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March 27, 2018  |  By MarketingMuses

If You Fire Someone for Sexual Harassment, What Do You Say If You’re Called for a Reference?

yangleephoto/Multi bits/Getty Images Many victims of workplace sexual harassment tell the same frustrating story: Their harasser got fired, but then he landed a plum new job in the same industry. In 2016 Reuters terminated a senior editor after his subordinate filed a sexual harassment complaint. Not long after, that editor was hired as an executive at […]

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March 27, 2018  |  By MarketingMuses

Survey Data Shows That Many Companies Are Still Not Truly Agile – SPONSOR CONTENT FROM CA TECHNOLOGIES

In Today’s Digital Economy, Agile Practices Can’t Be Limited to Just the IT and Development Realms By Surya Panditi, SVP and GM, Agile Management, CA Technologies Agile practices have a vital part to play in the rapid delivery and continuous maintenance of software-driven products and services. When software is ubiquitous, agile needs to be likewise. […]

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March 27, 2018  |  By MarketingMuses

AI Will Change Radiology, but It Won’t Replace Radiologists

Corbis/VCG/Getty Images Recent advances in artificial intelligence have led to speculation that AI might one day replace human radiologists. Researchers have developed deep learning neural networks that can identify pathologies in radiological images such as bone fractures and potentially cancerous lesions, in some cases more reliably than an average radiologist. For the most part, though, […]

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March 27, 2018  |  By MarketingMuses

When You Need to Take Time Off Work for Mental Health Reasons

the korus/unsplash Personal health should be a private matter. But when you need to take time off work due to a mental health condition, often it isn’t possible to maintain that privacy. As a board member at the National Alliance on Mental Illness (NAMI), and a former managing director at two global banks (UBS and […]

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March 26, 2018  |  By MarketingMuses

Taming the Epic To-Do List

jennifer maravillas for hbr The to-do list can be an indispensable tool when used to mindfully manage your time. But used indiscriminately, you become its servant. The first step in making your list work for you is to be clear on what job you’re “hiring” it to do. Most of us fail to do this, and […]

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March 26, 2018  |  By MarketingMuses

Using AI to Invent New Medical Tests

clem onojeghuo/unsplash Artificial Intelligence, which has already had a major impact on industries such as transportation, retail, energy, and banking, is only just beginning to be applied in medicine. Its profound capabilities hold promise for enabling early detection of disease and metabolic abnormalities and hope for empowering doctors and patients. One advantage of AI is its […]

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March 26, 2018  |  By MarketingMuses

Research: The Industrial Revolution Left Psychological Scars That Can Still Be Seen Today

The Miriam and Ira D. Wallach Division of Art/The New York Public Library The Industrial Revolution, which brought together large-scale coal-based industries like mining, steel, pottery, and textiles, helped create the foundation of modern society and wealth. At the same time, the early industrial economies that formed in this era were also associated with brutal […]

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March 26, 2018  |  By MarketingMuses

How Black Women Describe Navigating Race and Gender in the Workplace

CSA Images/ Color Printstock Collection/Getty Images A few years ago I started attending classes for my part-time MBA. What I noticed almost immediately was that my experience in the classroom largely mirrored my experience of close to a decade in corporate America: I’m consistently one of very few black women and black people in the […]

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March 26, 2018  |  By MarketingMuses

Is the Confidence Gap Between Men and Women a Myth?

Paul Garbett for HBR How working women are kept from positions of influence and power is by now well-documented by scientists and journalists alike. While the research has not been specifically remedy-directed, where gender-based bias has been discovered some have sought to counter it with HR policy changes, training, awareness campaigns, equal opportunity legislation, and […]

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March 23, 2018  |  By MarketingMuses

Apple’s Pact with 13 Health Care Systems Might Actually Disrupt the Industry

laura schneider for hbr An announcement on January 24 didn’t get the large amount of attention it deserved: Apple and 13 prominent health systems, including prestigious centers like Johns Hopkins and the University of Pennsylvania, disclosed an agreement that would allow Apple to download onto its various devices the electronic health data of those systems’ […]

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March 23, 2018  |  By MarketingMuses

Pay Injustices

Are you getting paid unfairly? In this episode of HBR’s advice podcast, Dear HBR:, Dan and Alison answer your questions with the help of Shirli Kopelman, a professor at the University of Michigan’s Ross School of Business and the author of Negotiating Genuinely: Being Yourself in Business. They talk through what to do when a […]

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March 23, 2018  |  By MarketingMuses

Emergency Responders and the Dangers of “Masculinity Contests”

Petr Svarc/Getty Images During the horrific school shooting last month in Parkland, Florida, one of the sheriff’s deputies on the scene did not enter the building to confront the attacker. The internet, Parkland officials, and politicians reacted swiftly. The deputy was criticized by his boss for his supposed inaction and was called a “coward” by […]

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March 23, 2018  |  By MarketingMuses

How to Manage an Employee Who Cries Easily

Hayon Thapaliya for HBR Most managers feel uncomfortable when employees cry during business conversations. Many of us may recall a time we’ve cried at work, but for some people it’s not a rare occurrence. Some individuals seem to react excessively to disappointment or challenge, with repeated bouts of apparent sadness or fear accompanied by tears, […]

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March 23, 2018  |  By MarketingMuses

Research: Legal Marijuana and Gay Marriage Have Been Good for U.S. Innovation

Kenneth andersson for hbr Many countries and regions declare that they want to develop their own Silicon Valley and be a hub for innovation. The page for Technology Centers on Wikipedia, for example, lists no fewer than 90 places that have billed themselves as “Silicon This” or “That Valley”, hoping to emulate the Valley’s success […]

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March 22, 2018  |  By MarketingMuses

How Being a Workaholic Differs from Working Long Hours — and Why That Matters for Your Health

Hayon Thapaliya for HBR Hanna, a finance director at an international home care retailer, works long hours. She’s usually in the office from 9am to 5pm, but at home, when her three children go to sleep, she’ll work another four hours, not closing her laptop until midnight. She sometimes also works on weekends. But even […]

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March 22, 2018  |  By MarketingMuses

The Economics of Why Companies Don’t Fix Their Toxic Cultures

naqiewei/Getty Images Over the last decade, industries, academics, and the public sector have turned their focus toward culture and ethics in response to the financial crisis as well as misconduct at a broad range of corporations. But what role does culture play in corporate misconduct, and why do these problematic cultures persist? My perspective and […]

