Mobile’s contribution to holiday shopping, in terms of both visits and sales, has been growing every year. But the 2017 holiday shopping season will hit…
digital marketing
Pandora made $80M in U.S. app store revenue in Q3, booting Netflix from the top grossing spot
In the face of fierce competition from Spotify and Apple Music, Pandora has been growing its in-app subscription revenues, according to new data from Sensor…
Blue Apron shares trade down 9% after disappointing earnings
Blue Apron just can’t catch a break. The New York-based cooking kit business released its third-quarter earnings before the bell on Thursday. The results were mixed.…
‘Thor: Ragnarok’ takes us to a weirder, goofier corner of the Marvel Universe
The posters and trailers for Thor: Ragnarok promised something different — a movie that’s more psychedelic than your typical Marvel film, and one takes itself…
Rallyteam raises $8.6 million to keep employees at companies
How can companies stop the best employees from leaving? Money is one solution. A good corporate culture is another. But some people are dissatisfied with…
DeepMind has yet to find out how smart its AlphaGo Zero AI could be
Once Alphabet’s artificial intelligence company DeepMind had masted the ability to defeat the best human Go players in the world, it tried to beat its…
VMware acquires VeloCloud as it moves deeper into networking
VMware announced today that it was acquiring VeloCloud, a startup that focuses on cloud-based wide area networks (WAN), those networks that span a broad area…
Snap joins the great burger debate with launch of dancing burger AR lens
Just when you thought great burger debate had abated, Snapchat has arrived to pour more lighter fluid on the grill. This week, Snap unveiled a…
OpenAI Director Shivon Zilis explains why AI requires oversight now
At Google’s second annual Go North conference, much of the focus is on artificial intelligence and its impact on our world. The conference kicked off…
Alexa gets its first celeb voice with Oprah, but it’s just a holiday promo
Alexa is getting its first celebrity voice, and it’s Oprah. Before you get too excited, Oprah won’t respond to your day-to-day questions, as Alexa does…
First batch of free Disrupt Berlin Hackathon tickets available now
Aufmerksamkeit, menschen! You know what makes Disrupt Berlin Europe’s premier tech conference for startups, entrepreneurs, investors and hackers more exciting (who knew that was even…
The Loog Pro allows children to shred their faces off and/or shout the devil
Children who are about to rock, we salute you. The Loog Pro is a guitar made just for kids and features three strings that can…
Dashlane universal password manager comes to Linux, Chromebook and Microsoft Edge
Dashlane, a popular password manager than now reaches 9 million users, is launching today on Linux, Chromebook, and in Microsoft Edge for the first time.…
Pusher launches Chatkit to make it easy for developers to add chat functionality
Pusher, the London startup that provides tools and cloud infrastructure for developers to add real-time functionality to their apps, such as push notifications and messages,…
Battery Ventures leads $75M Series D in travel activities platform GetYourGuide
Right after Berlin-based travel activities booking platform GetYourGuide announced its $50 million Series C, one of Europe’s biggest tourist draws, the city of Paris, was rocked…
G-Ro rolls out four new smart bags
I doubt there has been a time that I’ve scrolled through Facebook and not seen the G-Ro. While this could be part of the magic…
Arbe Robotics raises $9M to build high-resolution radars for autonomous cars
As carmakers and tech companies continue to improve the mechanics and reliability of self-driving cars, Arbe Robotics, a Tel Aviv startup developing a high-resolution radar…
Another blockbuster quarter for Alibaba as revenue surges 61%
Alibaba’s stellar financial performance continues unabated after the Chinese e-commerce giant again beat analyst expectations thanks to impressive growth in its core business at home.…
Rebagg loses a ‘g’ to rebrand luxury handbag marketplace
Who needs two g’s when you can get by with one? Luxury handbag marketplace Rebagg is now Rebag because the startup “really wanted to elevate…
Glint raises another $20M to help companies figure out how their employees really feel
Glint, a startup that helps companies improve their employee retention rates, announced today that it has raised $20 million in Series D funding. The round,…
‘Digital experience’ company Instart Logic raises $30M for global expansion
Instart Logic has raised $30 million in Series E funding. The company describes its technology as a “digital experience platform.” If that sounds vague, it’s partly…
Melonport and ICONOMI founders come to Disrupt Berlin to talk about the future of ICOs
Are ICOs here to stay? After producing so many headlines in 2017, the future of token sales is still filled with uncertainty. That’s why it’s…
Bitcoin blasts past $7,000 to reach another record high in 2017
Bitcoin’s incredible march continues in 2017 after the cryptocurrency broke $7,000 per coin for the first time. The surge even saw it go on to…
First Minute Capital joins $5.8M seed for AR treasure hunt game Snatch
Pokemon Go is a game that spawns cute monsters for players to try to catch. But the massive popularity of the augmented reality title, which…
Only two days left to buy early-bird tickets to Disrupt Berlin
What could Disrupt Berlin — Europe’s premier event for entrepreneurs, investors, hackers and tech fans — possibly have in common with Eddie Murphy’s 1982 police action/comedy,…
Open source database startup MariaDB confirms $27M investment led by Alibaba
Open source database startup MariaDB has announced a new $27 million round of funding led by Alibaba, confirming the news that TechCrunch reported in September.…
HTC’s bigger, better and clearer U11 Plus won’t be coming to the U.S.
