles, will […]
Max Rhodes was walking around that weird little parklet in Hayes Valley in San Francisco after taking a break from a five-year stint at Square to figure out what he wanted to do next — and he kept seeing Square registers everywhere. It was spotting them over and over again in smaller retail shops dotted […]
Coinbase has some serious competition. Today Robinhood starts rolling out its no-commission cryptocurrency trading feature in California, Massachusetts, Missouri, Montana and New Hampshire. Users can buy and sell Bitcoin and Ethereum with no extra fees, and track those and 14 other coins in its sleek app. That’s compared to paying 1.5 to 4 percent fees […]
SpaceX nearly succeeded in catching the fairing used in its PAZ Falcon 9 mission on Thursday, using a barge called ‘Mr. Steven’ that uses four giant arms with a net strung between them to secure the used nosecone once it floats back from space. The fairing missed the boat by just a few hundred meters, […]
Ford today announced key changes in the company’s leadership ranks after yesterday’s abrupt departure of Raj Nair, former Ford President of North America. Kumar Galhorta will take over Nair’s position effective on March 1. In this post he will be responsible for all of Ford’s North American business and report to Jim Farley, Ford EVP […]
SpaceX has successfully launched a Falcon 9 from SLC-4 at Vandenberg Air Force Base today, its first launch since its successful Falcon Heavy test earlier this month. The launch took off early Wednesday morning, after being rescheduled a couple of times from an initial target of this past weekend. The launch was primarily designed to […]
What started with an esports team is now quickly becoming an esports empire, backed by some of the biggest names in sports and money managers for entertainment family dynasties and Hollywood power brokers. Vision Esports LP, the esports conglomerate launched by Stratton Sclavos, Rick Fox and Amit Raizada has just closed on a $38 million […]
Broadcasting app Anchor, which helps anyone record and share audio, is relaunching its app today with a new focus on serving the larger podcaster community. While in the past, Anchor was carving out a niche for itself in the short-form, social audio space, the new version – Anchor 3.0 – aims to be everything you […]
Feature Labs, a startup with roots in research begun at MIT, officially launched today with a set of tools to help data scientists build machine learning algorithms more quickly. Co-founder and CEO Max Kantor says the company has developed a way to automate “feature engineering,” which is often a time consuming and manual process for […]
Few problems are as much of a headache for the modern corporate worker as buying things on the company’s dime. Companies are loathe to hand out credit cards to everyone in the building, but they also want their employees to do your job without having to fill out six forms in triplicate to requisition a […]
A few years ago, the digital world was abuzz with talk about optichannel. Marketers traded decks full of hub-and-spoke graphics. Marketing software vendors added integrations, and everyone talked about being wherever the customer was, whenever they were. Yet here it’s 2018 and 9 in 10 of marketers are still primarily reliant on email. What gives? […]
What happens if you take a home security camera, throw it out, and head back to the drawing board with engineers from the world of self-driving cars behind the wheel? That’s the basic premise behind Lighthouse. They’re trying to build a camera that, thanks to its 3D-sensing lasers and a mountain of machine learning chops, […]
[embedded content] SpaceX is making a second attempt to launch its PAZ mission today, which includes the PAZ satellite from client Hisdesat, and is set for launch during an instantaneous window at 6:17 AM PST, or 9:17 AM EST. The mission was scrubbed on Wednesday due to high upper level winds, and reset for this […]
KKDay, a startup from Taiwan that operates a platform that helps travelers to Asia find local activities, has raised $10.5 million. The funding round was led by Japanese travel operator H.I.S. with participation from existing backer MindWorks Ventures, the Hong Kong-based VC. KKDay is one of a number of services that cater to Asia’s burgeoning […]
Falcon.io, a startup out of Denmark that helps businesses manage their presence across social media and messaging platforms, has acquired a competitor in a wider trend of consolidation in the market for such services. It is buying Komfo from customer experience software developer Sitecore, which itself was acquired by EQT for $1.1 billion in 2016. […]
Apple is preparing a couple of updating models of AirPods, according to Bloomberg. The popular fully wireless earbud-style headphones that Apple introduced last year are currently on track for a refresh in 2018 with the addition of a new version of the “W” line of chips that Apple created specifically to manage and improve Bluetooth-based […]
A new startup called Vence from sunny San Diego is aiming to make cattle farming more sustainable with a wearable device to create virtual fences for livestock. The company has raised $2.7 million in new funding to bring its product to market and develop new services for farmers in a round led by Eniac Ventures […]