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March 22, 2018  |  By MarketingMuses

How Mayo Clinic Is Combating Information Overload in Critical Care Units

JUAN Diaz-Faes for HBR Health care teams depend on electronic health records (EHRs) to compile important medical data from innumerable lab tests and medical devices, observations, treatments, and diagnostic codes. We rely on it so much that we consider the EHR to be a team member. But in fast-paced critical care units, where even small […]

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March 22, 2018  |  By MarketingMuses

People Don’t Want to Be Compared with Others in Performance Reviews. They Want to Be Compared with Themselves

HBR STAFF/Schreiber Sons/nypl People hate performance evaluations. They really do. According to a survey of Fortune 1,000 companies done by the Corporate Executive Board (CEB), 66% of the employees were strongly dissatisfied with the performance evaluations they received in their organizations. More strikingly, 65% of the employees believed that performance evaluations were not even relevant […]

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March 21, 2018  |  By MarketingMuses

Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Topic Images Inc./Getty Images If your customer retention strategy relies on “buying” loyalty with rewards, rebates, or discounts, it is coming at a high cost. And these days, it could also mean that you’re giving up something priceless: your relevance. That’s because the “loyalty era” of marketing, as we’ve known it, is waning. It was […]

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March 21, 2018  |  By MarketingMuses

7 Ways to Improve Operations Without Sacrificing Worker Safety

HBR STAFF/CSA Images/BW Archive Collection/Getty Images When I ask corporate leaders why they are committed to preventing serious injuries and deaths among their workers, most say they care about their employees and don’t want to see anyone hurt. They’ll also note that “safety pays” in reducing costs, or admit they fear reputational damage following a […]

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March 21, 2018  |  By MarketingMuses

AI Will Change Health Care Jobs for the Better

shuoshu/Getty Images Smart machines tend to elicit both awe and deep anxiety. This is especially true in health care, where people’s hopes and fears tend to get magnified quickly. Consider three issues that get a lot of attention: the use of medical records, the “human touch” in medical care, and the future of jobs in […]

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March 21, 2018  |  By MarketingMuses

Leading with Less Ego

Rasmus Hougaard and Jacqueline Carter, of the global consulting firm Potential Project, make their case for mindfulness, selflessness, and compassion in leadership. Their survey of 30,000 leaders showed those characteristics are foundational — and often missing from leadership development programs. Practicing self-awareness, they say, leads to more focused and more people-focused organizations. They’re the authors […]

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March 21, 2018  |  By MarketingMuses

How Military Veterans Can Turn Their Skills into a Corporate Career

Hayon Thapaliya/Peter Dazeley/Getty Images When Toby Johnson was 24 years old, the Army pilot was in charge of eight $30 million Apache helicopters, plus the 30 people who managed them — more responsibility than any of her friends in the private sector. But when she decided to leave the Army and get a civilian job, she […]

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March 20, 2018  |  By MarketingMuses

Having Your Smartphone Nearby Takes a Toll on Your Thinking

Oliver Hibert/Getty Images “Put your phone away” has become a commonplace phrase that is just as often dismissed. Despite wanting to be in the moment, we often do everything within our power to the contrary. We take out our phones to take pictures in the middle of festive family meals, and send text messages or […]

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March 20, 2018  |  By MarketingMuses

How Augmented Reality Will Make Surgery Safer

mathisworks/Hayon Thapaliya/Getty Images Some of the biggest medical advances of the last few decades have been in diagnostic imaging—ultrasonogaphy, mammography, computerized tomography (CT), magnetic resonance imaging (MRI) and so on. The same forces that have propelled technology developments elsewhere—tiny cameras, smaller and faster processors, and real-time data streaming—have revolutionized how doctors use imaging in performing […]

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March 20, 2018  |  By MarketingMuses

Many Employees Have a Mid-Career Crisis. Here’s How Employers Can Help

HBR Staff Plenty of media coverage — and companies’ attention — is devoted to employees at the beginning and end of their careers, at least in my experience. Entry-level employees learning the ropes garner more than their share of managers’ time, and those transitioning toward retirement pull executives’ focus by necessity as they work to […]

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March 20, 2018  |  By MarketingMuses

How We Made Our Sales Training More Effective by Making It Harder

PM Images/Getty Images Not long ago, my company was the king of ineffective sales training. We’d hire and onboard reps and then train them in a hurried few weeks dedicated to shadowing sales calls, reading call scripts, and learning how to handle objections. As the company grew, however, I found that individual sales approaches were […]

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March 19, 2018  |  By MarketingMuses

How the Medical Industry is Improving Life for Japan’s Aging Population – SPONSOR CONTENT FROM THE GOVERNMENT OF JAPAN

Everyone in Japan knows its citizenry is getting older at a faster rate than that of any other nation. But for outsiders, the most striking insight may be that the Japanese want to face aging well. In fact, by government edict, the goal is to direct policy, health care, and even citizens themselves toward longer, […]

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March 19, 2018  |  By MarketingMuses

The Best Way to Network in a New Job

David Crockett/Getty Images Anyone who hopes to hit the ground running in a new organization must first cultivate allies—a network of people who can provide the information, resources and support needed to succeed. But few onboarding programs offer concrete advice on how to build those all-important connections. Our research over the past decade shows that […]

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March 19, 2018  |  By MarketingMuses

What to Do If Your Boss Doesn’t Like Someone You Manage

cintascotch/Getty Images At a meeting, a low-level leader thought he was being helpful by pointing out why the CEO’s ideas couldn’t be implemented. The CEO did not find this endearing, and she conveyed that message to the employee’s boss. The manager trapped in the middle turned to me for help: how could he protect his […]

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March 19, 2018  |  By MarketingMuses

Why Process Is U.S. Health Care’s Biggest Problem

ilbusca/Getty Images A lot of money has been spent on information technology in health care with little to show for it. To understand why we must pay a visit to the hospital. It only takes 10 minutes of direct observation of a nurse in a hospital to understand care-delivery processes are not standardized and are […]

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March 19, 2018  |  By MarketingMuses

What Kind of Leadership Works Best at Your Company?