HTC unveiled two new phones during an overnight event in Taiwan. Both are variations on the company’s U11 flagship — one’s is a budget version,…
HTC intros a $349 version of the U11
I honestly thought HTC had sent the wrong phone in the mail when the U11 Life arrived. The new phone looks almost identical to its…
Didi Chuxing will build its own electric vehicle charging network
Didi Chuxing, China’s largest ride-sharing company, will form a joint venture to build its own charging network for electric cars. In an announcement today, Didi…
TransferWise announces whopping $280M investment as early shareholders cash in
TransferWise, the international money transfer company and one of Europe’s better-known unicorns, has announced $280 million in new investment today. The Series E round is…
Crunch Report | Doppler Labs Shuts Down
Doppler Labs shuts down, Sony releases V2 of the robot dog Aibo and Robinhood now has a web version. All this on Crunch Report. Read…
New ‘Star Wars: The Last Jedi’ trailer prepares you for some twists
There’s a new 45 second spot for Star Wars: The Last Jedi, which premiered tonight during some kind of sport ball game, but which is…
Coin offerings using celebrity glitter may not be golden, SEC warns
A slew of media stars have hitched their stars to various virtual currencies, lending their social media outreach and luster to projects that have seemed…
Elon Musk says Tesla’s China factory could begin production in roughly three years
Tesla last week officially confirmed its plans to set up a manufacturing facility in China, and now we know a bit more about what it’s…
Tesla could upgrade customer computers to meet self-driving requirements
Elon Musk had some thoughts to share on Tesla’s Q3 earnings call regarding full autonomy and how the automaker is preparing to deliver this to…
Blue Apron competitor HelloFresh prices IPO, raising up to $369 million
HelloFresh, the Berlin-based cooking kit delivery company, priced its IPO at the middle of its expected range at 10.25 euros, or roughly $11.91 dollars. This means that the company…
Watch the Pitch@Palace pitches live right here
After months of preparation, startups will gather at St. James Palace in London to compete in the Pitch@Palace pitch-off. TechCrunch will be broadcasting the competition…
With Apple lawsuits still looming, Qualcomm beats revenue expectations
Against a backdrop of a year-long legal battle with Apple, Qualcomm has beat analysts’ revenue and earnings estimates in its fourth fiscal quarter. Qualcomm booked…
Instagram Stories and WhatsApp Status hit 300M users, nearly 2X Snapchat
Instagram and WhatsApp’s Snapchat clones aren’t slowing down. Today Facebook CEO Mark Zuckerberg announced Instagram Stories and WhatsApp Status both now have 300 million daily…
How cities can harness the good — and avoid the bad — of the new mobility movement
In late September, London made headlines when it stripped popular ride-hailing app Uber of its license to operate in the city. The wall-to-wall coverage that followed the…
Reddit CEO talks taking site from ‘dystopian Craigslist’ to ‘the most human place on the internet’
Reddit CEO Steve Huffman took to the site for his “quarterly inquisition,” an AMA where he fielded questions from users and moderators. The discussion today…
This is the Razer Phone
It’s no big secret that Razer (the company best known for building gaming peripherals and laptops) has been building a phone. The company bought fledgling…
Tesla says it expects to spend $1B in the final quarter of the year amid Model 3 push
Tesla’s march toward its goal of being able to produce 5,000 Model 3 vehicles per week is a very expensive prospect — but the company,…
Tesla predicts production rate of 5K Model 3 cars per week by late Q1 2018
Tesla went into a bit more detail about the production challenges it faces with the Model 3 in its letter to investors on the heels…
Yelp beats earnings, but outlook is bad
Yelp, the platform which connects consumers and local businesses, posted third-quarter earnings after the bell on Wednesday. Yelp’s net revenue for the third quarter was $222.4…
Fitbit beats analyst estimates but takes a net loss of $113 million in Q3
It seems Fitbit is benefitting from the news of its new products — particularly the Fitbit Ionic device. The company just reported it beat analyst…
Thoughts on the #techhearings from my time in Product Safety at Twitter
I created the Product Safety and Security Team at Twitter. At different points in time I was responsible for the engineering of tools to mitigate…