[embedded content] Airbus recently had the first ever successful flight of its Vahana autonomous air vehicle, and now it’s released video of that pivotal moment in the aircraft’s development. The flight took place at the end of January in Pendleton, Oregon, when the flying, passenger-capable drone took off and hovered off the ground about 16 […]
Jake Bright Contributor Jake Bright is a writer and author in New York City. He is co-author of The Next Africa. More posts by this contributor: Africa Roundup: Partech Ventures launches $70M fund, TPG Growth acquires TRACE, Rensource raises $3.5M Want to learn about African immigrants? Mr. President, meet Africa’s tech sector Harley Davidson will launch its […]
Uber CEO Dara Khosrowshahi has distanced the company from reports that it might exit Southeast Asia and India. Currently in India on his maiden visit to Asia as Uber boss, Khosrowshahi told an audience that the company plans to continue to invest in Southeast Asia, where Uber has slipped behind Grab and Indonesia-based Go-Jek. “We expect to […]
For the singer-songwriter Starshell, a one-time protege of Mary J. Blige, success comes in many guises — and the latest is startup entrepreneur. Her song “Birthday Girl“, resonated so strongly with fans, says the singer born LaNeah Menzies, that it became something of an anthem. And Menzies has turned that anthem into a business. Her […]
As of late, it feels like an arms race between email marketing or Messenger marketing. A world where marketers have to pick: the workhorse of today or the most exciting channel of tomorrow? At first glance, I can see why. We’ve seen audiences engage an insane amount on Messenger — 619% more than email. There’s […]
The third time is a charm, Tel Aviv. After holding a Meetup + Pitch-off the last two years in Israel, TechCrunch is returning on 7 June 2017 for a day-long conference. As much fun as networking on a roof facing the Mediterranean Sea is, we’re ready to dig deeper into the tech that is coming […]
Tinyclues, the French startup that offers an intelligent campaign marketing solution that uses AI to help push the right products to the right customers, has closed $18 million in Series B investment. Leading the round is EQT Ventures, with participation from existing backers Alven, Elaia Partners, and ISAI. Using what it describes as “Deep AI […]
Pandora tumbled almost 9% on the stock market Wednesday. And then it bounced back over 6% after the day ended. The music streaming business, which has had a terrible past year on the stock market, surprised investors when it revealed a 63% rise in subscription revenue, totaling $97.7 million. Subscribers also jumped 25%, to 5.48 million. […]
ParkBee, a Netherlands-founded startup that lets private car parks monetize underutilized spaces by making them bookable to the public, has picked up €5 million in new funding The round is led by German-based Statkraft Ventures, with participation from existing investors. Statkraft Ventures is backed by the Statkraft Group, which claims to be Europe’s largest generator […]
Going on vacation? To get the most out of your time away, keep your phone out of sight and mind. Research shows the mere presence of a phone stresses us out, even if we aren’t using it. (Plus, moving your job from an office to a beach is no holiday at all.) Set clear boundaries […]
Capillary Technologies, an India-based startup that helps e-commerce businesses manage their marketing and customer engagement, has pulled in $20 million in fresh funding from existing investors Warburg Pincus and Sequoia. The company said it plans to use the capital to develop its products and R&D, including a new focus on the fast-moving consumer goods (FMCG) space […]
Following a slowdown in e-commerce sales over the holidays, Walmart today is readying a new strategy to attract online shoppers with an increased focus on home goods. The retailer is now launching a redesigned Home shopping experience on the web which will better highlight home products, like furniture, accessories, and other decorative items. The new […]
“As the media and digital landscape evolves at breakneck speed, continually reassessing the tools, services, and programs you’re employing is a great way to determine real-time ROI of your overall spend. Today’s measurement tool may be worthless to you tomorrow.”With the 8 Free Budget Planner Templates to Manage Your Marketing Spend, you’ll be able to […]
Intel has announced that the fix is out for its latest chips affected by Spectre, the memory-leakage flaw affecting practically all computing hardware. The patch is for the Skylake generation (late 2015) and newer, though most users will still have to wait for the code to be implemented by whoever manufactured their computer (specifically, their […]
Investors don’t want their portfolio companies to pay you too much, or too little. So they pay Advanced-HR for its compensation data pulled from 2,500 startups. With a generic name, the service has flown somewhat under the radar since launching 20 years ago. As startups grow more professional while staying private longer, they’re getting serious […]
KitSplit, which operates a peer-to-peer marketplace for creative equipment, is announcing that it’s raised $2.1 million in seed funding. The equipment available for rental can include cameras, lights and lenses, but also VR gear and drones. Renters get access to this equipment for a lower price (CEO Lisbeth Kaufman estimated said KitSplit usually costs 30 […]