Kenneth Anderssson for HBR Inventive companies like Amazon and Tesla are constantly churning out new products and services, but there is something else that they, and other distinctive enterprises, are also in the business of producing: their version of leadership. A research project we just completed suggests there might be something important and innovative going […]

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March 19, 2018  |  By MarketingMuses

America’s Loneliest Workers, According to Research

Dave Wheeler for HBR/Getty Images A hundred fifty years ago, poet Emily Dickinson described loneliness as “the horror not to be surveyed, but skirted in the dark.” Had she been running a modern company, she might have felt differently. Loneliness should be as important to managers, CFOs, and CEOs as it is to therapists. The […]

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March 16, 2018  |  By MarketingMuses

6 Ways to Counteract Your Smartphone Addiction

John Holcroft/Getty Images We are living in an era of technology obsession and smartphone addiction. I hear it all the time: “I  can’t go anywhere without my phone” or “I feel anxious when I’m not able to check email” or “If I’m not on my social feeds, I feel like I’m missing out.” Not surprisingly, […]

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March 16, 2018  |  By MarketingMuses

Socially Responsible Business Can Only Succeed If It Becomes a Movement

Tim Ellis/Getty Images What does it take to cause something big about a community to change — something that no one individually has much power over, even something as big as a prevailing mindset? We know what it takes: a social movement. And social movements aren’t only the domain of community organizers and college students. […]

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March 16, 2018  |  By MarketingMuses

How to Prepare for a Crisis You Couldn’t Possibly Predict

Phil Ashley/Getty Images On the morning of May 18, 2012, at precisely 11:05, Nasdaq planned to execute the first trade in in Facebook’s hotly anticipated initial public offering. The opening trade was an auction of sorts—buyers and sellers entered orders, and Nasdaq calculated a price that would cause as many shares as possible to change […]

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March 16, 2018  |  By MarketingMuses

Finding New Ideas When You Don’t Have a Broad Network

juan díaz-faes for hbr People who study creativity and innovation talk a lot about the value of “recombination” — bringing existing ideas, practices, processes, or technologies together in new ways or applying them in fresh contexts or markets. It’s a model that has led to many popular consumer products, such as leak-proof water bottles that borrow […]

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March 16, 2018  |  By MarketingMuses

Why You Need an Untouchable Day Every Week

Hayon Thapaliya/DUCEPT Pascal/ hemis.fr/Getty Images I hate meetings. They sit subconsciously in my brain, taking up space. I prepare for them in my notebooks. I travel to them, and then back again, in the middle of my work days. And what do most meetings usually result in? You guessed it — more meetings. When I […]

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March 15, 2018  |  By MarketingMuses

Why We Don’t Let Coworkers Help Us, Even When We Need It

Chris Madden/Getty Images When colleagues display helpful and cooperative “citizenship behaviors,” research has shown, they tend to develop high-quality social connections, which can improve individual and team performance through enhanced coordination, communication, and shared understanding within organizations. But there’s an obstacle to reaping those benefits — social psychologists have also found that people often react […]

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March 15, 2018  |  By MarketingMuses

Why We Don’t Let Coworkers Help Us, Even When We Need It

Chris Madden/Getty Images When colleagues display helpful and cooperative “citizenship behaviors,” research has shown, they tend to develop high-quality social connections, which can improve individual and team performance through enhanced coordination, communication, and shared understanding within organizations. But there’s an obstacle to reaping those benefits — social psychologists have also found that people often react […]

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March 15, 2018  |  By MarketingMuses

How to Use Employee Referrals Without Giving Up Workplace Diversity

Martin Harvey/Getty Images More than a third of U.S. workers landed their current job via an employee referral. In a tight talent market, it’s tempting for organizations to rely even more heavily on employee referrals to fill open positions, but a new study from PayScale shows that doing so could lead to pay inequities and […]

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March 15, 2018  |  By MarketingMuses

Decades Ago, Pilots Learned to “Fly by Instruments.” Doctors Need to Do the Same

mikulas1/Getty Images In a landmark 2016 study Johns Hopkins researchers estimated that more than 250,000 Americans die each year from treatment-related mistakes, making medical error the third-leading cause of death in the United States. As a former military flight surgeon trained in aviation accident investigations, I know well the hazards of misusing or mistrusting instruments. […]

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March 15, 2018  |  By MarketingMuses

To Control Your Life, Control What You Pay Attention To

CSA Images/Getty Images One of the best insights on what true productivity means in the 21st century dates back to 1890. In his book The Principles of Psychology, Vol.1, William James wrote a simple statement that’s packed with meaning: “My experience is what I agree to attend to.” Your attention determines the experiences you have, […]

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March 15, 2018  |  By MarketingMuses

VC Stereotypes About Men and Women Aren’t Supported by Performance Data

Daniel Haskett/Getty Images Male entrepreneurs are the beneficiaries of the overwhelming majority of venture capital investments. But are their ideas really better investment opportunities for VCs than those pitched by women? According to our research, the answer is “not necessarily.” In a two-part study, we observed that venture capitalists adopt markedly different stereotypical notions of female […]

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March 14, 2018  |  By MarketingMuses

What If Companies Were Required to Tell Workers What Their Colleagues Earn?

david werbrouck/unsplash Most workers don’t probably know how much their colleagues make, and likely don’t know how much their counterparts at other companies are paid, either. This lack of transparency may be keeping millions of Americans from earning higher paychecks. There is limited evidence on the impacts of wage transparency on middle-class wages, largely because […]

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March 14, 2018  |  By MarketingMuses

How Geisinger Is Using Gene Screening to Prevent Disease

Colormos/Getty Images Standard screening tests such as colonoscopy, mammography, and cholesterol measurement are fine for individuals at average risk for cancer and heart disease but are inadequate for people whose genetic profiles put them at much higher risk. Current clinical guidelines, based primarily on families large enough to show a positive family history for that […]

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March 14, 2018  |  By MarketingMuses

Employee Surveys Are Still One of the Best Ways to Measure Engagement

vincent tsui for hbr Once upon a time, surveys were a staple for every leader to solicit feedback and every company to assess engagement. But now, surveys are starting to look like diesel trucks collecting dust in the age of electric cars. Companies are using cool new machine-learning algorithms that crunch big data to measure […]

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March 14, 2018  |  By MarketingMuses

Mentoring Women Is Not About Trying to “Rescue” Them

Janina Pires/EyeEm/Getty Images We know that male mentors and sponsors are essential for helping talented women get ahead. When women are mentored by men, they make more money, receive more promotions, and report greater satisfaction with their career trajectories. Although advantageous for all employees, mentoring is particularly helpful to women for addressing the myriad barriers […]