CTrip Group snaps up travel search startup Trip.com
Trip.com, a travel discovery app formerly known as Gogobot, is getting acquired amid a flurry of activity surrounding trip discovery tools and companies — and…
Altair Engineering soars 41% in public debut
Michigan-based Altair Engineering is off to the races in its public debut. After pricing shares at $13, the enterprise software company raised $156 million. Then Altair…
Accel launches UC Berkeley mentorship program
Sometimes it seems like Stanford gets all the VC attention, but there’s another great school in the Bay Area. UC Berkeley is the top-ranked public…
Google takes aim at medtech for Launchpad Studio’s first batch of AI-focused startups
Google has been going all-in on AI and machine learning for some time now, and part of that is, of course, nurturing the growing ecosystem…
Ceres Imaging scores $2.5M to bring machine learning-powered insights to farmers
Agtech has largely seemed underserved by emerging startups, though farmers have largely proven more receptive to adopting new tech than most might assume. Ceres Imaging…
GarageBand for iOS gets an in-app instrument store and 80s-style drum machines
A fancy new iPhone’s as good a reason as any to bring a big upgrade to Apple’s free music production service, GarageBand. The iOS version…
Smart earbuds startup Doppler Labs shuts down after raising $50M+
Doppler Labs, a smart earbud company that raised more than $50 million in funding from backers like Universal Music, Live Nation and the Chernin Group…
Google will pull its QPX Express API in April 2018, cutting off its airfare feed
As Google gradually builds out its footprint in travel search, the company is also making a move to cut off its role as a data…
Periscope ups payouts to broadcasters on sales of Super Hearts, adds holiday bonuses
Twitter’s Periscope is going after live broadcasters in a big way, as it’s now promising to give back more of their earnings from the sales…
Google launches Poly, a home for the world’s 3D objects built for creators
As Google builds platforms like ARCore and Daydream that allow users to step into virtual worlds or put virtual scenes inside their phone’s field-of-view, there’s…
Credit Karma rolls out a hub to check out the details of your car
While you can open up your bank app and probably find all the relevant information for your credit cards and bank accounts, there isn’t really…
Palo Alto nonprofit Benetech wins a $42.5M Dept. of Education grant, a nod to founder Jim Fruchterman’s quest to help the blind
With one day left to go in the federal fiscal year, the department had renewed funding for a longstanding reading program for the disabled, and…
Google’s Pixelbook is my new favorite travel buddy
The Google Pixelbook is a bit of an odd duck among notebooks, or among tablets – or even among notebook/tablet hybrids. It’s a Chromebook, which…
Samsung now offers an Enterprise Edition of the Note 8 for business
The push to let employees bring their own devices to work has been underway for some time now — in fact, it’s a big part…
Ford’s Canvas monthly car subscription car service expands to LA
Canvas is expanding beyond its home city of San Francisco, with an expansion of its monthly subscription car ownership model to Los Angeles – possibly…
Tuurnt lets people pay you to party
Do you like to party? Do you like money? Friend, have I got a startup for you. Tuurnt is based on the concept of rent…
Markforged raises $30 million from industrial investors
When Greg Mark takes his 3D printer to VCs he gets blank stares. The Boston-based CEO of Markforged, a 3D printing company that specializes in…
Life is changing for men for two reasons — and new startups are on it
It’s never been a better time to be a man who privately suffers erectile dysfunction, premature ejaculation or hair loss. Before you roll your eyes,…
Clutter, the on-demand storage company, will now offer in-city moving
Moving is one of the most stressful life events you can go through. But Clutter, the on-demand storage startup based in LA, is looking to…
How to Write Blog Posts That People Want to Read
Blogging is a powerful tool for driving organic traffic. But getting readers is not easy. That’s why it’s critical that bloggers learn how to write…
How to Tell if Your Facebook Campaign Was Actually Worth It
As of March 2017, Facebook had 1.28 billion active users each day, and over 85% of those users were outside of the U.S. and Canada.