Ford today announced the departure of the Raj Nair, Ford’s President of North America and former executive vice president, Product Development, and chief technical officer. According to a press release, he is leaving the company following a recent internal investigation that found certain behavior by Nair was “inconsistent with the company’s code of conduct.” Nair […]
Despite surpassing analyst expectations for the quarter, Roku disappointed Wall Street when it shared its fourth-quarter earnings after the bell on Wednesday. The digital streaming business fell about 18% in after-hours trading, in the minutes following the news release. Roku posted$188.3 million revenue, when Yahoo! Finance estimates showed $182.5 million. Earnings per share was 6 […]
The pixel-peepers over at DxOMark have shared some of the interesting metrics and techniques they use to judge the quality of a smartphone’s artificial bokeh, or background blur in photos. Not only is it difficult to do in the first place, but they have to systematize it! Their guide should provide even seasoned shooters with […]
Perhaps the most surprising thing I learned about Signal when I spoke with Moxie Marlinspike, the encrypted chat service’s creator, last year at Disrupt, was that it was essentially running on a shoestring budget. An indispensable tool used by millions and feared by governments worldwide, barely getting by! But $50 million from WhatsApp co-founder Brian […]
I’ve had a number of conversations with blockchain-focused people over the past few weeks. In some of those conversations — particularly with engineers — there is a palpable excitement and a belief that this technology is going to end up being their life’s work. As one blockchain hacker told me this past week, “It’s going […]
It’s a gloomy time in media, with frequent announcements of layoffs and shutdowns (it even happened today). That’s why it seems remarkable for an established publication to announce ambitious plans for newsroom expansion. The publication in question is The Atlantic, the magazine that Lauren Powell Jobs’ Emerson Collective bought a majority stake in last year. The magazine […]
The micro venture firm UpWest Labs was founded nearly six years ago in Palo Alto with one mission in mind: to bring Israeli founders to the U.S. when their companies are still nascent and provide them with enough financial and other resources to get going. Why do this? UpWest’s founders, Shuly Galili and Gil Ben-Artzy, say […]
How much can customer service be automated? Onward has some straightforward targets — 40 percent of tickets and 40 percent of messages should be automated, and average response times should be 40 seconds on average. Founders Rémi Cossart and Pramod Thammaiah describe this as Automate40 — basically, a set of goals for businesses looking to […]
If you own a car or home, one of the biggest challenges you’ll face is finding the right insurance plan that’ll cover everything you need and save you some money — but those plans are always changing, and consumers are getting stuck footing a bill they don’t necessarily need, according to Hanno Fichter. That’s why […]
With so many Android devices out there to choose from, it’s not always easy to find one that’s enterprise-friendly. To help alleviate that problem, Google announced the Android Enterprise Recommended program today. As the name implies, it’s designed to point enterprise IT departments at devices that Google has deemed to be enterprise-ready. This involves a number […]
Raisin, the Paypal-backed savings deposit marketplace that lets you shop for a better interest rate across Europe, has launched a dedicated U.K. site, meaning that savers can now access deposit accounts in Sterling. The first partner bank on the British version of the platform is BACB, which is offering a range of fixed term savings […]
Facebook has just opened up registration for its annual F8 developer conference. Last year, Zuck and company talked about augmented reality, brain-computer interfaces and a complete rewrite of its React framework. Facebook has had turbulent year in the news, and the company has made some significant moves to restructure how its users are interacting with […]
Cobalt is the new oil. Car companies and battery manufacturers are all rushing to secure multiyear contracts with mining companies for their lithium-ion batteries. According to a Bloomberg report, Apple is also participating in this game as the company wants to secure its long-term supplies. The company has never done this before with cobalt. Apple […]
Qualcomm is ready to show off more about what its Snapdragon 845 system architecture can do for the future of VR. Even as headsets based on the Snapdragon 835 reference design — like Lenovo’s positionally tracked Daydream headset — are just gearing up for their stateside release, we’re already looking to what the future of […]
Cloud IoT Core, Google’s fully managed service for connecting, managing and ingesting data from IoT devices, is now out of beta and generally available. Google envisions the service, which launched in public beta last September, as the first entry point for IoT data into its cloud. Once the data has been ingested, users can use Cloud […]