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March 14, 2018  |  By MarketingMuses

Mentoring Women Is Not About Trying to “Rescue” Them

Janina Pires/EyeEm/Getty Images We know that male mentors and sponsors are essential for helping talented women get ahead. When women are mentored by men, they make more money, receive more promotions, and report greater satisfaction with their career trajectories. Although advantageous for all employees, mentoring is particularly helpful to women for addressing the myriad barriers […]

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March 14, 2018  |  By MarketingMuses

How Digital Natives Are Changing B2B Purchasing

nicholas blechman for hbr The cartoon of business-to-business (B2B) buyers depicts gray-haired executives and purchasing agents in meetings, on the phone and lunching with their vendors. Conversations focus mainly on negotiating price and payment terms. But along with fax machines and long golf games, these features of B2B life have all but disappeared due to […]

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March 13, 2018  |  By MarketingMuses

Engaging Employees Starts with Remembering What Your Company Stands For

HBR STAFF/Caiaimage/Robert Daly/Getty Images Organizations spend over $100 billion annually to improve employee engagement. Yet according to Gallup, only 13% of employees are engaged — and disengaged employees cost U.S. companies $450 billion to $550 billion per year in lost productivity. The reason why most engagement efforts fall short is that they’re designed to cultivate […]

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March 13, 2018  |  By MarketingMuses

Gathering Health Care Insights from Data About People’s Daily Lives

Vincent Tsui for HBR While the healthcare industry becomes increasingly adept at applying clinical and claims data to improve care, it has largely ignored other data sources that provide the greatest opportunity to positively impact health and cost at scale. The dependence on this limited data set originates in the system’s orientation toward “sick care” — […]

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March 13, 2018  |  By MarketingMuses

Leaders Can’t Shy Away from Sensitive Topics, Even When It’s Awkward

Jorg Greuel/Getty Images We are living in times when it’s increasingly difficult — if not impossible — to go into the office and leave what’s going on outside behind. We are reckoning with difficult and emotional issues in our society — sexual harassment, racism, and deep political divides — that don’t get checked at the door. We […]

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March 13, 2018  |  By MarketingMuses

McKinsey’s Head on Why Corporate Sustainability Efforts Are Falling Short

Dominic Barton, the global managing partner of McKinsey&Company, discusses the firm’s sustainability efforts. He talks about the wake-up call he got about sustainability and how he tries to convince CEOs hesitant to make it part of their business model that doing so will improve company performance. He says he sees companies thinking about the environment. […]

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March 13, 2018  |  By MarketingMuses

Leaders Can’t Shy Away from Sensitive Topics, Even When It’s Awkward

Jorg Greuel/Getty Images We are living in times when it’s increasingly difficult — if not impossible — to go into the office and leave what’s going on outside behind. We are reckoning with difficult and emotional issues in our society — sexual harassment, racism, and deep political divides — that don’t get checked at the door. We […]

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March 13, 2018  |  By MarketingMuses

Why the Automation Boom Could Be Followed by a Bust

Theo Chapel/EyeEm/Getty Images You may not be sharing your office with a robot yet, but the next wave of automation has begun. Humanoid service robots, machine learning algorithms and autonomous logistics will replace millions of service workers in the coming decade. Experts are rushing to forecast the likely impact on jobs. But most projections overlook […]

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March 13, 2018  |  By MarketingMuses

When It Pays to Collaborate with Competitors at Work

Manchester Daily Express/Getty Images Managers in an up-or-out organization are expected to advance. Those who don’t are fired, at worst; at best they’re relegated to the outskirts of the organization or placed in stagnant roles. This sort of environment breeds constant pressure to compete with colleagues for the best assignments and promotion opportunities. Many employers […]

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March 12, 2018  |  By MarketingMuses

The Swedish CEO Who Runs His Company Like a CrossFit Gym

eclipse_images/Getty Images Work hard and you’ll see results. For many in today’s knowledge economy, this feeling is elusive. They struggle to see how their labor contributes directly to the performance of the corporation, or how it helps the progress of their career. While there’s often increased pressure to be more productive in the office, it’s […]

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March 12, 2018  |  By MarketingMuses

Making Better Use of Health Care Data

Sven Krobot/EyeEm/Getty Images At Sanford Health, a $4.5 billion rural integrated health care system, we deliver care to over 2.5 million people in 300 communities across 250,000 square miles. In the process, we collect and store vast quantities of patient data – everything from admission, diagnostic, treatment and discharge data to online interactions between patients […]

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March 12, 2018  |  By MarketingMuses

Research: The Upsides of Disclosing Your Religion, Sexual Orientation, or Parental Status at Work

Simon Ducroquet/Getty Images A person’s gender, race, and age are often fairly obvious at first introduction. But many other meaningful characteristics — such as a person’s religion, sexual orientation, or parental status — are not immediately visible. People whose invisible characteristics are commonly stigmatized or devalued in the workplace have to make decisions regarding if, when, how, […]

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March 12, 2018  |  By MarketingMuses

Research: The Upsides of Disclosing Your Religion, Sexual Orientation, or Parental Status at Work

Simon Ducroquet/Getty Images A person’s gender, race, and age are often fairly obvious at first introduction. But many other meaningful characteristics — such as a person’s religion, sexual orientation, or parental status — are not immediately visible. People whose invisible characteristics are commonly stigmatized or devalued in the workplace have to make decisions regarding if, when, how, […]

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March 12, 2018  |  By MarketingMuses

Research: The Upsides of Disclosing Your Religion, Sexual Orientation, or Parental Status at Work

Simon Ducroquet/Getty Images A person’s gender, race, and age are often fairly obvious at first introduction. But many other meaningful characteristics — such as a person’s religion, sexual orientation, or parental status — are not immediately visible. People whose invisible characteristics are commonly stigmatized or devalued in the workplace have to make decisions regarding if, when, how, […]

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March 12, 2018  |  By MarketingMuses

Making Better Use of Health Care Data

Sven Krobot/EyeEm/Getty Images At Sanford Health, a $4.5 billion rural integrated health care system, we deliver care to over 2.5 million people in 300 communities across 250,000 square miles. In the process, we collect and store vast quantities of patient data – everything from admission, diagnostic, treatment and discharge data to online interactions between patients […]

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March 12, 2018  |  By MarketingMuses

Is #MeToo Backlash Hurting Women’s Opportunities in Finance?