7 Books That Will Help You Develop More Empathy
When Brian McGrory, Editor-in-Chief of The Boston Globe, gave a talk at HubSpot’s Cambridge office this summer, he told us a story about a crucial…
9 Smart Strategies for Working With Difficult People [Infographic]
The intimidators. The slackers. The credit-takers. The “I actually have another favor to ask”-ers.
45 Senior Travel Discounts via AARP Money
Oct 25, 2017 … A whopping 99 percent of boomers will take at least one pleasure trip a year, with an average of five or more trips. Fifty-one percent are expected to travel only domestically, while 43 percent will travel both domestically and internationally, according to AARP research.
The Anatomy of Viral Content
Viral videos, articles, gifs, and images don’t spread like wildfire around the Internet randomly. There’s always a reason behind its virality. To become a viral…
HubSpot’s Marketing Team Worked Remotely for One Week. Here’s What We Learned.
Think about the last time you were on a conference call with someone in a different location. Did you run into any communication challenges –…
The 6 Key Marketing Metrics Your CEO Actually Cares About
Gone are the days of the CMO who isn’t fluent in metrics, analytics, and spreadsheets. The internet has made marketing far more measurable (and therefore…
How to Position Automotive Shops as a Lifestyle Choice for Consumers
When it comes to deciding where to get their car serviced, consumers have so many options. They can go to a national chain, a privately…
Join us for F8 2018 on May 1 – 2 in San Jose, CA via Facebook Developers Blog
F8, our biggest conference of the year, is happening at the McEnery Convention Center in San Jose, CA on May 1 and 2, 2018.
10 Influencer Marketing Campaigns to Inspire and Get You Started With Your Own
You can’t go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing. But is this buzzword-laden tactic actually worth your…
When They Go Low, We Go Viral: Adding Value in the Age of Fake News
From satire accounts to blatantly false accounts, fake news is an ever-growing concern among publishers and audiences alike. Everything, from presidential campaigns to local businesses…
A Beginner's Guide to SSL: What It Is & Why It Makes Your Website More Secure (es-la)
Have you ever noticed that some URLs start with ” http ://” while others start with “https://”? Perhaps you noticed that extra “s” when you were…
Don't Freak Out, but Facebook Added a New Kind of Feed
When Facebook makes any change to its algorithm or News Feed, the standard response is that it’s cause for panic.
25 Last-Minute DIY Halloween Costume Ideas for Tech Geeks & Marketers
Halloween is a fun holiday, and it doesn’t get the attention it deserves. It doesn’t have recognizable songs or vacation days associated with it, and…
Freelance Writing Jobs: How to Spot a Fraud Assignment
If you work long enough as a freelance writer, you will eventually encounter fraud assignments from people who don’t plan to pay you. Over time,…
SEO Recipe Cards: The Art of Multiple Keyword Optimization
SEO experts are always looking for the recipe of success to help clients increase search ranks and improve brand results. The problem is just relying…
Are Amazon 'Sponsored Products' Ads Worth It?
Say you’re in the market for a new pair of headphones or a new guitar tuner. Where would you start your search? Google, right?
Which Social Media Network Makes Us Feel the Worst? [New Data]
I cannot tell you the number of times I’ve deactivated Facebook, re-joined, and deactivated again, only to repeat the process.
Did Samsung Just One-Up Apple on Its Cool Factor?
Let’s cut right to the chase: At this week’s Samsung Developer Conference, the event’s namesake announced a bunch of really cool new stuff.