Just a quick bit of news for those with Nest cams around the house: a new, cheaper Nest Aware (read: the cloud recording service that also gives the camera a bit more smarts) plan is on the way. Nest has long offered two plans: a $10/month plan that lets you store the last 10 days […]
After Google announced earlier this month that it was going to wrap Nest back into Google’s hardware operation, everyone figured we’d see a bit more overlap between the two. Sure enough, just two weeks later: the Nest Cam IQ Indoor is getting support for Google Assistant. Nest says the app update that lets users toggle […]
Google and other tech giants often have huge recruiting efforts that can target students — but startups might not have those kinds of resources to find or grab them before they head off to those huge companies. The biggest tech companies in the world can offer a lot of resources and bigger compensation packages, but […]
Snapchat has posted an official response to users who signed a petition on Change.org asking the company to reverse its controversial update, which people say makes the app more difficult to use. In the response, Snapchat promises to make a few more changes to the Friends and Discover section in order to address user complaints. […]
Snapchat has posted an official response to users who signed a petition on Change.org asking the company to reverse its controversial update, which people say makes the app more difficult to use. In the response, Snapchat promises to make a few more changes to the Friends and Discover section in order to address user complaints. […]
With the NFL season now over, players finally have time to focus on their passions and side projects, which can be anything from an externship on Capital Hill to angel investing in startups. Some of these activities are facilitated through the NFL Player’s Association, which actually runs a tech accelerator designed to trade player licensing […]
With the NFL season now over, players finally have time to focus on their passions and side projects, which can be anything from an externship on Capital Hill to angel investing in startups. Some of these activities are facilitated through the NFL Player’s Association, which actually runs a tech accelerator designed to trade player licensing […]
Alto’s Adventure could be my most-played game on iOS. I spent countless hours on flights getting lost in the serene landscape offered in the game. To me it’s a satisfying mix of adventure and mindless pleasure. The sequel is now available on iOS and it’s even better than the first. As Darrell explains here, the […]
Alto’s Adventure could be my most-played game on iOS. I spent countless hours on flights getting lost in the serene landscape offered in the game. To me it’s a satisfying mix of adventure and mindless pleasure. The sequel is now available on iOS and it’s even better than the first. As Darrell explains here, the […]
4me, a startup that helps companies organize and track their IT outsourcing projects, announced a $1.65 million seed investment led by Storm Ventures. The company, which launched in 2010, would seem to be a bit long in the tooth to warrant a seed investment round, but co-founder and CEO Cor Winkler Prins explained that the […]
[embedded content] Alexa-controlled toilets are a thing in 2018, but cost thousands. An enterprising person can make their own by following these instructions. It takes a bit of work, multiple components and about $750 (plus the cost of the toilet), but the end result is a voice-controlled toilet — and everyone needs that in their […]
Photographs are emotional time machines: they transport us to places of which we’ve only dreamed, remind us of past experiences we long to recreate, and spark inspiration for future adventures. It is not the photographs themselves that stir up these emotions, but rather the memories and aspirations we associate with them. Instagram is a visual […]
When you’re under intense stress, it’s normal to have a short fuse. But don’t take your stress out on whoever happens to be nearby — whether it’s your assistant, family members, or direct reports. Making them bear the brunt of your frustrations will strain your relationships and hinder your resilience. Even if what’s stressing you […]
Editor’s Note: We’re so pleased to announce two new features today! Don’t forget to find out more about Customizable Business Hours as well! With B2B Marketing Analytics, Marketers can visualize campaign ROI across the funnel to prioritize channels and programs that work best. With first, even, and last touch attribution offered in a new out-of-the-box dashboard, marketers […]
Editor’s Note: We’re so pleased to announce two new features today! Don’t forget to find out more about multi-touch attribution as well! We’re excited to announce two new, frequently requested feature enhancements for Engagement Studio: the ability to customize business hours on Engagement programs! The ability to send emails during business hours only has always […]
Tell someone to write a poem, and chances are, they’ll freeze up. Tell someone to write a haiku, however, and we bet they’ll bang one out in less than 10 minutes. The reason: constraints unleash our creativity. But how can you translate that to the complex world of content marketing? The below diagram will help […]
“Bring me solutions, not problems.” Many well-meaning managers have said it, intending to keep employees from simply complaining about work issues. But employees can take it to mean they should cover up an issue if they don’t have a way to fix it. So it’s better to tell your team to bring you problem statements. […]