Cláudio Policarpo/EyeEm/Getty Images When my mother graduated from college in 1972, she interviewed at an investment bank where a manager told her that for certain positions, women were interviewed but never hired. Even in the late 1980s, she went on interviews with headhunters who would explicitly tell her, “They want to interview a woman,” with the […]

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March 12, 2018  |  By MarketingMuses

Why the Pharmaceutical Industry is Booming in Japan – SPONSOR CONTENT FROM THE GOVERNMENT OF JAPAN

  Older people need more medicine. That rule of life is no secret to pharmaceutical companies across the globe. Many also realize that Japan’s rapidly aging population presents a unique business opportunity. Japan remains the world’s second-biggest pharmaceuticals market, behind only the United States and China. The Japanese market also is expected to grow annually. […]

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March 12, 2018  |  By MarketingMuses

How Volvo Reinvented Itself Through Hiring

Gerald Lord/Getty Images Many legacy companies would like to transform themselves into agile, talent-first organizations. But when some CEOs in this position look at the people they employ, they discover a problem: a swath of their existing team doesn’t have the necessary skills or metabolism for change to meet the new challenges. Developing what we […]

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March 12, 2018  |  By MarketingMuses

How Volvo Reinvented Itself Through Hiring

Gerald Lord/Getty Images Many legacy companies would like to transform themselves into agile, talent-first organizations. But when some CEOs in this position look at the people they employ, they discover a problem: a swath of their existing team doesn’t have the necessary skills or metabolism for change to meet the new challenges. Developing what we […]

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Why People Lose Motivation — and What Managers Can Do to Help
March 12, 2018  |  By MarketingMuses

Why People Lose Motivation — and What Managers Can Do to Help

Why People Lose Motivation — and What Managers Can Do to Help This article was originally published on HBR.org. Brandon Lyon/Getty Images At some point, every leader has dealt with a person — or, worse, a group of people — who has lost motivation. It’s frustrating, isn’t it? As much as we’ve been there ourselves, sometimes […]

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March 9, 2018  |  By MarketingMuses

What Breaking the 4-Minute Mile Taught Us About the Limits of Conventional Thinking

Norman Potter/Stringer/Hayon Thapaliya/Getty Images The sad news of the passing of Roger Bannister, the first human being to run a four-minute mile, got me thinking about his legacy—not just as one of the great athletes of the past century, but as an innovator, a change agent, and an icon of success. As it turns out, […]

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March 9, 2018  |  By MarketingMuses

The Supply Chain Economy and the Future of Good Jobs in America

Richard Leeney/Hayon Thapaliya/Getty Images The U.S. supply chain is generally recognized as an integral part of the American economy. From Intel’s semiconductors to Microsoft’s enterprise software, the supply chain builds the goods and services that businesses need. But for all of its importance, no one has identified what industries comprise the U.S. supply chain economy, […]

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March 9, 2018  |  By MarketingMuses

Why So Many High-Profile Digital Transformations Fail

Yagi Studios/Getty Images In 2011, GE embarked upon an ambitious attempt to digitally transform its product and service offerings. The company created impressive digital capabilities, labeling itself a “digital industrial” company, embedding sensors into many products, building a huge new software platform for the Internet of Things, and transforming business models for its industrial offerings. […]

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March 8, 2018  |  By MarketingMuses

Generational Conflict

Do you have a hard time with older or younger co-workers? In this episode of HBR’s advice podcast Dear HBR:, co-hosts Alison Beard and Dan McGinn answer your questions with the help of Jennifer Deal, an expert on generational issues at the Center for Creative Leadership and the co-author of What Millennials Want from Work. […]

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March 8, 2018  |  By MarketingMuses

Tariffs Are the Wrong Way to Fight Unfair Trade Practices

Danny Lehman/Corbis/VCG/Getty Images As is the case on so many issues, President Trump has been all over the map on trade. While he took a hardline protectionist stance during the presidential campaign and for much of his first year in office, he and several of officials of his administration have signaled in recent months that they […]

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March 8, 2018  |  By MarketingMuses

The Advice We Get and Give

From the Women at Work podcast: Listen and subscribe to our podcast via Apple Podcasts | Google Play | RSS Download this podcast Negotiate harder. Don’t be such a perfectionist. Get more sleep. Professional women get all kinds of advice — some of it helpful, some of it really unhelpful, and some of it nice-sounding but pretty […]

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March 8, 2018  |  By MarketingMuses

Research: Do People Really Get Promoted to Their Level of Incompetence?

HIROKAZU JIKE/Getty Images You’ve probably encountered managers you admire more for their technical skills than for their actual leadership skills. Perhaps it’s the familiarity of this experience that lends the Peter Principle its popular appeal. The Peter Principle, laid out in a 1969 book by Dr. Laurence J. Peter, describes the following paradox: if organizations […]

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March 8, 2018  |  By MarketingMuses

Why the Best Internal Candidate Might Be from an Unlikely Part of the Company

Muriel de Seze/Getty Images Nearly a decade since Gallup released its bible, Strengths-Based Leadership, which asserts that great leaders are always investing in strengths, we are learning that the opposite may also be true. The more traditional strengths-based approach highlights that when work focuses on individuals’ strengths, employees are six times more likely to be engaged […]

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March 8, 2018  |  By MarketingMuses

What Retail Can Teach Health Care About Digital Strategy

Fanatic Studio/Getty Images Retailers know they have to find the right blend of digital convenience and in-person service. Consider Walmart’s latest advertising campaign in which customers gleefully place orders online and through its app, selecting to receive smart-looking blue boxes on their doorsteps or seamlessly pick up their orders at the closest store. Imagining the same ad for a […]

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March 8, 2018  |  By MarketingMuses

How to Think for Yourself When Algorithms Control What You Read

beastfromeast/Getty Images With the flick of a switch, a handful of tech giants can change the nature and extent of mankind’s ingestion of information. In 2013, Google took a step towards understanding the intent of their users with the Hummingbird algorithm. Twitter replaced most-recent with most-important tweets when they introduced their algorithmic timeline in 2016. Facebook claimed they’ll […]

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March 7, 2018  |  By MarketingMuses

4 Things Successful Executives Do Differently

Half of leaders fail in their first role. from HBR.org http://ift.tt/2oZcZ7B

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March 7, 2018  |  By MarketingMuses

Create a Growth Culture, Not a Performance-Obsessed One

PM Images/Getty Images Here’s the dilemma: In a competitive, complex, and volatile business environment, companies need more from their employees than ever. But the same forces rocking businesses are also overwhelming employees, driving up their fear, and compromising their capacity. It’s no wonder that so many C-Suite leaders are focused on how to build higher […]

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March 7, 2018  |  By MarketingMuses

Women Entrepreneurs Are More Likely to Get Funding If They Emphasize Their Social Mission

jennifer maravillas for hbr Over the last decade, new ventures across industries have framed their businesses in terms of social impact. We observed that a disproportionately high number of ventures that emphasize social impact seem to be founded by women. This could be because female founders are more likely to care about social issues than […]

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March 7, 2018  |  By MarketingMuses

What Will Health Care Look Like Once Smart Speakers Are Everywhere?