Introducing Team Newsletters
The increasing volume of information, along with accelerating industry trends, has made it harder for busy professionals and teams to keep up with emerging threats…
The Genius Writing Tactic TIKI Used
On August 11th, 2017, white supremacists carried TIKI Brand torches at a rally in Charlottesville, Virginia. This put the TIKI Brand company in a strange…
How to Understand Facebook Insights for Social Video
Hi. I’m Nick, and I’m new to the HubSpot Marketing Blog. But I’m not new to HubSpot. I’ve been working at HubSpot for over a…
18 Fun Corporate Team-Building Activities & Outing Ideas Everyone Will Enjoy
Starting to notice some droopy shoulders around the office? Sounds like it’s time to plan a team outing. Team outings are a great way to…
How to Pitch Great Blog Ideas to Any Client
Pitching is a good opportunity to develop and present your ideas. Pitching puts you in control of a blog post’s narrative and lets you build and enhance…
Edit Blog Posts You’ve Written and Become a Writing Machine
When it comes time to edit blog posts, do you hide under your desk, cross your fingers, and hope the editorial fairy comes along and…
A Beginner's Guide to SSL: What It Is & Why It Makes Your Website More Secure
Have you ever noticed that some URLs start with ” http ://” while others start with “https://”? Perhaps you noticed that extra “s” when you were…
10 Easy Ways to Measure the Effectiveness of Your Content [Infographic]
The most effective marketers have their content strategies firing on four cylinders:
How to Edit Instagram Photos: A Step-by-Step Guide to Using Instagram Filters & More
Have you ever looked through your Instagram feed and wondered how some people make their photos look just so good with just a smartphone and…
Keywords Still Matter—Just Not the Way They Used To
When asked about search engine optimization, the first thing you think of is keywords, right? With the influx in SEO experts and agencies that specialize…
How to Write Well: 10 Timeless Rules From Legendary Ad Exec David Ogilvy
Writing is easy. Most people can do it. If you’re reading this, you can write.
What Is Whitespace? 9 Websites to Inspire Your Web Design
Empty space is not always wasted space. In fact, when it comes to web design, it’s a best practice to give your content a little breathing…
Long-Form Content is the New Short Form
We all follow that one person on Facebook that loves to post long, rambling statuses. Whether it’s the latest news story or their thoughts on…
The Challenges of Scaling Your Content Marketing Strategy
Content makes the marketing world go around, but the sheer volume required for campaigns can be overwhelming. HubSpot found companies that posted 16 times or more per…
7 of the Best Promotional Product Videos Ever
One of the wisest things I’ve ever read about product marketing came from the writer of a children’s book. “If you want to build a…
Keep the Fire Burning Without Burning Out: Freelancer Motivation Tips
I remember the days when I longed to be paid to write. I would daydream during my job of having the flexibility to work…
Snapchat Use Among Influencers Is Down 33% [New Data]
We’ve been following the competition heating up between Snapchat and Instagram since Instagram launched Stories last August. And in the year since, we’ve been keeping…
13 Things to Start, Stop & Keep Doing With Your Email Marketing in 2018
If you’re reading this blog post, there’s a good chance you arrived here by clicking on a link in an email we sent to you.…
The 9 Life Stages of an Evergreen Blog Post
If you want your content to live beyond today, you have to create content that is evergreen. Evergreen content increases your chances of gaining exposure…
Why Writing a Style Guide for Content Development is Essential
Where marketing is concerned, content is king these days. From white papers and ebooks to Facebook and Twitter, content is everywhere. If you are a…
How to Start a Competitive Analysis: 57 Questions You Need to Ask [Free Kit]
When was the last time you ran a competitive analysis for your brand? If you’re not sure, or if the last “analysis” you ran was…
Brand Strategy 101: 7 Essentials for Strong Company Branding
Let’s say you’ve come to the difficult realization that quite frankly your brand — if you can even call it that — is all over…
Disputing, Fixing Credit Bureau Report Error, Mistake – AARP Bulletin via AARP Money
Jun 18, 2010 … Q. There’s an error on my credit report. How do I fix it? A. Don’t rely on the online dispute forms offered by the three major credit reporting bureaus. Their check- box choices will pigeonhole your dispute into general categories, weakening your chances to prove negligence, says the National Consumer Law …
How Content Marketing Outperforms PPC
In business, it’s easy to be swayed toward marketing tactics that generate fast results. If executed correctly, a pay-per-click (PPC) marketing campaign can help you…
Live From Mark Zuckerberg's #OculusConnect Keynote
Here it is: the fourth installment of one of Facebook’s biggest VR events, Oculus Connect. Today, things kick off with an opening keynote from Mark…
If You're Not Building a Bot, You're Already Behind. [Video]
October 11, 2017 10:00 am Source: https://blog.hubspot.com/marketing/rss.xml?tabid=6307&moduleid=8441&maxcount=250 Link: https://blog.hubspot.com/marketing/if-youre-not-building-a-bot-youre-already-behind-video
How to Organize Your Email: 12 Management Tools
Most people have a love-hate relationship with their email inbox. On the one hand, email can be exciting — whether you’re making progress with a…
How Co-Working Spaces and Online Currencies Have Changed Freelance Writing
Now is a great time to be a freelance writer — perhaps the best it has ever been. I know that to be true for…
Internal Content Marketing is Just as Important as External
Effective content marketing begins with the people and processes within your own organization. That’s because good content reflects the culture and values of the organization.…
Intrinsic and Extrinsic Motivation: What's the Difference?