Today for the Write Blog, we interviewed one of our full-time writers, Austin. Austin first began his career as a pro writer when he left his hometown of Los Angeles, California to travel the world and document his experiences along the way. He has toured with rock bands in Europe, written technical documentation for Australian […]
Today for the Write Blog, we interviewed one of our full-time writers, Diana. Diana is a journalism graduate, award-winning filmmaker and online content specialist. She dedicates her work to crafting content that connects people with stories and ideas that matter. When she’s away from the laptop, you can find her navigating through South America’s mountain […]
This summer, I decided to really give the whole “be-present-in-the-moment” thing a shot. I wanted to take this seriously, so I decided to check out a couple self-help books dedicated to the idea of “living in the now.” And here’s the thing: some of the ideas, I could really, really get behind. But others didn’t […]
Most of us know that staying productive in the office requires recharging away from it. The hard part is doing it. Even if you go home at a decent hour, you may find yourself checking email or reading one last report. To forget about what’s happening at work, focus on what you’ll do instead. Framing […]
If there’s one thing we know about inspiration, it’s that it’s not very good at giving advance notice of anything.
Storytelling Tell someone to write a poem, and chances are they’ll freeze up. Tell someone to write a haiku, however, and we bet they’ll bang one out in less than 10 minutes. The reason: Constraints unleash our creativity. But how can you translate that to the complex world of content marketing? The diagram below will […]
February always gets me, and I’m sure many others, thinking about relationships. February 14, depending on your relationship status, is either Singles Awareness Day or it’s Oh No Did We Make Reservations At That One Restaurant day. In thinking through that, I realized we say “relationship” a lot in a corporate setting. “We value our […]
A few weeks ago, I gave a talk at the Multifamily Social Media Summit in Napa, CA. It was my second consecutive year attending the event, and I wanted to give the audience something fresh — my talk was going to be about Facebook Messenger. A few days before the talk, a member of the […]
If you and your team are facing a chronic challenge, you might be tempted to take control and vehemently argue for the solution you think will work, or to offer ideas indirectly and let your team take ownership of the issue. Neither of these extremes is optimal. Instead, try an approach that combines conviction and […]
It’s was our monthly Community Chat during this week’s #ContentWritingChat! That means we gave our audience the chance to vote on which topic they were most interested in dicussing. And the one that came out on top? Video creation tips! It’s no surprise this was the chosen topic, considering video continues to be the HOT […]
Want to track your packages with the swipe of your finger? Now you can. Need to split a complicated dinner bill? It’s no longer a 10-minute math problem. Lifestyle apps constanly appear in the Apple App Store and Google Play Store and at least attempt to make our lives easier. Not only have some of […]
“OK, Google. Good morning.” My name is Amanda, and these are the words I use to start my day. And no later do I utter them, it seems, than a smart home speaker responds with, “Good morning, Amanda,” followed by a brief weather report, and tech news briefings from a handful of sources. For many […]
For a long time, keyword rankings were a staple part of any SEO campaign. In a lot of cases they were a primary metric used to judge performance. Go back five or six years and we had so much more information on the keywords that users were searching for to reach our web content. All […]
This past summer I managed the largest acquisition campaign in my company’s history. I work at HubSpot, a marketing software company that popularized lead-gen campaigns and the whole idea of “inbound marketing,” so this is no small feat (we’ve run massive campaigns over the years). The campaign, Four Days of Facebook, drove 10x the number […]
Design is — and always will be — a big part of marketing. But that doesn’t mean every single marketer needs to be an expert designer. After all, the skills needed to be an effective marketer cover a wide breadth of expertise areas. Taking a note from Rand Fishkin’s T-Shaped Marketer concept, marketers need to […]
Research shows that women are far more likely to achieve their professional ambitions if their partner supports them (or if they stay single). But even for women whose partner is committed to equality, it’s difficult to navigate the challenges of a dual-career life. To make sure both people are aligned on what they want and […]
Let’s talk a little about the state of content marketing as it stands today. 91% of content marketers are using content marketing. That’s higher than all previous years to date. Content creation is the #1 activity in content marketing that gets outsourced. 45% of content marketers are more successful than they were the previous year: And […]