Hayon Thapaliya for HBR Voice-powered technologies such as Siri, Alexa, Google Assistant, and Cortana, are changing the way people shop, drive cars, and manage their homes. Studies have suggested that, by 2020, 50% of all searches will be conducted by voice and smart speakers are expected to reach 55% of U.S. households by 2022. It […]

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March 7, 2018  |  By MarketingMuses

Harvard’s President on Leading During a Time of Change

Drew Gilpin Faust, the president of Harvard University, talks about leading the institution through a decade of change, from the financial crisis to the Trump era. Faust discusses how communicating as a leader is different from communicating as an expert, the surprising ways her study of U.S. Civil War history prepared her for the top […]

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March 7, 2018  |  By MarketingMuses

What Will Health Care Look Like Once Smart Speakers Are Everywhere?

Hayon Thapaliya for HBR Voice-powered technologies such as Siri, Alexa, Google Assistant, and Cortana, are changing the way people shop, drive cars, and manage their homes. Studies have suggested that, by 2020, 50% of all searches will be conducted by voice and smart speakers are expected to reach 55% of U.S. households by 2022. It […]

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March 7, 2018  |  By MarketingMuses

Working as a Prison Guard Convinced Me That Bosses Should Never, Ever Date Subordinates

Rob Atkins/Getty Images My first job out of college did little to prepare me for my future career, but it did teach me something about power — and that all companies should adopt a black-and-white policy when it comes to sexual contact between supervisors and their employees. At 22, I was lonely, living in a new […]

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March 7, 2018  |  By MarketingMuses

Companies Can’t Avoid Politics — and Shouldn’t Try To

Victor Cardoner/Getty Images Companies used to avoid political issues at almost any cost. But those still relying on a strategy of abstention and neutrality are quickly learning that it no longer works the way it once did. Sometimes it leads to more harm than good. Consider Delta Airlines. After a horrifying school shooting in Parkland, […]

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March 7, 2018  |  By MarketingMuses

Why Your Inner Circle Should Stay Small, and How to Shrink It

Tim Ellis/Getty Images When it comes to networks, the bigger the better, right? Not necessarily. Carefully curate your most trusted, inner circle and you’ll be surprised at how much more valuable you’ll become to the larger community of people in the world who care about the same things you do. We live in a time […]

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March 6, 2018  |  By MarketingMuses

Online Reviews Are Biased. Here’s How to Fix Them

ryccio/Getty Images In the age of the internet, reputations are almost never a blank slate. Consumers are surrounded by online reviews thanks to other consumers who’ve gone to the trouble of posting opinions about products and services online. But online reviews are a dual-edged sword. On the one hand, they’re a blessing if they help […]

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March 6, 2018  |  By MarketingMuses

What to Do If Calls, Texts, and Coworker Drop-bys Are Stressing You Out

Malte Mueller/Getty Images Your back tenses. Your eyes dart. Your mind races. No, it’s not caused by an impending animal attack or even a scary e-mail from your boss. It’s receiving a text from a close friend, seeing your significant other on your caller ID, or a coworker dropping by to chat during your workday. […]

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March 6, 2018  |  By MarketingMuses

Can African Tech Startups Succeed in a World Dominated by Facebook and Google?

Ralf Pollack / EyeEm/Getty Images Last year Facebook became the second largest e-commerce company in Africa after Jumia, the industry leader. The American social media giant did not celebrate that feat, though, because it never promoted itself as an e-commerce firm. But as global technology brands penetrate African economies, it is becoming evident that most […]

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March 6, 2018  |  By MarketingMuses

3 Principles Disney Uses to Enhance Customer Experience – SPONSOR CONTENT FROM DISNEY INSTITUTE

Photo Credit: Disney Institute By Bruce Jones, Senior Programming Director, Disney Institute Walt Disney once said, “Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them […]

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March 6, 2018  |  By MarketingMuses

How to Partner with Outside Innovators in Health Care

Jamie Jones/Getty Images In my 20 years of researching and teaching innovation, one consistent theme stands out: breakthrough innovation often comes from outsiders. To accelerate innovation in healthcare technology we need to give creative people who don’t have traditional health science backgrounds more opportunities to participate. Outsiders often look at problems in new ways. They […]

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March 6, 2018  |  By MarketingMuses

Getting Value from Machine Learning Isn’t About Fancier Algorithms — It’s About Making It Easier to Use

juan díaz faes for hbr Machine learning can drive tangible business value for a wide range of industries — but only if it is actually put to use. Despite the many machine learning discoveries being made by academics, new research papers showing what is possible, and an increasing amount of data available, companies are struggling to […]

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March 5, 2018  |  By MarketingMuses

How to Solicit Negative Feedback When Your Manager Doesn’t Want to Give It

garry gay/Getty Images In my role as a leadership coach, I consistently hear my clients say that they crave negative feedback from their managers in order to improve in their jobs, grow their careers, and achieve better business results. However, when it comes to soliciting negative feedback, they find that their managers would rather dismiss, […]

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March 5, 2018  |  By MarketingMuses

How to Solicit Negative Feedback When Your Manager Doesn’t Want to Give It

garry gay/Getty Images In my role as a leadership coach, I consistently hear my clients say that they crave negative feedback from their managers in order to improve in their jobs, grow their careers, and achieve better business results. However, when it comes to soliciting negative feedback, they find that their managers would rather dismiss, […]

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March 5, 2018  |  By MarketingMuses

What Happens When Data Scientists and Designers Work Together

crosailes/Getty Images Rise Science came to IDEO with a challenge. The young startup had built a robust data platform for college and professional athletes to track their sleep and adjust their behavior so that they played at peak performance. But for the players, the experience was challenging. Rise expected athletes to look at data-driven charts […]