We all have different reasons for getting up every morning and doing what we do every day. So why is it that, on some days,…
8 Genius Examples of Empathetic Content Marketing in Action
Successful content marketing is about creating a connection between your audience and your brand. This doesn’t mean just throwing content at your audience. It means…
Research: Shifting the Power Balance with an Abusive Boss
Executive Summary When confronting an abusive supervisor, employees often assume they have two choices: confrontation or avoidance. But new research suggests a third option: Targets of abuse can flip the script, shifting the balance of power in their favor when bosses make life miserable. As subordinates gain leverage over time, they can strategically influence supervisors to stop […]
Do You Need a Formal Degree, or Will a MOOC Do?
Executive Summary We all know that in the modern economy, we can’t just stop learning. But how to keep educating ourselves is a complicated question. Is it a worthwhile investment to get a formal degree, like an MBA or PhD? Should you take a more targeted approach, with a short-term executive education program? Or perhaps DIY […]
Data From 3.5 Million Employees Shows How Innovation Really Works
Executive Summary The variables that make for a successful innovation program are independent of whether the company is seeking disruptive or incremental innovations. It doesn’t matter whether they’re asking for process or product innovation, what industry the company is in, or even, for the most part, whether the company is large or small. That’s according to […]
Is It Healthy to Have More Variety in Your Emotions?
How often do you feel happy, enthusiastic, amused, inspired, or calm on a given day? For more than a decade, researchers have been uncovering a link between positive emotions and better health, particularly for women. But there’s a catch. Beyond how much positive emotion we feel, more recent research has found that variety matters as […]
Why Retailers Should Retire Holiday Shopping Season
Executive Summary It’s time that retailers re-think their approach to the holiday shopping season. It no longer makes sense to rely on disproportionate revenue from the holiday season to make up for softness in sales during the rest of the year. Customers don’t want retailers to dictate their shopping schedule; wealthy customers are getting used […]
How to Write Catchy Email Subject Lines: 17 Tips
No matter what they say, people do judge emails by their subject lines. In fact, 47% of email recipients decide whether or not to open…
How to Write Catchy Email Subject Lines: 17 Tips
No matter what they say, people do judge emails by their subject lines. In fact, 47% of email recipients decide whether or not to open an email based on subject line alone. That’s why it’s so important to craft subject lines that are compelling enough to get people to click through. While they may seem […]
30 of the Funniest Tweets About Social Media We've Ever Seen
There are a lot of things to be negative about on the internet today. And between cyberbullying on Twitter, fake news on Facebook, and too…
30 of the Funniest Tweets About Social Media We've Ever Seen
There are a lot of things to be negative about on the internet today. And between cyberbullying on Twitter, fake news on Facebook, and too many weight loss tea ads on Instagram, it’s easy to feel jaded about social media in particular. In fact, we surveyed more than 3,000 people around the world, and one-third […]
To Solve a Problem, Stop Thinking About It – via @HarvardBiz
When you’re trying to come up with a creative solution to a problem, you might be tempted to buckle down and focus until you solve it. But recent research shows that taking breaks at regular intervals leads to better outcomes. Set a timer for a certain amount of time, say, 30 minutes. When it goes […]