When working on a global team, it’s easy to focus on the ways that you and your colleagues are different. But rather than thinking about what sets you apart, emphasize what you have in common. This will draw you closer to your colleagues and make you more receptive to — and less frustrated by — […]
There is without a doubt no shortage of data for each action you take in your marketing campaigns, nor is there a lack of tools…
There is without a doubt no shortage of data for each action you take in your marketing campaigns, nor is there a lack of tools to help you measure them. The problem is, some metrics aren’t as important as they look. They stick out right in front of you as soon as you log into […]
Storytelling I was a wide-eyed, frizzy-haired 25-year-old when I first got the offer of a lifetime: to be in charge of content for a small tech company called Contently. When I asked my new boss for direction, he pointed to the freshly painted mural on the office wall. It read: “Those who tell the stories […]
The increasing influence that Digital Marketers have across organizations is no freak occurrence. The rise is even more stark in B2B Marketing, where trends such as Account-based Marketing, Social Selling, and Analytics are demanding more from B2B Marketers. When it comes to Pardot Specialists, we’re kept hot on our toes with marketing KPIs, campaign optimization, […]
SSL for Vanity Domains is now available for all our customers! You may have heard recently that a secure web is here to stay, and that more sites will get a “Not Secure” warning. The good news is that you can now use your own domain with https for your Pardot landing pages and forms. Not […]
If you use Facebook, you’re likely no stranger to the widespread clamor for a “dislike” button.
Hello, everyone. Welcome to Monday. I need coffee. You need coffee. And we all could use a little refresher on what happened in tech last…
The event didn’t go off entirely without a hitch. While the itself is impressive — considering the Falcon Heavy’s high bandwidth for cargo (140,000 pounds, which is about 2X the capacity of any other functioning rocket in history) and high engine capacity (27 of them) — some things didn’t go as planned. First, the ship’s […]
Most people watch movies to escape the real world, especially as a way to unwind after work. But some of the best movies can actually…
It’s frustrating to work with someone who doesn’t listen. Whether your colleague interrupts you, rambles on, or seems distracted, the impact is the same: You feel ignored, and the chances of misunderstandings increase. But you can encourage your colleague to listen better by emphasizing the importance of your message up front. Before starting a conversation, […]
Most pre-roll ads on YouTube are something to be endured, muted, and skipped immediately after the mandatory five seconds have passed. It’s nothing personal –…
Most pre-roll ads on YouTube are something to be endured, muted, and skipped immediately after the mandatory five seconds have passed. It’s nothing personal — people just want to get to their video. So how can advertisers create branded videos that users actually want to watch? For an ad to be sought out and consumed […]
Accessibility of digital content is something that hasn’t really been on my radar before. Like, at all. Didn’t even know it was a thing. I first heard about it when a client mentioned some corporate requirements related to accessibility for a new website they were building. Cue the lightbulb with the blinding flash of the […]
If you’ve ever joined us for #ContentWritingChat, there’s a good chance you’ve noticed that we have a lot of writers joining us each week. It’s amazing having an incredible group of content creators come together for our chat. But sometimes writers need a little help when it comes to niching down and sending out those […]
AI is all the rage on tech websites, but it can still seem like a pretty obscure, inaccessible tactic for B2B companies.
AI is all the rage on tech websites, but it can still seem like a pretty obscure, inaccessible tactic for B2B companies. The hype and expectations of AI are astronomical, yet the actual business impact it can have on B2B companies at this moment is still relatively uncertain. However, one thing I can assure you […]
As an acquisition marketer, I hear questions like this all the time: “Is the PDF dead? Is the webinar dead now too? How should we…
As an acquisition marketer, I hear questions like this all the time: “Is the PDF dead? Is the webinar dead now too? How should we continue generating leads for our sales team while continuing to innovate on the content formats we produce and gate behind a form?” It’s 2018, and the way our prospects and […]
It’s important to encourage your employees to take time off. Make it clear to them that this is a business issue — not just a personal one. Use a few minutes in a team meeting to share some of the research on the benefits of vacation, such as higher productivity and less stress. Then keep […]
We live in an age where it seems like privacy comes at a premium.
We live in an age where it seems like privacy comes at a premium. It feels like the number of headlines we see about data breaches, for example, come at a higher (and troubling) frequency every year. Many of us wonder what we need to do to protect ourselves. Freeze our credit? Use a different […]