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March 5, 2018  |  By MarketingMuses

How AI Is Taking the Scut Work Out of Health Care

CSA Images/Pattern Collection/Getty Images When we think of breakthroughs in healthcare, we often conjure images of heroic interventions — the first organ transplantation, robotic surgery, and so on. But in fact many of the greatest leaps in human health have come from far more prosaic interventions — the safe disposal of human excrement through sewage […]

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March 5, 2018  |  By MarketingMuses

How AI Is Taking the Scut Work Out of Health Care

CSA Images/Pattern Collection/Getty Images When we think of breakthroughs in healthcare, we often conjure images of heroic interventions — the first organ transplantation, robotic surgery, and so on. But in fact many of the greatest leaps in human health have come from far more prosaic interventions — the safe disposal of human excrement through sewage […]

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March 5, 2018  |  By MarketingMuses

Research: How One Bad Employee Can Corrupt a Whole Team

andrew nguyen/HBR Staff One bad apple, the saying goes, can ruin the bunch. So, too, with employees. Our research on the contagiousness of employee fraud tells us that even your most honest employees become more likely to commit misconduct if they work alongside a dishonest individual. And while it would be nice to think that […]

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March 5, 2018  |  By MarketingMuses

For Women and Minorities to Get Ahead, Managers Must Assign Work Fairly

Vincent Tsui for HBR Organizations have been trying to improve diversity in the workplace for decades — with little success. The most common techniques, such as one-time sensitivity trainings, haven’t worked. The numbers of women and people of color in leadership roles are still staggeringly low across industries. Also well documented are the high rates […]

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March 2, 2018  |  By MarketingMuses

When Empowering Employees Works, and When It Doesn’t

maodesign/Getty Images Research has regularly demonstrated that when employees feel empowered at work, it is associated with stronger job performance, job satisfaction, and commitment to the organization. Many leaders today often try to empower their employees by delegating authority and decision-making, sharing information, and asking for their input. But our recent research found that this […]

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March 2, 2018  |  By MarketingMuses

Putting Humans at the Center of Health Care Innovation

Bogdan Dreava/EyeEm/Getty Images The healthcare industry has long relied on traditional, linear models of innovation – basic and applied research followed by development and commercialization. While this “lab-bench to bedside” approach has improved healthcare globally, it can take years, even decades, for an innovation to get to market, often with limited input from patients themselves. […]

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March 2, 2018  |  By MarketingMuses

40 Years of Data Suggests Ways to Fix the Problems Caused by Globalization

pm images/Getty Images Three beliefs about globalization have propagated since the early 1980s. First, that globalization leads to a reduction in global inequality. Second, that high income growth among the richest will lift the incomes of the poorest. Third, that there is no alternative to rising inequality without turning our backs on trade and technology. […]

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March 2, 2018  |  By MarketingMuses

How Women Can Develop — and Promote — Their Personal Brand

Yulia Reznikov/Getty Images We all know developing a personal brand is valuable, since a strong reputation can put you on the radar for exciting career opportunities. When your true talents are understood, it’s far more likely you’ll be tapped for relevant and interesting assignments — and it helps you stand out in a field of competitors. Research […]

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March 1, 2018  |  By MarketingMuses

Work After #MeToo

From the Women at Work podcast: Listen and subscribe to our podcast via Apple Podcasts | Google Play | RSS Download this podcast The hand on the thigh. The creepy come-on. The lingering leer. These are some of the milder forms of sexual harassment that women have been reporting in the wake of the #MeToo outpouring. Other […]

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March 1, 2018  |  By MarketingMuses

Why Walmart Expanded Parental Leave — and How to Convince Your Company to Do the Same

Andy Crawford/Getty Images Walmart will soon offer better parental leave than most U.S. companies. The new policy for biological parents, announced in January, will go into effect on March 1, according to a company spokesperson. The company already has rolled out a more generous policy for adoptive parents. This matters because America remains one of […]

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March 1, 2018  |  By MarketingMuses

Will Personalized Medicine Mean Higher Costs for Consumers?

laura schneider for hbr Personalized medicine and treatments for rare diseases – many of which are extraordinarily expensive – are a growing part of the U.S. health care landscape. This trend has important ramifications for the out-of-pocket prices (e.g., copays and coinsurance) that insurers require patients to pay. A growing body of research says that […]

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March 1, 2018  |  By MarketingMuses

How Disney Encourages Employees to Deliver Exceptional Customer Service – SPONSOR CONTENT FROM DISNEY INSTITUTE

Photo Credit: Disney Institute By Bruce Jones, Senior Director, Disney Institute At Disney Institute, where we work with business professionals from around the world, we are often asked, “How does Disney motivate their Cast Members to consistently deliver exceptional guest service. Read More from Disney Institute: Disney Defines Its Corporate Culture by the Actions of […]

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March 1, 2018  |  By MarketingMuses

To Reduce Burnout on Your Team, Give People a Sense of Control

Peter Cade/Getty Images There’s no question or debate that workplace stress levels are at critical levels and are escalating. The American Institute of Stress (AIS) reveals that 80% of us feel stress on the job and almost half say they need help in managing that stress.  The StressPulse survey by ComPsych, an Employee Assistance Program […]

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March 1, 2018  |  By MarketingMuses

Oil’s Boom-and-Bust Cycle May Be Over. Here’s Why

hbr staff/bettmann/Getty Images In November, United States’ crude oil production exceeded 10 million barrels per day for the first time since 1970, according to the US Energy Information Administration (EIA). Analysts have predicted that U.S. could become the world’s largest oil producer in 2018, surpassing Saudi Arabia and Russia. How did we get here, and what […]

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February 28, 2018  |  By MarketingMuses

Senior Executives Get More Sleep Than Everyone Else

Mitsuaki Iwago/Minden Pictures/Getty Images It’s no secret that most of us don’t get enough sleep and suffer for it. If you’re between the ages of 16 and 64, and don’t get seven to nine hours of sleep per night, your logical reasoning, executive function, attention, and mood can be impaired. Worse, severe sleep deprivation can lead to depression, anxiety, […]

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February 28, 2018  |  By MarketingMuses

Why Aren’t Black Employees Getting More White-Collar Jobs?

Hayon Thapaliya Forty years ago, two companies were known for aggressively recruiting minorities on college campuses: IBM and Xerox, both considered hot tech companies of that era. My senior year in college, a black sales rep from IBM encouraged me and a group of fellow black students to consider a career with the company. It […]

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February 28, 2018  |  By MarketingMuses

Study: When CEOs’ Equity Is About to Vest, They Cut Investment to Boost the Stock Price

miragec/Getty Images Are today’s businesses plagued by short-termism? The narrative is compelling. Executives cut investment to hit short-term earnings targets and trigger bonus payouts, the argument goes. They are egged on by short-term shareholders, who care only about making a quick buck, rather than growing the company for the long term. Moreover, long-term investments — such […]

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February 28, 2018  |  By MarketingMuses

Case Study: Should an Algorithm Tell You Who to Promote?

nicholas blechman for hbr Aliyah Jones was having trouble paying attention to the farewell toasts. Although she was sad to see her longtime colleague, Anne Bank, go, she was more consumed with trying to figure out who should replace her. As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, […]

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February 27, 2018  |  By MarketingMuses

Make Tools Like Slack Work for Your Company

Tsedal Neeley, a professor at Harvard Business School, and Paul Leonardi, a management professor at UC Santa Barbara, talk about the potential that applications such as Slack, Yammer, and Microsoft Teams have for strengthening employee collaboration, productivity, and organizational culture. They discuss their research showing how effective these tools can be and warn about common […]

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February 27, 2018  |  By MarketingMuses

Mind the (Wage) Gap

From the Women at Work podcast: Listen and subscribe to our podcast via Apple Podcasts | Google Play | RSS Download this podcast Do you earn the same salary as your male coworkers? How certain are you? For women, the wage gap is a common concern, for good reason: the average, college-educated woman starts out earning close […]

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February 27, 2018  |  By MarketingMuses

How to Collaborate Effectively If Your Team Is Remote

Hulton Archive/Hayon Thapaliya/Getty Images Remote communication isn’t always easy. Do you recognize yourself in any of these examples? At 10 p.m., a corporate lawyer gets a text from a colleague and wonders (not for the first time) if there’s a protocol about work-related texts after a certain hour. After a long and liquid client dinner, […]

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February 27, 2018  |  By MarketingMuses

We Won’t Get Value-Based Health Care Until We Agree on What “Value” Means

HBR STAFF Some health care leaders view with trepidation the new, disruptive health care alliance formed by Amazon, Berkshire Hathaway, and JPMorgan Chase. But I’m excited because disruption is all about delivering a new level of value for consumers. If this trio can disrupt the United States’ health care system into consistently delivering high-value care, […]

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February 27, 2018  |  By MarketingMuses

How Japan Is Creating New Opportunities in the Field of Regenerative Medicine – SPONSOR CONTENT FROM THE GOVERNMENT OF JAPAN

As biotech companies race toward the opportunities in Japan, no life sciences sector has received more attention, government support, and regulatory reform than the important field of regenerative medicine. Regeneratives are pharmaceutical cell therapy products that replace or restore cells and tissues lost to disease or aging. Some regenerative medicines stimulate our bodies to regrow […]

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February 27, 2018  |  By MarketingMuses

How Japan Is Creating New Opportunities in the Field of Regenerative Medicine – SPONSOR CONTENT FROM THE GOVERNMENT OF JAPAN

As biotech companies race toward the opportunities in Japan, no life sciences sector has received more attention, government support, and regulatory reform than the important field of regenerative medicine. Regeneratives are pharmaceutical cell therapy products that replace or restore cells and tissues lost to disease or aging. Some regenerative medicines stimulate our bodies to regrow […]

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February 27, 2018  |  By MarketingMuses

How Japan Is Creating New Opportunities in the Field of Regenerative Medicine – SPONSOR CONTENT FROM THE GOVERNMENT OF JAPAN

As biotech companies race toward the opportunities in Japan, no life sciences sector has received more attention, government support, and regulatory reform than the important field of regenerative medicine. Regeneratives are pharmaceutical cell therapy products that replace or restore cells and tissues lost to disease or aging. Some regenerative medicines stimulate our bodies to regrow […]

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February 27, 2018  |  By MarketingMuses

3 Ways Your Online Side Gig Can Earn Customers’ Trust

Dorling Kindersley/Hayon Thapaliya/Getty Images Building trust with customers can be challenging – that’s especially true online, and it’s especially true if you are trying to launch a new venture that doesn’t have an existing track record of success. If you’re trying to get your Internet-based side venture off the ground, how can you build trust right away? […]

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February 27, 2018  |  By MarketingMuses

Do Academic Journals Favor Researchers from Their Own Institutions?

dave wheeler for hbr Are academic journals impartial? While many would suggest that academic journals work for the advancement of knowledge and science, we show this is not always the case. In a recent study, we find that two international relations (IR) journals favor articles written by authors who share the journal’s institutional affiliation. We term […]

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February 27, 2018  |  By MarketingMuses

Do Academic Journals Favor Researchers from Their Own Institutions?

dave wheeler for hbr Are academic journals impartial? While many would suggest that academic journals work for the advancement of knowledge and science, we show this is not always the case. In a recent study, we find that two international relations (IR) journals favor articles written by authors who share the journal’s institutional affiliation. We term […]

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February 26, 2018  |  By MarketingMuses

Being a Two-Career Couple Requires a Long-Term Plan

Andrea Lardani/EyeEm/Getty Images “We learned to take the long view, mostly because we didn’t have any other choice,” says Kate, now in her sixties and busy investing in the next generation of entrepreneurs. “Both sticking to our full-time corporate jobs or one of us becoming a full-time parent weren’t attractive options to us. We wanted […]

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February 26, 2018  |  By MarketingMuses

Why Financial Statements Don’t Work for Digital Companies

steven moore for hbr On February 13, 2018, the New York Times reported that Uber is planning an IPO. Uber’s value is estimated between $48 and $70 billion, despite reporting losses over the last two years. Twitter reported a  loss of $79 million before its IPO, yet it commanded a valuation of $24 billion on […]

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February 26, 2018  |  By MarketingMuses

Plan a Better Meeting with Design Thinking

Daniel Day/Getty Images “Sometimes, when I sit in meetings, especially ones in which people don’t seem engaged, I calculate the cost in staff time. I’ve estimated that one standard weekly meeting in my bureau—50 people sitting in a cookie-cutter conference room, looking both bored and anxious—costs around $177,000 annually, and surely this scenario occurs throughout […]

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